Kimayo
Kimayo is a French B2B SaaS company founded in 2018 that provides a white-label order management, ecommerce, and AI-powered order-entry platform to wholesalers, distributors, manufacturers, and brands, with broad ERP connectors and a customer base concentrated in French food and beverage SMBs.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kimayo does
Kimayo SAS is a privately held French SaaS company founded in 2018 that sells a white-label B2B order management and ecommerce platform to wholesalers, distributors, manufacturers, and brands operating primarily in food and beverage and adjacent verticals. The platform centers on a B2B order-taking module (web portal, mobile app, ecommerce storefront) and is extended by add-ons including a mobile CRM for field sales with offline mode, an AI-powered automatic order-entry module that parses unstructured orders from email, PDF, Excel, EDI, WhatsApp, and voice messages, an online catalog module, a digital marketing module, and a payment module (Kimayo Checkout) supporting SEPA and card. The product is differentiated technically by a broad native ERP connector portfolio covering Sage, EBP, Microsoft Dynamics (Navision/Business Central), SAP, Odoo, Pennylane, Zoho, XRP Flex, and VIF, alongside REST API and SFTP integrations, and by AI order-extraction that claims 99%+ field-level accuracy and improves with per-customer usage.
The company monetizes through a SaaS subscription (€400–500/month per license) bundled with multi-year implementation engagements (€30–40k over three years), supplemented by add-on modules. Go-to-market is sales-led with a free-trial entry point, supplemented by an event-driven motion across trade shows such as Maison & Objet, B2B Summit, Equip Auto, and Top Drawer. The customer base is predominantly French SMB distribution, with named logos spanning Moulins du Nord, Overstims, Biocoop, Pequignet, Laboratoires Mansard, Medicis, and Ecodis, among others; the company claims tens of thousands of professional buyers use the platform daily. Kimayo is registered in Créteil (RCS 838 619 484), headquartered in Saint-Mandé near Paris, led by PDG Pierre Bureau, GDPR-compliant via a DPO appointed in 2018, and operates with a very small publicly visible team and no disclosed external funding.
Kimayo firmographics
Firmographics- Name
- Kimayo
- Legal name
- Kimayo SAS
- Website
- https://kimayo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kimayo is a French B2B SaaS company founded in 2018 that provides a white-label order management, ecommerce, and AI-powered order-entry platform to wholesalers, distributors, manufacturers, and brands, with broad ERP connectors and a customer base concentrated in French food and beverage SMBs.
- Ownership category
- akta.pro rank
Kimayo industry classification
Industry- Product category
- B2B Commerce and Order Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Kimayo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Kimayo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription model for platform access including B2B portal, mobile app, and AI order processing. Licenses range from 400-500€/month.
- Implementation Services: Setup, configuration, and integration services for deploying the platform. Full project implementation costs typically 30-40k€ over 3 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS license including platform access |
| Other | Multi-year contract | Implementation and integration services |
| Freemium | Pay-as-you-go | Free trial for new users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Kimayo product offering
Product offeringCore offering
Kimayo is a French B2B SaaS platform built for agribusiness professionals (wholesalers, distributors, manufacturers, and brands) that digitizes and streamlines the ordering workflow. Its offering centers on a B2B order-taking platform, a B2B e-commerce website, a mobile app for field sales representatives, and an AI-powered automatic order entry system that converts customer requests into validated orders. The platform integrates with major ERP/accounting systems (Pennylane, SAP, MBC, Sellsy) and includes a dedicated B2B checkout module (Kimayo Checkout).
