Studdy

What Studdy does

Studdy B.V. is a Dutch online learning platform founded in 2020 and headquartered in Breda, Netherlands. The company provides a multi-format learning management system combining e-learnings, audiobooks, e-books, and assessments, with content and interface available in 20+ languages and accessible via browser and mobile. The platform hosts 1,346 learning objects and offers a core subscription at €8.48 per month, single learning object purchases from €22.50, and a white-label academy module enabling organizations to deploy branded learning environments with SSO, L&D dashboards, gamification, and SROI/SDG impact reporting. Native integrations with major Dutch payroll and HR platforms (AFAS, Loket, Numbrs, BCS) allow Studdy to be embedded directly into employer environments.

The business model combines self-serve online sales for individuals, enterprise field sales for municipalities and large employers, and a channel/reseller layer through which financial service providers (Vermetten, Loonium), payroll platforms, and industry associations (TechniekNL, ECM, Veiligheidsdomein) resell or white-label the platform to their customers and members. Revenue streams span individual subscriptions, one-time purchases, enterprise white-label deployments, and partner-integrated offerings, with content eligible for Dutch government subsidy programs (SLIM, O&O funds, DOORZAAM). NRTO and CRKBO certifications lend official recognition to issued certificates.

Studdy serves six primary segments: individuals (self-serve), municipalities and the social sector (volunteer programs, Wet Inburgering, Participatiewet, SROI/SDG reporting), businesses and HR (corporate academies), branch associations (cao-funded collective training), financial service providers (payroll-portal-embedded learning), and volunteer/welfare organizations. Named customers include Gemeente 's-Hertogenbosch (45,000 volunteers), Odido, Eneco, ECM, Galant, Mooiwerk Breda, M-Pact, Vermetten, and Loonium. The company is privately held, bootstrapped (no disclosed external funding), and operates with 11–50 employees.

Name

Studdy

Legal name

Studdy B.V.

Website

https://studdy.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Studdy is a Dutch online learning platform offering e-learnings, audiobooks, e-books, and assessments in 20+ languages to individuals, municipalities, enterprises, industry associations, and financial service providers via subscriptions, white-label academies, and embedded payroll/HR integrations.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Software Publishers (5132), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

akta.pro secondary industries

Core LMS Platforms (Academic & Corporate) (EDAFAAAA), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

• Online learning platform
• Corporate e-learning
• White-label academy
• Learning management system
• Employee development software

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription: Monthly subscription giving unlimited access to the complete library of 1,346 learning objects (e-learnings, audiobooks, e-books, tests). Cancelable at any time.
2. Single Learning Object Purchase: One-time purchase of individual learning objects with lifetime access and certificate upon completion.
3. Enterprise / White-label Academy: Organizations (municipalities, companies, branch associations) purchase a branded academy for their members or employees, typically on a per-user or collective subscription basis. Includes custom onboarding, support, and L&D dashboard.
4. Partner / Co-ownership Model (Financial Service Providers): Financial service providers (accountants, payroll firms) integrate Studdy into their salarisomgeving and resell to their SME clients, generating a recurring revenue stream within their existing portfolio without operational cost base expansion.
5. Subsidy-funded Learning: Individuals and organizations use government subsidies (SLIM scheme, O&O funds, DOORZAAM vouchers, etc.) to finance learning, with Studdy content eligible under these subsidy programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Studdy operates an online learning platform (LMS/LXP) delivering 1,346+ learning objects — e-learnings, audiobooks, e-books, and tests — accessible via browser and mobile in 20+ languages. It sells direct individual subscriptions and single learning object purchases to consumers, and white-label enterprise academies to municipalities, employers, industry associations, and financial service providers across the Netherlands. The platform includes L&D dashboards, gamification, Single Sign-On, and integrations with major Dutch HR/payroll systems.

Product overview

Studdy is a Dutch online learning platform providing a unified ecosystem for personal and professional development. The core Studdy platform offers access to 1,346+ learning objects including e-learnings, audiobooks, e-books, and tests, available in 20+ languages. The platform operates on a modular architecture with specialized solutions: Bedrijfsacademie (white-label corporate academy), Gemeenten (municipal activation), Brancheverenigingen (collective industry training), and Financiële Dienstverleners (payroll-integrated learning). Key features include an L&D Dashboard for analytics, gamification rewards, and integrations with HR/payroll systems. Pricing includes single learning objects (from €22.50) and unlimited subscription (€8.48/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Studdy Core Platform (online learning subscription) Online learning environment providing access to 1,346+ learning objects (e-learnings, audiobooks, e-books, and tests) for personal and professional development, available in 20+ languages across devices 24/7. Sold as a monthly subscription (€8.48/month) or as single learning object purchases (from €22.50) for individual learners and SMBs.
• Studdy Bedrijfsacademie (Corporate/White-label Academy) White-label corporate academy solution allowing organizations to deploy a fully branded learning environment with custom colors, logos, images, videos, and personalized content under their own identity, including L&D dashboards and SSO. Targeted at employers for employee onboarding, vitality, retention, and continuous development.
• Studdy voor Gemeenten (Municipalities solution)

