What Eflorist does

Eflorist is a UK-based online flower delivery service, founded in 1947 (originally as Teleflorist) and headquartered in Romsey. It operates a consumer-facing e-commerce platform that aggregates orders and routes them to a network of independent local florists across the UK for hand-delivery, alongside nationwide courier, letterbox, and postal fulfillment channels. The company offers same-day delivery in selected metropolitan areas, next-day delivery across most UK postcodes (order before 9pm), Sunday courier delivery, and international delivery to more than 20 countries. Its product range spans occasion-based bouquets (birthday, anniversary, congratulations, get well, sympathy, funeral), flower-type and seasonal collections (roses, peonies, lilies, summer), tiered pricing from £10.99 for flowers-by-post up to £112.99 for 100 red roses, and complementary gift hampers.

The platform's underlying architecture is a standard e-commerce storefront with category navigation by occasion, price, type, colour, and delivery mode, backed by an order tracking system and a 7-day freshness guarantee. Distribution is dual-mode: same-day and hand-delivered orders are fulfilled by network florists in their local areas, while courier and letterbox formats enable nationwide and no-recipient-present delivery at lower price points. The proprietary differentiator flagged by the company is the "Farm to Door" collection, in which an in-house florist team designs bouquets shipped directly from growers. Marketing is conducted primarily through the website's organic search footprint, an email newsletter with discount-led offers, and a student-discount partnership with Student Beans. Payment acceptance spans Mastercard, Visa, Maestro, American Express, PayPal, and Apple Pay.

Revenue is generated on a transaction-by-transaction basis with one-time purchase pricing across all product tiers; discounts (5%/10%/15%), a Price Match Promise (£5 credit), and free chocolates with courier deliveries are used as conversion levers. There is no disclosed subscription or recurring revenue model. Eflorist is a privately held company with no identified parent, institutional investor, or publicly disclosed ownership. AI usage is limited to a customer-service chatbot for routine order tracking and support inquiries.

Name

Eflorist

Legal name

Eflorist

Website

https://eflorist.co.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Eflorist is a UK-based online flower delivery service, operating since 1947, that aggregates orders through its e-commerce platform and routes them to a nationwide network of local florists for same-day, next-day, courier, and international delivery to consumers.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Floral retail
• Same day flowers
• Gift bouquet delivery
• Florist network

Headquarters

HQ city

Romsey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flower and Arrangement Sales: One-time purchase revenue from sale of bouquets, arrangements, and floral tributes. Customers can add extras including chocolates, balloons, teddy bears, vases, and Prosecco. Basic prices start from £10.99 for flowers by post.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Eflorist is an online flower delivery retailer that sells bouquets, arrangements, gift hampers, and luxury flower collections (e.g., Pure Indulgence) direct to UK consumers, fulfilled through a network of independent local florists and courier services. The company offers same-day, next-day, letterbox, Sunday, postal, and international (20+ countries) delivery, with a 7-day freshness guarantee and Farm to Door sustainable sourcing. Pricing starts at £10.99 for flowers by post and ranges up to £112.99 for premium 100-red-rose bouquets.

Product overview

Eflorist is an online flower delivery service operating since 1947 (formerly Teleflorist), offering a comprehensive portfolio of flower products and delivery services across the UK and internationally. The core offering centers on same-day and next-day flower delivery through a network of local florists and courier services. Products include occasion-based arrangements (Birthday, Anniversary, Congratulations, Get Well, Sympathy, Funeral flowers), seasonal collections (Summer Flowers, Peonies), flower types (Roses, Lilies, Carnations, Freesia, Gerberas, Sunflowers, Alstroemeria), and price-tiered options (Under £30, £30-£40, Over £40). Delivery options include Hand Delivered Flowers, Courier Delivered Flowers, Letterbox Flowers, Sunday Delivery, and Flowers By Post. Premium offerings include the Pure Indulgence luxury range and Farm to Door sustainably-sourced collection. Additional products include Gift Boxes/Hampers. The service is supported by order tracking capabilities and a 7-day freshness guarantee on all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Same Day Flowers Same-day flower delivery service for bouquets ordered before 3pm Monday–Friday (1pm Saturday), handcrafted and hand-delivered by local florists in selected UK areas.
• Next Day Flowers
• Hand Delivered Flowers Premium hand-delivery service in which local florists personally deliver arrangements to recipients, with delivery notifications via text message.
• Courier Delivered Flowers
• Letterbox Flowers
• Sunday Delivery
• Flowers By Post
• Farm to Door Collection Sustainably sourced flower collection developed by the in-house florist team, delivered directly from growers to recipients in specially designed packaging under responsible growing practices.
• Pure Indulgence Range
• Gift Boxes/Hampers
• International Delivery

Quantifiable outcome

• 4.1 out of 5 customer rating based on 76,000+ Google reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Local Florist NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of independent local florists across the UK who prepare and hand-deliver Eflorist bouquets. Florists receive orders through the Eflorist platform and fulfill same-day and next-day delivery in their local areas, ensuring fresh, handcrafted flowers delivered directly to recipients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flying Flowers: Long-established UK flower-by-post and bouquet delivery company. Comparable in customer base (UK gift-givers), product category, and postal/courier delivery model.
• Interflora: UK's other major flower delivery aggregator using a network of local florists for same-day hand-delivery. Most direct comparable in business model, customer base, and delivery proposition, and Eflorist's primary UK competitor.
• Bloom & Wild: UK-founded online florist specializing in letterbox flowers and premium direct-to-consumer gifting. Comparable in target customer and product category, but uses a vertically-integrated supply chain rather than a local florist network.
• Serenata Flowers: UK online florist offering flowers-by-post and bouquet delivery. Comparable in customer base, online ordering model, and postal/courier delivery infrastructure.
• Arena Flowers: UK-based online florist offering bouquets for occasions similar to Eflorist, including same-day and next-day delivery. Comparable in product range, customer base, and direct-to-consumer online model.
• Moonpig (flowers): Online greeting card and gifting retailer that has expanded into flower delivery. Targets the same UK gifting occasions and competes directly on price, convenience, and delivery options.
• Freddie's Flowers: UK subscription-based flower delivery service focused on weekly and monthly recurring bouquets. Comparable in target customer and category, but differentiated by subscription model rather than aggregator fulfillment.
• Appleyard London: UK premium online florist offering luxury bouquets and arrangements. Comparable in target occasions and premium gifting customer, but skews higher-end than Eflorist's core range.

Broad incumbents

• M&S Flowers: Major UK retailer offering flowers as part of a broader gifting and grocery portfolio. Competes with Eflorist on premium bouquets and occasion gifting, but flowers are a sub-category within a much wider business.
• Euroflorist: European flower delivery network operating multiple local brands across countries. Comparable as a parent/affiliated platform-level aggregator; image assets on Eflorist's site are hosted on static.euroflorist.com, suggesting an affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/efloristflowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eflorist