Bilinfo
Bilinfo is a Denmark-focused vertical SaaS platform, founded in 1989 and part of Vend Marketplaces ApS, that provides car dealers (2,000+) with an integrated system for inventory management, advertising on Bilbasen and DBA, market intelligence (AutoPuls), lead management (Leadlisten), and financing/insurance brokerage.
- Company typePrivate
- Founded1989
- HeadquartersHøjbjerg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bilinfo does
Bilinfo is a Denmark-focused vertical SaaS platform that provides car dealers with an integrated dealer management system, founded in 1989 and operating today as a business unit of Vend Marketplaces ApS (legal entity Vend Marketplaces ApS, headquartered at Wildersgade 8, 1408 København K). The platform unifies inventory management for new and used cars, automated advertising across Bilbasen (Denmark's largest used-car marketplace, 1.1M monthly visitors) and DBA (Denmark's second-largest car site, 150K+ monthly car buyers), the dealer's own website, market-intelligence via AutoPuls, lead capture and follow-up via Leadlisten, and integrated financing and insurance brokerage with eight provider partners (AlFinans, Santander, Nordea, BMW Financial, CA Autofinance, Nordania, Fiat Financial, IF, Gjensidige).
The technology stack includes CRM via sub-processor Loyalty Factory ApS, telephony and call-statistics via sub-processor Kaisa Technologies AB, and an ad-creation API for programmatic integration with Bilbasen and DBA. More than 2,000 car dealers are already onboarded, and the platform reaches over 700,000 potential car buyers monthly through its marketplace integrations. Documented product features include Bilfakta (vehicle specification), Prisberegneren (price calculator), and weekly/monthly market reports hosted on the bilinfo.dk news section.
Bilinfo monetizes through three subscription tiers — Start (free, 0 DKK/month), Basis (589 DKK/month, ~1,100 DKK one-time setup), Pro (1,399 DKK/month, ~2,750 DKK setup) — supplemented by per-ad transaction fees for advertising on Bilbasen (599 DKK Discount / 799 DKK Standard / 1,299 DKK Plus), performance-based KlikXtra charges (1.99 DKK/click), impression-priced banner campaigns, and re-targeting services (associated with a 25% lift in calls). Its go-to-market is a self-serve PLG motion with a public Google Forms sign-up and word-of-mouth within the Danish dealer community, and it is positioned as part of the broader Vend Nordic marketplaces family alongside Finn, Blocket, Oikotie, and Tori.
Bilinfo firmographics
Firmographics- Name
- Bilinfo
- Legal name
- Vend Marketplaces ApS
- Website
- https://bilinfo.dk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bilinfo is a Denmark-focused vertical SaaS platform, founded in 1989 and part of Vend Marketplaces ApS, that provides car dealers (2,000+) with an integrated system for inventory management, advertising on Bilbasen and DBA, market intelligence (AutoPuls), lead management (Leadlisten), and financing/insurance brokerage.
- Ownership category
- akta.pro rank
Bilinfo industry classification
Industry- Product category
- Automotive Dealer Management Software
- akta.pro primary industry
- Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)
Keywords
Where Bilinfo is headquartered
LocationHeadquarters
- HQ city
- Højbjerg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Bilinfo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Software): Three-tier subscription model: Start (0 kr/month), Basis (589 kr/month), and Pro (1,399 kr/month). Each tier includes management of own cars, unlimited users, advertising to media/sales channels, and Bilbasen/DBA statistics. Higher tiers add AutoPuls market insights, Leadlisten, Billisten, financing/insurance integration, and full customer/case management.
- Advertising on Bilbasen: Dealers pay per ad created: Discount (599 kr), Standard (799 kr), or Plus (1,299 kr). Add-ons include KlikXtra (1.99 kr per click) and banner advertising. Re-targeting services also available.
- DBA Advertising: Advertising on DBA (Denmark's second largest car site, 150,000+ car buyers monthly, 15 million monthly page views).
