COMPTOIR DU POISSON EXOTIQUE

What COMPTOIR DU POISSON EXOTIQUE does

COMPTOIR DU POISSON EXOTIQUE is a French B2B wholesale distributor specializing in the import, acclimatization, and distribution of exotic live aquarium fish, reptiles, amphibians, aquatic plants, and related accessories. Founded in 1982 and headquartered at new purpose-built premises in Héric (near Nantes) since summer 2023, the company operates the Serre de Nantes acclimatization greenhouse facility and maintains a partnership with Dutch supplier Ruinemans Aquarium (Serre de Hollande) for access to rarer species. Its product catalog spans tropical and cold-water fish, koi and Japanese varieties, in vitro and potted aquatic plants, frozen and live fish and reptile food, and aquarium accessories under own sub-brands including Eco scape and Aquanet.

The company sells exclusively to professional buyers — primarily French pet stores and aquarium shops, with garden centers as a secondary segment — through a field-sales-led model supported by a dedicated B2B e-commerce platform with weekly availability updates. Orders are placed via a professional account interface (web, email, or fax) subject to a €100 HT minimum order and a €20 HT preparation fee below threshold; pricing is unit-based with a free-shipping (franco) threshold. The core operational technology is the integrated acclimatization infrastructure (greenhouses with sustainable water, energy, and filtration systems) combined with international species sourcing and direct delivery to retail accounts.

The firm is structured as a private SAS (Société par Actions Simplifiée) with €80,000 share capital, co-managed by Nicolas Juin and Romain LECOMTE, and operates with 11-50 employees. Revenue, funding, and customer concentration figures are not publicly disclosed. Geographic reach is domestic France with sourcing extending to the Netherlands and other international origins; no AI/ML capabilities, public APIs, or digital ecosystem integrations are documented.

Name

COMPTOIR DU POISSON EXOTIQUE

Legal name

COMPTOIR DU POISSON EXOTIQUE

Website

https://poisson-exotique.fr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

COMPTOIR DU POISSON EXOTIQUE is a French B2B wholesale distributor (founded 1982) specializing in the import, acclimatization, and distribution of exotic aquarium fish, reptiles, aquatic plants, and accessories exclusively to professional pet stores and garden centers across France.

Ownership category

akta.pro rank

Product category

Wholesale Pet Supplies

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)

akta.pro secondary industry

Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB)

Keywords

• Exotic fish wholesale
• Aquarium plants distribution
• Reptile supplies wholesale
• Pet store supplier
• Ornamental fish importer

Headquarters

HQ city

Treillières

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale distribution of exotic aquatic animals and plants: Bulk wholesale distribution of live exotic fish, reptiles, amphibians, aquatic plants, and related supplies to pet stores and garden centers. Minimum order €100 HT.
2. Food and accessories: Sale of frozen fish food, live insects, reptile food (frozen mice and rats), and aquarium accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

COMPTOIR DU POISSON EXOTIQUE imports, acclimatizes, and wholesales live exotic aquarium fish, reptiles, amphibians, aquatic and terrarium plants, and aquarium/terrarium accessories to professional retailers. Its Serre de Nantes facility conditions imported animals before distribution, and the firm supplies pet stores and garden centers across France exclusively through trade-only channels.

Product overview

Comptoir du Poisson Exotique is a B2B wholesale company operating as a specialized distributor of exotic aquatic animals, reptiles, plants, and aquarium accessories exclusively for professional buyers (pet stores and garden centers). The company operates two main sourcing/acclimatization facilities: the Serre de Nantes (their primary facility with new eco-friendly buildings as of summer 2023) and the Serre de Hollande (Ruinemans partnership for rarer species). Their product portfolio consists of tropical and cold-water fish, aquatic plants in various formats (pots, cups in vitro, bouquets, floating plants, plant-support combinations), aquarium accessories, frozen and live fish food, and reptile food products. The business model centers on bulk ordering through their e-commerce platform with weekly availability updates.

Differentiator

Problem solved

Functional benefit

Brands

• Serre de Nantes: Main facility for acclimatizing exotic fish, invertebrates, and amphibians from around the world
• Serre de Hollande (Ruinemans)
• Eco scape
• Aquanet

Products and services

• Exotic Aquarium Fish (Tropical & Cold-Water)
• Reptiles, Amphibians and Associated Supplies
• Aquatic and Terrarium Plants

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ruinemans AquariumcoreStrategic or Co-development PartnerPartnership with Dutch supplier Ruinemans Aquarium provides access to rare and exotic fish species not available through standard sourcing. The partnership extends product range to include exclusive rare species for French pet retailers.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aquarium Glaser: German ornamental fish and aquatic supply wholesaler with broad tropical/cold-water species assortment; comparable European B2B exotic-fish distributor serving independent pet retailers.
• Aquatlantis: European manufacturer/distributor of aquariums, equipment, and accessories serving aquarium shops; comparable channel overlap into independent pet stores selling aquatic products.
• Ruinemans Aquarium: Dutch-based breeder and wholesaler of ornamental fish, plants, and aquarium supplies; directly comparable as an exotic/ornamental aquatic wholesaler and an actual strategic partner of Comptoir du Poisson Exotique.
• Tropica Aquatic Plants: Danish producer and wholesaler of premium aquarium plants, supplying B2B customers across Europe; directly comparable category overlap in aquatic plant propagation and wholesale distribution.
• Dennerle GmbH: German specialist in aquarium plants (in-vitro cultures, potted plants) and care products; comparable to Comptoir du Poisson Exotique's plant and accessories categories including the Eco scape line.

Regional players

• Zoomalia: French omnichannel pet retailer/wholesaler with aquarium and exotic animal categories; comparable end-market (French pet retail) though primarily downstream consumer rather than B2B specialty wholesaler.

Broad incumbents

• Sera GmbH: German aquarium products manufacturer covering foods, water care, and accessories distributed through pet retail; comparable supplier mix across the Aquanet-equivalent accessory categories.
• JBL GmbH & Co. KG: Large German manufacturer of aquarium supplies, foods, and equipment with broad B2B distribution across Europe; comparable as a multi-category aquatic products supplier, though broader and more brand-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/poissoncpe
• Facebookfacebook.com/CPENANTES
• LinkedInlinkedin.com/company/comptoir-du-poisson-exotique

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMPTOIR DU POISSON EXOTIQUE