Practice Dynamics

What Practice Dynamics does

Practice Dynamics is a privately held US-based dental practice coaching and consulting firm founded by Laci Phillips Newland and Bonnie Pugh, who together bring over 50 years of combined dental industry experience. The firm operates around three pillars — systems, teams, and technology — and serves general dental practices, specialty practices (including oral surgery), and dental study clubs/associations across the United States.

The company's service portfolio includes Customized on-site Coaching, virtual GPS Accountability Coaching (monthly KPI and financial analysis), two-day Customized Workshops, and Customized Speaking at dental industry conferences. It has productized its methodology into the Dynamic SOP Manual — an online Standard Operating Procedure library with over 100 supporting forms, letters, and documents — and discrete add-on modules (Business, Clinical, Hygiene, Ownership SOP packages). The DyVA (Dynamic Virtual Assistant) offering is built on the third-party Hello Annie AI platform to provide operational support in systems, teams, and technology.

Practice Dynamics generates revenue through three channels: recurring monthly coaching subscriptions (month-to-month, no upfront fees), professional services engagements (workshops and speaking), and one-time digital product sales (SOP packages ranging $495–$2,995 plus low-priced eBooks and the Fee Analysis tool). Distribution is primarily direct via the company website, phone sales, and a multi-channel marketing stack (Mailchimp, blog, Facebook, Instagram, YouTube), supplemented by referrals and industry conference presence. The business is founder-owned and operated with 1–10 employees and no disclosed external institutional capital.

Name

Practice Dynamics

Legal name

Practice Dynamics

Website

https://practicedynamics.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Practice Dynamics is a US-based, founder-owned dental practice coaching firm serving general and specialty dental practices with customized on-site and virtual coaching, SOP products, workshops, and conference speaking built on a systems-teams-technology framework.

Ownership category

akta.pro rank

Product category

Dental Practice Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Process Mapping & Improvement (SIPOC, VSM, BPM) (EDABAKAG)

Keywords

• Dental practice coaching
• Practice management consulting
• Dental team training
• Dental SOP solutions
• Dental office efficiency

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Customized Coaching Services: Monthly coaching agreements with month-to-month flexibility. Includes comprehensive office evaluations, KPI analysis, systems implementation, team building meetings, and continuous coach access. All contracts are monthly with no upfront fees.
2. Customized Workshops: Two-day on-site workshops for dental teams. Includes team observation on Day 1, 4-hour team building workshop on Day 2, plus 2 months remote support.
3. SOP Products: Sale of Standard Operating Procedure packages including Complete Manual ($2,995), Business SOP ($1,195), Hygiene SOP ($1,295), Ownership SOP ($1,295), and Clinical SOP ($495). One-time perpetual license.
4. Digital Products: Sale of eBooks and digital guides including Dynamic Verbal Skills eBook ($19.99) and The Fee Analysis ($49.95).
5. Speaking Engagements: Customized speaking at dental conventions, study clubs, and corporate events. Industry lecture presentations on communication, team building, metrics, and practice management topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Practice Dynamics provides customized coaching, on-site workshops, and virtual accountability (GPS) coaching to dental practices, with a focus on systems, teams, and technology. The firm also sells Standard Operating Procedure (SOP) packages, a complete Dynamic SOP Manual with over 100 supporting forms, the Dynamic Verbal Skills eBook, and The Fee Analysis benchmarking tool through its online store.

