Kaisa
Kaisa is a Swedish SaaS company that provides an AI-powered customer engagement platform for digital marketplaces and car dealers, combining call analytics and autonomous voice agents to capture and convert high-intent buyers across 45+ countries.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kaisa does
Kaisa (legal entity Kaisa Technologies AB) is a privately held Swedish SaaS company headquartered in Uppsala with additional offices in London and Paris. Founded in 2009 by Carl Holmquist and Tobias Lindgren as Freespee, the company operates a customer engagement platform purpose-built for high-consideration purchases, serving digital marketplaces and automotive and real estate dealer networks. Its platform combines call intelligence (AI Call Analytics), an autonomous 24/7 AI voice agent (AI Agent), audience segmentation, personalized multi-channel engagement across web, email, voice, SMS and WhatsApp, and performance analytics. AI products entered beta in April 2026 with general availability planned for mid-2026, built on a proprietary data asset of more than 5 million buyer–seller conversations per month across 52 countries and more than 80% penetration of European car dealerships.
The platform is sold primarily through enterprise field sales to automotive OEMs (Toyota, Volkswagen, Renault, multiple Stellantis brands), dealer groups (Emil Frey, Opal) and major online marketplaces (Mobile.de, eBay Motors, AutoTrader UK, AutoScout24, Gumtree, Blocket, Schibsted, Adevinta, Leboncoin), with an API-first self-serve motion for developer integration. Revenue is generated through subscription-based SaaS contracts, typically multi-year and quote-based, with the platform certified to ISO 27001 and GDPR-compliant via EU-hosted infrastructure. The named enterprise customer roster spans automotive and real estate verticals, with a long-tail reach into more than 100,000 car dealers across 45+ countries.
In January 2026 Nordic B2B software private equity firm Monterro acquired a majority stake, with Verdane (investor since 2018) and founders/management reinvesting; Erik Syrén of Monterro was appointed incoming Chairman. The company rebranded from Freespee to Kaisa in 2024 to reflect its evolution from call tracking into an AI-driven customer engagement platform and to support international expansion. Headcount is reported at 65–75 employees.
Kaisa firmographics
Firmographics- Name
- Kaisa
- Legal name
- Kaisa Technologies AB
- Website
- https://kaisa.io
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kaisa is a Swedish SaaS company that provides an AI-powered customer engagement platform for digital marketplaces and car dealers, combining call analytics and autonomous voice agents to capture and convert high-intent buyers across 45+ countries.
- Ownership category
- akta.pro rank
Kaisa industry classification
Industry- Product category
- Customer Engagement Platform Software
- NAICS
- Software Publishers (513210), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)
- akta.pro secondary industry
- Customer Verification & KYC Outreach (Non-regulated outreach) (BPAAADAM)
Keywords
Where Kaisa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Kaisa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: B2B SaaS platform for lead capture and customer engagement delivered on subscription basis to digital marketplaces and car dealers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise pricing (contact sales) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Kaisa product offering
Product offeringCore offering
Kaisa is a SaaS Customer Engagement Platform that combines AI-powered call analytics and 24/7 conversational voice agents with audience building and multi-channel personalization (web forms, chat, email, voice, SMS, WhatsApp) to help digital marketplaces and automotive dealers capture, qualify, and convert high-intent buyers. The platform also offers vertical-specific solutions for automotive OEMs and real estate marketplaces, plus a developer API for CRM/CDP integration.
Product overview
Kaisa is a unified Customer Engagement Platform for high-consideration purchases, combining real-time call intelligence with AI-powered voice agents. The platform serves digital marketplaces and car dealers with a modular architecture centered on the core Customer Engagement Platform, enhanced by AI modules (AI Call Analytics and AI Agent), platform modules for data capture, audience building, personalized engagement, and performance tracking, plus industry-specific solutions for automotive OEMs and real estate marketplaces. An API product enables developer integration with external systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Engagement Platform
Quantifiable outcome
- Up to 42% of phone leads receive no response without AI; AI agents fully qualify 64% of answered calls
- +8 more outcomes
Companies that use Kaisa
Customer profileNamed customers35 records
Segments1 record
Ideal customer profiles3 records
Kaisa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature4 records
Kaisa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- Mobile.demajorGermany's leading auto marketplace featuring Kaisa's integrated voice agents in keynote at AutosBuzz. CEO Ajay Bhatia showcased AI as already present on dealer lots, demonstrating real-time AI agent capabilities.
- Autotrader UKmajorUK auto marketplace represented by Karolina Edwards-Smajda in joint webinar on AI in auto marketplaces. Working on AI-generated search categories and MCP integration for agent-first experiences.
- LeboncoincoreFrance's largest horizontal marketplace with 29 million monthly users and market leader in automotive and real estate. Partnership to enhance professional seller experience for more than 15,000 professional sellers across real estate and automotive verticals. Kaisa to provide customer engagement solutions for the marketplace ecosystem.
