Z Automotive

What Z Automotive does

Z Automotive Technologies, founded in 2007 by Joe Zizzadoro in Tulsa, Oklahoma, is a privately held designer and assembler of plug-and-play performance electronics modules for FCA/Stellantis vehicles (Dodge, Chrysler, Jeep, and Ram). The company's core technology interfaces directly with factory BCM, ECU, and OBD2 systems, including patented Security Gateway (SGW) bypass technology for 2018+ vehicles and a patented coordinated "light show" feature. Its product portfolio centers on the Tazer family of OBD2 plug-in programmers, the NoLimitz line of speed-limiter and torque-management modules, BurnBox line-lock solutions, Tranzformer shift kits, and an extensive accessory catalog (cameras, auxiliary buttons, HDMI/AV kits, Z Locker OEM bypass, Inactive Exhaust simulator), all designed and assembled in an ISO 9001-certified US facility.

The business model is primarily one-time hardware sales priced between $29 and $329 per SKU, supplemented by digital services such as firmware activation keys ($110), unmarry transfer keys ($50), extended warranties ($20 for two years), and repair/return services ($49.99). All products ship with free firmware updates. Distribution is hybrid: direct-to-consumer e-commerce through the Shopify-based zautomotive.com storefront (FedEx 2nd Day at $12.95 + $2/item) combined with a 100+ authorized dealer and distributor network covering the US, Canada, the UK, Germany, France, Belgium, Italy, Czech Republic, Iceland, Saudi Arabia, the UAE, Israel, Australia, and South Africa, including retailers such as Summit Racing, Quadratec, AmericanMuscle.com, and Toys For Trucks.

The company serves four primary consumer segments: performance enthusiasts seeking to unlock hidden factory features and drive modes; off-road/Jeep Wrangler and Gladiator owners needing advanced control over axle lockers, sway bars, and tire calibration; racing and drag-racing communities requiring line-lock, burnout, and timer functions; and security-conscious owners (including parents of teen drivers and valet users) seeking anti-theft and PIN-lock functionality. The company reports 30,000+ customer reviews averaging 4.9 stars and has no disclosed external institutional investment, M&A activity, or leadership changes since founding.

Name

Z Automotive

Legal name

Z Automotive Technologies

Website

https://zautomotive.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Z Automotive designs and assembles plug-and-play performance electronics modules — including Tazer programmers, NoLimitz speed-limiter removers, and BurnBox line-lock kits — for FCA/Stellantis vehicles (Dodge, Jeep, Ram, Chrysler), sold globally via DTC e-commerce and a 100+ dealer network.

Ownership category

akta.pro rank

Product category

Automotive Performance Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive performance electronics
• Vehicle programmers
• OBD2 plug-in modules
• Security gateway bypass
• FCA vehicle tuners

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of physical devices including Tazer programmers, NoLimitz modules, BurnBox line lock solutions, Tranzformer shift kits, cameras, wiring harnesses, and accessories. Products are plug-and-play modules that customers install themselves or through dealers.
2. Digital Services and Software: Software products including firmware updates, feature activation keys (e.g., Tazer JL Lite full feature activation key at $110), unmarry services, extended warranties ($20 for 2-year), and repair/return services ($49.99).
3. Dealer/Reseller Distribution: Products sold through authorized dealer network including retailers like Summit Racing, Quadratec, AmericanMuscle.com, Toys For Trucks, and specialty off-road shops with geographic coverage across North America and internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Z Automotive designs, manufactures, and sells plug-and-play electronic modules and OBD2 programmers for FCA/Stellantis vehicles (Dodge, Chrysler, Jeep, Ram). Its core product families include the Tazer vehicle programmers that unlock 50+ hidden factory features and drive modes, NoLimitz modules that remove speed limiters and add anti-theft security, and BurnBox line lock solutions, complemented by accessories such as security gateway bypass modules, cameras, and wiring harnesses. Products are designed and assembled in the USA at an ISO 9001-certified facility and sold direct-to-consumer and through an authorized dealer network.

