Simmons Group
Simmons Group is a privately held Las Vegas–based HR, training, and executive coaching consultancy founded in 2000. It serves primarily gaming and hospitality organizations, alongside government, energy, and real estate clients, through customized professional services engagements delivered by a senior team.
- Company typePrivate
- Founded2000
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simmons Group does
Simmons Group is a privately held, Las Vegas–based management consulting firm founded in 2000 that delivers human resources, training, and executive coaching services to organizations, with a primary concentration in the gaming and hospitality industry. The firm operates three core service lines—HR Services (multifunctional HR consulting to fill organizational gaps), Training Services (customized programs designed to drive positive behavioral change), and Coaching Services (executive and management coaching, offered under a standalone brand at myquarterturns.com). Delivery is anchored by a small, senior team of approximately eight practitioners including a CEO with 40+ years of talent management experience, a nationally recognized speaker/Managing Partner, an I/O psychology–trained Director of Operations, a Master Trainer, and several consultants with Fortune 500 and multi-industry HR backgrounds.
The firm operates a services-only model with no proprietary technology platform; its intellectual property lies in authorized delivery rights for established assessment and training methodologies (Everything DiSC, Five Behaviors of a Cohesive Team, CliftonStrengths, MBTI, TalentSmart Emotional Intelligence) and in proprietary engagement playbooks developed over two decades of gaming-sector work. Revenue is generated through professional services engagements on a quote-based, customized pricing model with no publicly disclosed rates, recurring contracts, or revenue figures.
Go-to-market is sales-led and consultative, combining direct enterprise engagement, industry-event presence (Global Gaming Expo), content marketing (blog, LinkedIn, Facebook), and strategic association partnerships (SHRM, ATD, NAWBO, WBENC, Global Gaming Women). Customer logos span gaming/hospitality (MGM Resorts, Caesars, Station Casinos, Boyd Gaming, Scientific Games, Hard Rock), government (City of Henderson), energy (Southwest Gas), and real estate/market centers (Grand Canyon Development Partners, International Market Centers). The firm claims a global delivery footprint from a single Las Vegas office at 6841 S. Eastern Ave Suite 103 and cites more than 27,000 industry employees trained and 50+ casino/hospitality property openings or transitions across its leadership's career.
Simmons Group firmographics
Firmographics- Name
- Simmons Group
- Legal name
- Simmons Group
- Website
- https://simmons-group.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simmons Group is a privately held Las Vegas–based HR, training, and executive coaching consultancy founded in 2000. It serves primarily gaming and hospitality organizations, alongside government, energy, and real estate clients, through customized professional services engagements delivered by a senior team.
- Ownership category
- akta.pro rank
Simmons Group industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
- akta.pro secondary industry
- Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)
Keywords
Where Simmons Group is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simmons Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Consulting Services: Revenue generated through professional consulting engagements for HR services, training programs, coaching, and organizational development. Services are tailored to client needs and delivered by a team of dedicated trainers, coaches, mentors, and HR experts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Simmons Group product offering
Product offeringCore offering
Simmons Group is a full-service strategic planning, human resources, training, talent management, and organizational development consulting firm. It delivers three core services: HR Services (filling organizational gaps with multifunctional HR support), Training Services (customized programs to drive positive behavioral change), and Coaching Services (executive and management coaching for modern business leaders). Engagements are delivered by a dedicated team of trainers, coaches, mentors, and HR experts, primarily serving gaming/hospitality enterprises and other organizations in the U.S. and internationally.
Product overview
Simmons Group is a full-service strategic planning, human resources, training, talent management, and organizational development company. The company operates three core service offerings: HR Services (providing sound guidance and filling organizational gaps), Training Services (customized training designed to create positive behavioral changes), and Coaching Services (executive and management coaching to meet the accelerated pace of modern business leaders). These services are delivered through a dedicated team of trainers, coaches, mentors, and human resource experts who work with clients to design and execute solutions for organizations and professionals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Trained over 27,000 industry employees
- +1 more outcomes
Companies that use Simmons Group
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Simmons Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simmons Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Global Gaming WomencoreSimmons Group is a partner with Global Gaming Women, supporting women's leadership in the gaming industry. CEO Ann Simmons Nicholson serves as Secretary of the Board for Global Gaming Women and member of the nomination committee.
- Society for Human Resource Management (SHRM)coreSimmons Group is a SHRM member, demonstrating alignment with industry standards and best practices in human resources.
- Everything DiSCcoreAuthorized DiSC partner enabling delivery of behavioral assessment and training solutions using Everything DiSC methodology.
