What BSI does

Broadcast Software International (BSI) is a US-based software developer founded in 1995 (with one source citing 1996) and headquartered in Eugene, Oregon, that builds radio automation and broadcast workflow software running on non-proprietary Windows PCs and Lenovo workstations. The company's flagship products are Simian Pro 3.0 (professional automation priced at $1,999 per perpetual license), Simian Lite 2.3 (internet radio automation at $499), and OpX (enterprise multi-station automation at $3,295 per station), complemented by live-assist tools (WaveCart 5.1.0, Stinger 3.1), audio logging (SkimmerPlus), metadata routing (Data Repeater), and the 2026-launched BSI Stratus cloud-enabled music scheduler. BSI's software integrates with AudioScience audio cards, Axia Livewire consoles, Wheatstone AoIP, and Broadcast Tools GPIO hardware, forming a tightly coupled broadcast ecosystem.

The company operates a hybrid business model combining one-time perpetual software licenses and turn-key hardware bundles ($3,749-$8,499 per workstation/server) with a recurring Tech Advantage Plan support subscription ($119-$999/year) and per-hour professional services ($199/hour). BSI sells direct from Eugene, OR to US enterprise customers and through more than 14 authorized distributors and resellers across North America, Europe, Asia-Pacific, Africa, Latin America, and the Caribbean. Cumulus Media, the second-largest US broadcast group, acquired BSI in 1999 and represents the company's flagship enterprise customer with OpX deployed across all Cumulus stations.

BSI serves a long-tail customer base ranging from small-market single stations and LPFM community broadcasters to large broadcast groups and internet webcasters. The company is a privately held subsidiary of Cumulus Media with 11-50 employees, no public listing, no disclosed funding rounds, and no disclosed revenue. Its strategic posture emphasizes reliability (demonstrated 500+ days of continuous automated operation for Simian), US-based technical support, and incremental cloud-era expansion through BSI Stratus rather than category-defining moves.

Name

BSI

Legal name

Broadcast Software International

Website

https://bsiusa.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

BSI (Broadcast Software International) develops radio automation and broadcast workflow software — including Simian, OpX, WaveCart, Stinger, and SkimmerPlus — for radio stations, broadcast groups, internet webcasters, and LPFM operators worldwide, distributed via direct US sales and a global reseller network.

Ownership category

akta.pro rank

Product category

Broadcast Automation Software

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Radio automation software
• Broadcast playout systems
• Audio logging software
• Music scheduling software
• Live assist software

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software License Sales (One-Time): BSI sells one-time perpetual software licenses for its radio automation products. Simian 3.0 Pro is priced at $1,999 per license, Simian 2.3 Lite at $499, and OpX at $3,295 for single-station with additional stations at $3,295 each. Turn-key computer systems with pre-installed software are also sold as one-time hardware/software bundles.
2. Tech Support Plans (Annual Subscription): Annual Tech Advantage Plans provide priority phone/web support, 24/7 off-air emergency response, remote login support, and free software upgrades. Priced at $119-$999/year depending on billing cadence (monthly/quarterly/annual). Non-automation support plans cover WaveCart, Stinger, and SkimmerPlus at $299/year.
3. Training and Professional Services: Per-hour training at $199/hour, remote system configuration services at $199/hour (minimum 2-3 hour booking), and program log building services at $199/hour (minimum 2-hour booking). These are one-time professional services engagements.
4. Turn-Key Hardware Systems: BSI sells pre-configured computer systems including Simian Pro Air Station ($6,799), Simian Production Station ($3,749), Simian Lite Air Station ($4,199), OpX Audio Server ($8,199), OpX File Server ($8,499), and OpX Studio Client/Production Station ($3,799). These are one-time hardware purchases bundled with software licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

BSI develops, sells, and supports radio automation software (Simian Pro, Simian Lite, and OpX) that schedules and plays music, commercials, jingles, and voice tracks for AM/FM, HD, internet, and satellite radio broadcasters. The company bundles these software products with pre-configured Lenovo turn-key workstations and servers using AudioScience professional audio cards, and supplements them with live-assist tools (WaveCart, Stinger), audio logging (SkimmerPlus), scheduling (BSI Stratus, Natural Log/Grid), and an annual Tech Advantage support subscription.

