Name

JMA

Legal name

JMA Payroll & DP Support Services Ltd.

Website

https://jmapay.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Ownership category

akta.pro rank

Product category

Specialist Payroll Services for Direct Payment Recipients

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Professional Employer Organizations (561330)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

akta.pro secondary industries

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI), Payroll & Employment Tax Services (BPAHABAD), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

Keywords

• Direct payment payroll
• Personal health budget administration
• Managed account services
• Pension auto-enrollment
• Micro-employer payroll services

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others

Revenue model

1. Payroll & Direct Payment Support Services: JMA provides specialist payroll services exclusively for Direct Payment recipients. Services include payroll setup, HMRC registration, payslip processing, 4-weekly pay runs, new starter/leaver processing, RTI/EPS submissions, year-end P60s, holiday and sickness recording, and statutory payments. Revenue is generated through service fees for these specialized payroll administration services.
2. Managed Account Services: Setup of bank accounts or prepaid cards on behalf of clients to receive funding. Includes budget calculations, employer liability insurance arrangement, electronic payment of PA wages and HMRC contributions, invoice payments, and quarterly statements. This service is offered as an enhancement to the core payroll service.
3. Pension Administration: Auto-enrollment pension setup and ongoing administration for workplace pensions (primarily NEST). Services include point of contact with pension providers, worker assessments, enrollment letters, opt-in/opt-out handling, declaration of compliance, and contribution calculations and uploads.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JMA provides specialist payroll and direct payment support services exclusively to Direct Payment (DP) and Personal Health Budget (PHB) recipients in Yorkshire who employ Personal Assistants for care services. Core services encompass full payroll administration including HMRC registration, RTI/EPS submissions, 4-weekly pay runs, payslips, contracts of employment, statutory payments, and year-end P60s. Add-on managed account and pension administration services complete the integrated offering.

Product overview

JMA offers a unified payroll and direct payment support service for DP/PHB recipients in Yorkshire, consisting of three integrated offerings: the core Payroll & DP Support service provides comprehensive payroll management including HMRC RTI submissions, payslips, timesheets, and 4-weekly pay runs; the Managed Account Service acts as an add-on that handles funding management, PA wage payments, and HMRC payments; and the Pension Administration service handles workplace pension setup and ongoing compliance with auto-enrolment requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll & DP Support Specialist payroll service exclusively for Direct Payment (DP) and Personal Health Budget (PHB) recipients in Yorkshire who employ Personal Assistants for care services. Covers full payroll administration: initial home visits, HMRC registration and correspondence, payslips and timesheets, 4-weekly pay runs aligned to DP funding cycles, new starter and leaver processing, contracts of employment, RTI/EPS submissions, year-end P60s, holiday and sickness recording, statutory payments, quarterly PAYE preparation, and audits.
• Managed Account Service

Quantifiable outcome

• Over 12,500 emails handled from NEST Pensions for client pension administration

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• NEST PensionscoreTechnology or IntegrationNEST Pensions is the primary workplace pension scheme used by JMA for auto-enrollment of Personal Assistants. JMA handles client setup, ongoing worker assessments, contribution uploads, and serves as point of contact with NEST. The company has dealt with over 12,500 emails from NEST Pensions.
• The Pension RegulatorcoreTechnology or IntegrationJMA facilitates client setup with The Pension Regulator as part of their pension administration service. This is a government regulatory body overseeing workplace pension compliance.
• HMRCcoreTechnology or IntegrationJMA handles all HMRC registration, correspondence, RTI (Real Time Information) submissions, EPS (Employer Payment Submissions), and ensures PAYE compliance for their payroll clients.
• Mark Bates LtdsupportingOthersMark Bates Ltd provides Employers Liability Insurance for JMA clients who employ Personal Assistants. JMA arranges this insurance and handles payment and renewal on behalf of clients.
• The Independent Living GroupsupportingImplementation/ SI/ Consulting PartnerProvides DBS checks and training services for Personal Assistants. Listed as a useful contact/resource for JMA clients.
• Boom SoftwaresupportingTechnology or IntegrationProvides digital online starter forms and 4-weekly timesheet systems that JMA directs clients to use. Online forms available at boomsoftware.github.io/JMA/.
• Mindlabs MediasupportingImplementation/ SI/ Consulting PartnerWebsite design and development agency that created JMA's new website launched in September 2018. Website was optimized for mobile devices.
• Gateway to Care/Care Navigation - KirkleessupportingChannel Partner/ Reseller/ DistributorKirklees Council service providing care navigation support. Listed as a useful contact for JMA clients. Tel: 01484 414933.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Peninsula Group: Peninsula provides HR, employment law and payroll services to UK SMBs. It overlaps with JMA in employer compliance support and could expand into the specialist personal employer segment.
• IRIS Software Group (IRIS Payroll): A major UK payroll software and bureau provider offering payroll, RTI and pension auto-enrollment services to a wide employer base, including some smaller employers that may overlap with JMA's market.
• Sage Payroll: Sage is one of the UK's largest payroll software and managed payroll providers, serving SMBs with cloud-based payroll, HMRC compliance and pension auto-enrollment — a direct substitute for JMA's core service at generalist employers.
• Moorepay: A large UK payroll and HR services provider serving thousands of small and mid-sized employers. While not DP-specialist, it competes for small-employer payroll work and could move down-market into the DP segment.

Direct peers

• PPL (Payroll & Personal Living): PPL is a specialist UK payroll and managed account provider for Direct Payment and Personal Health Budget recipients — directly competing with JMA in the same niche, with similar service bundles (payroll, managed accounts, pension admin).
• Integrated Payroll Services: A UK-based payroll bureau operating in adjacent segments of the personal employer / small employer market, with overlapping HMRC compliance and payslip processing capabilities to JMA.
• Care Payroll Services: A specialist UK payroll provider focused on the social care and personal assistant employer segment, offering similar HMRC RTI and auto-enrollment services to DP/PHB recipients as JMA.

Emerging players

• BrightPay: BrightPay is an Irish-founded UK payroll software provider popular with small employers and bureaus, offering RTI submissions and auto-enrollment — a potential self-service alternative that could displace bureau services like JMA's.
• Access Personal Budgets (The Access Group): Access Group offers personal budgets and direct payment management software to Local Authorities — an adjacent platform play that competes for the same end-customer relationship at the council/funder level rather than the micro-employer level.

Others

• Local Authority In-House DP Teams: Many UK councils run in-house payroll services for DP/PHB recipients. These are not commercial competitors but shape the addressable market and pricing benchmark for JMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMA