What invisiFRAME does

invisiFRAME is a privately held UK-based company, founded in 2011 and headquartered in Shrewsbury, Shropshire, that designs and sells bespoke paint protection film (PPF) kits for bicycles. Its core offering consists of hand-templated protection kits — covering frames, forks, cranks, and universal zones — manufactured using XPEL Ultimate Plus 8.2mil (210 micron) multi-layered thermoplastic polyurethane film, marketed for properties including thermal self-healing, low-surface-energy hydrophobicity, optical clarity, and zero-residue removability. The company maintains a template library covering more than 70 bike brands across mountain bike, e-bike, and road/gravel categories, with each kit individually cut to frame size (S-XL) to deliver up to 98% coverage.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront, fulfilling orders globally to more than 30 countries across the UK, Europe, North America, Asia-Pacific, the Middle East, South America, and Africa. Revenue is generated almost exclusively through one-time per-unit sales of bespoke kits, supplementary decals, aftercare tools, merchandise, and gift cards, with kit pricing observed in customer testimonials at roughly $125 USD per frame kit. A complementary Find a Fitter directory connects customers with a network of independent professional installers, and a self-install option is supported by free YouTube video guides.

Commercial activity extends beyond product sales: invisiFRAME runs earned media coverage in cycling publications (Pinkbike, BikeRadar, Road.cc), an organic social presence on Facebook and Instagram, video content marketing via YouTube, and 2026 athlete sponsorships with professional riders Sam Reynolds and Charlie Hatton plus the Specialized Youth Team. The invisiSafe sub-brand extends the product surface beyond frames into helmet protection and additional safety products. Ownership is independent and private with no disclosed institutional investors, and there are no publicly reported funding rounds, acquisitions, or leadership changes.

Name

invisiFRAME

Legal name

invisiFrame

Website

https://invisiframe.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Short description

invisiFRAME is a UK-based direct-to-consumer brand that designs and sells bespoke, hand-templated paint protection film kits for mountain bikes, e-bikes, and road/gravel bicycles, serving enthusiast cyclists across more than 30 countries.

Ownership category

akta.pro rank

Product category

Bicycle Frame Protection

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle frame protection
• Paint protection film
• Bike PPF kits
• Frame protection kits
• Bicycle component protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Frame Protection Kit Sales: Direct one-time sales of bespoke paint protection film kits tailored to specific bike models and frame sizes. Kits include frame protection, fork protection, crank protection, and decals. Revenue is generated per transaction with no recurring component.
2. Decal Products: Sale of custom-designed decals for bikes, available in various colours. One-time purchase items for bike customisation.
3. Aftercare & Tools: Sale of maintenance tools and aftercare products for PPF installation and upkeep.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

invisiFRAME designs, hand-templates, and sells custom paint protection film (PPF) kits for bicycles using XPEL Ultimate Plus multi-layered thermoplastic polyurethane (TPU) film. Each kit is individually tailored to specific bike models and frame sizes (S-XL), covering frame, fork, crank, and related components to protect against scratches, cable rub, heel rub, stone strikes, and environmental wear. Kits are sold direct-to-consumer worldwide through a Shopify storefront, with optional professional installation via a Find a Fitter network.

Product overview

invisiFRAME is a UK-based company offering custom paint protection film (PPF) kits for bicycles. The core offering consists of precision-templated protection products that use XPEL Ultimate Plus multi-layered TPU film technology to protect bike frames, forks, cranks, and components from damage. The product portfolio centers around four primary protection categories (Frame Protection, Fork Protection, Crank Protection, and Universal Protection), with supporting add-on products including Blank Sheets & Dots for custom cuts, Decals for aesthetic customization, and Aftercare & Tools for proper installation. The invisiSafe sub-brand extends offerings to helmet protection and specialized applications. Products are organized by bike type (MTB, E-Bike, Road/Gravel) and support a wide range of bike brands including Specialized, Santa Cruz, Trek, Canyon, Giant, and others. The company offers a Find a Fitter service and DIY installation resources.

Differentiator

Problem solved

Functional benefit

Brands

• invisiSAFE: Product line for safety/protection features mentioned on the website.

