Alderwood Care Home

What Alderwood Care Home does

Alderwood Care Home is a 65-bed specialist care facility located at 39 Essex Hall Road, Colchester, Essex (CO1 1ZP), United Kingdom. Founded in 2011 and operating as a private, for-profit residential care home, it is wholly owned by Carebase Management Limited (a private limited company registered in England and Wales, company number 16622873, with registered office at Eighth Floor, 167 Fleet Street, London EC4A 2EA, formerly known as Caring Homes Group). The home delivers six integrated care services from a single site: residential care, dementia care in a dedicated suite, nursing care (24-hour, supported by community nurses and a Group Clinical Lead), respite care, day care, and Gold Standards Framework-accredited end-of-life/palliative care. The CQC rates the home 'Outstanding', it holds a 10/10 score on carehome.co.uk, and it won the Top 20 Mid-Sized Large Care Home Group Award 2026.

Revenue is generated through recurring weekly care fees paid by residents, local authority commissioners, NHS-funded placements, or self-funders. Pricing is not publicly disclosed; the home partners with Eldercare Group (SOLLA-regulated care fees planning specialists) to advise families on funding pathways. Distribution is sales-led and direct-to-family: care enquiries come through the website enquiry form (alderwoodcarehome.co.uk/make-care-enquiry/), phone (01206 237 344), email ([email protected]), brochure requests, and pre-arranged in-person visits with the home manager Nikki Leaney. The GTM motion is supplemented by top-of-funnel community engagement — an active Facebook page, a quarterly newsletter archive running back to Autumn 2021, local dementia cafés, intergenerational visits with Childsplay Day Nursery and North Primary School, sponsorship of Colchester United Women FC (2025/26), and ongoing charity work with St Helena Hospice — rather than paid advertising.

The operational technology stack is intentionally low-tech and consumer-grade: Zoom and WhatsApp for virtual family contact, CCTV for security, Google Tag Manager and Google Maps widgets for the website, and a Carebase Careers Hub for recruitment. There is no proprietary software, no API/MCP surface, no mobile app, and no documented AI/ML capability. Alderwood serves a fragmented base of individual residents and their families in the Colchester/Essex micro-market, operating within the broader Carebase group's multi-home portfolio rather than as an independent standalone operator.

Name

Alderwood Care Home

Legal name

Carebase Management Limited

Website

https://alderwoodcarehome.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alderwood Care Home is a 65-bed, CQC 'Outstanding'-rated residential, nursing, dementia, respite, day, and end-of-life care facility in Colchester, Essex. It is operated by Carebase Management Limited and serves elderly residents and their families in the Colchester/Essex micro-market through recurring weekly care fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Resident Care Fees: Revenue is generated through fees charged to residents for care services including residential care, nursing care, dementia care, respite care, day care, and end-of-life care. These fees are paid by residents or funded through local authority, NHS, or self-funding arrangements. The home also works with Eldercare Group to help families navigate care funding options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alderwood Care Home is a 65-bed nursing and residential care home in Colchester, Essex, delivering round-the-clock residential, dementia, nursing, respite, day, and end-of-life care. Services are delivered in a purpose-designed environment featuring a specialist dementia suite, communal lounges, dining facilities, and a garden, supported by 24-hour nursing staff, a dedicated lifestyle team, and Gold Standards Framework-accredited palliative care.

Product overview

Alderwood Care Home offers a unified portfolio of residential care services centred around its 65-bed specialist dementia care home in Colchester, Essex. The portfolio comprises six interconnected care services: Residential Care provides long-term accommodation and daily living support; Dementia Care offers specialist cognitive support in a dedicated suite; Nursing Care delivers clinical medical support; Respite Care and Day Care provide flexible short-term options; and End of Life Care delivers Gold Standards Framework-accredited palliative support. All services operate within the same physical care home environment, enabling residents to transition between care types as their needs evolve. The home is rated 'Outstanding' by the CQC and is part of the Carebase group.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care Long-term care accommodation with round-the-clock support for daily living activities, including personal care, meals, and social engagement, for elderly residents in a homely environment.
• Dementia Care Specialist care for residents living with dementia, featuring tailored activities and programmes designed to maintain cognitive abilities and promote wellbeing, delivered in a dedicated dementia suite by dementia-trained staff.
• Nursing Care Medical care provided by qualified nurses for residents with complex health needs requiring ongoing clinical support, delivered with 24-hour nursing presence and community nurse coordination.
• Respite Care Short-term care services offering temporary relief for family caregivers, allowing residents to experience the home on a temporary basis, useful for post-operative recovery, caregiver breaks, or trial stays before permanent move-in.
• Day Care Daytime care services enabling individuals to spend time at the home with activities, meals, and social interaction during daytime hours while returning to their own homes in the evenings.
• End of Life Care