- Financing and Insurance Brokerage: Integrated financing and insurance products through partner providers (AlFinans, Santander, Nordea, BMW Financial, CA Autofinance, Nordania, IF, Gjensidige). Bilinfo acts as intermediary/facilitator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start - Free tier with basic car management and advertising |
| Subscription | Monthly | Basis - Mid-tier with AutoPuls market intelligence and lead management |
| Subscription | Monthly | Pro - Full-featured tier with financing, insurance, and customer management |
| Transaction based/ take rate | Pay-as-you-go | Discount advertising on Bilbasen |
| Transaction based/ take rate | Pay-as-you-go | Standard advertising on Bilbasen |
| Transaction based/ take rate | Pay-as-you-go | Plus advertising on Bilbasen |
| Usage-based | Pay-as-you-go | KlikXtra ad optimization |
| Other | Other | Banner advertising on Bilbasen |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bilinfo product offering
Product offeringCore offering
Bilinfo provides a cloud-based dealer management SaaS platform that enables Danish car dealers to manage vehicle inventory, advertise listings on Bilbasen and DBA, broker financing and insurance through 9+ integrated providers, and capture leads via the Leadlisten module and AutoPuls market intelligence. The platform combines day-to-day dealer operations (inventory, CRM, phone tracking) with direct marketplace distribution and deal-structuring tools.
Product overview
Bilinfo is a digital car dealership platform that provides a modular SaaS solution for used car dealers in Denmark. The platform consists of three subscription tiers (Start free, Basis at 589 kr/month, and Pro at 1,399 kr/month) and integrates advertising on Bilbasen and DBA marketplaces. Key modules include AutoPuls for market intelligence, Leadlisten for customer inquiry management, and comprehensive document creation tools in the Pro tier. The system provides full integration with financing and insurance providers, enabling dealers to offer complete sales packages. Market reports (weekly and monthly) are provided as intelligence products derived from marketplace data.
Differentiator
Problem solved
Functional benefit
Brands
- AutoPuls: Market insight tool providing daily updated data on supply, demand and price development for used cars
- Bilinfo Pro
- Bilinfo Basis
- Bilinfo Start
Products and services
- Bilinfo Platform
- Bilbasen Advertising Service
- DBA Advertising Service
Quantifiable outcome
- Reach over 700,000 potential buyers monthly through Bilbasen and DBA
- +4 more outcomes
Companies that use Bilinfo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bilinfo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Bilinfo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- CarBuddiicoreBILINFO and CarBuddii entered a strategic partnership aimed at making life easier for car dealers, from the first digital customer inquiry to the final signed contract - all in one easy process between the two systems.
- Kaisa Technologies ABcoreKaisa Technologies AB (Dragarbruunsgatan 78 C, 753 20 Uppsala, Sweden) provides the virtual phone number and call statistics functionality for Bilinfo. This enables the telephone statistics service allowing dealers to track calls from their advertisements.
- AlFinanscoreAlFinans is integrated into Bilinfo as a financing partner, allowing dealers to offer AlFinans financing options to car buyers directly through the Bilinfo platform.
- SantandercoreSantander is integrated into Bilinfo as a financing partner, enabling dealers to provide Santander financing solutions to their customers.
- IF (If Forsikring)coreIF is integrated into Bilinfo as an insurance partner, allowing dealers to offer IF insurance products to car buyers through the platform.
- FiatcoreFiat is integrated into Bilinfo as a financing partner, enabling dealers to offer Fiat financing options through the platform.
- NordeacoreNordea is integrated into Bilinfo as a financing partner, allowing dealers to provide Nordea financing solutions to car buyers.
- BMW Financial ServicescoreBMW Financial Services is integrated into Bilinfo as a financing partner for dealers offering BMW vehicles.
- CA AutofinancecoreCA Autofinance is integrated into Bilinfo as a financing partner, enabling dealers to offer CA Autofinance financing options.
- GjensidigecoreGjensidige is integrated into Bilinfo as an insurance partner, allowing dealers to offer Gjensidige insurance products to car buyers.
- NordaniacoreNordania is integrated into Bilinfo as a financing partner, enabling dealers to provide Nordania financing solutions.
