At Monday
At Monday B.V. operates a Dutch labor-market portal combining a free online CV service (Talentcard/Werkvinders) with an online learning platform offering 600+ courses to individual subscribers and corporate clients in the Netherlands.
- Company typePrivate
- Founded2014
- HeadquartersBreda, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What At Monday does
At Monday B.V. is a privately-held Dutch company founded in March 2014 and headquartered in Breda, Netherlands, operating an integrated labor-market portal that combines a free online CV service ("Talentcard," branded as "Werkvinders") with an online learning platform offering approximately 600-829+ courses across professional and personal development topics. The platform serves two distinct user cohorts: job seekers who build and share a Werkvinder profile with prospective employers, and learners who consume subscription-based or à la carte educational content. The platform is NRTO-certified, indicating formal adherence to Dutch private training industry quality standards, and the Talentcard and Werkvinders marks are registered in the Benelux trademark registry.
The company operates a multi-stream revenue model. Individual learners pay EUR 16.95/month with an introductory price of EUR 8.48 in the first month, individual courses can be purchased separately, and B2B corporate clients can buy course vouchers or group subscriptions for employer-sponsored training. Co-founded by Martijn van de Luitgarden and Sander van der Heijden, At Monday operates exclusively within the Netherlands, with no documented international expansion or external funding rounds in the available data. The Werkvinder user base reached 100,000 registered profiles in August 2020 and 111,713 by 2026, implying cumulative free-side growth of roughly 1.6% CAGR over a six-year window.
Recent commercial activity includes the launch of "Live Leren," an instructor-led learning format, the introduction of B2B corporate learning solutions to broaden the customer base beyond individual subscribers, and a wave of AI/ChatGPT-themed courses intended to capture enterprise upskilling demand. There is no public evidence of proprietary AI/ML capabilities in the platform itself, no disclosed senior AI hires, no research or patent activity, and no third-party benchmarks validating technical differentiation. The business appears to be a bootstrapped, single-country operator focused on the intersection of recruitment enablement and consumer/SMB e-learning in the Dutch market.
At Monday firmographics
Firmographics- Name
- At Monday
- Legal name
- At Monday B.V.
- Website
- https://atmonday.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- At Monday B.V. operates a Dutch labor-market portal combining a free online CV service (Talentcard/Werkvinders) with an online learning platform offering 600+ courses to individual subscribers and corporate clients in the Netherlands.
- Ownership category
- akta.pro rank
At Monday industry classification
Industry- Product category
- Online Learning & Job Marketplace Platform
- NAICS
- Employment Placement Agencies (561311), Other Technical and Trade Schools (611519)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
- akta.pro secondary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where At Monday is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
At Monday business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Learning (Individual): Individual learners pay a monthly subscription for unlimited access to all 829+ online courses, training, scans, audiobooks, and e-books. First month is offered at a 50% discount (EUR 8.48), then EUR 16.95/month. Subscription can be cancelled daily.
- Single Learning Object Purchase: Individual courses can be purchased as one-time transactions for lifetime access (e.g., NLP course at EUR 38.50, Lean Six Sigma at EUR 22.50).
- B2B Corporate Learning (Vouchers/Group Subscriptions): At Monday offers corporate solutions including learning vouchers, group subscriptions, and company academies for organizations that want to enable collaborative learning. Contact via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Complete access subscription - unlimited learning |
| Unit Pricing | Pay-as-you-go | Individual course purchase - lifetime access |
| Subscription | Monthly | B2B corporate learning solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
At Monday product offering
Product offeringCore offering
At Monday operates a free online labor market portal in the Netherlands where job seekers (Werkvinders) create a professional online CV (Talentcard) and are directly contactable by employers without recruitment-agency intermediaries. The platform is monetized through an integrated e-learning offering (Online Leren) with 600+ courses accessible via monthly subscription or individual course purchase, supplemented by Live Leren sessions and B2B corporate learning solutions (vouchers, group subscriptions, company academies).
Product overview
At Monday is a Dutch online learning and job-seeking platform that operates as a 100% open and transparent labor market portal. The core platform consists of the Talentcard® system (free online professional profiles/CVs for job seekers called Werkvinders®) and the Online Leren platform offering over 600 e-learning courses. The Online Leren component includes individual courses (such as Microsoft Excel Basis, NLP training, AI & ChatGPT courses, fire safety training, Lean Six Sigma Yellow Belt), assessment tools (Scan Microsoft Excel), and learning paths (Leertraject: De kracht van AI in de praktijk). Additional features include Live Leren for real-time instructor-led sessions via Zoom and webinar platforms, a job vacancy listing section (Vacatures), and a company search section (Bedrijven). The platform also offers a subscription model (€8.48/month with first month at 50% discount) for unlimited access to all 829 learning objects, as well as individual course purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Talentcard® A free proprietary online CV / professional profile system where job seekers (Werkvinders®) present their skills, experience, and ambitions. Users can create a profile in approximately 20 minutes and choose whether to make it visible to employers, enabling direct contact without recruitment-agency intermediaries.