Product overview

Z Automotive is a performance electronics company that designs and manufactures plug-and-play electronic modules for select FCA (Stellantis) vehicles including Dodge, Chrysler, Jeep, and Ram brands. The product portfolio is organized around the Tazer family of programmers as the core product line, supplemented by NoLimitz speed limiter removers, BurnBox line lock solutions, Tranzformer shift kits, and a comprehensive range of accessories (bypass modules, cameras, wiring harnesses, auxiliary buttons). The Tazer devices function as vehicle feature programmers that plug into the OBD2 port or SGW module location, enabling owners to unlock factory features, customize vehicle settings, and add performance-oriented functions. The NoLimitz products work alongside or independently of Tazer devices to remove speed limiters and add anti-theft security features. Digital services include activation keys, unmarry services, and extended warranties. All products are designed and assembled in the USA at an ISO 9001-certified facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Tazer Electronic OBD2 plug-in programmer for 2011-2023 Dodge Charger, 2015-2023 Challenger, 2011-2023 Chrysler 300, 2014-2023 Durango, and 2014-2021 Grand Cherokee that unlocks 50+ hidden features, enables SRT drive modes (Sport, Track, Eco, Valet), provides line lock for burnouts, supports light shows, and allows gear ratio, tire size, and other vehicle customizations through dash menu navigation. Sold for $249.00 one-time.
• Tazer DT Electronic OBD2 plug-in programmer for 2019+ Ram 1500 DT and Ram TRX that supports tire size changes, gear ratio adjustments, live functions (dark mode, line lock, winch mode), and automatic functions like auto stop-start disable. Sold for $329.00 one-time.
• Tazer JL Mini Full-featured DIY programmer for 2018-2026 Jeep Wrangler JL and 2020-2026 Jeep Gladiator including 4XE, 392, and Diesel variants. Plugs in place of the SGW module and provides over 50 features including light shows, tire size changes, locker control, and off-road pages activation. Sold for $329.00 one-time.
• Tazer JL Lite Entry-level programmer for Jeep Wrangler JL and Gladiator providing gear ratio changes and auto stop-start disable, upgradable to full Tazer JL feature set via USB activation key purchase. Sold for $219.00 one-time.
• Tazer RAM Electronic OBD2 plug-in device for 2013-2021 Ram 1500/2500/3500 Classic providing vehicle settings such as tire size and gear ratios, light shows, and live functions including line lock and winch mode. Not compatible with Ram 1500 DT or TRX.
• NoLimitz JL Module for Jeep Wrangler JL and Gladiator that removes factory speed limiters and torque management, disables MDS (392), enables full 2WD torque on 4XE, and includes advanced patent-pending security features (RF Hub Block, Brake Lock, Tamper Detection, Sonic Guard anti-theft). Sold for $275.00 one-time.
• NoLimitz (Universal) Module for Dodge Charger, Challenger, Chrysler 300, Dodge Durango, and Jeep Grand Cherokee (2015-2023) that disables factory speed limiter up to 200 mph, fine-tunes torque control, disables the MDS system, and adds Hyper Mode for responsive throttle. Compatible for use alongside Tazer products.
• NoLimitz DT Module for Ram 1500 DT and TRX with 12-inch UConnect radios that removes speed limiters (custom 0-200 mph), disables factory speed limits in 4-Low, and provides torque control from 0-100% without PCM unlocking. Sold separately from Tazer DT.
• BurnBox Line Lock Solutions Plug-and-play line lock solution family (BurnBox G1, G2, and Hellcat variants) that uses ABS valves to hold front brakes while allowing rear wheel spin for burnouts without additional plumbing. BurnBox G1 ($198), G2 ($209), and Hellcat ($229) variants available for different vehicle applications.
• Tranzformer Shift Kit Shift kit product providing FCA vehicle owners with more control over their vehicle's shifting behavior, available in Tranzformer and Tranzformer G2 versions for expanded model compatibility.
• Double Bypass Security gateway bypass accessory for 2018-2023 Dodge Charger, Challenger, and Chrysler 300 that overcomes factory security modules by installing a secondary OBD2 port in the trunk; also works on 2011-2017 models for trunk relocation. Protected by US patent design.
• Security Gateway Bypass Module Bypass module for the FCA Security Gateway on 2018+ vehicles, allowing full OBD2 port access for aftermarket devices. Required for Tazer installation on 2018+ Grand Cherokee, Durango, and other FCA vehicles. Protected by multiple US patents. Sold for $69.00 one-time.