Product overview
Kimayo offers a unified B2B sales digitization platform combining a core order-taking system with specialized modules. The core Prise de commande B2B platform serves as the central hub for B2B order management, which can be extended with the Site ecommerce B2B for online storefront capabilities, Application mobile pour force de vente for field sales teams, Saisie automatique commandes IA for AI-powered order processing from emails and documents, Kimayo Checkout for payment processing, Outil marketing for promotional capabilities, and Catalogue B2B en ligne for digital catalog distribution. The platform is available as a white-label, turnkey solution deployed in weeks and serves tens of thousands of buyers daily, targeting wholesalers, distributors, manufacturers, and brands in the B2B distribution sector.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Order-Taking Platform (Prise de commande B2B) A web-based B2B order-taking and management system used by agribusiness wholesalers, distributors, manufacturers, and brands to centralize incoming orders, validate them against catalogs, pricing, and stock, and dispatch them to back-office systems.
- B2B E-commerce Website (Site ecommerce B2B) A branded B2B e-commerce site that enables agribusiness suppliers to expose their product catalogs, pricing, and stock to professional buyer accounts online, supporting 24/7 self-service ordering.
- Kimayo Mobile App (Application mobile force de vente) A mobile application for field sales representatives and visiting sales agents that allows them to take orders, manage customer accounts, and present the product catalog during in-person visits.
- AI-Powered Automatic Order Entry (Saisie automatique des commandes par IA) An artificial intelligence module that automatically reads and interprets incoming B2B order requests and converts them into structured, validated orders in the Kimayo system, reducing manual data entry.
- AI Order Anomaly Detection An AI capability that monitors order flows and flags anomalies, suspicious entries, or pricing/quantity deviations so that operators can review them before processing.
- Marketing Tool (Outil marketing) A built-in marketing module that lets agribusiness suppliers run promotions, campaigns, and engagement actions aimed at their professional buyer accounts from within the platform.
- Kimayo Checkout A dedicated B2B online checkout and payment module that enables professional buyers to securely complete transactions on Kimayo-powered B2B commerce sites.
- Online B2B Catalog (Catalogue B2B en ligne) An online B2B catalog offering through which agribusiness suppliers publish their product assortments with customer-specific pricing, availability, and ordering terms.
Quantifiable outcome
- Reduces manual order entry time by 80%
- +4 more outcomes
Companies that use Kimayo
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Kimayo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature4 records
Kimayo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- SmartFood (Paris & Co)minorIncubator/accelerator program for food tech and digital transformation companies in Paris. Listed as part of Kimayo's ecosystem.
- SagecoreNative ERP connector for Sage products (Sage 100 and others). Enables automatic synchronization of products, prices, customers, and orders.
- EBPcoreNative ERP connector for EBP accounting and business management software. Enables bidirectional data synchronization.
- Microsoft Dynamics (Navision)coreNative ERP connector for Microsoft Dynamics Navision. Supports order and customer data synchronization.
- SAPcoreNative ERP connector for SAP Business One and other SAP solutions. Enables enterprise-grade integration.
- OdoocoreNative ERP connector for Odoo open-source business management suite. Supports products, prices, and orders sync.
- PennylanecoreNative connector for Pennylane financial management platform. Enables synchronization of customers, products, pricing, and conditions. Pennylane serves 700,000+ companies including 6,000+ accounting firm partners.
- ZohocoreERP integration used by Boncoeurs client for seamless order processing from Kimayo to Zoho.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Kimayo competitors and assessment
Company assessmentDirect peers
- Orderhive: Orderhive is an order and inventory management SaaS targeting SMB wholesalers and distributors with multi-channel order capture and ERP integrations. Overlaps with Kimayo's order-management and multi-channel (email/portal/voice) order ingestion capabilities.
- Sana Commerce: Sana Commerce is a B2B e-commerce platform tightly integrated with Microsoft Dynamics and SAP, serving manufacturers and distributors globally. It is directly comparable to Kimayo on the B2B portal + deep ERP integration value proposition, though at a larger enterprise scale.
- Pepperi: Pepperi is a mobile-first B2B sales/ordering platform for wholesalers, distributors, and manufacturers, with offline order-taking and catalog/pricing management. It competes head-to-head with Kimayo's mobile field-sales application and SMB distribution focus.