- Online Leren (Online Learning Platform) Subscription-based e-learning platform offering 600+ online courses, assessments, learning paths, audiobooks, and e-books across topics such as communication, health, IT skills, and personal effectiveness. Available via a monthly subscription (EUR 16.95/month after a 50% introductory discount) for unlimited access, or via individual one-time course purchase (e.g. NLP at EUR 38.50, Lean Six Sigma at EUR 22.50) for lifetime access.
- Live Leren (Live Learning) Live learning sessions run by instructors and experts, delivered through Zoom video sessions, Clubhouse audio sessions, and webinar platforms. Sessions cover current topics and include networking opportunities for learners.
- B2B Corporate Learning Solutions Corporate learning offerings for organizations that want to upskill employees through At Monday's e-learning platform. Options include learning vouchers, group subscriptions, and dedicated company academies.
Quantifiable outcome
- 111,713 Werkvinders registered on the platform as of the most recent count
- +3 more outcomes
Companies that use At Monday
Customer profileSegments3 records
Ideal customer profiles3 records
At Monday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature2 records
At Monday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- StuddycoreIn October 2017, At Monday partnered with Studdy to provide Werkvinders access to over 500 personal learning materials including online training and tests. This partnership expanded the platform from a pure job portal into a career development ecosystem.
- Lean Six Sigma GroepminorThe Lean Six Sigma Yellow Belt training was developed in collaboration with the Lean Six Sigma Groep and Studdy. This co-development partnership created a video-based Yellow Belt e-learning for At Monday's course catalog.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
At Monday competitors and assessment
Company assessmentDirect peers
- LinkedIn: Global professional network combining a job marketplace, candidate profiles, and LinkedIn Learning. Most directly comparable to At Monday's combined Werkvinder marketplace + learning subscription offering.
- Udemy: Global online learning marketplace with individual course purchases and subscription tiers. Closely comparable to At Monday's Online Leren subscription and à-la-carte course model.
- Glassdoor: Job marketplace integrated with company reviews and salary insights. Competes with At Monday for employer-candidate discovery, particularly around employer transparency.
- Nationale Vacaturebank: Leading Dutch job board, serving the same employer-job seeker matching market as At Monday within the Netherlands, including paid employer listings and CV search.
- Indeed: Largest global job board with a strong Dutch presence (Indeed.nl). Competes for the same employer-candidate matching use cases as At Monday's open Werkvinder portal.
- Monsterboard: Established Dutch job board (part of Monster Worldwide). Directly competes in the Dutch labor market portal segment alongside At Monday and Nationale Vacaturebank.
Emerging players
- Skillshare: Subscription-based online learning platform for creative and professional skills. Comparable subscription model and content marketplace structure to At Monday's Online Leren.
Broad incumbents
- Coursera: Large-scale online learning platform offering courses, certificates, and enterprise programs. Comparable to At Monday's individual and corporate learning offerings, but operating at substantially greater scale and breadth.
Regional players
- Werk.nl: Dutch public employment service operated by UWV, providing a free job-matching portal. Comparable regional Dutch marketplace for employer-candidate matching, though subsidized rather than commercially monetized.
Others
- Studdy: At Monday's strategic learning content partner since October 2017, supplying the 500+ (later 600+) e-learning library that powers At Monday's Online Leren platform. Directly comparable as an adjacent learning content and engagement provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
At Monday social profiles
Digital presenceAt Monday compliance and trust
Trust signalCompliance1 record
At Monday financial estimates
Financial estimateRevenue estimate
Valuation estimate
At Monday leadership team
Management profileNumber of profiles
Profiles2 records
At Monday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
At Monday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about At Monday
What does At Monday do?
At Monday operates a free online labor market portal in the Netherlands where job seekers (Werkvinders) create a professional online CV (Talentcard) and are directly contactable by employers without recruitment-agency intermediaries. The platform is monetized through an integrated e-learning offering (Online Leren) with 600+ courses accessible via monthly subscription or individual course purchase, supplemented by Live Leren sessions and B2B corporate learning solutions (vouchers, group subscriptions, company academies).
Is At Monday a public or private company?
At Monday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was At Monday founded?
At Monday was founded in 2014. It employs 11 to 50 people.
Where is At Monday based?
At Monday is headquartered in Breda, Netherlands, in the Europe region.
How does At Monday make money?
Three revenue lines are on record. Subscription Learning (Individual) is the primary driver. The others are single Learning Object Purchase and B2B Corporate Learning (Vouchers/Group Subscriptions).
Who are At Monday's main competitors?
Direct peers on record are LinkedIn, Udemy, Glassdoor, Nationale Vacaturebank, Indeed and Monsterboard. Skillshare is listed as an emerging player. Coursera is listed as a broad incumbent. Werk.nl is listed as a regional player. Studdy is listed as an others.
Does At Monday have an API?
No public API is recorded for At Monday.
What industry is At Monday in?
At Monday's product category is Online Learning & Job Marketplace Platform. Its primary akta.pro industry code is EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 561311 and its SIC code is 7361.