Product overview

Practice Dynamics offers a coaching and consulting platform for dental practices focused on three pillars: Systems, Teams, and Technology. The core offerings include Customized Coaching (full on-site practice management coaching), Accountability Coaching/GPS Coaching (virtual monthly engagement with business analysis and KPI monitoring), and Customized 2-Day Workshops (on-site training programs). These are supplemented by the Dynamic SOP Manual — a comprehensive online manual with over 100 supporting forms covering policies, procedures, training, and team management across Business, Clinical, Hygiene, and Ownership categories. Individual SOP Packages (Business, Clinical, Hygiene, Ownership) allow practices to purchase specific procedure modules. Additional products include The Fee Analysis tool and the Dynamic Verbal Skills eBook for communication training. DyVA provides virtual assistant support for systems, teams, and technology needs. The portfolio is completed by Customized Speaking services for dental industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Coaching Full customized on-site dental practice management coaching engagement for dental practice owners and teams. Includes comprehensive office evaluation, KPI analysis, systems implementation, team-building meetings, and continuous coaching support. Sold as a month-to-month contract with no upfront fees.
• Accountability Coaching (GPS Coaching) Virtual accountability coaching conducted monthly for dental practices, including full business analysis (fee, insurance, hygiene, expense analyses) plus remote KPI monitoring and reporting. Delivered via remote software access under a month-to-month agreement with no upfront fees.
• Customized Workshops Tailor-made two-day workshops delivered on-site at dental practices covering systems discovery, team building, DiSC mastery, and mission/vision/goal alignment. Includes two months of remote support following the workshop.
• Customized Speaking Customized speaking engagements for dental conferences, study clubs, and corporate events covering communication, team leadership, metrics, and patient experience. Includes presentations at industry events such as the Hinman Dental Meeting and Chicago Dental Society Midwinter Meeting.
• DyVA (Dynamic Virtual Assistant) Specialized virtual assistant service designed to handle practice operations relating to Systems, Teams, and Technology for dental practices. Powered by the Hello Annie AI platform.
• Standard Operating Procedures Manual (Complete) Complete comprehensive online Standard Operating Procedure manual covering all practice categories in one guide, with over 100 supporting forms, letters, and documents customized and branded for each dental practice. Sold as a one-time perpetual license for $2,995.
• Business SOP Package Standalone Standard Operating Procedure package covering business operations for dental practices, including call maintenance, scheduling, financial management, and insurance handling. Sold as a one-time perpetual license for $1,195.
• Clinical SOP Package Standalone Standard Operating Procedure package for dental clinical teams covering sterilization, room setup and teardown, procedure details, equipment, and supplies. Sold as a one-time perpetual license for $495.
• Hygiene SOP Package Standalone Standard Operating Procedure package for dental hygiene teams covering verbal skills, soft tissue management education, and scheduling protocols. Sold as a one-time perpetual license for $1,295.
• Ownership SOP Package Standalone Standard Operating Procedure package for dental practice ownership, covering policies and leadership systems. Sold as a one-time perpetual license for $1,295.
• Dynamic Verbal Skills eBook Digital eBook on effective communication skills for dental teams covering patient interaction, verbal skills, and practice success. Sold as a one-time perpetual license for $19.99.
• The Fee Analysis Annual fee analysis tool that compares a dental practice's fees to industry and local standards to help ensure competitive fee structures. Sold as a one-time perpetual license for $49.95.

Quantifiable outcome

• Nearly doubled practice size and productivity for oral surgery clients
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hinman Dental MeetingcoreGTM or Marketing PartnerHinman Dental Meeting is a major dental industry conference. Laci Phillips has spoken at Hinman multiple times. The company has presented courses at Hinman tailored to attendees' specific requests and needs.
• Chicago Dental Society (Midwinter)coreGTM or Marketing PartnerLaci Phillips has spoken at the Chicago Dental Society Midwinter Meeting. Event organizer Ted Borris, DDS endorsed Laci's speaking abilities and course content.
• My Social PracticeminorChannel Partner/ Reseller/ DistributorMy Social Practice provides dental website services. Practice Dynamics websites are powered by My Social Practice.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Academy of Dental Management Consultants: Professional association for dental practice management consultants, of which co-founder Bonnie Pugh serves as Executive Director. Comparable as the institutional body for the same niche consulting category Practice Dynamics operates in; useful as a credibility signal and peer network.
• Carestream Dental: Global dental equipment and software vendor where co-founder Bonnie Pugh previously served as Product Line Manager. Existing relationship and speaking engagement pipeline creates a strategic channel for cross-promotion into the same dental practice buyer base.

Broad incumbents

• Henry Schein One: Large dental technology and software provider (Dentrix, etc.) backed by Henry Schein. Offers practice management software and adjacent services used by the same dental practices Practice Dynamics coaches, making it an incumbent alternative buyer of coaching time and channel partner.

Direct peers

• Jameson Management: Long-established dental practice management consulting firm offering coaching, marketing, and team-building services to dental practices. Directly comparable in service mix, target customer (private dental practices), and reliance on senior consultants.
• Delivering WOW: Dental practice coaching company offering consulting, training, and community programs for dentists and dental teams. Comparable through coaching content (books, courses, podcast) and practice management consulting.
• MGE Management Experts: Provides consulting, coaching, and practice management training programs for dentists, including workshops and accountability systems. Highly comparable in coaching-led, systems-and-team methodology targeting independent dental practice owners.
• Productive Dentist Academy: Dental practice coaching and consulting firm focused on productivity, team performance, and business systems for dentists. Directly comparable in coaching services, conference presence, and KPI/accountability methodologies.
• The Madow Group: Dental practice coaching and content company offering seminars, online courses, and consulting to dentists and dental teams. Comparable through speaking-driven marketing, educational content products, and team-focused coaching engagements.

Emerging players

• Dental Intel: Cloud-based dental practice analytics and KPI platform that overlaps with Practice Dynamics' GPS Accountability Coaching product. Both target the same buyer (practice owner) with performance dashboards, KPI tracking, and accountability insights.
• Curve Dental: Cloud dental practice management software vendor serving independent and group dental practices. Adjacent competitor for the technology pillar of Practice Dynamics' Systems/Teams/Technology offering and potential partner for embedded coaching services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PracticeDynamicsGroup
• Xx.com/PracticeDynamic
• LinkedInlinkedin.com/company/practice-dynamics-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Dynamics