CashCtrl

Cloud Accounting Softwarecashctrl.com

Company typePrivate
Founded2013
HeadquartersMünchenstein, Switzerland
Headcount1–10
GTM typeB2B
OfferingSoftware

CashCtrl firmographics

Firmographics

Name: CashCtrl
Legal name: CashCtrl AG
Website: https://cashctrl.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

CashCtrl industry classification

Industry

Product category: Cloud Accounting Software
NAICS: Payroll Services (541214), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Finance Services (6199)
akta.pro primary industry: Expense Management & Employee Reimbursements (FSAGAJAE)

Keywords

Cloud accounting software
Double-entry bookkeeping
Payroll accounting
Multi-tenant ERP
REST API integrations

Where CashCtrl is headquartered

Location

Headquarters

HQ city: Münchenstein
HQ country: Switzerland
HQ region: Europe

Offices2 records

Markets served

CashCtrl business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

CashCtrl PRO Subscription: Annual subscription at CHF 290/year providing access to all advanced features including multi-client management, order processing, payroll accounting, foreign currencies, custom fields, extended reports, email sending, file attachments, and enhanced backups.
CashCtrl FL4T (White Label): White label business software licensing with contractually defined number of users and organizations. Custom pricing for partners seeking to rebrand the software.
Payroll Employee Fees: Additional per-employee fee charged when salary statements are generated during the billing period. Both users with login and employees without login count toward this fee. Included employees match the base user count.
Additional Storage (PRO): PRO/FL4T accounts receive minimum 1 GB storage quota. Additional storage can be purchased at any time for PRO accounts.

Pricing tiers

Model	Billing	Price
Freemium	Annual	Free forever with basic accounting features
Subscription	Multi-year contract	CHF 290/year - Full-featured business software
Subscription	Multi-year contract	Custom white label licensing

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

CashCtrl product offering

Product offering

Core offering

CashCtrl is a cloud-based multi-tenant ERP that provides double-entry bookkeeping, payroll accounting, order processing, and financial reporting for Swiss small and medium-sized businesses. It is delivered through three subscription tiers — a permanently free CashCtrl FREE tier, CashCtrl PRO at CHF 290/year with advanced features, and CashCtrl FL4T white-label licensing for partners — all accessible via browser with an extensive REST API for integrations.

Product overview

CashCtrl is a multi-tenant cloud ERP system with finance and payroll accounting, order management, and financial closing features, developed and hosted exclusively in Switzerland since 2013. The product portfolio consists of three tiers: CashCtrl FREE (permanent free tier with core accounting features for single organization/single user), CashCtrl PRO (paid tier at CHF 290/year with multi-client capability, payroll accounting, order processing, and advanced features), and CashCtrl FL4T (white label solution for service providers). All tiers include access to the REST API for integrations, with PRO and FL4T offering a Payroll Accounting Module for wage calculations and salary statement generation.

Differentiator

Problem solved

Functional benefit

Brands

CashCtrl FREE: Permanently free accounting software version with basic features including double-entry bookkeeping, invoicing, and reporting.
CashCtrl PRO
CashCtrl FL4T

Products and services

CashCtrl FREE Permanently free accounting software tier for Swiss small businesses and freelancers, providing double-entry bookkeeping, QR invoice generation (CH/EU), accounts payable/receivable management, article and fixed assets inventory, contact management, and reporting/financial analysis. Limited to 1 organization and 1 user.
CashCtrl PRO Paid accounting software tier at CHF 290/year for Swiss SMEs, trustees, and growing businesses, including multi-client management with a single login, comprehensive order processing (offers, delivery notes, invoices), payroll accounting, ISO 20022 bank statement import, user roles and access control, foreign currency support, custom fields, extended reports, email document sending, file attachments, automatic backups, and cost centers. Minimum 3 users and 2 organizations.
CashCtrl FL4T White label business software licensing tier for service providers, trustees, and resellers who want to offer accounting software under their own brand. Includes contractually defined number of users and organizations, 14 automatic backups, and ownership transfer / support redirection capabilities.
Payroll Accounting Module Payroll processing module included in PRO/FL4T tiers for Swiss SMEs handling payroll in-house. Supports monthly and hourly salary statements, insurance configurations, salary templates, automatic recurrences, withholding tax, salary certificates with email distribution, and text templates. Charges an additional fee per employee.

Quantifiable outcome

Platform-independent web browser access eliminates installation and maintenance
+1 more outcomes

Companies that use CashCtrl

Customer profile

Named customers13 records

Segments6 records

Ideal customer profiles4 records

CashCtrl technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

CashCtrl partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

CashCtrl competitors and assessment

Company assessment

Broad incumbents

Xero: Xero is a global cloud accounting platform for SMBs and accountants with strong multi-tenant and ecosystem positioning. It serves a comparable audience to CashCtrl PRO/FL4T with a much larger international footprint and feature breadth.
Abacus Research: Abacus is a long-established Swiss ERP vendor serving SMEs and larger Swiss companies with finance, payroll, and operational modules. It overlaps with CashCtrl on accounting and payroll but serves a broader ERP scope and larger mid-market customers.
Sage: Sage is a global provider of accounting, payroll, and ERP software for SMBs. Its Sage Business Cloud Accounting and Sage 50 offerings overlap with CashCtrl's SMB accounting and payroll positioning, though at much larger scale.
QuickBooks (Intuit): QuickBooks is the dominant global SMB cloud accounting platform from Intuit, offering bookkeeping, invoicing, payroll, and accountant tools. It competes with CashCtrl for the same small-business user base, with far greater resources and AI investment.

Direct peers

Run my Accounts: Run my Accounts is a Swiss cloud bookkeeping and accounting platform serving SMBs and trustees. Its SaaS delivery, Swiss focus, and trustee-friendly multi-client setup make it a direct comparable to CashCtrl.
Bexio: Bexio is a leading Swiss cloud accounting SaaS for SMBs and accountants, offering bookkeeping, invoicing, payroll, and multi-client trustee workflows. It is the closest head-to-head competitor to CashCtrl in the Swiss SMB and Treuhänder segments.
Lexoffice: Lexoffice is a German cloud accounting SaaS for SMBs and freelancers offered by Haufe Group. It overlaps with CashCtrl on German-market SMB bookkeeping, invoicing, and bank transaction import workflows.
sevDesk: sevDesk is a German cloud accounting and invoicing SaaS for SMBs, freelancers, and small businesses. It competes with CashCtrl's DACH-adjacent positioning with a similar PLG model, freemium tier, and online bookkeeping focus.
Banana.ch: Banana.ch is a Swiss accounting and financial reporting software provider with double-entry bookkeeping and multi-currency support. It targets a similar SMB and small-organization customer base, including non-profits and associations, and competes directly with CashCtrl FREE and PRO.

Emerging players

Klara (Abacus Klara): Klara (Klara Business) is a Swiss digital business assistant focused on SME administration, including bookkeeping and HR workflows. It targets a similar Swiss SMB audience with a more modern UX, representing an emerging alternative to CashCtrl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

CashCtrl compliance and trust

Trust signal

Compliance1 record

CashCtrl financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CashCtrl leadership team

Management profile

Number of profiles

CashCtrl funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CashCtrl M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CashCtrl

What does CashCtrl do?

Is CashCtrl a public or private company?

CashCtrl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was CashCtrl founded?

CashCtrl was founded in 2013. It employs 1 to 10 people.

Where is CashCtrl based?

CashCtrl is headquartered in Münchenstein, Switzerland, in the Europe region.

How does CashCtrl make money?

Four revenue lines are on record. CashCtrl PRO Subscription is the primary driver. The others are cashCtrl FL4T (White Label), payroll Employee Fees and additional Storage (PRO).

Who are CashCtrl's main competitors?

Broad incumbents on record are Xero, Abacus Research, Sage and QuickBooks (Intuit). Direct peers are Run my Accounts, Bexio, Lexoffice, sevDesk and Banana.ch. Klara (Abacus Klara) is listed as an emerging player.

Does CashCtrl have an API?

Yes. CashCtrl provides a REST API that uses JSON for coded answers. API access requires creating an API user with an API key (username/password authentication is prohibited for automation). Rate limits: 300 requests burst, replenished at 30/second, maximum 30,000 requests per month. PRO/FL4T accounts required for API access. Developer documentation is at app.cashctrl.com/static/help/en/api/index.html.

What industry is CashCtrl in?

CashCtrl's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGAJAE, Expense Management & Employee Reimbursements. Its NAICS code is 541214 and its SIC code is 6199.