Flowers By Post UK

What Flowers By Post UK does

Flowers By Post UK is a privately held, online-only flower delivery retailer operating from London with a nationwide UK delivery footprint. Founded in 2016, the company sells hand-tied bouquets, hatbox arrangements, and basket designs through its own e-commerce website (flowersbypostuk.com), with no high-street retail presence. Its product catalogue spans budget options from approximately £34.99 to premium arrangements exceeding £300, covering generic occasion gifting, weddings, sympathy, and corporate orders, with add-on products including chocolates, balloons, vases, and wine. The company also offers flower subscriptions (including a 3-month plan) and operates UK-wide next-day postal delivery via Royal Mail alongside same-day courier service in London areas, delivering 7 days a week including Sundays and Bank Holidays.

The business runs on standard e-commerce infrastructure with no proprietary technology stack disclosed. Its operational model is fully direct-to-consumer, relying on courier logistics and Royal Mail for physical fulfilment, with a letterbox-compatible packaging format that enables unattended delivery. Distribution is single-channel through the company's own website, supported by SEO-optimised geographic and occasion-specific landing pages, a content blog, and an active presence across six social platforms. There is no evidence of institutional funding, acquisitions, partnerships, AI/ML capabilities, mobile applications, or third-party marketplace distribution.

Commercially, Flowers By Post UK reports 14,000+ postal deliveries completed nationwide each year and a 4.5/5 customer satisfaction score based on 5,320 reviews (4.8/5 for service and freshness; 4.9/5 on Google). Customer mix is dominated by individual consumers purchasing flowers for personal occasions, with secondary exposure to corporate, wedding, and sympathy segments. Ownership and management team details are not publicly disclosed; the company appears to be founder- or small-team-owned with no identified parent company, PE/VC backing, or institutional investors.

Name

Flowers By Post UK

Legal name

Flowers by Post UK

Website

https://flowersbypostuk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowers By Post UK is a privately held, online-only flower delivery retailer founded in 2016, selling hand-tied bouquets and arrangements nationwide across the UK via its own e-commerce website, with same-day courier service in London and next-day postal delivery via Royal Mail.

Ownership category

akta.pro rank

Product category

Online flower retail and delivery

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Postal floristry services
• Same day flower delivery
• Flower bouquet retail
• Flower subscription service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Flower Sales: The company generates revenue through direct sales of flower bouquets and arrangements to consumers. Customers purchase individual products through the website on a per-transaction basis. The revenue model is purely transactional with no subscription component mentioned. Additional revenue comes from add-on products such as vases, chocolates, wine, and balloons that can be purchased alongside floral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Flowers By Post UK is an online-only flower retailer that sells hand-arranged bouquets, hatbox arrangements, basket arrangements, and letterbox flowers through its own e-commerce website and delivers them across the United Kingdom via couriers and Royal Mail. The portfolio includes occasion-specific collections for birthdays, anniversaries, sympathy, weddings, and Mother's Day, plus add-ons such as chocolates, balloons, vases, and a recurring flower subscription service. Pricing ranges from approximately £34.99 for budget bouquets to over £300 for ultra-premium arrangements, with same-day, next-day, and Sunday delivery options.

Product overview

Flowers By Post UK is an online flower delivery company offering a diverse portfolio of floral products and gifting services across the UK. The core offering consists of hand-tied bouquets and arrangements available in various styles including standard hand-tied designs, luxury hatbox presentations, and basket arrangements. The product line includes named bouquets (Amalfi Love, Glamour, Garden Stroll, Timeless Victorian, Berry Burst, Alluring Blooms, Sweet Love, Santorini Dream, Red Exuberance, and many others) priced from budget-friendly options around £40 to premium arrangements exceeding £200. Add-on products include Letterbox Flowers for convenient postal delivery, Flowers and Chocolate gift combinations, Balloons & Flowers pairings, and Flowers In A Vase options. The company provides multiple delivery services including Same Day, Next Day, and Sunday delivery across the UK. Specialty categories include Wedding Flowers (bridal bouquets, buttonholes, table arrangements), Sympathy Flowers (wreaths, sprays, letter tributes), Corporate Gifting services, and Flower Subscription plans ranging from 1 to 12 months. The business model emphasizes direct-to-consumer online sales with tracked delivery through couriers and Royal Mail.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Sellers Bouquet Collection
• Same Day Flower Delivery
• Next Day Flower Delivery
• Sunday and Bank Holiday Delivery
• Letterbox Flowers
• Flowers and Chocolate Combinations
• Balloons and Flowers Combinations
• Flowers in a Vase
• Corporate Gifting Flowers
• Flower Subscription Service
• Wedding Flowers
• Sympathy and Funeral Flowers
• Birthday Flowers Collection
• Mother's Day Flowers Collection
• Florist Choice Bespoke Bouquet
• 3-Month Flower Subscription

Quantifiable outcome

• 14,000+ postal deliveries completed nationwide each year
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interflora: Long-established UK flower delivery network connecting consumers to a nationwide florist base for same-day and scheduled delivery. Directly comparable on product range, occasion coverage, and next-day UK delivery proposition, though it operates through a relay network rather than a single in-house operation.
• Prestige Flowers: UK online florist focused on affordable next-day and same-day flower delivery nationwide. Competes directly on price-led bouquets, letterbox options, and add-on gifts (chocolates, wine, balloons).
• Eflorist: UK online flower delivery network offering next-day and same-day delivery with a multi-florist fulfilment model. Competes on price-led bouquets, occasion coverage, and nationwide postal/courier delivery.
• Arena Flowers: Online UK florist offering letterbox flowers, next-day delivery, subscriptions, and eco-friendly packaging. Closely comparable product set, including letterbox innovation and sustainable positioning.
• Bloom & Wild: UK-founded online florist that pioneered the letterbox flower format and offers same-day and next-day delivery across the UK. Operates a near-identical direct-to-consumer e-commerce model with subscription, wedding, and corporate lines, making it the closest direct peer to Flowers By Post UK.
• Serenata Flowers: UK online-only florist offering hand-tied bouquets, hatboxes, subscriptions, and free UK delivery. Mirrors Flowers By Post UK's asset-light, online-only model and price-point positioning with mid-market to premium bouquets.
• Appleyard London: Premium online UK florist offering luxury bouquets, hatboxes, and same-day London delivery with nationwide next-day service. Comparable premium-tier catalogue and occasion coverage.
• Funky Flowers: UK online flower delivery retailer offering same-day and next-day courier service across London and nationwide. Directly comparable on bouquet range, occasion categories, and courier-based postal delivery.
• Flying Flowers: UK online flower-by-post specialist offering letterbox and boxed bouquets delivered via Royal Mail nationwide. Overlapping postal-florist heritage and direct-to-consumer online model.

Broad incumbents

• Moonpig: Large UK-listed online gifting platform spanning cards, flowers, gifts, and plants with nationwide delivery. Overlaps on flower delivery and occasion gifting but competes across a much broader catalogue with a proprietary mobile app and scaled technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flowersbypostuk
• YouTubeyoutube.com/channel/UCYiIGlZ5RAm35s-95AHMljA
• Facebookfacebook.com/flowerspostuk
• Instagraminstagram.com/ukflowersbypost
• Pinterestpinterest.com/flowerspostuk
• LinkedInlinkedin.com/company/flowers-by-post-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers By Post UK