- The Five Behaviors of a Cohesive TeamcoreAuthorized partner for The Five Behaviors of a Cohesive Team program, providing team development solutions.
- CliftonStrengths (Gallup)coreGallup-Certified CliftonStrengths coach providing strengths-based coaching and development.
- Association for Talent DevelopmentminorMember of ATD supporting best practices in talent development and training.
- National Association of Women Business OwnersminorMember of NAWBO supporting women entrepreneurs and business leaders.
- WBENC (Women's Business Enterprise National Council)coreWBENC certified Women's Business Enterprise demonstrating commitment to women-owned business standards.
- Las Vegas Metro Chamber of CommerceminorMember of local chamber of commerce supporting Las Vegas business community.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Simmons Group competitors and assessment
Company assessmentDirect peers
- The Ken Blanchard Companies: Training and leadership development firm built around proprietary content (e.g., SLII) delivered through an authorized-partner network. Closely matches Simmons Group's model of selling tailored training packages using established leadership methodologies to enterprise clients.
- Wilson Learning: Sales, leadership, and employee development consultancy delivering customized training programs and consulting to global enterprises. Comparable in service mix, delivery model (tailored packages, face-to-face engagement), and target buyer (enterprise L&D/HR leaders).
- BTS: Consulting firm specializing in leadership development, sales transformation, and strategy execution through customized experiential learning. Comparable in that Simmons Group similarly bundles strategy, training, and coaching engagements for enterprise clients seeking behavioral change.
- RHR International: Boutique management consulting firm specializing in executive coaching, leadership development, and talent management for senior leaders. Closely comparable in size, service mix, and boutique positioning to Simmons Group's coaching and HR advisory offerings.
- GH Smart (Greenhouse Group): Talent optimization and leadership advisory firm providing executive coaching, selection, and organizational consulting. Comparable as a boutique competitor in the human capital consulting space serving enterprise clients.
Broad incumbents
- Heidrick & Struggles: Executive search and leadership advisory firm with growing culture, leadership, and organizational consulting practices. Comparable in the human capital / leadership advisory space but with a primarily executive-search business model.
- Korn Ferry: Global organizational consulting firm with significant talent management, leadership development, and HR advisory practices. Comparable at the service-line level (talent management, organizational development) but operates at massive scale across all industries.
- FranklinCovey: Global training and leadership development firm offering The 7 Habits and similar content-based programs. Comparable because Simmons Group delivers DiSC, Five Behaviors, and CliftonStrengths-based training to enterprise clients, but FranklinCovey is far larger, public, and productized.
- DDI (Development Dimensions International): Leadership and talent management consultancy serving Fortune 500 clients with assessment, training, and leadership development services. Comparable to Simmons Group in core service offering (leadership development, training, HR consulting) but operates at significantly greater scale with proprietary assessment IP.
- Center for Creative Leadership: Nonprofit leadership development provider with research-backed programs, assessments, and executive coaching. Overlaps with Simmons Group's coaching and leadership development offerings, but operates at significantly larger scale and with proprietary research IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simmons Group social profiles
Digital presenceSimmons Group compliance and trust
Trust signalCompliance1 record
Simmons Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simmons Group leadership team
Management profileNumber of profiles
Profiles9 records
Simmons Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simmons Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simmons Group
What does Simmons Group do?
Simmons Group is a full-service strategic planning, human resources, training, talent management, and organizational development consulting firm. It delivers three core services: HR Services (filling organizational gaps with multifunctional HR support), Training Services (customized programs to drive positive behavioral change), and Coaching Services (executive and management coaching for modern business leaders). Engagements are delivered by a dedicated team of trainers, coaches, mentors, and HR experts, primarily serving gaming/hospitality enterprises and other organizations in the U.S. and internationally.
Is Simmons Group a public or private company?
Simmons Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simmons Group founded?
Simmons Group was founded in 2000. It employs 11 to 50 people.
Where is Simmons Group based?
Simmons Group is headquartered in Las Vegas, United States, in the North America region.
How does Simmons Group make money?
One revenue line is on record: professional Consulting Services.
Who are Simmons Group's main competitors?
Direct peers on record are The Ken Blanchard Companies, Wilson Learning, BTS, RHR International and GH Smart (Greenhouse Group). Broad incumbents are Heidrick & Struggles, Korn Ferry, FranklinCovey, DDI (Development Dimensions International) and Center for Creative Leadership.
Does Simmons Group have an API?
No public API is recorded for Simmons Group.
What industry is Simmons Group in?
Simmons Group's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting, with a secondary code of EDABAAAN, Remote/Hybrid Leadership & Distributed Team Management. Its NAICS code is 54161 and its SIC code is 8742.