Devon Funds
Devon Funds Management is a privately held Auckland-based boutique fund manager offering 11 actively managed equity, fixed income, and sustainability-focused funds to New Zealand retail, trust, corporate, and wholesale investors via direct and adviser channels, structured as PIEs for tax efficiency.
- Company typePrivate
- Founded2010
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Devon Funds does
Devon Funds Management (DBA: Devon Funds) is a privately held, New Zealand-domiciled boutique fund manager headquartered in Auckland, operating since 2010 with a team of 11-50 employees. The firm offers 11 actively managed funds spanning New Zealand and Australian equities (Alpha, Australian, Dividend Yield, Trans-Tasman), diversified and fixed income strategies (Diversified Income, Global Impact Bond, Artesian Green and Sustainable Bond, Artesian Short Duration Corporate Bond), and sustainability-themed portfolios (Sustainability, Global Sustainability), plus a Wholesale Funds suite. All funds are structured as Portfolio Investment Entities (PIEs), providing tax efficiency for NZ resident investors with PIE tax capped at 28%.
Devon's investment approach is fundamental and valuation-aware, favoring high-quality companies with strong cash flows, and integrating ESG criteria via a proprietary scoring layer built on MSCI data combined with in-house research views. The firm is a signatory to the Principles for Responsible Investment (PRI), a founding member of the NZ Corporate Governance Forum, an active member of Climate Action 100+ and the RIAA Human Rights Working Group, and holds Toitu enviromark certification. Revenue is generated through recurring management fees on managed fund AUM, with no specific fee percentages publicly disclosed and unit prices published regularly on the website.
The go-to-market is direct-to-consumer, combining self-serve online applications, phone support (0800 944 049), an investor portal, and a financial adviser distribution channel. The firm operates exclusively within New Zealand, explicitly restricting its geographic scope to domestic investors. Two fixed income products are distributed in partnership with Artesian, and Devon operates within an Investment Services Group alongside TAHITO Limited, Shaw and Partners Financial Services, Select Wealth Management, and Clarity Funds Management. No acquisitions, funding rounds, AUM disclosures, or AI/technology platform investments are evidenced in the input data.
Devon Funds firmographics
Firmographics- Name
- Devon Funds
- Legal name
- Devon Funds Management
- Website
- https://devonfunds.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Devon Funds Management is a privately held Auckland-based boutique fund manager offering 11 actively managed equity, fixed income, and sustainability-focused funds to New Zealand retail, trust, corporate, and wholesale investors via direct and adviser channels, structured as PIEs for tax efficiency.
- Ownership category
- akta.pro rank
Devon Funds industry classification
Industry- Product category
- Investment Management / Managed Funds
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)
- akta.pro secondary industries
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG), Multi-Strategy — Single-Manager, Multi-PM (FSAHAFAB)
Keywords
Where Devon Funds is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Devon Funds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Fund Management Fees: Devon Funds generates revenue through management fees charged on their managed funds. All funds are structured as Portfolio Investment Entities (PIEs) for tax purposes, offering administrative simplicity for investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Managed Funds - Various fund options with unit pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Devon Funds product offering
Product offeringCore offering
Devon Funds Management operates as an independent, award-winning New Zealand fund manager that builds and manages actively managed investment portfolios for retail and wholesale investors. The firm offers a range of managed funds across New Zealand and Australian equities, global sustainability/equity, fixed income, and green/sustainable bonds, all structured as Portfolio Investment Entities (PIEs) for New Zealand tax purposes, with revenue generated from management fees charged on these pooled funds.
Product overview
Devon Funds is an award-winning New Zealand fund manager offering a suite of actively managed investment funds. The product lineup includes equity funds (Alpha Fund, Australian Fund, Trans-Tasman Fund, Dividend Yield Fund), sustainability-focused funds (Global Sustainability Fund, Sustainability Fund), fixed income funds (Global Impact Bond Fund, Diversified Income Fund), and funds managed in partnership with Artesian (Artesian Green and Sustainable Bond Fund, Artesian Short Duration Corporate Bond Fund). The company follows a valuation-aware investment philosophy with rigorous fundamental research and ESG integration as central to their approach. All funds operate as Portfolio Investment Entities (PIEs) offering tax advantages to New Zealand investors.
