Safety First Aid

What Safety First Aid does

Safety First Aid, trading as part of Safety First Aid Group Ltd., is a UK-based manufacturer and direct-to-consumer supplier of workplace first aid kits, regulated medical devices, and related safety supplies, operating from its headquarters and manufacturing facility in Letchworth Garden City, Hertfordshire. Founded in 1964 and self-described as the UK's biggest manufacturer of workplace first aid kits, the company maintains an inventory of over 1,000 SKUs across first aid kits, AEDs and CPR equipment, eye wash stations, trauma and severe bleed products, burn care, hot and cold therapy, cleaning and hygiene solutions, safety signs, and PPE.

Its product architecture centres on three own-brand pillars: the Evolution Series (UK-made first aid kits, cases, and stations positioned as the market leader in UK first aid kit design), the Hypa Range (a sub-brand portfolio covering HypaCool, HypaClean, HypaCover, HypaBand, HypaSoothe, HypaTouch, HypaGuard, and HypaPlast for therapy, hygiene, dressings, bandages, burns, gloves, resuscitation, and plasters respectively), and integrated regulated devices including LifeVac anti-choking devices (MHRA regulated, CE/UKCA marked, MDR compliant). The Evolution LifeVac Complete First Aid Point bundles these into a single BS 8599-1:2019+A1:2026 compliant station. Quality and compliance credentials include ISO 13485:2016 (medical devices, valid through August 2028), ISO 14001:2015 (environmental management, valid through September 2027), and OfQual-regulated training provider status via sister brand Safety First Aid Training (QNUK accredited).

The company makes money primarily through unit-priced e-commerce sales of first aid kits and consumables (e.g., HypaCool Instant Hot Pack £1.25 single / £24.33 pack of 24, HypaClean wipes £5-£10, LifeVac Home Kit £59.95, Evolution LifeVac Complete First Aid Point £239, all ex-VAT), with free UK delivery over £50 and £5.95 standard delivery below that threshold. Distribution is dual: DTC e-commerce through safetyfirstaid.co.uk serving consumers, SMBs, and individual workplaces, alongside a dedicated trade customer program for resellers and bulk enterprise buyers. Customer segments span workplaces, education, sports and recreation, catering and food service, vehicle and transport, and domestic consumers. A sister-brand services line, Safety First Aid Training, layers OfQual-regulated first aid, mental health, and health & safety training courses (London venues or on UK workplaces) onto the product base.

Name

Safety First Aid

Legal name

Safety First Aid Group Ltd.

Website

https://safetyfirstaid.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Safety First Aid is a UK-based manufacturer and direct-to-consumer supplier of workplace first aid kits, regulated medical devices, and safety supplies, serving workplaces, education, sports, catering, vehicle, and consumer segments through its Evolution and Hypa own-brand ranges.

Ownership category

akta.pro rank

Product category

Workplace First Aid Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industries

First Aid & Wound Care (HLAIADAM), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG), Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

Keywords

• Workplace first aid kits
• First aid supplies
• Medical safety equipment
• AED defibrillator equipment
• Burn care products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. First Aid Products Sales: Revenue generated from the sale of manufactured first aid kits, medical supplies, safety equipment, and related products directly to businesses and consumers through e-commerce channels.
2. Training Courses: Sister brand Safety First Aid Training offers OfQual regulated first aid, mental health, and health & safety training courses at London venues or on-site at UK workplaces, accredited through QNUK.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Safety First Aid manufactures and distributes workplace first aid kits, medical devices, and safety supplies in the UK. The company sells over 1,000 products including its own branded Evolution Series (UK-manufactured first aid kits and cases), the Hypa Range (cleaning, dressings, bandages, gloves, burn care), and the LifeVac anti-chocking device, alongside third-party brands, primarily through its e-commerce website and a dedicated trade customer program.

Product overview

Safety First Aid is the UK's biggest manufacturer of workplace first aid kits and supplies, operating as part of the Safety First Aid Group with over 60 years of experience. The product portfolio centers on three own-brand sub-brands: the Evolution Series (UK-manufactured first aid kits, cases, and stations), the Hypa Range (including HypaCool for hot/cold therapy, HypaClean for cleaning/hygiene, HypaCover for dressings, HypaBand for bandages, HypaSoothe for burns, HypaTouch for gloves, and HypaGuard for resuscitation), and the LifeVac anti-choking device. The company offers over 1,000 products across categories including first aid kits, AEDs/defibrillators, eye wash stations, trauma care, burn care, cleaning/hygiene solutions, safety signs (PPE signs, prohibition signs, hazard signs, fire exit signs), PPE equipment, and CPR training accessories. The Evolution LifeVac Complete First Aid Point represents a combined offering merging the Evolution cases, LifeVac device, and standard first aid supplies into one compliant station. A sister brand, Safety First Aid Training, provides Ofqual-regulated training courses for first aid, mental health, and health & safety.