Product overview

Broadcast Software International (BSI) offers a comprehensive radio automation software ecosystem built on non-proprietary hardware and Microsoft Windows. The core product lines include Simian (Pro 3.0, Lite 2.3) and OpX radio automation systems for professional, internet, and satellite broadcasting. Supporting products include WaveCart 5.1.0 and Stinger 3.1 for live assist, SkimmerPlus for audio logging, and Data Repeater for metadata forwarding. BSI provides cloud-enabled music scheduling through BSI Stratus and Natural Log/Grid products from Natural Software for traffic, billing, and log building. The portfolio includes turn-key computer systems (Air Stations, Production Stations, OpX Audio/File Servers) with pre-configured hardware and BSI software. Technical support is delivered through Tech Advantage Plans, training services, and remote configuration offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Simian 3.0 Pro Radio Automation Flagship professional radio automation and playout software for AM/FM, HD, internet, and satellite radio stations. Provides 83 automation macros, 16 configurable pass-through mixers, BackTime/FlexTime audio timing adjustment, voice tracking, crash recovery, AutoReplace missing-file handling, relay control for outboard devices, closure handling for satellite rebroadcast, and streaming metadata output. Includes one year of Tech Advantage Plan and one year of web-based support.
• Simian 2.3 Lite Internet Automation Professional radio automation software for internet radio broadcasting. Supports fully automated program-log playback, voice tracking, and built-in streaming metadata (PAD) output to IceCast, ShoutCast, SimpleCast, Live365, and Windows Media Encoder. Includes 90 days phone and 6 months email support.
• OpX Radio Automation State-of-the-art radio automation system for single or networked multi-station operations. Includes clock builder for satellite programming management, remote voice tracking, built-in data repeater, and scalable file-server architecture. Deployed enterprise-wide at Cumulus Media. Priced at $3,295 per station; requires a valid Tech Advantage Plan.
• Simian 3.0 Production Non-automation companion license of Simian 3.0 Pro for secondary production computers. Connects to a Simian Pro or Simian Lite system over LAN to create, import, and edit program logs, plus record voice tracks, without occupying the on-air studio.
• WaveCart 5.1.0 Live Assist Award-winning on-screen cart-machine replacement for live assist workflows. Provides up to 10 on-screen decks, 24 configurable hotkeys, network triggers via TCP/UDP, metadata output to TCP/UDP/HTTP/HTML/Serial, scheduled stack loading, pass-through mixer, and a WaveCart Remote client for iPad/PC remote access. Used by thousands of broadcasters worldwide.
• Stinger 3.1 Instant Playback Instant audio playback and recording software with up to 1152 audio files per tab across 8 tabs, instant record functionality, up to 6 audio card output channels, audition channel, non-destructive start/end points, optional looping, and dual monitor / touch-screen support.
• SkimmerPlus Audio Logging Professional audio skimming and logging software supporting up to 8 stereo audio sources simultaneously. Includes built-in web server for remote air-check access, scheduled and contact-closure-triggered recording, simultaneous high-quality and highly compressed file creation, and multi-station cluster central skimming for compliance and best-of-show creation.
• Data Repeater 1.1 Metadata Forwarding Metadata routing and reformatting utility that receives data via TCP, UDP, serial, or text file and forwards to up to 8 TCP/UDP destinations, 7 HTTP call destinations, 3 HTML/XML/text documents, 6 command-line applications, and 8 serial strings simultaneously using template-based reformatting.
