Promodoro
Promodoro is a Düsseldorf-based B2B textile supplier selling corporate fashion, promotional apparel, and sportswear under three sub-brands — promodoro, EXCD, and X.O — to wholesalers, resellers, textile finishers, and corporate customers across the EU, with in-house customization, Pantone dyeing, and finishing services.
- Company typePrivate
- Founded1990
- HeadquartersDüsseldorf, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Promodoro does
Promodoro Fashion GmbH is a Düsseldorf-headquartered B2B textile supplier founded in the early 1990s that manufactures and distributes corporate fashion, promotional apparel, sportswear, and merchandising textiles to wholesalers, resellers, textile finishers, and corporate customers across the European Union. The portfolio is organised into three sub-brands — promodoro (premium basics spanning T-shirts, polos, sweatshirts, shirts, outdoor, and children's wear), EXCD (industrial-washable workwear built on VORTEX-spun 60/40 cotton-polyester yarn tested to ISO 15797), and X.O (casual lifestyle including oversized hoodies and flatlock-seam pants) — supplemented by themed collections such as Premium Selection, PlusSize up to 8XL, and No Label.
Core technology comprises conventional textile manufacturing combined with in-house finishing and customization services: Pantone-accurate bespoke dyeing (Custom Colour Service, 1,000-piece MOQ for T-shirts/polos and 750 for sweatshirts, 120-day lead time), screen printing and embroidery via an in-house studio (Place Your Logo), custom button-placket design (Do Your Own Placket), and modular layered jackets (C+ Jacket Concept). The company holds a broad compliance stack (OEKO-TEX STANDARD 100 and MADE IN GREEN, ISO 9001/14001/45001, amfori BSCI, GRS, REACH, Sedex, C-TPAT, Higg Index, Intertek SQP) and an Ecovadis Gold sustainability rating, positioning it for enterprise and public-sector procurement.
The business model is wholesale-driven with quote-based B2B pricing; no minimum order quantity is published and goods ship in packaging units via UPS domestically and Dachser for pallet freight, with same-day dispatch on orders placed before 2 PM. A parallel B2C storefront, We Are Casual by promodoro (launched October 2016), serves private customers through wearecasual.com. Distribution combines a login-gated dealer webshop, phone-based personal advising (+49.211.90900-90), pan-EU shipping, and event-driven sales at the Summer-Session trade tour (Vienna, Hamburg, Mainz) and Nordic Profile Fair (Sweden). Promodoro is privately held with no disclosed funding, M&A, or leadership changes beyond a single CEO designation.
Promodoro firmographics
Firmographics- Name
- Promodoro
- Legal name
- Promodoro Fashion GmbH
- Website
- https://promodoro-shop.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Promodoro is a Düsseldorf-based B2B textile supplier selling corporate fashion, promotional apparel, and sportswear under three sub-brands — promodoro, EXCD, and X.O — to wholesalers, resellers, textile finishers, and corporate customers across the EU, with in-house customization, Pantone dyeing, and finishing services.
- Ownership category
- akta.pro rank
Promodoro industry classification
Industry- Product category
- Corporate Fashion & Promotional Textiles
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (315250)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)
- akta.pro secondary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
Keywords
Where Promodoro is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Promodoro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Textile Sales: Sells corporate fashion and promotional textiles to B2B customers including wholesalers, resellers, and textile finishers. Products include T-shirts, polo shirts, sweatshirts, and jackets under promodoro, EXCD, and X.O brands.
- Customization/Finishing Services: Additional revenue from textile finishing services including logo placement, custom colour dyeing, and custom placket design for polo shirts.
- Custom Colour Orders: Custom colour textile orders with minimum quantities (1,000 for T-shirts/polos, 750 for sweatshirts) with approximately 120-day production lead time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard B2B pricing - Contact for quote |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Promodoro product offering
Product offeringCore offering
Promodoro is a textile supplier that designs, sources, and distributes corporate fashion, promotional apparel, sportswear, and workwear under three brands (promodoro, EXCD, X.O) to B2B customers including wholesalers, resellers, textile finishers, and corporate buyers across the EU. The company complements its wholesale textile range with in-house finishing services — logo placement, embroidery, custom label printing, bespoke placket design, and Pantone-accurate custom color dyeing — and also runs a separate B2C online shop (wearecasual.com) for private customers.
Product overview
Promodoro is a B2B corporate fashion and promotional apparel company based in Düsseldorf, Germany with over 30 years of experience. The product portfolio consists of three main brands: promodoro (core brand offering versatile basics including T-shirts, polo shirts, sweatshirts, shirts, outdoor wear, and children's clothing), EXCD (workwear sub-brand focused on durability with industrial washing capability), and X.O (casual lifestyle sub-brand with modern oversized styles). Key collections include Premium Selection (100% cotton premium tier), PlusSize (extended sizing up to 8XL), and No Label (unbranded options). The company offers extensive customization services including Custom Colour (Pantone-accurate bespoke dyeing), Do Your Own Placket (custom button placket design), and Place Your Logo (in-house textile finishing with logo placement and custom labels). Additional offerings include the C+ Jacket Concept (modular layering system), Product Scout (search tool), marketing materials, and the B2C channel 'We Are Casual by promodoro' for private customers.