Differentiator

Problem solved

Functional benefit

Brands

• Evolution Series: Premium first aid kit range, proudly made in the UK. Market leader in first aid kit design developed specifically for the UK.
• Hypa Range
• HypaClean
• HypaGuard
• HypaCool
• HypaTouch
• HypaCover
• HypaPlast
• HypaSoothe
• HypaBand

Products and services

• Evolution Series First Aid Kits Proudly made in the UK, the Evolution Series is the first choice for businesses nationwide, from durable cases to sector-specific kits. Includes first aid kits, cases, stations, brackets, and shelving systems in various sizes compliant with BS 8599-1:2019+A1:2026.
• LifeVac Anti-Choking Device A life-saving anti-choking device that has saved over 5,000 lives to date. MHRA regulated medical device available in Home Kit, Travel Kit, EMS Kit, and Wall-Mounted configurations. CE marked, UKCA marked, and MDR compliant.
• Hypa Range Products Business-ready first aid products including HypaCool (hot/cold therapy), HypaClean (cleaning/hygiene), HypaCover (dressings), HypaBand (bandages), HypaSoothe (burns), HypaTouch (gloves), HypaPlast (plasters), and HypaGuard (resuscitation) sub-brands.
• New Eye Wash Stations Wall-mountable rapid workplace eye irrigation stations with sterile saline bottles, pods, and dressings for emergency eye treatment in workplace environments.
• New BS 8599-1:2019+A1:2026 Compliant AED Cabinets Automated External Defibrillators (AEDs), CPR resuscitation masks, and CPR training accessories including AED cabinets, batteries, pads, and training equipment compliant with British Standard BS 8599-1:2019+A1:2026.
• Safety Signs Comprehensive range of safety signs including fire safety, health and safety, first aid signs, PPE signs, prohibition signs, hazard signs, mandatory signs, inspection tags, and exit signs compliant with BS 5499 and ISO 7010 standards.
• Training Courses Ofqual regulated first aid, mental health, and health and safety training courses through sister brand Safety First Aid Training, accredited through QNUK. Courses range from 1 hour to 3 days delivered at London venues or on-site at UK workplaces.

Quantifiable outcome

• Over 5,000 lives saved by LifeVac anti-choking devices
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Broad incumbents

• Beiersdorf: Global consumer healthcare company behind Hansaplast/Elastoplast wound care and Nexcare first aid ranges. Comparable as a broad incumbent competitor in plasters, wound dressings and consumer-facing first aid brands.
• Cintas: Large US-listed workplace services company providing first aid kit supply, AED programs and safety training to enterprise customers. Relevant as a broader incumbent demonstrating the enterprise-services model Safety First Aid's D2C motion does not currently address.
• 3M: Global diversified safety, health and industrial conglomerate with a substantial first aid, PPE and workplace safety portfolio. Competes with Safety First Aid across multiple categories (PPE, wound care, safety signs) as a broad incumbent rather than niche specialist.
• Paul Hartmann: German medical and hygiene products company with strong wound care, dressing and first aid franchises (e.g., Cosmopor, Peha). Comparable as a larger European incumbent in the same wound care and disposable medical consumables categories.

Direct peers

• Aero Healthcare: Australia-headquartered global manufacturer of first aid kits, defibrillators and wound care products. Comparable as a multi-region first aid manufacturer pursuing the same workplace-compliance and consumer categories.
• Cederroth (Orkla): Scandinavian first aid and wound care brand owned by Orkla; Safety First Aid already distributes Cederroth products. Directly competes with the Evolution and Hypa ranges in plasters, burn care and workplace first aid kits across European markets.
• First Aid Only (Acme United): US-based manufacturer of first aid kits and safety supplies serving industrial, office and consumer channels. Directly comparable as a specialized first aid kit manufacturer with proprietary product lines and broad SKU depth.
• St John Ambulance Supplies: UK charity-affiliated supplier of workplace first aid kits and training; competes head-to-head with Safety First Aid's kits and with the OfQual-regulated Safety First Aid Training subsidiary on first aid courses.
• Reliance Medical: UK-based manufacturer and distributor of first aid kits, medical supplies and occupational health products. Directly competes with Safety First Aid in workplace first aid kits and consumables across the same HSE-compliant product categories.

Others

• Henry Schein: Large global distributor of medical, dental and first aid supplies to healthcare and workplace buyers. Comparable not as a direct first aid kit manufacturer but as a wholesale channel alternative for the same downstream customers Safety First Aid serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safety-first-aid-group
• Xx.com/sfaproducts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety First Aid