Thinkmyweb

What Thinkmyweb does

Thinkmyweb SAS is a Lyon-based, founder-owned digital strategy consulting firm founded in 2016 by Cédric Chabry, specializing exclusively in e-tourism for French destination management organizations (OGDs), regional tourism boards (CRTs), and local tourism offices. The firm operates with a core team of five domain specialists and delivers integrated services spanning digital strategy, content strategy, website audits, accessibility/eco-design (RGAA, RGESN), UX, SEO/SEA, editorial line definition, and website redesign project management, organized around a proprietary 150+ action methodology across 4 phases and 25 steps.

The firm's product surface combines three revenue streams: bespoke professional services engagements built from the 150-action methodology; a catalog of eight Qualiopi-certified intra-company training programs priced at €1,900–€3,500 per session and eligible for OPCO/AFDAS financing; and a tiered subscription dashboard product line (myPilot'web at €75/month, myPilot'digital at €150/month, and custom-priced myPilot'Expert) that centralizes GA4, Matomo, Piano, Google Search Console, Google Ads, and social analytics into client-facing performance views. Underlying technology relies on third-party analytics, SEO, and visualization tools (Semrush, Screaming Frog, Looker Studio) rather than proprietary AI/ML pipelines; AI is referenced as a training topic and internal R&D focus but not productized.

Thinkmyweb's go-to-market is sales-led and community-driven, combining direct engagement with OGD procurement cycles, immersion seminars, and bottom-of-funnel word-of-mouth within the French tourism professional network. Named referenceable customers include Normandie Tourisme, Bourgogne-Franche-Comté Tourisme, and Attitude Manche. The firm holds no external funding, operates as a closely-held SAS with €1,388 registered capital, and has reported hundreds of projects across dozens of destinations over its nine-year history.

Name

Thinkmyweb

Legal name

ThinkMyWeb SAS

Website

https://thinkmyweb.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Thinkmyweb is a Lyon-based digital strategy consulting firm founded in 2016, specializing exclusively in e-tourism for French destination management organizations and regional tourism boards. It delivers integrated consulting, Qualiopi-certified training, and subscription analytics dashboards (myPilot' line) to OGD clients.

Ownership category

akta.pro rank

Product category

Digital Strategy Consulting for Tourism Destinations

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• E-tourism consulting
• Destination digital strategy
• Tourism performance dashboards
• Web accessibility audits
• Digital marketing training

Headquarters

HQ city

Lion-sur-mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Strategy Consulting: Customized consulting engagements for destination organizations including strategy definition, content strategy, website audits, performance monitoring, and website redesign project management. These are bespoke, project-based services built from a repository of over 150 expert actions.
2. Training Services: Intra-company training programs on digital marketing topics including web writing, performance monitoring, content scripting, site management, SEA, and editorial line definition. Certified Qualiopi, enabling financing through OPCO/AFDAS.
3. Dashboard Subscriptions (myPilot'web, myPilot'digital, myPilot'Expert): Monthly subscription-based SaaS dashboards for performance monitoring, starting at 75€/month for myPilot'web tier, 150€/month for myPilot'digital, with custom pricing for myPilot'Expert. Automates data centralization from multiple analytics sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ThinkMyWeb is a consulting agency that designs and delivers bespoke digital strategy, content strategy, website audit, accessibility (RGAA), eco-design (RGESN), and performance-piloting services for French tourism destination management organizations (OGDs). It also sells three tiers of subscription-based SaaS performance dashboards (myPilot'web, myPilot'digital, myPilot'Expert) and a catalog of eight Qualiopi-certified intra-company training programs covering web writing, SEA, performance analytics, editorial strategy, and continuous improvement.

Product overview

ThinkMyWeb is a specialized digital strategy consulting agency for e-tourism, offering a portfolio of dashboard products (myPilot'web, myPilot'digital, myPilot'Expert) for performance monitoring, a catalog of 8 Qualiopi-certified intra-company training programs covering web writing, performance analytics, content strategy, SEA, and continuous improvement, and a suite of internal operational tools including an exploratory keyword tool, customer journey mapping, functional card game, content plan, editorial briefs, content self-evaluation grid, and pre-deployment checklist. The agency also delivers bespoke consulting across digital strategy, content strategy, editorial line definition, website audits, eco-design/accessibility/UX, project management (AMOA), and performance piloting — organized around a 150-action methodology framework across 4 phases and 25 steps.

