Visit Geilo AS
Visit Geilo AS is the official destination marketing organization for Geilo, Norway, operating geilo.com — a multilingual tourism platform aggregating accommodations, activities, events, and services around a four-season mountain resort bordering two national parks. It earns revenue through a membership model with local tourism businesses.
- Company typePrivate
- Founded-
- HeadquartersGeilo, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Visit Geilo AS does
Visit Geilo AS is the official destination marketing organization (DMO) for Geilo, a mountain resort village in Hol municipality, Norway. The organization operates geilo.com, a multilingual (Norwegian and English) destination platform that aggregates and promotes tourism information, accommodations, activities, dining, shopping, and events across all four seasons, with particular emphasis on skiing, hiking, biking, and access to the two adjacent national parks (Hallingskarvet and Hardangervidda). The platform functions as both a content hub for individual visitors and families and a B2B listing directory for local tourism businesses.
The platform is built on the Citybreak™ Information & Reservation System (WebX CMS), provided by Visit Group, which supplies integrated booking and reservation infrastructure for accommodations and activities. Additional technical components include Outdooractive-powered interactive maps for route planning, digital brochure downloads, an events calendar, webcam services, and newsletter subscription functionality. The organization also operates supporting services such as a physical tourist information office, a Cabin Portal for cabin owners and visitors, a National Park Bus shuttle running seasonally between July and August, and EV-charging/parking information services.
Visit Geilo AS generates revenue through a membership model in which local tourism businesses (accommodations, activity providers, restaurants, shops) pay recurring membership fees to be featured on the platform and benefit from collective destination marketing. A secondary revenue stream comprises destination promotion and marketing services for the Geilo tourism region, including digital advertising, event promotion, and brochure distribution. The organization holds three sustainability-related designations — National Park Village, Sustainable Destination (both from Miljødirektoratet), and Environmental Lighthouse (Miljøfyrtårn) certification — and operates in a strategic partnership with the Norwegian Environmental Protection Agency.
Visit Geilo AS firmographics
Firmographics- Name
- Visit Geilo AS
- Legal name
- Visit Geilo AS
- Website
- https://geilo.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visit Geilo AS is the official destination marketing organization for Geilo, Norway, operating geilo.com — a multilingual tourism platform aggregating accommodations, activities, events, and services around a four-season mountain resort bordering two national parks. It earns revenue through a membership model with local tourism businesses.
- Ownership category
- akta.pro rank
Visit Geilo AS industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520), Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Visit Geilo AS is headquartered
LocationHeadquarters
- HQ city
- Geilo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Visit Geilo AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Program: Local tourism businesses (accommodations, activity providers, restaurants, shops) pay membership fees to be featured on the Visit Geilo platform and benefit from collective destination marketing
- Destination Promotion Services: Marketing and promotional services for the Geilo tourism region, including digital advertising, event promotion, and brochure distribution
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Visit Geilo AS product offering
Product offeringCore offering
Visit Geilo AS operates as the official destination marketing organization for Geilo, Norway, providing a tourism information and booking platform that lists accommodations, activities, events, restaurants, and shops in a ski resort region bordering Hallingskarvet and Hardangervidda national parks. The organization runs a membership program for local tourism businesses and promotes the destination through seasonal campaigns, event marketing, and sustainability initiatives. Core services include accommodation booking, an events calendar (Kicksled WC, Skarverennet, National Park Days, festivals), the National Park Bus shuttle, the Cabin Portal, and curated seasonal activity content (skiing, hiking, biking, rafting).
Product overview
Visit Geilo AS operates a destination tourism platform for Geilo, Norway—a ski resort village bordering two national parks (Hallingskarvet and Hardangervidda). The platform serves as a comprehensive travel information and booking portal, offering integrated services across four seasonal offerings: Summer Activities (hiking, biking, rafting, horseback riding), Winter Activities (skiing, cross-country, ski touring), Accommodation Booking (hotels, cabins, apartments, camping), and Food/Beverages/Shops directories. The product portfolio includes the Cabin Portal for cabin management, Events Calendar, National Park Bus shuttle service, and EV Charging information. The site also highlights the SkiGeilo Activity Park and Summer Park for family activities. Built on Citybreak™ Information & Reservation System and WEBX CMS, the platform connects tourists with local service providers rather than operating as a standalone software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Accommodation Booking Service
- National Park Bus
- SkiGeilo Activity Park
Companies that use Visit Geilo AS
Customer profileSegments3 records
Ideal customer profiles2 records
Visit Geilo AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visit Geilo AS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Visit GroupcoreVisit Group is the technology provider that produces Visit Geilo's website using Citybreak™ Information & Reservation System and WEBX CMS platform. This is the technical infrastructure underpinning all digital visitor services and booking capabilities.
- Citybreak™coreCitybreak™ Information & Reservation System provides the booking and reservation infrastructure integrated into the Visit Geilo website, enabling accommodation and activity bookings.