- VendcoreBilinfo is part of Vend - a family of Nordic marketplaces including Bilbasen, DBA, Finn, Blocket, Oikotie and Tori. As of May 12, 2025, Bilbasen and DBA came together with their Nordic sibling marketplaces under the new Vend name. Vend is responsible for data on the Bilinfo website. Parent company: Vend Marketplaces ApS.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bilinfo competitors and assessment
Company assessmentBroad incumbents
- CDK Global: Major DMS and dealer software vendor for franchised auto retailers. Competes for the same dealer software budget as Bilinfo, though at enterprise scale in North America.
- Cox Automotive (Dealertrack): Largest US dealer software and remarketing conglomerate, parent of Dealertrack, Kelley Blue Book, and Autotrader. Offers full-stack DMS, financing, and marketplace tools overlapping with Bilinfo's product surface.
- Reynolds and Reynolds: Established US DMS provider for franchised dealers, offering integrated retailing, F&I, and document solutions. Comparable in DMS category but at much larger scale and primarily North American footprint.
Direct peers
- Cars.com: US-listed automotive marketplace offering dealer subscriptions, advertising, and digital retailing tools. Closely mirrors the Bilinfo model of monetizing dealer relationships against a captive consumer audience.
- Auto Trader Group: UK's leading automotive marketplace with deep dealer subscription, advertising, and data/valuation products. Closest analog to Bilbasen+Bilinfo in a different geography, combining marketplace audience with dealer SaaS.
- Auto1 Group: European used-car platform operating cross-border B2B and B2C marketplaces with proprietary pricing and logistics tooling. Comparable as a European used-car digital platform with dealer-facing data products.
- CarGurus: US-listed automotive marketplace with dealer-facing SaaS, lead management, and pricing intelligence products. Highly comparable business model: combines consumer car search traffic with dealer subscription and advertising monetization.
Regional players
- Autoscout24: Pan-European automotive marketplace with dealer tools and vehicle valuation products. Comparable marketplace-plus-dealer-services model across multiple European geographies where Bilinfo currently does not operate.
- Mobile.de: Germany's largest automotive marketplace (eBay-owned), with dealer subscription and advertising products. Operates in a different geography but with the same marketplace-plus-dealer-monetization model as Bilbasen/Bilinfo.
Emerging players
- Tjekvik: Danish/Nordic vertical SaaS provider for car dealerships with digital tools for test drives, trade-in, and showroom workflow. Closest geographic and vertical peer to Bilinfo among standalone SaaS vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bilinfo social profiles
Digital presenceBilinfo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bilinfo leadership team
Management profileNumber of profiles
Bilinfo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bilinfo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bilinfo
What does Bilinfo do?
Bilinfo provides a cloud-based dealer management SaaS platform that enables Danish car dealers to manage vehicle inventory, advertise listings on Bilbasen and DBA, broker financing and insurance through 9+ integrated providers, and capture leads via the Leadlisten module and AutoPuls market intelligence. The platform combines day-to-day dealer operations (inventory, CRM, phone tracking) with direct marketplace distribution and deal-structuring tools.
Is Bilinfo a public or private company?
Bilinfo is a private company. It is classified as corporate owned and is currently operating.
When was Bilinfo founded?
Bilinfo was founded in 1989. It employs 11 to 50 people.
Where is Bilinfo based?
Bilinfo is headquartered in Højbjerg, Denmark, in the Europe region.
How does Bilinfo make money?
Four revenue lines are on record. SaaS Subscription (Software) is the primary driver. The others are advertising on Bilbasen, DBA Advertising and financing and Insurance Brokerage.
Who are Bilinfo's main competitors?
Broad incumbents on record are CDK Global, Cox Automotive (Dealertrack) and Reynolds and Reynolds. Direct peers are Cars.com, Auto Trader Group, Auto1 Group and CarGurus. Regional players are Autoscout24 and Mobile.de. Tjekvik is listed as an emerging player.
Does Bilinfo have an API?
Yes. BILINFO offers an API solution for ad creation that customers can purchase as an alternative to manual ad creation. The API is used for listing cars on Bilbasen and DBA marketplaces.
What industry is Bilinfo in?
Bilinfo's product category is Automotive Dealer Management Software. Its primary akta.pro industry code is HDAEAMAH, Operational/Real-Time BI & Streaming Analytics.