• Natural Log 9 Traffic and Billing Software Traffic logs and billing solution for radio stations interfacing with automation software. Includes unlimited customers and orders, e-Order system, invoice export to QuickBooks, and compatibility with most automation systems including BSI Simian and OpX. Available by subscription or by buyout pricing for current customers.
• Natural Log 9 Lite Low-cost traffic and billing alternative for small webcasters and LPFM community broadcasters, sold on a buy-out basis with 1 year of free web-based support and integration with Simian Lite automation.
• Natural Grid Program Log Builder Program log building tool that creates complex automation log command templates with user-defined clocks for BSI Simian and Natural Log scheduling workflows.
• BSI Stratus Music Scheduling Cloud-enabled music scheduling software with intelligent music rotation, rule-based scheduling, real-time preview, conflict resolution, and seamless integration with BSI Simian and OpX automation platforms.
• Simian Pro Air Station (Turn-Key) Complete air workstation turn-key system with Lenovo hardware running Windows 11 Pro, an ASI 6740 audio card (4 outputs, 4 inputs), Simian Pro Air Mode, BSI Audio Editor, and optional WaveCart, Stinger, and Broadcast Tools add-ons.
• Simian Lite Air Station (Turn-Key) Complete air workstation turn-key system for internet radio broadcasting with ASI 6720 audio card and Simian Lite Air Mode for digital playout automation.
• Simian Production Station (Turn-Key) Digital audio workstation turn-key system with audio editing and voice-track creation, networking with Simian Lite or Pro Air Station via audio file mirroring for hot-standby redundancy. Includes Lenovo WorkStation TS P3 Tower with Windows 11 Pro, AudioScience 5811 audio card, and Simian Production Software.
• OpX Audio Server (Turn-Key) Audio engine workstation turn-key system for OpX automation with ASI audio card and cables, custom configured for multimedia performance, and 3-year on-site warranty. Required per station attached to an OpX File Server.
• OpX File Server (Turn-Key) File server turn-key system for the OpX network based on Lenovo ThinkSystem SR630 V2 rack mount, with Windows Server 2019, Intel Xeon Gold 5315Y 8C, 2TB primary (4TB Mirror RAID), 32GB RAM, and OpX server software modules. Must be purchased with Audio Server and Studio Client/Production Station.
• OpX Studio Client / Production Station (Turn-Key) On-air talent and production workstation turn-key system with ASI 6720 audio card, OpX Studio Client, File Manager, File Sync modules, and voice tracking capabilities. Requires File Server and Audio Server.
• Tech Advantage Plan Annual technical support plan covering 1 air mode and 1 production mode per station with 1-hour phone response, 24/7 off-air emergency support, remote login assistance, and free software upgrades. Available yearly at $999/year and via monthly ($119 minimum) and quarterly billing cadences.
• Non-Automation Product Support Plan Annual support plan ($299/year) covering WaveCart, Stinger, and SkimmerPlus. Includes initial basic setup, technical support during normal business hours, and renews annually throughout software life. Does not qualify for 24/7 off-air emergency support.
• Per-Hour Training Telephone training blocks charged at $199 per hour, scheduled in one-hour increments through the sales department for product instruction and onboarding.
• Program Log Building Service Expert BSI assistance for creating program logs, scheduled record events, and satellite show integration, billed at $199 per hour with a 2-hour minimum booking.
• Simian Remote System Configuration Remote computer setup and configuration service for Simian software with Windows optimization by BSI experts, billed at $199 per hour with a 2-hour minimum booking.
• OpX Remote System Configuration Remote computer setup and configuration service for OpX software with Windows optimization and module installation by BSI experts, billed at $199 per hour with a 3-hour minimum booking.