- Norwegian Environmental Protection Agency (Miljødirektoratet)flagshipNorwegian government agency that grants National Park Village and Sustainable Destination designations to Geilo, representing official recognition of the destination's environmental and cultural stewardship commitments.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Visit Geilo AS competitors and assessment
Company assessmentRegional players
- Visit Sweden: Sweden's national tourism marketing organization, promoting Scandinavian mountain destinations including Åre and Sälen. Comparable as a Nordic national DMO, but operates in a different national market than Visit Geilo.
Direct peers
- Visit Bergen: Destination marketing organization for the Bergen region in western Norway, offering visitor information, accommodation booking, activities, events, and member-based local business engagement. Structural twin to Visit Geilo as a single-region DMO with a year-round activity portfolio.
- Visit Trondheim: Destination marketing organization for Trondheim, Norway, providing visitor information, accommodation listings, and activity guides. Closely comparable in operating model, scale, and member-based structure to Visit Geilo as a Norwegian city/region DMO.
- Visit Lillehammer: Tourism organization for the Lillehammer region, promoting year-round activities (skiing, hiking, culture). Comparable as a Norwegian inland mountain-lake DMO offering both winter ski and summer outdoor products in a similar domestic market segment.
- Visit Tromsø: DMO for the Tromsø region in northern Norway, focusing on nature-based and seasonal tourism (northern lights, snow activities, fjord/sea experiences, midnight sun). Comparable to Visit Geilo as a Norwegian municipal tourism organization combining destination marketing, member-based services, and activity/event promotion.
- Trysil Tourism / Destinasjon Trysil: Tourism organization for Trysil, Norway's largest ski resort, also located in Innlandet. One of the most direct Norwegian peers as a competing mountain resort DMO offering winter and summer activities, accommodation booking, and member-based local business engagement.
- Hemsedal Tourism / Hemsedal Skisenter: Tourism and ski resort destination in Hallingdal, just north of Geilo, offering comparable winter ski and summer hiking products to a similar Norwegian mountain segment. Direct peer as a neighboring Hallingdal mountain resort DMO serving nearly identical customer base and competing for the same Norwegian ski holiday demand.
Broad incumbents
- SkiStar: Largest ski resort operator in Scandinavia (Trysil in Norway; Sälen, Åre in Sweden), combining destination marketing with lift, lodging, and ski school operations. Comparable as a Norwegian/Swedish mountain resort commercial operator that Visit Geilo partners or competes with at the destination level.
- Visit Norway: Norway's national destination marketing organization, promoting the country to international visitors. Visit Norway is the broader incumbent that Visit Geilo aligns its messaging with for international markets; both operate as non-commercial DMOs focused on destination promotion rather than operating tourism assets.
- Innovation Norway (Travel & Tourism): Norwegian government's innovation and tourism development agency that funds and supports destination development, sustainability certification, and export promotion. Adjacent to Visit Geilo as the national-level public tourism body that grants Sustainable Destination status.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visit Geilo AS social profiles
Digital presenceVisit Geilo AS compliance and trust
Trust signalCompliance3 records
Visit Geilo AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Geilo AS leadership team
Management profileNumber of profiles
Visit Geilo AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Geilo AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Geilo AS
What does Visit Geilo AS do?
Visit Geilo AS operates as the official destination marketing organization for Geilo, Norway, providing a tourism information and booking platform that lists accommodations, activities, events, restaurants, and shops in a ski resort region bordering Hallingskarvet and Hardangervidda national parks. The organization runs a membership program for local tourism businesses and promotes the destination through seasonal campaigns, event marketing, and sustainability initiatives. Core services include accommodation booking, an events calendar (Kicksled WC, Skarverennet, National Park Days, festivals), the National Park Bus shuttle, the Cabin Portal, and curated seasonal activity content (skiing, hiking, biking, rafting).
Is Visit Geilo AS a public or private company?
Visit Geilo AS is a private company. It is classified as unknown and is currently operating.
When was Visit Geilo AS founded?
Visit Geilo AS was founded in -1. It employs 1 to 10 people.
Where is Visit Geilo AS based?
Visit Geilo AS is headquartered in Geilo, Norway, in the Europe region.
How does Visit Geilo AS make money?
Two revenue lines are on record. Membership Program is the primary driver. The others are destination Promotion Services.
Who are Visit Geilo AS's main competitors?
Visit Sweden is listed as a regional player. Direct peers are Visit Bergen, Visit Trondheim, Visit Lillehammer, Visit Tromsø, Trysil Tourism / Destinasjon Trysil and Hemsedal Tourism / Hemsedal Skisenter. Broad incumbents are SkiStar, Visit Norway and Innovation Norway (Travel & Tourism).
Does Visit Geilo AS have an API?
No public API is recorded for Visit Geilo AS.
What industry is Visit Geilo AS in?
Visit Geilo AS's product category is Destination Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.