Integrated Payroll Services
Inova Payroll is a UKG-backed all-in-one HCM platform serving 5,500+ U.S. businesses and 250,000+ employees with payroll, HR, benefits, time tracking, recruiting, learning, and analytics, complemented by outsourced HR services, benefits brokerage, and integration partnerships targeting SMB through mid-market verticals.
- Company typePrivate
- Founded2005
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Integrated Payroll Services does
Inova Payroll (legal name), operating as a UKG brand, is a U.S.-domiciled provider of an all-in-one unified Human Capital Management (HCM) platform serving more than 5,500 businesses and 250,000+ employees across the United States. The platform consolidates payroll, human resources, time and attendance, benefits administration, recruiting and onboarding, employee engagement, learning management, and reporting and analytics into a single system built around one employee record, with an open API layer (Inova HCM Integrator) for connecting to external ERP and business management software such as Sage Intacct, Acumatica, QuickBooks, ServiceTitan, Aspire, and M3.
Beyond core software, Inova offers service-layer extensions: outsourced HR support staffed by certified 'HRXperts' (Inova HR Assist), a benefits brokerage (Inova Benefits), and a partner services aggregator (InovaPlus Partners) that distributes 401(k), compliance posters, and earned wage access. The Evolution portal provides employee self-service access to payroll, HR, and benefits data, and the integration partner network enables job-costing and workforce synchronization in field services and landscaping verticals.
The go-to-market is sales-led, with an enterprise field sales motion targeting SMB through mid-market customers across nine named verticals (Financial Services, Hotels & Hospitality, Landscaping & Field Services, Long-Term Care, Manufacturing, Medical & Dental, Nonprofit, Retail, and Charter Schools & Education). Revenue is generated primarily through quote-based annual subscriptions for the HCM platform, supplemented by managed services revenue from benefits brokerage, professional services revenue from HR Assist, and partner/affiliate revenue from InovaPlus. Customer testimonials frequently reference migration from ADP and Paychex, suggesting the company competes primarily on personalized service and ease of use rather than price leadership against enterprise incumbents.
Integrated Payroll Services firmographics
Firmographics- Name
- Integrated Payroll Services
- Legal name
- Inova Payroll
- Website
- https://ipsonline.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inova Payroll is a UKG-backed all-in-one HCM platform serving 5,500+ U.S. businesses and 250,000+ employees with payroll, HR, benefits, time tracking, recruiting, learning, and analytics, complemented by outsourced HR services, benefits brokerage, and integration partnerships targeting SMB through mid-market verticals.
- Ownership category
- akta.pro rank
Integrated Payroll Services industry classification
Industry- Product category
- Payroll & HR Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where Integrated Payroll Services is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Integrated Payroll Services business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- HCM Software Platform Subscription: All-in-one HR and payroll software platform delivered as a subscription service covering payroll processing, human resources, time and attendance, benefits administration, recruiting, onboarding, employee engagement, and learning management
- HR Assist Services: Outsourced HR services provided by certified HR experts for clients needing additional HR support
- Benefits Brokerage Services: Employee benefits brokerage including benefits enrollment and ongoing administration services
- InovaPlus Partner Services: Third-party HR services including 401(k), compliance posters, earned wage access (EWA) offered through partner network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-in-one HR and Payroll Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Integrated Payroll Services product offering
Product offeringCore offering
Integrated Payroll Services operates the Inova Payroll platform, an all-in-one unified human capital management (HCM) system delivered as a subscription to U.S. businesses. The platform processes payroll, automates HR workflows, tracks time and labor, manages benefits enrollment and administration, supports recruiting and onboarding, measures employee engagement, and provides learning management and reporting/analytics — all on a single employee record with open APIs for ERP and field service software integrations. Adjacent outsourced services (HR Assist, Benefits Brokerage, and InovaPlus Partners) extend the platform with certified HR expertise, benefits consolidation, and partner-delivered offerings such as 401(k), compliance posters, and earned wage access.
Product overview
Inova Payroll is a unified all-in-one human capital management (HCM) platform backed by UKG that provides complete HR and payroll solutions. The platform consists of core integrated modules including Payroll, Human Resources, Time & Attendance, Benefits Administration, Recruiting & Onboarding, Employee Engagement, Learning Management, and Reporting & Analytics. These core products are complemented by service offerings including HR Assist (outsourced HR by certified HRXperts), Inova Benefits Brokerage, and InovaPlus Partners (401(k), compliance posters, EWA). The platform also includes an Evolution employee self-service portal and Inova HCM Integrator for API-based connections with external ERP and business management software such as Sage Intacct, Acumatica, QuickBooks, ServiceTitan, Aspire, and M3.
Differentiator
Problem solved
Functional benefit
Brands
- Inova HR Assist: Outsourced HR services provided by certified HRXperts.
- Inova Benefits
- InovaPlus Partners
- Evolution
Products and services
- Payroll Produces fast, accurate, and compliant payroll processing and tax filing services for U.S. businesses, handling pay calculations, tax withholdings, and multi-jurisdiction filings.
- Human Resources Automates routine HR tasks with a single employee record that streamlines workflows and improves administrative efficiency for HR teams.
- Time & Attendance Tracks employee time with built-in fairness features, reducing time-entry errors, time fraud, and maximizing operational efficiency.
- Benefits Administration Simplifies benefits enrollment and ongoing administration for employers, generating smart schedules automatically for employee benefit cycles.
- Recruiting & Onboarding Streamlines and optimizes recruiting, hiring, and onboarding workflows to attract, hire, and onboard talent quickly.
- Employee Engagement Drives action and alignment through engagement measurement, strengthening culture and supporting ongoing workforce success.
- Learning Management Engages, grows, and develops team members through training that maximizes compliance understanding and skill development.
- Reporting & Analytics Provides automated, practical guidance and people analytics to improve profitability and support data-driven HR and operations decision-making.
- HR Assist Outsourced HR service staffed by certified HRXperts that maximizes efficiency and broadens the functionality of client HR staff.
- Inova Benefits Brokerage Competitive employee benefits brokerage that consolidates employer benefits to achieve cost savings and improved reporting.
- InovaPlus Partners Aggregation of additional HR services including 401(k), compliance posters, and Earned Wage Access (EWA) delivered through partner providers.
- Inova HCM Integrator Flexible and powerful API platform that enables seamless integrations between Inova HCM and ERP, accounting, and field service management systems.
- Evolution Employee Self-Service Portal Employee self-service portal providing team members access to their personal information, payroll data, HR records, and company resources.
Quantifiable outcome
- Supporting over 5,500 businesses and 250,000+ employees across the U.S.
Companies that use Integrated Payroll Services
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles1 record
Integrated Payroll Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Integrated Payroll Services partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- ServiceTitancoreFeatured integration partnership with ServiceTitan for field services teams. The integration simplifies payroll, HR, and compliance for field service businesses. Showcased through dedicated video content and integration page.
- AspirecoreIntegration partnership with Aspire Software for landscaping and field services management. Featured through customer case study with Grunder Landscaping demonstrating seamless sync capabilities.
- M3coreIntegration partnership with M3 (accounting/ERP platform) enabling data synchronization between payroll and financial systems.
- AcumaticacoreIntegration partnership with Acumatica cloud ERP platform enabling seamless connectivity between payroll and enterprise resource planning systems.
- Sage IntacctcoreIntegration partnership with Sage Intacct financial management software providing open API connectivity for customers seeking ERP integration.
- UKGflagshipParent company relationship. Inova Payroll is a UKG brand, shown in logos as 'UKG Inova' and 'UKG_Inova_cobranded-lockup'. UKG provides enterprise backing and brand credibility for the HCM platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Integrated Payroll Services competitors and assessment
Company assessmentDirect peers
- Justworks: Justworks is a PEO/HCM platform offering payroll, benefits, HR, and compliance to SMB employers through co-employment arrangements. Its bundled services model and SMB-mid-market focus position it as a direct alternative to Inova's unified HCM, especially for clients valuing outsourced service components like HR Assist.
- Intuit QuickBooks Payroll: Intuit QuickBooks Payroll is an SMB payroll service tightly integrated with QuickBooks accounting software, competing on convenience for very small businesses already in Intuit's ecosystem. Inova similarly integrates with QuickBooks but competes with Intuit's bundled payroll offering for the smallest employer segment.
