Niederösterreichische Versicherung

What Niederösterreichische Versicherung does

Niederösterreichische Versicherung AG (NV) is a regional full-line insurance company headquartered in St. Pölten, Austria, serving customers across Niederösterreich and Vienna. Founded in its current legal form on January 15, 1923 (with predecessor institutions dating to 1897), NV operates as an Aktiengesellschaft without external parent ownership and employs approximately 650-670 staff, including more than 400 in customer-facing roles. The company provides a comprehensive product portfolio spanning property and casualty insurance (household, home/Eigenheim, motor vehicle liability and Kasko, legal protection), personal and youth accident insurance, life and investment-linked products (fund-linked life, pension, savings bonds), and specialized coverage for agricultural operations, commercial businesses, municipalities, associations, volunteers, hunters, and state employees.

NV's distribution and technology architecture is hybrid: 45 physical customer offices (Kundenbüros) across Niederösterreich and Vienna — many equipped with vehicle registration (Zulassungsstelle) services — are supported by a personal advisor network of 400+ NV-Berater and complemented by digital channels including the MEINE NV customer portal (web and mobile), the NV Cockpit broker portal for intermediaries, direct online sales for household insurance, and SSL-encrypted electronic communications. Technology investments in 2024 added an online quote calculator in NV Cockpit covering KFZ, household, liability, accident, legal protection, event, and agricultural product lines. Core platforms emphasize 24/7 claims reporting, document management, and electronic policy delivery.

The business model is built on recurring insurance premiums across multiple lines, with quote-based pricing, standard annual billing, and selective disclosed products (e.g., Familienland*Pass Unfallversicherung at €44/year, Schul-Laptop at €66/year, bicycle add-on from €4.02/month). NV reported premium volume (Prämienvolumen) of €470 million per its 2025 Geschäftsbericht. Customer segments span private individuals (primary), young adults under 25, agricultural operations, SMBs, municipalities, associations, and state employees, with partnership-driven distribution through Landwirtschaftskammer NÖ (agriculture), NÖ Wirtshauskultur (hospitality), Aktuell/Raiffeisen (Familienland*Pass), and NÖ Vorsorgekasse (severance pay).

Name

Niederösterreichische Versicherung

Legal name

Niederösterreichische Versicherung AG

Website

https://nv.at

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Niederösterreichische Versicherung AG is a regional full-line Austrian insurer headquartered in St. Pölten, serving hundreds of thousands of customers across Lower Austria and Vienna through 45 offices and digital platforms, offering property, casualty, life, and specialized insurance products.

Ownership category

akta.pro rank

Product category

Regional Property and Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)

Keywords

• Property insurance
• Motor vehicle insurance
• Legal protection insurance
• Agricultural insurance
• Life pension insurance

Headquarters

HQ city

Sankt Pölten

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Insurance Premiums: Core revenue from household (Haushaltsversicherung), home ownership (Eigenheimversicherung), and building insurance products for residential properties.
2. Motor Vehicle Insurance: Kfz-Haftpflicht (liability) and Kfz-Kasko (comprehensive) insurance premiums, including motor vehicle registration services.
3. Accident Insurance: Private accident insurance, including special youth products and accident coverage for children and school students.
4. Legal Protection Insurance: Legal expenses insurance (Rechtsschutz) for private individuals, property owners, tenants, and businesses.
5. Agricultural Business Insurance: Specialized insurance products for agricultural operations including Betriebsversicherung Agrar, farm vehicles, and livestock.
6. Commercial and Municipal Insurance: Business insurance for trade/commerce (Gewerbe), municipalities (Gemeinde), associations and events (Vereine & Veranstaltungen), and residential construction (Wohnbau).
7. Life and Investment Products: Fund-linked life insurance (fondsgebundene Lebensversicherung), pension insurance, and savings bonds (Gewinnsparbrief).
8. Broker Services and Commission: Revenue from broker partnerships through the NV Cockpit platform, enabling insurance intermediaries to sell NV products.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Niederösterreichische Versicherung is a regional Austrian full-line insurer that underwrites and distributes property, household, motor vehicle, personal accident, legal protection, agricultural, commercial, municipal and association insurance, together with life, pension, savings-bond and occupational pension products. Its offering is delivered to private households, businesses, farmers, municipalities and associations through 45 own offices, a 400+ tied advisor network, online platforms, and a dedicated broker cockpit, with supplementary accident, health and travel cover grouped under the Familienland*Pass family.

