What Botanic Pharma does

Botanic Pharma is a privately held Moroccan pharmaceutical laboratory founded in 2012 in Casablanca by pharmacist Dr. Amine Tahiri, specializing in over-the-counter natural health products sold through the Moroccan pharmacy network. The company develops and distributes a portfolio of four specialty SKUs across four health segments: Vitality (Maniéz 24®, a day/night multivitamin), Digestion (I.B.S®, probiotic capsules built around the patented LP299V® Lactobacillus plantarum strain licensed from Swedish partner Probi), Hygiene (Sensiva®, an intimate hygiene gel manufactured under license by EKUBERG Italy), and ENT/Sphère ORL (Phyxol®, a respiratory oral solution). Products are manufactured on GMP-certified production lines, stored in ONSSA-certified warehouses, and supported by ISO 22000/HACCP quality systems and ICH Zone 3 stability studies.

The company's revenue model is exclusively OTC pharmaceutical retail: finished products are sold through approximately 5,000 Moroccan pharmacies, promoted by a national medical representative force that supports pharmacists, general practitioners, and specialists. Core technology centers on the INNOV-SANTÉ R&D program, which combines PHYTO-BOOST (bio-prospection of traditional herbal remedies through participatory innovation) and COOP-BOOST (bio-valorization of cooperative-produced pharmaceutical plant extracts), bridging traditional botanical knowledge with GMP-compliant production and Moroccan DMP regulatory registration. Botanic Pharma has obtained multiple DMP product registrations since 2014 and pursued international expansion at CPHI Worldwide 2017 in Frankfurt to seek distribution partnerships across Europe and the MENA region, though international revenue has not been disclosed.

Commercially, Botanic Pharma operates a sales-led go-to-market anchored in a small national team of roughly 10 employees, with international partnership outreach handled directly by the Head Pharmacist and General Manager. Customer concentration is high: nearly all realized revenue flows from the Moroccan pharmacy channel, with patient demand funneled through prescriptions and spontaneous purchases. The company is founder-controlled, privately financed through a 2015 capital opening that brought in two additional pharmacist partners, and has not raised institutional capital. Corporate social responsibility and community engagement (notably the AL IHSSANE Association partnership) complement the medical-rep-driven marketing mix alongside digital channels including a website, newsletter, and social media presence.

Name

Botanic Pharma

Legal name

BOTANIC PHARMA

Website

https://botanicpharma.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Botanic Pharma is a privately held Moroccan pharmaceutical laboratory, founded in 2012 in Casablanca, that develops and distributes over-the-counter natural health products (probiotics, multivitamins, hygiene gels, respiratory solutions) through approximately 5,000 Moroccan pharmacies via a national medical representative sales force.

Ownership category

akta.pro rank

Product category

Over-the-counter natural health supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical Preparation Manufacturing (325412)

SIC

Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Natural health supplements
• Over-the-counter pharmaceuticals
• Probiotic supplements
• Herbal health products
• Pharmacy distribution

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Over-the-counter (OTC) pharmaceutical products: BOTANIC PHARMA generates revenue from the sale of over-the-counter specialty health products distributed through pharmacies in Morocco. Products include I.B.S® (probiotics for intestinal comfort), Maniéz 24® (multivitamins), Sensiva® (intimate hygiene gel), and Phyxol® (respiratory solution). Products are sold as finished goods through pharmacy distribution networks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BOTANIC PHARMA is a Moroccan pharmaceutical laboratory that develops, manufactures, and distributes over-the-counter natural health products through pharmacies. Its portfolio spans four therapeutic universes—Vitality (Maniéz 24® multivitamins), Digestion (I.B.S® probiotics), Hygiene (Sensiva® intimate gel), and Respiratory (Phyxol® oral solution)—all produced on GMP-certified lines with ICH Zone 3 stability validation and sold in approximately 5,000 Moroccan pharmacies.

Product overview

BOTANIC PHARMA is a Moroccan pharmaceutical laboratory founded in 2012, specializing in natural health solutions. The company offers a portfolio of over-the-counter products across four health environments: Vitality, Digestion, Hygiene, and ENT (Sphère ORL). The core product line includes Maniéz 24® (multivitamin day/night capsules for fatigue and sleep), I.B.S® (probiotic capsules with LP299V® strain for intestinal discomfort), Sensiva® (intimate hygiene gel), and Phyxol® (respiratory oral solution). Products are available in approximately 5,000 pharmacies across Morocco and are expanding to Europe/MENA regions.

