PlayMaker Health

What PlayMaker Health does

PlayMaker Health is a post-acute growth platform originally founded in 2008 to provide sales-enablement CRM and referral management to home health, hospice, skilled nursing, and adjacent providers in the United States. Following its acquisition by Trella Health, PlayMaker now operates as a subsidiary within a unified platform whose core products are Marketscape CRM (mobile-first CRM with rep accountability, performance dashboards, and conversion tracking) and Trella Insights/Market Intelligence (claims-based analytics for referral attribution, physician targeting, and competitive market sizing). The underlying technology combines proprietary claims-data assets — enabled by Trella's CMS Innovator status granting access to 100% of Medicare Part A and B Fee-for-Service claims plus 2020 Medicare Advantage and Commercial claims covering 90% of U.S. lives aged 65 and over — with EHR/EMR API integrations (Connect), workflow automation including discharge planning via the Repisodic merger, and a branded AI layer (Trella AI) for predictive analytics and recommendations.

The platform is sold via enterprise, consultative direct sales with quote-based pricing and a recurring SaaS subscription model, targeting post-acute care verticals (home health, hospice, skilled nursing), hospitals and health systems, infusion, HME/DME, specialty pharmacy, and ACOs/DCEs. The combined platform supports 40,000+ users across 1,000+ provider organizations, with named enterprise customers including VITAS Healthcare, Kindred Healthcare, Brookdale, Elara Caring, Trinity Health, and PruittHealth. Product expansion in 2025–2026 has added Trella AI, the Trella Inferred Parent Network (TIPN), Physician Group Explore & Analyze, CRM Mileage Assist, and Hospice Timing Impact Metrics, extending the platform from CRM-plus-market-intelligence into adjacent care-coordination and value-based-care analytics workflows.

Name

PlayMaker Health

Legal name

PlayMaker Health

Website

https://playmakerhealth.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

51–100 employees

Short description

PlayMaker Health, now part of Trella Health, is a SaaS platform that combines CRM, Medicare-claims-based market intelligence, and referral management for U.S. post-acute providers including home health, hospice, skilled nursing, infusion, HME/DME, and health systems.

Ownership category

akta.pro rank

Product category

Post-Acute Care CRM Software

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Post-acute CRM
• Healthcare referrals
• Market intelligence
• Referral management
• Home health software

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription (CRM & Market Insights): Subscription-based access to the Trella Health platform providing market intelligence, CRM capabilities, referral management, and workflow automation for post-acute care organizations. The platform is delivered as a cloud-based SaaS solution with per-user or organizational pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

PlayMaker Health provides a vertical CRM and market intelligence platform built for post-acute care providers, including home health, hospice, palliative care, skilled nursing, and home medical equipment companies. Its offering combines referral relationship management with market data to help agencies grow census, strengthen referral partnerships, and improve sales performance across more than 1,000 provider organizations.

Product overview

PlayMaker Health, now part of Trella Health following its acquisition, operates as a unified platform-plus-modules architecture for post-acute care providers. The core offering consists of Marketscape CRM (a mobile-first customer relationship management system) and Trella Insights/Market Intelligence (healthcare claims data analytics), supported by Connect/EHR API Integrations for referral tracking and Attribution. Additional modules include CRM Mileage Assist (GPS-verified mileage tracking), Referral Management, Discharge Automation (formerly Repisodic for hospital discharge workflows), Trella Inferred Parent Network (TIPN), Physician Group Explore & Analyze, and Hospice Timing Impact Metrics. The platform serves 40,000+ users across 1,000+ post-acute providers, HME/DME, Home Infusion, Specialty Pharmacy, and Health Systems, with Trella AI providing AI-powered intelligence built into the platform for faster answers, smarter workflows, and actionable insights.

Differentiator

Problem solved

Functional benefit

Products and services

• PlayMaker CRM A customer relationship management (CRM) platform purpose-built for post-acute care providers (home health, hospice, palliative care, skilled nursing, and home medical equipment) to manage referral pipelines, track sales activity, and grow census.
• PlayMaker Market Insights Market intelligence and referral data solution for post-acute providers, supplying claims-based market data, referral source mapping, and competitive insights to support sales and growth strategies.

Quantifiable outcome

• 10-20% reduction in mileage reimbursement costs through automated GPS-verified mileage tracking
• +1 more outcomes

Named customers31 records

Segments13 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• RepisodiccoreStrategic or Co-development Partner · 1 August 2025Trella Health merged with Repisodic to expand into hospital discharge planning. This acquisition transformed care transitions and advanced patient-centered outcomes by aligning discharge workflows and insights. Repisodic was a Trella Health Solution focused on hospital discharge workflows.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WellSky: Broad post-acute and broader healthcare software suite spanning home health, hospice, HME, blood bank, and care coordination (CarePort). Competes with bundled offerings and overlaps in discharge planning and CRM-adjacent workflows.
• Salesforce Health Cloud: General-purpose healthcare CRM from a major cloud incumbent, used by provider organizations for care coordination, referral management, and patient engagement. Competes broadly with PlayMaker's CRM layer at enterprise healthcare accounts.

Direct peers

• Definitive Healthcare: Provides healthcare commercial intelligence and analytics built on claims data for providers, suppliers, and life sciences customers. Direct overlap with Trella/PlayMaker's claims-based market intelligence layer for post-acute growth.
• CarePort Health (WellSky): Care coordination and discharge planning platform connecting hospitals with post-acute providers. Direct overlap with Trella/PlayMaker's Discharge Automation (Repisodic) and care transition workflows.
• Axxess: Cloud-based software and CRM-like operations platform purpose-built for home health, hospice, and home care agencies. Direct overlap with PlayMaker's home health/hospice GTM and CRM-adjacent workflows.
• Homecare Homebase: Enterprise EHR and operations platform for home health and hospice agencies, with embedded sales/marketing workflows. Overlaps with PlayMaker in home health/hospice CRM, referral management, and field operations.
• KanTime: EMR and back-office software for home health, hospice, and behavioral health agencies. Overlaps in post-acute provider workflows and competes in CRM and referral intake functionality.
• Medalogix: Predictive analytics platform for post-acute and hospice providers, identifying patient risk, referral patterns, and clinical outcomes. Comparable in using analytics to drive referral growth and care transitions in the same customer base.
• Brightree (ResMed): Cloud-based software for HME/DME, home health, and hospice providers, including CRM, billing, and referral management. Directly comparable in HME/DME CRM and referral workflows served by PlayMaker.
• MatrixCare: Post-acute EHR and operations software for skilled nursing, home health, hospice, and senior living. Comparable customer base and overlapping CRM/referral-adjacent functionality with bundled enterprise positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/playmakerhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayMaker Health