Differentiator
Problem solved
Functional benefit
Brands
- Devon Alpha Fund: An actively managed investment fund.
- Devon Australian Fund
- Devon Diversified Income Fund
- Devon Dividend Yield Fund
- Devon Global Impact Bond Fund
- Devon Global Sustainability Fund
- Devon Sustainability Fund
- Devon Trans-Tasman Fund
- Artesian Green and Sustainable Bond Fund (NZD)
- Artesian Short Duration Corporate Bond Fund (NZD)
Products and services
- Devon Alpha Fund An actively managed investment fund using rigorous fundamental research and analytical skills with a valuation-aware investment style, favouring high-quality companies with strong cash flows and growth prospects. Targeted at New Zealand investors seeking diversified equity exposure through professional management.
- Devon Australian Fund An actively managed fund investing in Australian equities, focused on quality companies selected through rigorous research analysis. Targeted at New Zealand investors seeking Trans-Tasman equity exposure.
- Devon Diversified Income Fund A diversified managed fund designed to provide investors with income through a mix of underlying investments. Targeted at New Zealand investors seeking income-oriented diversification.
- Devon Dividend Yield Fund An actively managed fund focused on generating sustainable dividend income and risk-managed returns by investing in dividend-paying companies. Targeted at New Zealand investors seeking income from equities.
- Devon Global Impact Bond Fund A fixed-income fund targeting global impact bonds with sustainable investment criteria. Targeted at New Zealand investors seeking fixed-income exposure aligned with responsible investing principles.
- Devon Global Sustainability Fund An actively managed global equity fund integrating ESG (Environmental, Social, Governance) factors into investment decisions with active ownership practices. Targeted at New Zealand investors seeking global sustainable equity exposure.
- Devon Sustainability Fund A managed fund focused on sustainable investing with ESG integration and active ownership engagement. Targeted at New Zealand investors seeking sustainability-aligned equity exposure.
- Devon Trans-Tasman Fund An actively managed fund investing in both New Zealand and Australian equities across the Trans-Tasman region. Targeted at New Zealand investors seeking core Trans-Tasman equity exposure.
- Artesian Green and Sustainable Bond Fund (NZD) A fund investing in green and sustainable bonds denominated in New Zealand dollars, managed by Artesian and distributed via Devon Funds. Targeted at New Zealand investors seeking sustainable fixed-income exposure.
- Artesian Short Duration Corporate Bond Fund (NZD) A short-duration corporate bond fund denominated in New Zealand dollars, managed by Artesian and distributed via Devon Funds. Targeted at New Zealand investors seeking short-duration corporate bond exposure.
- Wholesale Funds A suite of wholesale managed funds available to wholesale investors who meet eligibility criteria, distributed via Devon Funds in New Zealand. Targeted at wholesale-eligible New Zealand investors, typically accessed via financial advisers.
Companies that use Devon Funds
Customer profileSegments4 records
Ideal customer profiles3 records
Devon Funds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Devon Funds partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Dingle Foundation (GDF)minorCharitable organization sponsored by Devon Funds as part of their community support initiatives.
- North Shore Rugby (NSRFC)minorSports organization sponsored by Devon Funds.
- Rescue HelicopterminorCharitable rescue helicopter service sponsored by Devon Funds.
- Responsible Investment Association Australasia (RIAA)coreIndustry body for responsible investment. Devon is a member and endorses RIAA initiatives and resources.
- ToituminorEnvironmental certification body. Devon holds Toitu enviromark certification.
- Climate 100minorClimate initiative that Devon endorses as part of their climate action commitments.
- AdvanceminorInitiative endorsed by Devon Funds as part of their social responsibility commitments.
- TAHITO LimitedminorPart of Investment Services Group. Personal information may be disclosed to and held by TAHITO Limited as part of the Group's services.
- Shaw and Partners Financial Services LimitedminorPart of Investment Services Group. Personal information may be disclosed to and held by Shaw and Partners as part of the Group's services.
- Select Wealth Management LimitedminorPart of Investment Services Group. Personal information may be disclosed to and held by Select Wealth Management as part of the Group's services.
- Clarity Funds Management LimitedminorPart of Investment Services Group. Personal information may be disclosed to and held by Clarity Funds Management as part of the Group's services.