Differentiator

Problem solved

Functional benefit

Brands

• I.B.S®: Probiotic capsules for intestinal discomfort management containing Lactobacillus plantarum 299v strain.
• Maniéz 24®
• Sensiva®
• Phyxol®

Products and services

• I.B.S® Over-the-counter probiotic supplement in capsule form containing the patented Lactobacillus plantarum LP299V® strain (10 billion bacteria per capsule). Marketed for managing intestinal discomfort and bowel disorders. Packaged in boxes of 15 capsules, sold through Moroccan pharmacies.
• Maniéz 24® Over-the-counter dual-formula multivitamin supplement with white vegetarian capsules for daytime (energy) and yellow vegetarian capsules for nighttime (rest), containing magnesium, vitamins B1, B2, B6, B12, and Melissa extract. Marketed for combating fatigue and supporting restful sleep. Box of 40 capsules (20 morning + 20 evening), sold through Moroccan pharmacies.
• Sensiva® Over-the-counter intimate hygiene gel formulated without parabens or dyes, containing natural extracts of Burdock and Aloe Vera. Maintains physiological pH 5 to protect intimate mucous membranes. Available in 250ml bottle, sold through Moroccan pharmacies; manufactured under license by EKUBERG Italy.
• Phyxol® Over-the-counter oral respiratory solution containing 17.97% thyme aqueous extract and 2.03% primrose aqueous extract. Marketed to help relieve congested respiratory tracts and soothe irritated throats. Available in 125ml bottle, sold through Moroccan pharmacies.

Quantifiable outcome

• ~3,000 medical prescriptions per month for Maniéz 24® and I.B.S®
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Association AL IHSSANEcoreStrategic or Co-development Partner · 18 October 2017BOTANIC PHARMA partners with the AL IHSSANE Association, a nonprofit managing the Lalla Hasnaâ Children's House in Greater Casablanca-Settat, which hosts orphaned and abandoned children from birth to age 6. BOTANIC PHARMA commits to donating 1 Moroccan dirham for each product sold in pharmacies over the period November 1, 2017 to December 31, 2018. The action covers products already commercialized and 4 specialties slated for 2018 launch.
• EKUBERG ItalycoreOEM/ Whitelabel/ Licensing Partner · 17 October 2017EKUBERG Italy manufactures Sensiva® intimate gel under license from BOTANIC PHARMA. Sensiva® is formulated without parabens or dyes and contains natural extracts of Bardane and Aloe Vera.
• Probi (Swedish probiotic leader)minorChannel Partner/ Reseller/ Distributor · 1 January 2013Distribution agreement signed with Probi, the Swedish leader in probiotics, in 2013. Probi supplies the probiotic ingredient used in I.B.S® formulations.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• PiLeJe: French micronutrition and natural health products company selling probiotics, vitamins, and dietary supplements primarily through pharmacies. Highly comparable business model and customer base to Botanic Pharma.
• Arkopharma: French leader in natural/botanical health products (herbal medicine, supplements, aromatherapy). Closely comparable to Botanic Pharma in product positioning around plant-based OTC health solutions and pharmacy distribution.
• Nutergia: French natural health and micronutrition laboratory distributing supplements and probiotics through pharmacies and health professionals. Comparable product mix (probiotics, vitamins, natural actives) and pharmacy-led GTM.
• Solgar: Premium vitamins, minerals, and probiotic supplements brand sold globally through pharmacies and health stores. Comparable category leadership in probiotics/multivitamins and similar distribution model.
• Forté Pharma: French laboratory specializing in natural health, nutrition, and slimming/care products sold through pharmacies. Directly comparable OTC natural-supplement model targeting similar pharmacy-channel consumers.

Broad incumbents

• Bayer Consumer Health: Global OTC giant with broad pharmacy-distributed health portfolio including vitamins, probiotics, and digestive health products. Competes head-to-head with Botanic Pharma across Morocco and target MENA markets.
• Nestlé Health Science: Global nutrition/health-science business with probiotics, vitamins, and medical nutrition brands sold via pharmacies. Competes with Botanic Pharma in probiotics (LP299V® adjacent categories) and multivitamins.
• GSK Consumer Healthcare: Major OTC player with respiratory, digestive, and vitamin brands in MENA pharmacies (e.g., Centrum, Panadol). Direct competition for Phyxol® and Maniéz 24® type products in the same channel.
• Sanofi Consumer Healthcare: Large multinational with significant OTC and consumer health presence in MENA, distributing digestive, multivitamin, and women's health products through pharmacies. Overlaps with all four of Botanic Pharma's product categories.

Regional players

• Laboratoires SVR: French/Maghreb-focused dermocosmetics and personal care laboratory with pharmacy distribution in Morocco and France. Comparable to Botanic Pharma's Sensiva® intimate hygiene line and pharmacy-led channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/botanicpharma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanic Pharma