Quantifiable outcome

• 50+ features unlockable on Mopar vehicles through Tazer programming
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Americas Most Wanted 4X4coreStrategic or Co-development Partner · 1 January 2020Product development partnership for Z Locker OEM solution. Americas Most Wanted 4X4 identified the common problem of failing Rubicon locker position sensors, leading to collaborative development of the Z-Locker-OEM bypass solution that allows lockers to operate without the position sensor while maintaining proper feedback to vehicle computers.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Diablosport: Diablosport builds handheld and in-line performance programmers (Intune, Trinity, i3) for Dodge/Jeep/Ram and other vehicles. Closely overlaps with Z Automotive's plug-in programmer approach, feature-unlocking capability, and target buyer (muscle-car and truck enthusiasts).
• Hypertech: Hypertech manufactures speed-limiter removal, tuning, and performance-electronics products (including for muscle cars and trucks). Direct overlap with NoLimitz speed-limiter removal and broader feature-unlocking tunable devices.
• Edge Products: Edge Products designs in-cab performance programmers, monitors, and electronic modules for diesel and gas trucks/SUVs. Comparable product category (plug-in programmers, feature unlocking, parameter changes) and adjacent enthusiast customer base.
• SCT Performance: SCT Performance builds handheld tuners and custom-tuning software primarily for Ford and GM trucks/cars. Comparable as an aftermarket performance-programming company with similar DTC-plus-dealer distribution and enthusiast positioning.
• Pedal Commander: Pedal Commander makes OBD-connected throttle-response controllers and vehicle-control modules distributed via DTC and dealers worldwide. Comparable as a plug-and-play vehicle-control accessory brand targeting enthusiast consumers with similar price points and DTC-first GTM.
• Superchips: Superchips, now part of Holley, makes handheld and plug-in performance programmers for trucks and muscle cars. Directly overlaps Z Automotive on feature-unlocking programmers and speed-limiter/tuning functionality.
• HP Tuners: HP Tuners manufactures OBD2/vehicle programming devices and tuning software for ICE performance vehicles. Directly comparable as an aftermarket performance-electronics company targeting enthusiast tuners across multiple OEM platforms, overlapping substantially with Z Automotive's Tazer and NoLimitz product categories.
• Range Technology (AFM Disabler): Range Technology produces Active Fuel Management (AFM/MDS) disablers and similar vehicle modules. Direct overlap on the MDS-disable functionality inside NoLimitz and on small OBD-connected modules targeting Stellantis owners.

Broad incumbents

• Holley / Holley EFI: Holley is a large, publicly traded performance-automotive conglomerate (Holley EFI, MSD, Diablo, Superchips). Comparable as a parent/incumbent for the broader aftermarket electronics category Z Automotive operates in, and a likely strategic acquirer in a consolidation scenario.
• aFe Power: aFe Power is a broader performance-parts manufacturer (intakes, exhausts, electronics) with significant dealer relationships in the truck/Jeep aftermarket. Overlaps with Z Automotive via the Jeep/truck enthusiast channel and performance-electronics subcategory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@zautotech
• YouTubeyoutube.com/@zautomotive
• Facebookfacebook.com/Zautotech
• Instagraminstagram.com/z_automotive
• LinkedInlinkedin.com/company/z-automotive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z Automotive