- ADP: ADP is the largest U.S. payroll and HCM provider with RUN Powered by ADP and ADP Workforce Now directly targeting the same SMB-to-mid-market segment that Inova serves. Multiple Inova customer testimonials explicitly cite switching from ADP, confirming direct competitive overlap in payroll processing, HR, time, and benefits.
- Paychex: Paychex is a top-tier U.S. payroll and HCM vendor serving SMB and mid-market employers with payroll, HR, benefits, and time solutions. Inova customer NewCourtland Senior Services references switching from Paychex, evidencing direct displacement competition across the same buyer profile.
- Rippling: Rippling is a unified workforce platform combining HR, payroll, IT, and spend management with deep third-party integrations, comparable to Inova's API-driven HCM strategy. Both target scaling mid-market employers seeking a single system of record for employee data.
- Patriot Software: Patriot Software offers payroll and HR software aimed at very small U.S. businesses with basic, easy-to-use interfaces. It competes with Inova's lower-end SMB customers on price-sensitive payroll-only deals, particularly in the small business tier.
- OnPay: OnPay is an SMB-focused payroll, HR, and benefits platform with industry-specific editions (including nonprofits and restaurants) — overlapping directly with Inova's vertical segmentation approach. Both emphasize simple pricing and bundled HR capabilities for small employers.
- Gusto: Gusto is an all-in-one payroll, HR, benefits, and time platform built primarily for small businesses and now expanding upmarket. It mirrors Inova's unified-HCM, vertical-agnostic, subscription-led GTM and competes head-to-head for the same SMB payroll buyer.
Emerging players
- Trinet: TriNet is a PEO providing payroll, benefits, HR, and compliance to small and mid-sized businesses, with particular strength in professional services and life sciences. Its bundled PEO approach competes with Inova's HR Assist and Benefits Brokerage add-on services in the same SMB buyer segment.
Broad incumbents
- Workday: Workday is a large enterprise HCM and financials vendor with Workday Human Capital Management covering payroll, HR, talent, and learning — overlapping with Inova's full HCM suite. While Workday's core is enterprise, it increasingly reaches down-market, putting indirect competitive pressure on Inova's larger mid-market accounts.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Customer concentration
Integrated Payroll Services social profiles
Digital presenceIntegrated Payroll Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrated Payroll Services leadership team
Management profileNumber of profiles
Integrated Payroll Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrated Payroll Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrated Payroll Services
What does Integrated Payroll Services do?
Integrated Payroll Services operates the Inova Payroll platform, an all-in-one unified human capital management (HCM) system delivered as a subscription to U.S. businesses. The platform processes payroll, automates HR workflows, tracks time and labor, manages benefits enrollment and administration, supports recruiting and onboarding, measures employee engagement, and provides learning management and reporting/analytics — all on a single employee record with open APIs for ERP and field service software integrations. Adjacent outsourced services (HR Assist, Benefits Brokerage, and InovaPlus Partners) extend the platform with certified HR expertise, benefits consolidation, and partner-delivered offerings such as 401(k), compliance posters, and earned wage access.
Is Integrated Payroll Services a public or private company?
Integrated Payroll Services is a private company. It is classified as corporate owned and is currently operating.
When was Integrated Payroll Services founded?
Integrated Payroll Services was founded in 2005. It employs 11 to 50 people.
Where is Integrated Payroll Services based?
Integrated Payroll Services is headquartered in St Louis, United States, in the North America region.
How does Integrated Payroll Services make money?
Four revenue lines are on record. HCM Software Platform Subscription is the primary driver. The others are HR Assist Services, benefits Brokerage Services and inovaPlus Partner Services.
Who are Integrated Payroll Services's main competitors?
Direct peers on record are Justworks, Intuit QuickBooks Payroll, ADP, Paychex, Rippling, Patriot Software, OnPay and Gusto. Trinet is listed as an emerging player. Workday is listed as a broad incumbent.
Does Integrated Payroll Services have an API?
Yes. Inova offers open APIs through its Inova HCM Integrator platform, providing flexible and powerful API tool options that enable seamless connections with popular business software. The API supports integrations with Sage Intacct, Acumatica, QuickBooks, ServiceTitan, and more, ensuring smooth operations across payroll, benefits, compliance, and workforce management.
What industry is Integrated Payroll Services in?
Integrated Payroll Services's product category is Payroll & HR Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 541214 and its SIC code is 7372.