Pugh & Co
Pugh & Co is a UK online property auction house operating monthly live stream and timed auctions for residential, commercial, and land assets, serving private individuals, corporate clients, public sector organisations, and estate agents via 12 UK offices.
- Company typePrivate
- Founded2000
- HeadquartersNewton-le-willows, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pugh & Co does
Pugh & Co (legal entity Pugh & Company Limited) is a UK-based online property auction house operating monthly live stream and multi-lot timed auctions covering residential, commercial, and land assets. The company's platform combines a self-serve online bidding portal with 12 regional offices across the UK staffed by RICS-accredited chartered surveyors who provide free auction appraisals, professional advice, and seller origination. The business is now unified under the BTG Eddisons Property Auctions brand alongside Mark Jenkinson, SDL Property Auctions, and Network Auctions as part of the Eddisons group headed by Eddisons Commercial Holdings Ltd, with Begbies Traynor Group plc as ultimate parent.
Pugh generates revenue primarily through transaction-based fees — specifically buyer's fees of 1.2% or 4.8% of purchase price (subject to minimums) plus fixed fee tiers of £1,500–£2,500 depending on property, and commissions on successful sales. It sells directly to private individuals (sellers and bidders), corporate clients, and public sector organisations such as National Highways, and operates an Auction Partners Program that channels listings from estate agents and commercial agents. The platform reports 2,500+ lots sold in 2025 and a 4.5/5 service rating from 156 verified reviews.
The supporting product surface extends beyond auctioning into add-on services such as Auction Finance and Property Insurance, plus educational guides, a previous auction results archive, unsold lots, and agency properties. Marketing is conducted through Rightmove listings, email campaigns, PR, traditional advertising, and social media (Facebook, LinkedIn, Instagram, YouTube) under the unified BTG Eddisons Property Auctions brand. No AI/ML capabilities are disclosed; the technology is a transactional marketplace underpinned by RICS-accredited professional services.
Pugh & Co firmographics
Firmographics- Name
- Pugh & Co
- Legal name
- Pugh & Company Limited
- Website
- https://pugh-auctions.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pugh & Co is a UK online property auction house operating monthly live stream and timed auctions for residential, commercial, and land assets, serving private individuals, corporate clients, public sector organisations, and estate agents via 12 UK offices.
- Ownership category
- akta.pro rank
Pugh & Co industry classification
Industry- Product category
- Real Estate Auction Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Auctions (BPAJAEAA)
Keywords
Where Pugh & Co is headquartered
LocationHeadquarters
- HQ city
- Newton-le-willows
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Pugh & Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Buyer's Fees and Commissions: Pugh charges buyer's fees calculated as a percentage of the purchase price (typically 1.2% or 4.8% including VAT, subject to minimum amounts) along with deposit requirements (5-10% of purchase price). The company earns commission on successful property sales at auction.
- Property Appraisal Services: Free auction appraisals are offered to sellers, with revenue generated through successful sale commissions when properties are sold at auction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Buyer's Fee (1.2%) |
| Transaction based/ take rate | Pay-as-you-go | Premium Buyer's Fee (4.8%) |
| Transaction based/ take rate | Pay-as-you-go | Fixed Buyer's Fee |
| Transaction based/ take rate | Pay-as-you-go | Auction Deposits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pugh & Co product offering
Product offeringCore offering
Pugh & Co is a UK-based property auction house that conducts online and live-streamed auctions for residential, commercial, and mixed-use properties. The company partners with estate agents, commercial agents, government bodies, and private sellers to list properties for auction, offering both traditional auction formats and modern online bidding platforms. It also provides auction appraisal services to help property owners determine market value.
Product overview
Pugh & Co operates as a UK property auction house offering a unified platform for online property sales through monthly auctions. The core service is the Online Property Auctions platform which supports Live Stream Auctions and Multi-Lot/Single-Lot Timed Auctions. Supporting services include Free Auction Appraisal (chartered surveyor valuations), Property Search database, Auction Partners Program for estate agents, and educational guides for buyers and sellers. Additional services include Auction Finance, Property Insurance, Previous Auction Results archive, Unsold Lots, and Agency Properties. The company has recently unified with Mark Jenkinson, SDL and Network Auctions under BTG Eddisons Property Auctions brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Property Auctions
Quantifiable outcome
- 2,500+ lots sold in 2025
- +2 more outcomes
Companies that use Pugh & Co
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Pugh & Co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Pugh & Co partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Eddisons Commercial Holdings LimitedcorePugh & Co is now part of the BTG Eddisons Property Auctions group, unified with Mark Jenkinson, SDL, and Network Auctions brands. Eddisons Commercial Holdings Ltd is the parent company.
- Mark Jenkinson & SoncoreUnified auction brand now part of BTG Eddisons Property Auctions
- SDL Property AuctionscoreUnified auction brand now part of BTG Eddisons Property Auctions
- Network AuctionscoreUnified auction brand now part of BTG Eddisons Property Auctions
Scale indicators5 records
Recent moves6 records
Expansion highlights1 record
Pugh & Co competitors and assessment
Company assessmentDirect peers
- Auction House UK: National UK property auction network operating partner-firm style coverage with online timed auctions. Competes for the same residential and commercial seller pool with a similar transaction-based fee model.
- Clive Emson Auctioneers: UK property auctioneer running regular online residential, commercial, and land auctions with regional offices and chartered surveyor expertise. Directly comparable on lot volume, fee structure, and seller services such as free valuations.
- Allsop: One of the UK's largest residential and commercial property auction houses, conducting regular online and in-room auctions with national coverage. Closely mirrors Pugh's model of brokered transactions, take-rate fees, and multi-format auction events.
- Barnard Marcus Property Auctions: Estate agency-owned auction brand offering residential property auctions nationally, leveraging parent group agent relationships to source inventory. Competes with Pugh in auction-partner sourcing and residential lot listings.
- iamsold: Online property auction platform partnering with estate agents to sell via auction, increasingly focusing on the same modern method of sale. Comparable on online-only auction experience, agent partnerships, and conditional/unsold lot handling.
Others
- Eddisons: Direct parent company of Pugh & Co and Eddisons Commercial Holdings Ltd, providing commercial property management, agency, and professional services. While not a peer in the auction sense, it is the corporate vehicle through which Pugh's services are increasingly integrated and resold to commercial clients.
Broad incumbents
- Knight Frank: International real estate consultancy with a UK auction capability serving high-value residential and commercial stock. Comparable in serving corporate and institutional sellers, but auction is ancillary to mainstream agency, valuation, and advisory revenues.
- Savills Auctionneering: Global real estate advisory firm with a UK auction division handling premium residential, commercial, and land sales. Overlaps with Pugh's commercial auction offering at the upper end of the market, though auctions are part of a much broader service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Pugh & Co social profiles
Digital presencePugh & Co compliance and trust
Trust signalCompliance1 record
Pugh & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pugh & Co leadership team
Management profileNumber of profiles
Pugh & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pugh & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pugh & Co
What does Pugh & Co do?
Pugh & Co is a UK-based property auction house that conducts online and live-streamed auctions for residential, commercial, and mixed-use properties. The company partners with estate agents, commercial agents, government bodies, and private sellers to list properties for auction, offering both traditional auction formats and modern online bidding platforms. It also provides auction appraisal services to help property owners determine market value.
Is Pugh & Co a public or private company?
Pugh & Co is a private company. It is classified as unknown and is currently operating.
When was Pugh & Co founded?
Pugh & Co was founded in 2000. It employs 11 to 50 people.
Where is Pugh & Co based?
Pugh & Co is headquartered in Newton-le-willows, United Kingdom, in the Europe region.
How does Pugh & Co make money?
Two revenue lines are on record. Buyer's Fees and Commissions are the primary driver. The others are property Appraisal Services.
Who are Pugh & Co's main competitors?
Direct peers on record are Auction House UK, Clive Emson Auctioneers, Allsop, Barnard Marcus Property Auctions and iamsold. Eddisons is listed as an others. Broad incumbents are Knight Frank and Savills Auctionneering.
Does Pugh & Co have an API?
No public API is recorded for Pugh & Co.
What industry is Pugh & Co in?
Pugh & Co's product category is Real Estate Auction Services. Its primary akta.pro industry code is BPAJAEAA, Residential Real Estate Auctions. Its NAICS code is 53121 and its SIC code is 6531.