- Handshake: Handshake is a B2B commerce platform focused on wholesalers, distributors, and manufacturers, with customer-specific catalogs, pricing, and ERP integrations. Closely comparable in target customer and use case to Kimayo, particularly for SMB suppliers.
- B2B Wave: B2B Wave is a B2B e-commerce platform purpose-built for wholesalers and distributors, supporting customer-specific pricing, catalogs, and self-service ordering. Closely mirrors Kimayo's core e-commerce portal offering for the same SMB wholesale buyer.
- Linnworks: Linnworks is a multi-channel order management and inventory platform for SMB merchants and wholesalers, with ERP/accounting integrations and automation rules. Comparable to Kimayo on the order-processing automation layer, though broader in horizontal scope.
Broad incumbents
- BigCommerce (B2B Edition): BigCommerce is an established SaaS commerce platform with a B2B Edition offering wholesale pricing, quote management, and customer groups. A broader incumbent that overlaps Kimayo's B2B portal functionality but is not specialized for French SMB distribution.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise commerce platform with B2B capabilities including account hierarchies, contract pricing, and ERP integration. A large incumbent competing for the upper end of the B2B distribution market Kimayo addresses.
- Shopify (B2B / Shopify Plus): Shopify Plus has expanded into B2B features including wholesale channels, customer-specific catalogs, and net payment terms. A large incumbent whose B2B push puts pressure on dedicated B2B platforms like Kimayo, especially in the SMB segment.
Regional players
- Wizaplace: Wizaplace is a French B2B marketplace and procurement platform provider, serving operators of B2B marketplaces primarily in France and Europe. Comparable to Kimayo as another French-built B2B commerce player, though more focused on the marketplace model than the SaaS portal model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kimayo social profiles
Digital presenceKimayo compliance and trust
Trust signalCompliance2 records
Kimayo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kimayo leadership team
Management profileNumber of profiles
Profiles4 records
Kimayo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kimayo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kimayo
What does Kimayo do?
Kimayo is a French B2B SaaS platform built for agribusiness professionals (wholesalers, distributors, manufacturers, and brands) that digitizes and streamlines the ordering workflow. Its offering centers on a B2B order-taking platform, a B2B e-commerce website, a mobile app for field sales representatives, and an AI-powered automatic order entry system that converts customer requests into validated orders. The platform integrates with major ERP/accounting systems (Pennylane, SAP, MBC, Sellsy) and includes a dedicated B2B checkout module (Kimayo Checkout).
Is Kimayo a public or private company?
Kimayo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kimayo founded?
Kimayo was founded in 2018. It employs 1 to 10 people.
Where is Kimayo based?
Kimayo is headquartered in Paris, France, in the Europe region.
How does Kimayo make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are implementation Services.
Who are Kimayo's main competitors?
Direct peers on record are Orderhive, Sana Commerce, Pepperi, Handshake, B2B Wave and Linnworks. Broad incumbents are BigCommerce (B2B Edition), Salesforce Commerce Cloud and Shopify (B2B / Shopify Plus). Wizaplace is listed as a regional player.
Does Kimayo have an API?
Yes. Kimayo provides a REST API that allows partners and clients to programmatically manage orders. The API supports endpoints for retrieving all orders (GET /orders), fetching specific orders by reference (GET /orders/{ref}), and updating orders with external IDs (PATCH /orders/{ref}). Authentication uses Bearer tokens obtained through a token management system. The API is documented at https://kimayo.com/api-doc/ and includes endpoints for order retrieval and export tracking. Additionally, Kimayo supports data exchange via FTP/SFTP with a standardized directory structure for client data, product catalogs, pricing, order confirmations, delivery notes, invoices, and promotions. Developer documentation is at kimayo.com/api-doc.
What industry is Kimayo in?
Kimayo's product category is B2B Commerce and Order Management Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 518210 and its SIC code is 8741.