- AIM GroupmajorGlobal business intelligence provider covering automotive, real estate, recruitment and classifieds. 12+ year sponsorship partnership. Platinum sponsor at annual AutosBuzz event. Joint webinars featuring industry leaders from AutoTrader UK, McKinsey & Company, Automotive Ventures.
- AutoTrader UKmajorUK auto marketplace collaborating on AI agent research and joint webinars. Featured in discussions on AI-native user experiences and MCP integration with ChatGPT for conversational vehicle search.
- McKinsey & CompanyminorGlobal consulting firm participating in joint webinars on agentic AI in automotive marketplaces, providing research insights on buyer pain points and AI adoption patterns.
- Automotive VenturesminorIndustry analyst firm participating in joint webinars on AI agents reshaping car buying journey, providing market intelligence and venture perspective.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Kaisa competitors and assessment
Company assessmentDirect peers
- Invoca: AI-powered call analytics and conversation intelligence platform for marketers and sales teams. Closest direct competitor to Kaisa's AI Call Analytics, with overlapping buyer (enterprise marketing/contact center) and similar use cases around call attribution and outcome measurement.
- CallRail: Call tracking, analytics, and lead intelligence SaaS for marketers and SMBs. Competes head-on with Kaisa's call-tracking heritage (Freespee legacy), particularly in mid-market and agency channels.
- Marchex: Conversation analytics SaaS focused on turning phone calls into actionable sales insights, with vertical depth in automotive and home services. Direct comparable for Kaisa's call analytics and outcome-measurement value proposition.
- ActiveCampaign: Customer experience automation platform combining email, CRM, and increasingly AI-driven messaging/voice. Comparable mid-market SaaS CX automation competitor expanding into conversational AI.
- Podium: AI-driven messaging and customer engagement platform concentrated in automotive and home-services verticals. Direct competitor in dealer/marketplace conversation workflows and lead-to-sale messaging.
- Quiq: Enterprise AI messaging and conversational platform for customer service and sales. Adjacent competitor in AI agent / conversational engagement for verticals with high-consideration purchases.
Broad incumbents
- HubSpot: Broad CRM, marketing, and sales platform with growing conversational AI capabilities. Overlaps with Kaisa on multi-channel engagement and CRM/CDP integration, but does not specialize in call analytics or vertical automotive/real estate workflows.
- Salesforce: Dominant CRM and customer engagement suite with Einstein/Agentforce AI agents. Competes for enterprise OEM/marketplace wallet share as a broad platform alternative, with deeper resources but less vertical specialization.
- Five9: Enterprise CCaaS and conversational AI platform serving contact center operations. Adjacent to Kaisa's AI Agent capability, with overlap in inbound call handling for automotive and real estate enterprises.
Emerging players
- Sybill: AI sales assistant that analyzes sales calls and generates structured CRM notes. Emerging AI-native peer in conversation intelligence; relevant comparable for the AI Call Analytics product line and the broader trend of AI-led call understanding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kaisa social profiles
Digital presenceKaisa compliance and trust
Trust signalCompliance3 records
Kaisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaisa leadership team
Management profileNumber of profiles
Profiles13 records
Kaisa funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaisa
What does Kaisa do?
Kaisa is a SaaS Customer Engagement Platform that combines AI-powered call analytics and 24/7 conversational voice agents with audience building and multi-channel personalization (web forms, chat, email, voice, SMS, WhatsApp) to help digital marketplaces and automotive dealers capture, qualify, and convert high-intent buyers. The platform also offers vertical-specific solutions for automotive OEMs and real estate marketplaces, plus a developer API for CRM/CDP integration.
Is Kaisa a public or private company?
Kaisa is a private company. It is classified as private equity controlled and is currently operating.
When was Kaisa founded?
Kaisa was founded in 2009. It employs 1 to 10 people.
Where is Kaisa based?
Kaisa is headquartered in London, United Kingdom, in the Europe region.
How does Kaisa make money?
One revenue line is on record: saaS Platform Subscription.
Who are Kaisa's main competitors?
Direct peers on record are Invoca, CallRail, Marchex, ActiveCampaign, Podium and Quiq. Broad incumbents are HubSpot, Salesforce and Five9. Sybill is listed as an emerging player.
Does Kaisa have an API?
Yes. Kaisa offers an API that allows developers to build Kaisa into their own systems with a single API call. The API provides developer-friendly interfaces, quickstart guides, and ongoing support. It enables integration of conversational data with CRM and CDP platforms. All API insights are available directly in the Kaisa platform or via API. Security and compliance are built into the API. Developer documentation is at docs.kaisa.io/resources/api-documentation.
What industry is Kaisa in?
Kaisa's product category is Customer Engagement Platform Software. Its primary akta.pro industry code is BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services), with a secondary code of BPAAADAM, Customer Verification & KYC Outreach (Non-regulated outreach). Its NAICS code is 513210 and its SIC code is 7311.