- New Zealand Corporate Governance ForumcoreDevon is a founding member of the NZ Corporate Governance Forum and collaborates through this body where they believe a collaborative approach will achieve the best results for clients.
- Climate Action 100+coreGlobal investor initiative on climate change. Devon is an active member of Climate Action 100+.
- RIAA Human Rights Working GroupcoreWorking group within Responsible Investment Association Australasia focused on human rights issues. Devon is an active member.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Devon Funds competitors and assessment
Company assessmentBroad incumbents
- ANZ Investments: Bank-owned NZ investment arm offering KiwiSaver, managed funds and ethical funds. A broad incumbent competitor to Devon in retail and KiwiSaver distribution.
- AMP Capital (now infrastructure-focused): Large Australasian investment manager with multi-asset and sustainability funds distributed in NZ. Competes with Devon for wholesale, adviser and institutional mandates.
- Nikko Asset Management (Amova): Large Asia-Pacific-based asset manager with NZ distribution and global/Asian equity capabilities. Competes with Devon for NZ wholesale and adviser mandates at greater scale.
Direct peers
- Fisher Funds: NZ-based active fund manager with KiwiSaver, managed funds and a growth-style equity franchise. Comparable to Devon as a domestically focused, active manager serving NZ retail and adviser channels.
- Salt Funds Management: NZ boutique active manager with NZ, Australian and global equity funds. Directly comparable product lineup and distribution model to Devon.
- Milford Asset Management: One of New Zealand's largest independent active fund managers offering a multi-asset fund lineup to retail and wholesale investors. Direct competitor to Devon in NZ equities, income and sustainability strategies with overlapping client base.
- Mint Asset Management: New Zealand boutique active manager offering NZ and Australian equity funds. Closely comparable to Devon in size, style and target market.
- Generate Investment Management: NZ active manager known for income and KiwiSaver products. Comparable to Devon's Diversified Income and Dividend Yield funds targeting yield-seeking NZ investors.
Emerging players
- Kernel Wealth: NZ digital-first fund manager offering low-cost managed funds and KiwiSaver. Comparable to Devon in product set but differentiated by passive-tilted, lower-fee model targeting the same retail audience.
Regional players
- Jarden (Direct Asset Management): NZ-headquartered wealth and investment business with KiwiSaver, managed funds and private wealth offerings. Comparable as a NZ multi-channel investment provider though heavier on wealth advisory than Devon.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Devon Funds social profiles
Digital presenceDevon Funds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devon Funds leadership team
Management profileNumber of profiles
Profiles4 records
Devon Funds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devon Funds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devon Funds
What does Devon Funds do?
Devon Funds Management operates as an independent, award-winning New Zealand fund manager that builds and manages actively managed investment portfolios for retail and wholesale investors. The firm offers a range of managed funds across New Zealand and Australian equities, global sustainability/equity, fixed income, and green/sustainable bonds, all structured as Portfolio Investment Entities (PIEs) for New Zealand tax purposes, with revenue generated from management fees charged on these pooled funds.
Is Devon Funds a public or private company?
Devon Funds is a private company. It is classified as unknown and is currently operating.
When was Devon Funds founded?
Devon Funds was founded in 2010. It employs 11 to 50 people.
Where is Devon Funds based?
Devon Funds is headquartered in Auckland, New Zealand, in the Oceania region.
How does Devon Funds make money?
One revenue line is on record: fund Management Fees.
Who are Devon Funds's main competitors?
Broad incumbents on record are ANZ Investments, AMP Capital (now infrastructure-focused) and Nikko Asset Management (Amova). Direct peers are Fisher Funds, Salt Funds Management, Milford Asset Management, Mint Asset Management and Generate Investment Management. Kernel Wealth is listed as an emerging player. Jarden (Direct Asset Management) is listed as a regional player.
Does Devon Funds have an API?
No public API is recorded for Devon Funds.
What industry is Devon Funds in?
Devon Funds's product category is Investment Management / Managed Funds. Its primary akta.pro industry code is FSAAAEAL, Fund of Funds & Multi-Manager Mutual Funds, with a secondary code of FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds. Its NAICS code is 523940 and its SIC code is 6282.