Product overview

Niederösterreichische Versicherung is a full-line insurance provider offering a comprehensive portfolio organized into five main categories: (1) Wohnen & Recht covering household, home, and legal protection insurance including specialized youth and emergency assistance products; (2) KFZ & Unfall providing vehicle insurance (liability, comprehensive, youth programs) and accident insurance with rehabilitation services; (3) Betrieb & Gemeinde serving agricultural, commercial, municipal, and association clients with specialized coverage including the Agrar Plus comprehensive agricultural package and photovoltaic installation insurance; (4) Vorsorge & Veranlagung offering life insurance, pension products, fund-linked insurance, savings bonds, and occupational retirement provision; and (5) specialized offerings including Familienland*Pass insurance for families, NÖ Freiwilligenversicherung for volunteers, and hunting insurance for NÖ Jagdverband members. The company operates digital platforms including MEINE NV customer portal, NV Makler-Cockpit for brokers, and electronic communication services. The Startplus package bundles Wohnen, Unfall, and Recht modules for young adults under 25.

Differentiator

Problem solved

Functional benefit

Products and services

• Eigenheimversicherung (Home insurance) Bundled insurance product covering owner-occupied residential property in Austria, designed for private homeowners seeking all-risk cover for their primary residence.
• Haushaltsversicherung (Household contents insurance) Household contents insurance for private households covering furniture, electronics and personal effects against fire, water, theft and other damage; priceable online via the company's calculator.
• Rechtsschutzversicherung (Legal protection insurance) Legal protection insurance covering legal disputes and counsel costs for private individuals, with separate offering available for businesses.
• Kfz-Haftpflichtversicherung (Motor third-party liability) Compulsory motor third-party liability cover for vehicle owners, satisfying Austrian motor-insurance law requirements.
• Kfz-Kaskoversicherung (Motor comprehensive / casco) Voluntary motor comprehensive cover for damage to the insured vehicle itself, complementing compulsory Kfz-Haftpflicht cover.
• Private Unfallversicherung (Personal accident insurance) Personal accident insurance for adults providing lump-sum and ongoing benefits in case of disability or death due to accident.
• Kinder- und Schülerunfallversicherung (Children/student accident insurance) Accident insurance covering children and students during school, leisure and travel, distributed in part via the Familienland*Pass channel.
• Betriebsversicherung Agrar (Agricultural business insurance) Insurance package for agricultural operations covering farm buildings, livestock, equipment and farm liability in a single product, targeted at Lower Austrian farms.
• Agrar Plus (Agricultural supplementary cover) Top-up agricultural insurance offering additional cover elements beyond the standard Agrar package, for farms seeking extended protection.
• Jagdversicherung / NÖ Jagdverband (Hunting insurance) Hunting liability and accident cover distributed through the Niederösterreichischer Jagdverband for association members in Lower Austria.
• Betriebsversicherung Gewerbe (Commercial business insurance) Modular commercial insurance package for SMEs covering commercial buildings, business contents, business liability, vehicle fleet and electronic equipment.
• Photovoltaik-Anlagen-Versicherung (PV installation insurance) Insurance covering photovoltaic installations against damage and loss of yield, suitable for owners of rooftop solar systems including agricultural and commercial operators.
• Gemeindeversicherung (Municipality insurance) Specialised insurance product for municipalities and local public bodies covering municipal property, liability and related public-sector exposures.
• Vereinsversicherung (Association / event insurance) Insurance covering associations, clubs, registered societies and events for liability, accident and organiser risk.
• Wohnhaus-Gesamtversicherung (Total residential building insurance) Comprehensive cover for residential buildings, combining building and ancillary structure protection for homeowners.
• Rohbauversicherung (Construction-phase insurance) Insurance covering buildings during the construction phase against typical construction risks such as fire, storm and water damage.
• Ablebens- und Risikoschutz-Lebensversicherung (Term and risk life insurance) Life insurance product providing payment of a defined benefit on death or defined risk event of the insured.
• Fondsgebundene Lebensversicherung (Unit-linked life insurance) Life insurance with a savings element invested in investment funds, offering combined protection and investment for the policyholder.
• Pensionsversicherung / Private Vorsorge (Pension insurance) Private pension insurance product designed to provide retirement income alongside the Austrian state pension.
• Betriebliche Altersvorsorge (Occupational pension / salary conversion) Employer-sponsored pension product enabling salary conversion (Gehaltsumwandlung) under Austrian pension law, targeted at employers and employees.
• Gewinnsparbrief (Savings bond) Insurance-linked savings-bond product combining capital accumulation with chance of winning.
• Krankenversicherung (Health insurance) Supplementary private health insurance product providing additional benefits beyond the Austrian statutory health system.
• Reiseversicherung (Travel insurance) Travel insurance covering cancellation, medical expenses abroad and luggage for private travellers.
• NÖ Freiwilligenversicherung (Volunteer accident insurance) Accident insurance dedicated to volunteers active in Lower Austrian non-profit organisations, including fire brigades and similar voluntary services.
• Startplus (Youth package insurance) Combined insurance package targeted at customers up to age 25, bundling motor, household, accident and other covers with a Startbonus voucher issued upon completion of a certified first-aid course.
• Familienland*Pass Unfallversicherung (Familienland*Pass accident insurance) Optional accident insurance module offered to holders of the Familienland*Pass benefit card distributed through the cooperation with Aktuell and Raiffeisen.
• Familienland*Pass Schul-Laptop-Versicherung (School-laptop insurance) Optional electronic-equipment insurance covering school laptops for families holding the Familienland*Pass benefit card.
• NÖ Wirtshauskultur partner insurance offerings Insurance products tailored for members and customers of Lower Austrian traditional taverns participating in the NÖ Wirtshauskultur programme, distributed via the partner network.
• Football-club partner insurance offerings Insurance products distributed through partnerships with Austrian football clubs, including supporter and club-related cover.

