ELLE Decoration Vietnam

What ELLE Decoration Vietnam does

ELLE Decoration Vietnam is the Vietnamese licensed edition of the international ELLE Decoration magazine, operating as an editorial publication under ELLE Vietnam and ultimately the Lagardère Group's media portfolio. Founded around 2013-2017, the company publishes interior design, architecture, lifestyle, and home decoration content targeting design-conscious urban readers in Vietnam. Its product surface consists of a Vietnamese-language website (elledecoration.vn) organized into four main sections (Trends, Homes, Culture, Lifestyle), a digital E-Magazine sub-publication for longer-form and sponsored content, an Instagram presence, a newsletter, and print and digital magazine subscriptions distributed domestically.

The business operates a hybrid media revenue model combining consumer magazine subscriptions (print and digital) with advertising and sponsored branded content. Named brand partnerships include LG Electronics Vietnam, AkzoNobel, Porsche Vietnam, and Fusion Group, all delivered as native editorial or E-Magazine features rather than conventional display advertising. The publication has participated in the global EDIDA design awards and its editorial team has been recognized through cultural and architectural award coverage, including the 15th Vietnam National Architecture Prize and the Heritage photography award. Headcount is reported in the 11-50 range, consistent with a small, specialized editorial operation.

The competitive position is anchored almost entirely in the strength of the licensed ELLE Decoration brand and its integration with the international ELLE Decoration editorial network, including access to the EDIDA design award platform. There is no proprietary technology, software, or AI product. The company is structurally a content publishing franchise rather than a technology or platform business, and its investment case rests on the value of the brand, audience reach in the Vietnamese design-literate segment, and the advertising monetization that follows.

Name

ELLE Decoration Vietnam

Legal name

ELLE Việt Nam

Website

https://elledecoration.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ELLE Decoration Vietnam is the licensed Vietnamese edition of the global ELLE Decoration magazine, publishing interior design, architecture, and lifestyle editorial content across a website, E-Magazine, and print subscriptions for design-conscious Vietnamese readers, monetized primarily through advertising and branded content.

Ownership category

akta.pro rank

Product category

Lifestyle and Interior Design Media Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Interior design magazine
• Design publication
• Lifestyle media
• Home decoration content
• Architecture journalism

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

ELLE Decoration Vietnam publishes a licensed Vietnamese edition of the international ELLE Decoration brand, operating a digital editorial website (elledecoration.vn) and print/digital magazine covering interior design, architecture, cultural heritage, lifestyle, travel, cuisine, and home decoration. The publication also produces sponsored E-Magazine features for brand partners and affiliates with the EDIDA international design awards.

Product overview

ELLE Decoration Vietnam is an interior design and lifestyle publication/magazine covering trends, homes, culture, and lifestyle content. The platform publishes editorial articles on architecture, home decoration, travel, cuisine, cultural heritage, and events. It does not offer a technology product, software platform, or digital product suite.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• LG Electronics VietnamminorGTM or Marketing PartnerLG Electronics Vietnam partnered with ELLE Decoration Vietnam for content coverage of lifestyle events, including the 'Chọn K-Tech, Sống Chuẩn Hàn' campaign launch featuring Korean lifestyle content, and the introduction of LG WashTower and Styler clothing care technologies in Vietnam.
• AkzoNobelminorGTM or Marketing PartnerAkzoNobel was featured in an E-Magazine sponsored content article on ELLE Decoration Vietnam, covering the company's journey in paint and coatings innovation and its connection to design and architecture.
• Porsche VietnamminorGTM or Marketing PartnerPorsche Vietnam partnered with ELLE Decoration Vietnam for E-Magazine content coverage of the Porsche 911 Spirit 70, a branded editorial feature linking automotive design with lifestyle culture.
• Fusion Group (Tập đoàn Fusion)minorGTM or Marketing PartnerFusion Group partnered with ELLE Decoration Vietnam for editorial coverage of its summer 2026 promotional campaign for its accommodation and hotel properties across Vietnam and Thailand, including Fusionlife loyalty program features.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Surface Magazine: US-focused design and architecture publication with strong advertiser base in luxury home categories. Comparable as an editorial-led design magazine brand with similar content verticals.
• Dwell Magazine: Modern architecture and design magazine targeting design-conscious homeowners. Comparable as a design magazine competing for similar reader demographics and home/furniture advertiser categories.

Direct peers

• Wallpaper*: International design, architecture, and lifestyle magazine. Highly comparable as a premium design publication serving design-literate readers and attracting similar premium advertiser categories.
• Vogue Living: Condé Nast's home and interior design title. Comparable as a luxury fashion-parented home-design publication targeting affluent design-conscious readers with similar advertiser mix.
• ELLE Vietnam: The fashion and lifestyle sister title to ELLE Decoration Vietnam, operated under the same ELLE Vietnam publisher. Directly comparable as a licensed Vietnamese edition of an ELLE title targeting the same urban affluent audience.
• ArchDaily: World's most-visited architecture platform with strong presence in Southeast Asia. Comparable as an architecture-and-design media brand reaching Vietnam-based design professionals and enthusiasts.
• Architectural Digest: Global architecture and interior design magazine brand with international editions. Closest direct competitor to ELLE Decoration in the premium home-design publishing category.
• Dezeen: Leading global digital design and architecture media outlet. Comparable as a design-content destination competing for the same audience attention and digital advertising spend.

Emerging players

• Kinfolk: Lifestyle and interiors magazine brand with strong design and slow-living editorial positioning. Comparable as a design-lifestyle publication with similar advertiser mix in home, hospitality, and lifestyle categories.
• Designboom: Online magazine covering architecture, design, and art. Comparable as a digital design publication competing for international design-curious readers, though operating as an independent rather than licensed franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/elledecorationvn
• Facebookfacebook.com/elledecoration.vn
• LinkedInlinkedin.com/company/elledecorationvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELLE Decoration Vietnam