Differentiator

Problem solved

Functional benefit

Products and services

• myPilot'web dashboard Subscription-based interactive performance-monitoring dashboard centralizing GA4 or Matomo data, Google Search Console, content explorer, SEO explorer, and customer journey explorer for tourism destinations. Priced at 75 EUR/month.
• myPilot'digital dashboard Mid-tier subscription dashboard adding social media analytics (Facebook, Instagram), Google & Social Ads integration, digital ecosystem overview, advanced content and campaign explorers, and digital health monitoring to the myPilot'web foundation. Priced at 150 EUR/month.
• myPilot'Expert dashboard Premium custom subscription dashboard including all myPilot'digital features plus dedicated tagging plans, custom dimensions, a goals view, and an eCommerce view for advanced performance analytics. Custom pricing.
• Formation Écriture Web (débutant) Beginner-level Qualiopi-certified intra-company training covering SEO fundamentals, content structuring, keyword fields, natural language processing tools, and AI-assisted writing, delivered over 2 days for tourism professional teams (max 6 participants). Quote-based pricing.
• Formation Écriture Web (perfectionnement) Advanced Qualiopi-certified intra-company training covering semantic clustering, accessibility, ethical writing, editorial sobriety, eco-design of web content, AI tools, content management plans, editorial briefs, and content performance analysis, delivered over 2 days (max 4 participants). Priced at 3,000 EUR TTC flat rate.
• Formation Pilotage de la Performance Digitale Qualiopi-certified 2-day training on performance analytics covering strategic-to-KPI mapping, GA4/Matomo/Piano/Looker Studio, dashboard creation, and performance reporting, plus an individual 2-hour post-training workshop (max 4 participants). Priced at 3,000 EUR TTC base + 300 EUR TTC per participant for the workshop.
• Formation Scénarisation des Contenus Web Qualiopi-certified 2-day intra-company training on content scripting covering the role of content in the customer journey, page structure, CMS integration, and the pre-launch proofreading checklist.
• Formation Construire sa Ligne Éditoriale pour le Web Qualiopi-certified 2-day intra-company training covering positioning, brand identity, tone of voice, lexical fields, and format definitions for tourism professionals (max 6 participants). Priced at 3,000 EUR TTC flat rate.
• Formation Pilotage d'un Site Web Qualiopi-certified 1-day intra-company training covering website fundamentals, bug detection and management, ecosystem evolution, and continuous improvement, delivered as 2x 4-hour visio sessions. Priced at 1,900 EUR TTC flat rate.
• Formation Référencement Payant (SEA) Qualiopi-certified 2-day intra-company training on paid search (Google Ads and Bing Ads) covering campaign creation, keyword strategy, ad copywriting, tracking, performance analysis, and optimization, plus a 2-hour post-training visio workshop. Priced at 3,100 EUR TTC flat rate.
• Formation Amélioration Continue Qualiopi-certified 3-day intra-company training applying Lean Six Sigma principles to web ecosystems, covering performance analysis, action planning, and digital metrics mastery. Priced at 3,500 EUR TTC flat rate (excluding travel expenses).
• Custom digital strategy consulting engagements Bespoke consulting services for destination management organizations (OGDs) covering digital strategy definition, content strategy development, website audits, performance monitoring, and website redesign project management (AMOA), built from a repository of 150+ expert actions organized in 4 phases and 25 steps. Delivered as tailored packages through direct engagement.

Quantifiable outcome

• Customer testimonial: all web indicators green (improved performance)
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• OVHminorOthersOVH serves as the web hosting provider for ThinkMyWeb's website (www.thinkmyweb.fr). Located at 2 rue Kellermann, 59100 Roubaix, France. This is a standard vendor relationship for infrastructure services.
• Sylvie Jonrond-CerutiminorImplementation/ SI/ Consulting PartnerIndependent consultant providing UI&UX design direction for ThinkMyWeb's website. This is a creative services vendor relationship.
• Thomas BoureauminorImplementation/ SI/ Consulting PartnerIndependent designer providing graphic illustrations for ThinkMyWeb's website. This is a creative services vendor relationship.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Matomo: Open-source web analytics platform that ThinkMyWeb integrates into its myPilot' dashboards and recommends in training. Acts as both a complementary ecosystem partner and indirect competitor, since destination teams could in theory build similar dashboards directly on Matomo.
• Sojern: Travel-specific digital marketing platform providing data, programmatic, and analytics solutions to tourism boards and travel brands globally. Adjacent/partner rather than direct competitor, but increasingly overlaps in tourism digital strategy and performance analytics.

Broad incumbents

• Capgemini Invent: Digital innovation and strategy arm of Capgemini, serving large public-sector and private organizations in France including tourism and regional development. Adjacent as a large incumbent pursuing similar digital strategy mandates with public-sector clients.
• Havas Paris: French arm of Havas, providing integrated creative, media, and digital services including tourism and destination marketing engagements. Comparable as a larger incumbent that competes for destination and territorial marketing mandates.
• Niji: French digital transformation and technology consultancy with broad service lines including data, UX, and digital strategy. Comparable as a French consultancy selling integrated digital strategy to large organizations, but operates at much broader scale and across industries.
• Brainsonic: French content marketing and digital communications agency with experience serving tourism and public-sector clients. Overlaps with ThinkMyWeb on content strategy and editorial consulting, though operates across more verticals.
• Publicis France: Large French marketing and communications group with dedicated travel, leisure, and tourism practice (Publicis Travel). A broad incumbent that competes for integrated tourism marketing budgets with deeper media buying and creative resources.
• Wunderman Thompson France: French arm of WPP's Wunderman Thompson, providing digital strategy, CRM, and experience design to large French brands including tourism operators. Broad incumbent with comparable digital strategy practice.

Direct peers

• Knewledge: French digital marketing agency offering SEO, content, training, and analytics services to tourism and public-sector clients. Closely comparable on product offering (training + consulting + analytics) and on tourism vertical focus.
• Eskimoz: French digital agency specializing in SEO, SEA, and digital performance with a notable tourism and travel sector practice. Most directly comparable in terms of French market focus, tourism client base, and consulting-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thinkmyweb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinkmyweb