Promodoro

What Promodoro does

Promodoro Fashion GmbH is a Düsseldorf-headquartered B2B textile supplier founded in the early 1990s that manufactures and distributes corporate fashion, promotional apparel, sportswear, and merchandising textiles to wholesalers, resellers, textile finishers, and corporate customers across the European Union. The portfolio is organised into three sub-brands — promodoro (premium basics spanning T-shirts, polos, sweatshirts, shirts, outdoor, and children's wear), EXCD (industrial-washable workwear built on VORTEX-spun 60/40 cotton-polyester yarn tested to ISO 15797), and X.O (casual lifestyle including oversized hoodies and flatlock-seam pants) — supplemented by themed collections such as Premium Selection, PlusSize up to 8XL, and No Label.

Core technology comprises conventional textile manufacturing combined with in-house finishing and customization services: Pantone-accurate bespoke dyeing (Custom Colour Service, 1,000-piece MOQ for T-shirts/polos and 750 for sweatshirts, 120-day lead time), screen printing and embroidery via an in-house studio (Place Your Logo), custom button-placket design (Do Your Own Placket), and modular layered jackets (C+ Jacket Concept). The company holds a broad compliance stack (OEKO-TEX STANDARD 100 and MADE IN GREEN, ISO 9001/14001/45001, amfori BSCI, GRS, REACH, Sedex, C-TPAT, Higg Index, Intertek SQP) and an Ecovadis Gold sustainability rating, positioning it for enterprise and public-sector procurement.

The business model is wholesale-driven with quote-based B2B pricing; no minimum order quantity is published and goods ship in packaging units via UPS domestically and Dachser for pallet freight, with same-day dispatch on orders placed before 2 PM. A parallel B2C storefront, We Are Casual by promodoro (launched October 2016), serves private customers through wearecasual.com. Distribution combines a login-gated dealer webshop, phone-based personal advising (+49.211.90900-90), pan-EU shipping, and event-driven sales at the Summer-Session trade tour (Vienna, Hamburg, Mainz) and Nordic Profile Fair (Sweden). Promodoro is privately held with no disclosed funding, M&A, or leadership changes beyond a single CEO designation.

Name

Promodoro

Legal name

Promodoro Fashion GmbH

Website

https://promodoro-shop.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Promodoro is a Düsseldorf-based B2B textile supplier selling corporate fashion, promotional apparel, and sportswear under three sub-brands — promodoro, EXCD, and X.O — to wholesalers, resellers, textile finishers, and corporate customers across the EU, with in-house customization, Pantone dyeing, and finishing services.

Ownership category

akta.pro rank

Product category

Corporate Fashion & Promotional Textiles

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

Keywords

• Corporate fashion textiles
• Promotional apparel wholesale
• Workwear manufacturing
• Textile finishing services
• Custom color dyeing

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Textile Sales: Sells corporate fashion and promotional textiles to B2B customers including wholesalers, resellers, and textile finishers. Products include T-shirts, polo shirts, sweatshirts, and jackets under promodoro, EXCD, and X.O brands.
2. Customization/Finishing Services: Additional revenue from textile finishing services including logo placement, custom colour dyeing, and custom placket design for polo shirts.
3. Custom Colour Orders: Custom colour textile orders with minimum quantities (1,000 for T-shirts/polos, 750 for sweatshirts) with approximately 120-day production lead time.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Promodoro is a textile supplier that designs, sources, and distributes corporate fashion, promotional apparel, sportswear, and workwear under three brands (promodoro, EXCD, X.O) to B2B customers including wholesalers, resellers, textile finishers, and corporate buyers across the EU. The company complements its wholesale textile range with in-house finishing services — logo placement, embroidery, custom label printing, bespoke placket design, and Pantone-accurate custom color dyeing — and also runs a separate B2C online shop (wearecasual.com) for private customers.