Quantifiable outcome

• 25,000+ active, satisfied course participants
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• TechniekNLcoreChannel Partner/ Reseller/ DistributorTechniekNL is a Dutch technical industry association. Studdy provides a collective learning platform enabling TechniekNL to offer training to all member companies and their employees, including specialized content for the energy transition and installation sectors.
• Expertise Centrum Meubel (ECM)coreChannel Partner/ Reseller/ DistributorECM uses Studdy as the branch-wide learning platform for the entire furniture industry under the collective labor agreement (cao). All employees from production workers to directors access training, funded via cao contributions.
• VeiligheidsdomeincoreChannel Partner/ Reseller/ DistributorSafety sector association using Studdy to centrally distribute safety certification and protocol training across all member organizations. Provides a dashboard to demonstrate compliance with safety standards to government and clients.
• Galant (Vrijwilligerscentrale 's-Hertogenbosch)coreStrategic or Co-development PartnerGalant is a volunteer center in 's-Hertogenbosch that partnered with Studdy and the municipality to deploy the academy to all 45,000 volunteers. Galant actively promotes Studdy to its volunteer network and reports on engagement via the dashboard.
• VermettencoreChannel Partner/ Reseller/ DistributorVermetten is an accounting and financial services firm that integrated Studdy into their own salary and HR environment. They resell the platform to their own clients as an exclusive service, positioning themselves as a strategic employer partner.
• LooniumcoreChannel Partner/ Reseller/ DistributorAccountancy and advisory firm Loonium enriched their salary portal with a Studdy-powered academy, giving employees of client companies one-click access to personal growth and vitality modules.
• Loket (Payroll Platform)coreTechnology or IntegrationLoket is a major Dutch payroll and HR administration platform. Studdy integrates into the Loket environment, enabling payroll providers to offer learning directly through the payroll portal.
• Numbrs (Payroll Platform)coreTechnology or IntegrationNumbrs is a Dutch payroll and HR platform. Studdy integrates into the Numbrs environment for seamless access via the salary portal.
• AFAS (ERP/HR System)coreTechnology or IntegrationAFAS is a Dutch ERP and HR software provider. Studdy offers integration with AFAS, enabling organizations using AFAS to connect learning data and user management.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coursera for Business: Coursera for Business is the enterprise arm of the global online learning platform, offering university-grade content and credentials. It competes with Studdy in the Dutch corporate L&D market with a deeper academic and certification catalog but less municipal/welfare specialization.
• Skillsoft: Skillsoft is a global enterprise learning and talent development platform offering content, coaching, and AI-driven learning experiences. It competes with Studdy for Dutch enterprise L&D contracts, with substantially broader content breadth and global scale.
• LinkedIn Learning: LinkedIn Learning is Microsoft-owned global LXP integrated into the LinkedIn platform, serving professionals and enterprises worldwide. It competes with Studdy for corporate L&D budgets in the Netherlands as part of a broader portfolio of talent and learning products.

Direct peers

• New Heroes: New Heroes is a Dutch learning platform offering bite-sized microlearning content for individuals and businesses. It competes with Studdy in the Dutch consumer and SME subscription learning segment with a similar content-library-led model.
• Studytube: Studytube is a Dutch LMS/LXP platform serving corporate and SME customers with curated course content, skills development, and HR integrations. Studdy explicitly integrates with Studytube, confirming product overlap in the Dutch learning platform category and direct competition for similar buyer personas.
• Lepaya: Lepaya is a Dutch-founded corporate training provider combining e-learning with live virtual sessions, focused on power skills and resilience training for European enterprises. It overlaps with Studdy in the Dutch corporate learning category and targets similar HR buyers, though with a stronger live-coaching orientation.
• GoodHabitz: GoodHabitz is a leading Dutch-headquartered LXP offering e-learnings, masterclasses, and skills training to enterprises across Europe. It directly competes with Studdy in the Dutch corporate learning market with a similar content-led, multi-language subscription model, but operates at significantly larger scale with institutional backing.

Regional players

• Perlego: Perlego is a UK-based subscription e-book and audiobook learning platform serving individuals and institutions across Europe. It overlaps with Studdy's e-book and audiobook format but focuses on academic/published content rather than custom corporate learning paths.

Emerging players

• Soof (formerly Bloomville): Soof is a Dutch LXP-style platform focused on microlearning, onboarding, and employee engagement for SMEs. It overlaps with Studdy's Bedrijfsacademie module in the Dutch SMB segment with a similar gamified, mobile-first approach.
• Springest (Includeed): Springest (now Includeed) is a Dutch learning marketplace and LXP for comparing and deploying training programs across organizations. It overlaps with Studdy in the Dutch enterprise learning market but emphasizes aggregation of third-party content rather than a first-party content library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StuddyNL
• LinkedInlinkedin.com/company/studdy
• Instagraminstagram.com/studdy.nl
• Xx.com/rdstuddynl1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studdy