Products and services

• Frame Protection Kits Custom paint protection film kits individually hand-templated by bike model and frame size (S-XL) to provide up to 98% frame coverage against scuffs, scratches, cable rub, heel rub, and general wear. Targeted at riders of mountain bikes, e-bikes, and road or gravel bikes.
• Fork Protection Kits Paint protection film kits designed for specific fork models that protect stanchions and lowers from rock strikes and trail damage. Targeted at mountain bike and e-bike riders seeking impact protection for suspension forks.
• Crank Protection Kits Paint protection film kits sized for crank arms and pedals to prevent scuffs from pedaling impacts and rocks. Targeted at cyclists looking to extend the cosmetic life of their drivetrain components.
• Universal Protection Kits Generic protection film sheets and pre-cut pieces for common bike protection zones that work across multiple bike models where bespoke templates are not available. Targeted at riders seeking flexible add-on protection without model-specific templating.
• Blank Sheets and Dots Customizable uncut protection film sheets and dot pieces that customers can cut and apply themselves to specific bike areas. Targeted at riders who want DIY protection for non-standard zones.
• invisiSafe Sub-brand product line offering additional protective solutions for bikes, including custom helmet protection wraps and extended coverage options. Targeted at cyclists and racers seeking protection beyond the frame.
• Decals Custom graphic decals for bike frames, forks, and helmets available in multiple colours and designs, including custom colour-match design requests. Targeted at cyclists seeking custom aesthetics in addition to protection.
• Aftercare and Tools Specialized squeegees, cleaning solutions, and application tools required for proper PPF installation and maintenance. Targeted at customers performing self-installation of protection kits.
• Merchandise Branded apparel, accessories, and merchandise featuring the invisiFRAME logo and brand imagery. Targeted at fans of the brand and cyclists who want branded gear.
• Gift Cards Digital gift cards that allow customers to purchase invisiFRAME products as gifts for other cyclists. Targeted at gift purchasers within the cycling community.

Quantifiable outcome

• Up to 98% frame coverage achievable with bespoke templating across all frame sizes
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• XPELcoreTechnology or IntegrationTechnology partnership for Paint Protection Film supply. invisiFRAME uses XPEL™ Ultimate Plus Technology featuring 8.2mil (210 micron) multi-layered TPU film for their protection kits. XPEL is a leading automotive PPF manufacturer providing the core material technology.
• Sam ReynoldsminorOthersSponsored professional mountain bike rider featured in marketing materials as part of the 2026 rider programme. Rider content is shared on social media to build brand visibility in the cycling community.
• Charlie HattonminorOthersProfessional mountain bike rider sponsored for 2026 season. Appears in event coverage and social media content, particularly from race events like Lenzerheide.
• Specialized Youth TeamminorOthersPartnership with Specialized's youth racing team providing custom design wraps and full premium protection for team helmets and frames.
• Professional Fitter NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of independent bicycle shops and professional installers offering invisiFRAME PPF installation services. Listed in the Find a Fitter directory on the company website.
• The Custom Bicycle CompanyminorChannel Partner/ Reseller/ DistributorCustom bicycle builder who performs PPF installations on custom frames. Referenced in Instagram content wrapping Unno Mith frames.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Muc-Off: Muc-Off is a major global bike care brand (cleaners, lubricants, protection accessories). While not offering templated PPF kits, it serves the same cycling enthusiast customer and could expand into protection or distribution-adjacent categories.
• Lizard Skins: Lizard Skins produces a broad portfolio of cycling accessories including protective tape, frame guards, and finishing products. Overlaps with invisiFRAME on surface protection across MTB and road cycling categories.
• Specialized (OEM): Specialized is a major premium bicycle manufacturer that produces branded protective films and accessories for its own bikes — an indirect vertical competitor and a sponsor partner of invisiFRAME for youth teams.

Direct peers

• All Mountain Style (AMS): AMS produces bike frame protection stickers and guards aimed at mountain biking, with DIY peel-and-stick kits sold through distributors and direct channels. Comparable product, target cyclist, and protective gear use case.
• Shelter Bike Frame Protection: Shelter offers pre-cut and custom bike frame protection kits using adhesive film, positioned as a higher-end alternative alongside RideWrap. Closely comparable product category and cyclist customer base.
• RideWrap: RideWrap is the closest direct competitor — a bike frame protection kit company offering precision-cut PPF and Helicopter Tape solutions for mountain, road, gravel, and e-bikes, with templated kits sold DTC. Highly overlapping product, customer, and distribution model.

Others

• XPEL: XPEL is the upstream technology partner — it manufactures the Ultimate Plus PPF film invisiFRAME uses and also runs direct-to-consumer automotive PPF installations globally. Enabler/ecosystem participant with potential overlap should XPEL push further into bike.
• Helicopter Tape (generic / 3M): Helicopter Tape is the legacy DIY alternative — clear polyurethane tape cyclists have cut and applied by hand for decades. It's the substitute product invisiFRAME displaces via templating and is purchased via 3M and generic industrial suppliers.

Emerging players

• Cycplus: Cycplus sells bike accessories and electronics accessories including protective products. An emerging player in adjacent bike-protection categories with growing direct-to-consumer reach.
• BikeShield Pro: BikeShield Pro sells bike-specific frame protection film kits (universal and model-specific), competing in the same niche with a focus on affordable pre-cut kits. Emerging player with partial product overlap and similar cyclist customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/invisiFRAMEGlobal
• Instagraminstagram.com/invisiframe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about invisiFRAME