Healthcare Links

What Healthcare Links does

Healthcare Links is a privately held, U.S.-based healthcare consulting firm founded in 1993 by Ken Murawski and headquartered in Cortlandt Manor, New York. The firm specializes in GPO (Group Purchasing Organization) and IDN (Integrated Delivery Network) sales consulting, helping healthcare suppliers — primarily medical device companies, manufacturers, and service providers — secure GPO contracts, gain access to IDN decision-makers, pass Value Analysis Committee reviews, and implement corporate account strategies. Its core service offering consists of three interconnected modules: Gaining Access to Major Customers, Improving Implementation, and Gaining New Corporate Account Contracts. The firm claims relationships across 125+ IDNs, 1,000+ GPOs, and 600+ Regional Purchasing Collaboratives, which it leverages as the primary asset for client introductions.

The business operates as a boutique professional services practice with 1–10 employees, including the founder, a Managing Partner, a Partner, and several VPs of National Accounts and Corporate Accounts with 20–45+ years of individual industry experience. Revenue is generated through consulting fees and/or success-based arrangements on multi-year, quote-based engagements; pricing is not publicly disclosed. The firm augments its core offering with an affiliated partner network (Bold Heights Solutions, Eventure Healthcare, Terri Nelson Consulting, Sales Data Generator, LeAnn Born) and maintains strategic GTM partnerships with IDN Summit, Federation of American Hospitals, ANAE, and AHRMM. There is no proprietary technology product, no AI/ML capability, and no external funding or institutional ownership.

Name

Healthcare Links

Legal name

Healthcare Links

Website

https://healthcarelinks.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthcare Links is a U.S. healthcare consulting firm that helps medical device suppliers and manufacturers secure GPO contracts, access IDN decision-makers, and pass Value Analysis Committee reviews through relationship-based corporate accounts consulting.

Ownership category

akta.pro rank

Product category

Healthcare Sales Consulting

NAICS

Health and Welfare Funds (525120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

akta.pro secondary industry

Provider Network, Credentialing & Contracting Support (BPAAAFAI)

Keywords

• Healthcare sales consulting
• GPO contract consulting
• IDN sales advisory
• Medical device sales
• Healthcare channel access

Headquarters

HQ city

Cortlandt Manor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sales Consulting Services: Professional consulting services to help healthcare suppliers secure GPO contracts, gain access to IDN decision-makers, and implement corporate account strategies. Revenue generated through consulting fees and/or success-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Healthcare Links provides GPO and IDN sales consulting services to healthcare suppliers, helping them secure GPO contracts and gain access to decision-makers at integrated delivery networks. The firm leverages a long-standing network of more than 125 IDNs, 1,000 GPOs, and 600 RPCs built since its 1993 founding to facilitate channel access for medical product and device manufacturers.

Product overview

Healthcare Links offers a suite of GPO & IDN sales consulting services focused on helping healthcare suppliers navigate complex purchasing relationships and secure contracts. The core offering consists of three interconnected service modules: Gaining Access to Major Customers (connecting suppliers with decision-makers), Improving Implementation (ensuring smooth contract execution), and Gaining New Corporate Account Contracts (securing high-value IDN agreements). The company also provides access to affiliated partner services including Bold Heights Solutions for executive coaching, Eventure Healthcare for clinical product educators, Terri Nelson Consulting for value analysis expertise, LeAnn Born for strategic consulting, and Sales Data Generator for healthcare facility market intelligence. This is a consulting services business, not a software platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• GPO & IDN Sales Consulting Advisory consulting service that helps healthcare suppliers secure GPO contracts and gain access to IDN decision-makers, leveraging a proprietary network of 125+ IDNs, 1,000+ GPOs, and 600+ RPCs.

Quantifiable outcome

• Four national agreements secured for Vernacare
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and flagship.

• Bold Heights SolutionscoreStrategic or Co-development PartnerExecutive and leadership coaching partner providing services to Healthcare Links clients. Led by Aimee Smith, an accomplished sales leader with 25+ years in medical device industry.
• Eventure HealthcarecoreStrategic or Co-development PartnerClinical product educators partner helping suppliers accelerate strategic goals through faster product adoption. Has a multidisciplinary network of over 80K clinicians.
• Terri Nelson Consulting LLCcoreImplementation/ SI/ Consulting PartnerValue Analysis Subject Matter Expert providing consulting services including development and review of value analysis tools, supplier education, and product management.
• Sales Data GeneratorcoreTechnology or IntegrationRelational database resource of hospitals, IDNs, GPOs, Surgery Centers, and Long Term Care facilities in the US, with hospital metrics for targeted sales planning.
• LeAnn BorncoreStrategic or Co-development PartnerStrategy consultant providing advisory services to suppliers, GPOs, and providers for efficient operations, effective selling strategies, and win/win partnerships.
• IDN SummitflagshipGTM or Marketing PartnerStrategic partnership with healthcare conference organization hosting reverse expo events connecting suppliers with IDN decision-makers.
• Federation of American HospitalsflagshipGTM or Marketing PartnerStrategic partnership with national organization representing healthcare policy and business interests, with annual conference featuring provider and supplier community interactions.
• Journal of HealthcarecoreGTM or Marketing PartnerMedia outlet partner providing industry insights and coverage for healthcare supply chain content.
• Health Connect PartnerscoreGTM or Marketing PartnerHealthcare conference and networking organization facilitating connections between providers and suppliers.
• Association of National Account Executives (ANAE)flagshipGTM or Marketing PartnerIndustry association for national account executives providing professional development and networking opportunities. Ken Murawski received Lifetime Achievement award from ANAE.
• Association for Healthcare Resource & Materials Management (AHRMM)coreGTM or Marketing PartnerProfessional association for healthcare supply chain professionals providing education and industry standards.
• Bellweather LeaguecoreGTM or Marketing PartnerHealthcare industry organization recognizing excellence in supply chain management.
• Ambulatory Surgery Center AssociationcoreGTM or Marketing PartnerNational association representing and advancing ambulatory surgery centers, providing networking and education for the ASC community.
• Institute of Healthcare Executives and SupplierscoreGTM or Marketing PartnerProfessional organization connecting healthcare executives and suppliers for strategic partnerships.
• Share Moving MediacoreGTM or Marketing PartnerHealthcare media company producing content and events for the healthcare industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HCLinks
• Facebookfacebook.com/healthcarelinksus
• LinkedInlinkedin.com/company/healthcare-links

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Links