Quantifiable outcome

• CQC rated 'Outstanding'
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Colchester United Women FCcoreGTM or Marketing Partner · 15 August 2025Alderwood Care Home sponsored Colchester United Women FC for the 2025/26 season. The sponsorship was inspired by resident Doris Bacon's passion for women's football. The partnership includes kit sponsorship, appearances at the Shrub End Community & Sport Centre, and involvement in community events. Alderwood staff and residents attend matches regularly, building community connections.
• Local Health Partners (COVID-19 Vaccination)minorOthers · 1 January 2021Local health partners from the community administered COVID-19 vaccines to residents and team members in January 2021, as part of the national vaccine rollout. The home continues to work with health partners for booster vaccinations.
• Eldercare GroupminorOthersEldercare Group provides independent care fees planning advice to families considering Alderwood. Their advisers are Later Life Accredited through the Society of Later Life Advisers (SOLLA) and offer guidance on local authority support, NHS funding, and self-funding options. The partnership helps families navigate the complex care funding system.
• Childsplay Day NurserycoreStrategic or Co-development PartnerChildsplay Day Nursery in Colchester brings three and four-year-old children to Alderwood weekly for joint activities with residents. Sessions include music and sing-alongs (with resident Betty Salter playing piano), crafts, and storytelling. This intergenerational programme fosters connections between generations and is credited with boosting resident wellbeing and community understanding of dementia.
• 1st Class BrassminorGTM or Marketing Partner1st Class Brass is a brass band that performed at Alderwood Care Home on resident Jenny Watton's birthday. The performance, arranged through the home's 'wishing tree' initiative, fulfilled Jenny's wish to hear a brass band again, evoking memories of her father's Salvation Army performances.
• St Helena HospicecoreStrategic or Co-development PartnerSt Helena Hospice has been Alderwood's chosen charity since 2019. The home has raised over £6,500 through staff abseils, quiz nights, raffles, and resident fundraising. The hospice provides specialist palliative care to people in north east Essex, aligning with Alderwood's own end-of-life care specialism.
• North Primary SchoolcoreStrategic or Co-development PartnerAlderwood partners with North Primary School for The Archie Project, an intergenerational dementia awareness programme. Year 3 children (around 30 per class) visit the home regularly to craft, chat, and read stories with residents, including those living with dementia. The project educates children about dementia while building meaningful intergenerational friendships.
• King Fisher Leisure CentreminorOthersKing Fisher Leisure Centre in Sudbury provides accessible swimming facilities for resident Mike Short. The centre has pool wheelchairs, gradual access slopes, and disabled changing rooms with hoists, enabling residents with mobility challenges to participate in regular swimming sessions.
• 1st Class Brass; Local Entertainers (Lorraine Cater, Carly Hipson, Tony Myers)minorGTM or Marketing PartnerVarious local entertainers perform at Alderwood Care Home, including vintage singer Lorraine Cater (1940s-themed events, Armed Forces Day), Carly Hipson, and Tony Myers. These performances support the lifestyle and activities programme, contributing to resident wellbeing and generating content for social media and community engagement.
• CarebasecoreOthersCarebase Management Limited is the parent company and operator of Alderwood Care Home. Registered in England and Wales (company number 16622873) at 167 Fleet Street, London, Carebase operates multiple care homes and provides central support functions including HR, training, marketing, and governance. The company was formerly known as Caring Homes Group.
• Heath AssuredminorOthersHeath Assured provides a 24-hour confidential employee assistance programme available to all team members and their immediate families. The helpline offers support in areas including financial information, legal advice, relationships, bereavement, childcare, and health.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Runwood Homes: Mid-sized UK care home operator (~70 homes) providing residential, nursing, dementia, and respite care across England. Comparable in service mix, scale, and east-of-England regional footprint to Alderwood.
• Avery Healthcare: Mid-sized UK care home group (~60+ homes) specialising in residential, nursing, and dementia care. Closest comparable in scale and quality positioning, with multiple CQC-rated 'Outstanding' homes and a similar premium mid-market orientation.
• Hamberley Care Homes: Premium UK care home operator (~15 homes) focused on luxury residential, nursing, and dementia care. Comparable in quality positioning, intergenerational lifestyle programming, and dementia specialism to Alderwood.
• Country Court Care: Family-run UK care home group (~35 homes) offering residential, dementia, nursing, and respite care. Closely comparable mid-market positioning with strong CQC ratings, including several 'Outstanding' homes.
• Kingsley Healthcare: UK care home group (~35 homes) providing residential, nursing, dementia, and respite care. Comparable service portfolio and CQC rating mix to Alderwood, with similar regional UK focus (East of England presence).
• Belmont Healthcare: Smaller UK care home group with several CQC-rated homes offering residential, nursing, and dementia care. Comparable in scale and quality positioning to Alderwood, particularly relevant given shared east-of-England footprint.

Broad incumbents

• HC-One: Largest UK care home operator with ~270 homes focused on residential, nursing, and dementia care. Comparable to Alderwood in core service offering; HC-One is a broad incumbent with national scale rather than single-site specialism.
• Barchester Healthcare: One of the UK's largest private care home operators (~240 homes) offering residential, nursing, and dementia care. Directly comparable service mix to Alderwood but at vastly greater scale, with similar CQC-tracked quality positioning.
• Maria Mallaband Care Group: UK care home operator (~80 homes) providing residential, nursing, and dementia care. Comparable to Alderwood across full service portfolio, with broader geographic spread and similar premium positioning.

Others

• Carebase (Group): Direct parent company of Alderwood Care Home, operating multiple UK care homes. Relevant as the operating group peer for benchmarking purposes (shared services, brand standards, central support functions).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alderwoodcarehome
• Xx.com/alderwood_essex
• LinkedInlinkedin.com/company/alderwood-care-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alderwood Care Home