Quantifiable outcome

• Premium volume of €470 million demonstrates significant market presence and scale
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NÖ Vorsorgekasse (NÖVK)coreStrategic or Co-development PartnerThe Niederösterreichische Vorsorgekasse serves as the mandatory severance pay (Abfertigung) management partner for NV customers. NÖVK offers 100% gross capital guarantee, lowest costs in the industry, and sustainable investment options. NV promotes NÖVK services to employers and self-employed customers who must make severance contributions to a Vorsorgekasse.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Helvetia Insurance Austria: Swiss-headquartered insurer with Austrian operations offering P&C and life products. Competes in motor, household, and life segments with NV but with international capital backing and a less regionalized brand identity.
• Generali Austria (Generali Versicherung): Austrian arm of Generali Group providing property, motor, life, and health insurance to retail and commercial customers. Directly overlapping product set with NV but part of a much larger international group with broader geographic footprint.
• Zurich Insurance Austria: Austrian subsidiary of Zurich Insurance Group offering property, motor, and commercial lines. Overlapping product categories with NV but with broader group resources and stronger focus on commercial and corporate segments.
• Allianz Austria: Austrian subsidiary of global Allianz Group offering a broad P&C and life/health portfolio to individuals and businesses. Competes in the same product categories as NV but with national reach and substantially greater marketing and capital resources.

Direct peers

• Wiener Städtische Versicherung (Vienna Insurance Group): Austrian multi-line insurer offering property, motor, accident, legal protection, life, and health insurance to private and commercial customers. Headquartered in Vienna with strong regional brand and broad product portfolio — directly comparable in lines, customer segments, and distribution model to NV.
• Donau Versicherung: Austrian mid-sized multi-line insurer with a comparable product range (motor, household, life, accident, legal) and similar focus on personal-advisor distribution. Closest mid-market Austrian peer in scale and customer segments to NV.
• Grazer Wechselseitige (GRAWE): Austrian mutual insurer headquartered in Graz offering P&C, life, and health insurance with strong regional brand presence in Styria. Closely comparable in mutual/regional-heritage model, multi-line product set, and personal-advisor distribution to NV.
• VAV Versicherung: Austrian multi-line insurer offering motor, household, life, and accident products with a regional and digital distribution emphasis. Comparable product portfolio and target segments to NV, though with a smaller footprint and digital-leaning go-to-market.
• UNIQA Insurance Group: One of Austria's largest insurers with full multi-line coverage (motor, property, life, health, legal) and a strong personal-advisor distribution model across the country. Most directly comparable Austrian peer in product breadth, channel mix, and target segments.
• s Versicherung (Sparkassen Versicherung): Austrian insurer with multi-line P&C and life offering distributed primarily through the Erste Group/Sparkasse bank channel. Comparable product portfolio to NV and competes for the same retail and SME customers, though with a bank-affiliated rather than personal-advisor-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwRXdHnmX_5y51n0zZK0LKA
• Facebookfacebook.com/niederoesterreichische.versicherung
• Instagraminstagram.com/niederoesterrreichische_versicherung
• LinkedInlinkedin.com/company/noe-versicherung

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niederösterreichische Versicherung