Mini & Maxi Storage

Name

Mini & Maxi Storage

Legal name

Mini & Maxi Storage, LLC

Website

https://miniandmaxistorage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Vehicle & RV/Boat Self-Storage (HSAKAGAC), Climate-Controlled Self-Storage (HSAKAGAA)

Keywords

• Self storage services
• RV storage units
• Storage unit rentals
• Climate controlled storage
• Vehicle and boat storage

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rentals: Monthly recurring rental revenue from self-storage and RV storage units. Customers pay on a monthly basis with options for AutoPay. Units available in small, medium, and large sizes to accommodate various storage needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mini & Maxi Storage rents self-storage units in small, medium, and large sizes, plus RV/boat/trailer storage spaces, from a single facility at 3005 Melby St in Eau Claire, Wisconsin. Customers can reserve and pay for units online 24/7, with AutoPay available, and access onsite security and digital video surveillance at the property.

Product overview

Mini & Maxi Storage offers a self-storage platform with two core products: traditional self-storage units (available in Small, Medium, and Large sizes) and RV storage. The platform is enhanced by three key add-on modules: an Online Rental System for 24/7 self-service unit reservations, an Online Bill Pay system for account management, and AutoPay for automatic recurring payments. Climate-controlled storage units are available as a premium option for temperature-sensitive items. The entire platform is powered by Storable Easy software and is SSL-secured for online transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Public Storage: Largest self-storage REIT in the US with thousands of facilities nationwide. Operates in the same self-storage category as Mini & Maxi Storage but at massive scale, with standardized technology, branding, and professional management. Directly competes in many secondary markets.
• Extra Space Storage: Major self-storage REIT with thousands of locations across the US. Offers the same monthly rental self-storage model as Mini & Maxi Storage but with corporate technology platforms, marketing scale, and a broader geographic footprint.
• CubeSmart: Public self-storage REIT operating over 1,000 facilities nationwide. Competes with Mini & Maxi Storage in the same self-storage category with similar unit size offerings, online rental capabilities, and climate-controlled options at national scale.
• Life Storage: Public self-storage REIT (now part of Extra Space Storage post-merger) with hundreds of facilities across the US. Offers the same self-storage unit rental model, climate-controlled options, and online rental platform as Mini & Maxi Storage, but at corporate scale.
• National Storage Affiliates: Public self-storage REIT that operates through a network of participating operators across multiple brands. Provides a potential partner pathway for independent operators like Mini & Maxi Storage while representing a competitive threat through affiliate brands in regional markets.

Emerging players

• Go Mini's: Portable storage and moving container company offering an alternative to traditional self-storage. Compares to Mini & Maxi Storage as a competing storage solution for residential and commercial customers in transition, though differentiated by delivery model.
• U-Haul: Major moving and storage company with self-storage offerings at many U-Haul Center locations. Overlaps with Mini & Maxi Storage in the storage category, particularly for customers in transition (moving), and offers RV/vehicle storage at many locations.

Regional players

• Stop & Stor: Self-storage operator focused primarily on the New York metro area. Compares to Mini & Maxi Storage in operating model (monthly rentals, varied unit sizes, online account management) but differs in geographic focus, primarily serving a Northeast market rather than the Midwest.

Direct peers

• Simply Self Storage: Privately held self-storage operator with facilities across multiple US states. Directly comparable business model - monthly rentals, online account management, varied unit sizes, climate-controlled options, and drive-up access - targeting the same residential and SMB customers.
• StorageMart: Privately held self-storage operator with facilities across the US and internationally. Closest comparable to Mini & Maxi Storage in product offering (varied unit sizes, online rentals, climate-controlled) and customer segments (residential and small business), but at a larger portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mini & Maxi Storage