Product overview

Promodoro is a B2B corporate fashion and promotional apparel company based in Düsseldorf, Germany with over 30 years of experience. The product portfolio consists of three main brands: promodoro (core brand offering versatile basics including T-shirts, polo shirts, sweatshirts, shirts, outdoor wear, and children's clothing), EXCD (workwear sub-brand focused on durability with industrial washing capability), and X.O (casual lifestyle sub-brand with modern oversized styles). Key collections include Premium Selection (100% cotton premium tier), PlusSize (extended sizing up to 8XL), and No Label (unbranded options). The company offers extensive customization services including Custom Colour (Pantone-accurate bespoke dyeing), Do Your Own Placket (custom button placket design), and Place Your Logo (in-house textile finishing with logo placement and custom labels). Additional offerings include the C+ Jacket Concept (modular layering system), Product Scout (search tool), marketing materials, and the B2C channel 'We Are Casual by promodoro' for private customers.

Differentiator

Problem solved

Functional benefit

Brands

• promodoro: Core brand offering versatile basics including T-shirts, polo shirts, sweatshirts, shirts, outdoor, kids, and extras.
• EXCD
• X.O

Products and services

• promodoro Core Brand (T-shirts, polos, sweatshirts, shirts, outdoor, kids)

Quantifiable outcome

• Products washable at up to 60°C maintaining quality
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• UPScoreOthersPrimary shipping partner for domestic and international deliveries. Standard shipping rate approximately €6.20 per package (up to 30 kg) within Germany. Delivers within 24-48 hours domestically.
• DachserminorOthersFreight partner for larger quantity shipments on pallets.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• B&C Collection: B&C is a Belgian/European manufacturer selling basic apparel (T-shirts, polos, sweatshirts) to the promotional and corporate fashion market. Directly comparable to Promodoro on B2B wholesale, blank-supply model, and finishing-friendly product range.
• HAKRO: HAKRO is a German premium basic apparel manufacturer (T-shirts, polos, sweatshirts) selling to promotional and corporate fashion resellers. Like Promodoro, it is a B2B blank supplier targeting textile finishers and corporate clients with similar size runs and quality positioning.
• Sol's: Sol's is a French-headquartered European promotional apparel brand distributing T-shirts, polos and workwear to resellers and corporate buyers. Very directly comparable on product range, customization-friendly blanks, and pan-European dealer distribution.
• Russell Europe: Russell Europe supplies promotional, corporate and workwear apparel to B2B buyers across Europe. Comparable product mix (T-shirts, polos, sweatshirts, workwear) and a comparable dealer/distributor-led go-to-market mirror Promodoro's model.
• Result Clothing: Result is a UK-based corporate fashion and outerwear supplier selling decorated apparel, workwear and teamwear to European resellers. Overlaps with Promodoro on B2B blanks, customisation-friendly garments, and a finishing-customer value proposition.
• Karlowsky: Karlowsky is a German workwear and corporate fashion manufacturer producing promotional and occupational apparel. It overlaps directly with Promodoro's EXCD workwear line and overall corporate fashion B2B wholesale model.
• Tee Jays: Tee Jays is a Scandinavian basics manufacturer producing T-shirts, polo shirts and sweatshirts sold wholesale to promotional and corporate clients. Comparable on premium basic apparel focus, B2B wholesale motion, and customization suitability.
• James & Nicholson (JN): James & Nicholson is a German-DACH promotional and corporate apparel brand offering decorated basics, workwear and teamwear to B2B buyers. Comparable to Promodoro in target audience, distribution (dealer network), and product mix across basics and workwear.

Broad incumbents

• Gildan: Gildan is one of the world's largest apparel manufacturers with significant presence in basic and activewear, including the promotional/corporate channel. Similar blank T-shirt and polo offerings but vastly larger scale and broader portfolio than Promodoro.
• Fruit of the Loom: Fruit of the Loom is a global basics apparel giant with a European range serving promotional and corporate buyers. Comparable basic apparel products (T-shirts, sweatshirts, polos), but operates at much larger scale with broader product breadth than Promodoro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLh-kJsCmm-xaXouEHutMLQ
• LinkedInlinkedin.com/company/promodoro-gmbh

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promodoro