Differentiator
Problem solved
Functional benefit
Brands
- promodoro: Core brand offering versatile basics including T-shirts, polo shirts, sweatshirts, shirts, outdoor, kids, and extras.
- EXCD
- X.O
Products and services
- promodoro Core Brand (T-shirts, polos, sweatshirts, shirts, outdoor, kids)
Quantifiable outcome
- Products washable at up to 60°C maintaining quality
- +1 more outcomes
Companies that use Promodoro
Customer profileSegments4 records
Ideal customer profiles4 records
Promodoro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Promodoro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- UPScorePrimary shipping partner for domestic and international deliveries. Standard shipping rate approximately €6.20 per package (up to 30 kg) within Germany. Delivers within 24-48 hours domestically.
- DachserminorFreight partner for larger quantity shipments on pallets.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Promodoro competitors and assessment
Company assessmentDirect peers
- B&C Collection: B&C is a Belgian/European manufacturer selling basic apparel (T-shirts, polos, sweatshirts) to the promotional and corporate fashion market. Directly comparable to Promodoro on B2B wholesale, blank-supply model, and finishing-friendly product range.
- HAKRO: HAKRO is a German premium basic apparel manufacturer (T-shirts, polos, sweatshirts) selling to promotional and corporate fashion resellers. Like Promodoro, it is a B2B blank supplier targeting textile finishers and corporate clients with similar size runs and quality positioning.
- Sol's: Sol's is a French-headquartered European promotional apparel brand distributing T-shirts, polos and workwear to resellers and corporate buyers. Very directly comparable on product range, customization-friendly blanks, and pan-European dealer distribution.
- Russell Europe: Russell Europe supplies promotional, corporate and workwear apparel to B2B buyers across Europe. Comparable product mix (T-shirts, polos, sweatshirts, workwear) and a comparable dealer/distributor-led go-to-market mirror Promodoro's model.
- Result Clothing: Result is a UK-based corporate fashion and outerwear supplier selling decorated apparel, workwear and teamwear to European resellers. Overlaps with Promodoro on B2B blanks, customisation-friendly garments, and a finishing-customer value proposition.
- Karlowsky: Karlowsky is a German workwear and corporate fashion manufacturer producing promotional and occupational apparel. It overlaps directly with Promodoro's EXCD workwear line and overall corporate fashion B2B wholesale model.
- Tee Jays: Tee Jays is a Scandinavian basics manufacturer producing T-shirts, polo shirts and sweatshirts sold wholesale to promotional and corporate clients. Comparable on premium basic apparel focus, B2B wholesale motion, and customization suitability.
- James & Nicholson (JN): James & Nicholson is a German-DACH promotional and corporate apparel brand offering decorated basics, workwear and teamwear to B2B buyers. Comparable to Promodoro in target audience, distribution (dealer network), and product mix across basics and workwear.
Broad incumbents
- Gildan: Gildan is one of the world's largest apparel manufacturers with significant presence in basic and activewear, including the promotional/corporate channel. Similar blank T-shirt and polo offerings but vastly larger scale and broader portfolio than Promodoro.
- Fruit of the Loom: Fruit of the Loom is a global basics apparel giant with a European range serving promotional and corporate buyers. Comparable basic apparel products (T-shirts, sweatshirts, polos), but operates at much larger scale with broader product breadth than Promodoro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Promodoro social profiles
Digital presencePromodoro compliance and trust
Trust signalCompliance14 records
Promodoro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promodoro leadership team
Management profileNumber of profiles
Profiles1 record
Promodoro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promodoro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promodoro
What does Promodoro do?
Promodoro is a textile supplier that designs, sources, and distributes corporate fashion, promotional apparel, sportswear, and workwear under three brands (promodoro, EXCD, X.O) to B2B customers including wholesalers, resellers, textile finishers, and corporate buyers across the EU. The company complements its wholesale textile range with in-house finishing services — logo placement, embroidery, custom label printing, bespoke placket design, and Pantone-accurate custom color dyeing — and also runs a separate B2C online shop (wearecasual.com) for private customers.
Is Promodoro a public or private company?
Promodoro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promodoro founded?
Promodoro was founded in 1990. It employs 51 to 100 people.
Where is Promodoro based?
Promodoro is headquartered in Düsseldorf, Germany, in the Europe region.
How does Promodoro make money?
Three revenue lines are on record. Wholesale Textile Sales are the primary driver. The others are customization/Finishing Services and custom Colour Orders.
Who are Promodoro's main competitors?
Direct peers on record are B&C Collection, HAKRO, Sol's, Russell Europe, Result Clothing, Karlowsky, Tee Jays and James & Nicholson (JN). Broad incumbents are Gildan and Fruit of the Loom.
Does Promodoro have an API?
No public API is recorded for Promodoro.
What industry is Promodoro in?
Promodoro's product category is Corporate Fashion & Promotional Textiles. Its primary akta.pro industry code is CRAOADAF, Workwear, Uniforms & Corporate Apparel Wholesale, with a secondary code of CRAAAAAB, Premium & Contemporary Apparel Brands. Its NAICS code is 315250 and its SIC code is 5130.