Quantifiable outcome

• Simian demonstrated running fully automated for over 500 days without error or reboot during in-house testing
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• Cumulus MediaflagshipStrategic or Co-development Partner · 1 January 1999In 1999, Cumulus Media (the second-largest US broadcast group) acquired BSI. Following the acquisition, Cumulus deployed the OpX radio automation system across all of its stations, making Cumulus both a strategic parent company and the company's largest enterprise customer.
• AudioSciencecoreTechnology or IntegrationAudioScience is BSI's preferred audio card vendor. BSI systems are built around ASI audio cards (ASI 5211, 5811, 6720, 6740) with certified drivers. BSI recommends AudioScience audio cards with WAVE/WDM drivers for reliable 24x7 broadcast automation operation.
• Axia (Telos Alliance)coreTechnology or IntegrationAxia specializes in digital audio routing, mixing, and distribution systems for broadcast. BSI offers the Simian Hardware Connector for Axia Multi-Channel Driver enabling Simian 2.3 Pro integration with Axia Element consoles and GPIO nodes, with SmartSwitch panel integration for hardware controls that follow Simian's UI state.
• Broadcast ToolscoreTechnology or IntegrationBroadcast Tools provides GPIO trigger devices and audio switchers used with BSI products. The ACS 8.2 Plus (8-input, 2-output crosspoint audio switcher) and SRC-16 Plus (16 trigger inputs/16 dry relay closures) are sold as optional add-ons for Simian Pro Air Station and OpX systems. BSI's knowledge base contains extensive configuration guides for Broadcast Tools devices.
• WheatstonesupportingTechnology or IntegrationWheatstone makes over 200 interconnected studio devices and AoIP elements. BSI products integrate with Wheatstone's broadcast equipment ecosystem for comprehensive studio automation solutions.
• Natural SoftwaresupportingChannel Partner/ Reseller/ DistributorNatural Software provides Natural Log (traffic and billing), Natural Music (music scheduling), and Natural Grid (program log building) software that interfaces with BSI's Simian and OpX automation systems. Natural products are distributed through BSI's website and supported directly by Natural. BSI's knowledge base includes import guides for Natural Log and Natural Music Q start-codes.
• LenovocoreTechnology or IntegrationLenovo is the preferred brand for BSI's custom-built turn-key computer systems. All BSI turn-key systems (Simian Pro/Lite Air Stations, Production Stations, OpX servers) are built using Lenovo workstations and servers (ThinkSystem SR630 V2) with 3-year on-site warranty.
• CDWsupportingTechnology or IntegrationCDW is described as BSI's go-to supplier for general computer needs and components, complementing Lenovo for custom system builds.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Wheatstone Corporation: Wheatstone is a broadcast equipment manufacturer producing audio consoles, AoIP networking (WheatNet-IP), and studio gear. Comparable as an adjacent ecosystem participant and BSI technology partner for studio integration in radio automation workflows.
• Axia Audio (Telos Alliance): Axia is a broadcast audio routing and mixing company and a BSI technology partner for AoIP integration. Comparable as an adjacent ecosystem participant providing broadcast infrastructure hardware and software that BSI's automation integrates with via the Axia Multi-Channel Driver.

Direct peers

• ENCO Systems: ENCO is a direct competitor producing DAD (Digital Audio Delivery) radio automation and HotMix playout systems. Comparable because ENCO serves radio and TV broadcasters with similar playout automation, voice tracking, and on-air workflow products.
• RCS (Radio Computing Services): RCS is a direct competitor producing GSelector (music scheduling), Zetta (radio playout), and Aquira (traffic) software for broadcasters. Directly comparable because RCS serves the same radio broadcaster customer base with overlapping automation, playout, and scheduling products.
• PlayoutONE: PlayoutONE is a UK-based radio automation software provider with cloud and on-premise options for community and commercial stations. Comparable because it targets the same radio broadcaster segment with playout automation, voice tracking, and scheduling features.
• Jazler: Jazler is a Greek-based radio automation software provider offering on-air playout, scheduling, and jingle management. Comparable because it directly competes in the radio automation software market with similar core functionality to Simian and OpX.
• StationPlaylist: StationPlaylist provides radio automation and studio playout software for small and community broadcasters worldwide. Comparable because it serves the same radio automation market with on-air playout, scheduling, and remote voice tracking products.
• NextKast: NextKast is a radio automation software provider targeting small-to-mid market radio stations. Comparable because it offers similar playout automation, voice tracking, and live assist features for radio broadcasters on the Windows platform.

Broad incumbents

• WideOrbit: WideOrbit is a larger broadcast media management platform covering TV and radio advertising sales, traffic, and automation. Comparable as a broad incumbent in broadcast software with overlapping capabilities in traffic, billing, and playout that compete with BSI's Natural Log and Simian/OpX offerings.

Emerging players

• Burli Software: Burli is a niche radio newsroom and audio ingest software provider. Comparable because it serves radio broadcasters with adjacent audio workflow software, with partial overlap in the radio production ecosystem that could expand into BSI's playout and automation territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAJ1FgfWh6cL6cs2ElJQoIg
• Facebookfacebook.com/radiobsi
• Instagraminstagram.com/bsiusa
• Xx.com/radiobsi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSI