Anner Consulting

What Anner Consulting does

Anner Consulting Firm, LLC is a boutique retail advisory firm headquartered in Highland Park, United States. Founded in 2017, the firm specializes exclusively in shop-in-shop and digital marketplace retail strategies, helping brands and host retailers design, negotiate, and operate partnership arrangements that expand points of distribution without the trade-offs of traditional wholesale. The leadership team — Co-founder Emeritus Jeremy Lambert, Managing Partner Jeremy Renna, and Associate Paul Lindzon — brings 20+ years of senior retail experience from Macy's, Inc. and Lids Sports Group and is credited as a pioneer in building shop-in-shop retail in the United States starting in 2010.

The firm productizes its advisory into five integrated consulting modules that cover the full partnership lifecycle: Sizing Opportunities (opportunity assessment and revenue/expense projections), Connecting to Partners (host-retailer identification and term negotiation), Contract Negotiations (formalization of partnership terms), Operational Support (launch execution, design, staffing, merchandising), and Ongoing Success (KPI review, team strategy, growth scaling). All services are delivered through human consulting engagements; no proprietary software, platform, or technology product is built or licensed by Anner, and pricing for consulting services is not publicly disclosed.

Anner runs a consultative, sales-led go-to-market motion anchored on free initial consultations, with lead generation sourced through its website, the Macy's case study, and direct outreach. The customer base is bifurcated between "Growing Brands" (digital natives and established brands seeking new distribution) and "Host Retailers" (operators seeking differentiated brand partners). Named engagements include Macy's, Finish Line, Gucci, and Sunglass Hut as anchor clients, with 17+ additional brand partners spanning apparel, beauty, eyewear, home, sports, and AI retail-tech. The firm monetizes through professional services fees on consulting engagements and has no disclosed outside funding, no subsidiaries, and no public listing.

Name

Anner Consulting

Legal name

Anner Consulting Firm, LLC

Website

https://annerconsulting.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Anner Consulting is a US-based boutique retail advisory firm that helps brands and host retailers design, negotiate, and operate shop-in-shop and digital marketplace partnerships, with a track record anchored by work at Macy's and engagements including Gucci, Finish Line, and Sunglass Hut.

Ownership category

akta.pro rank

Product category

Retail Strategy Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Retail strategy consulting
• Shop-in-shop advisory
• Hosted retail partnerships
• Retail distribution consulting
• Brand retail expansion

Headquarters

HQ city

Highland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Professional consulting services helping brands assess, find, negotiate with, and operate shop-in-shop or digital marketplace partnerships with host retailers. Services span opportunity sizing, partner identification, contract negotiations, operational planning, and ongoing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anner Consulting is a boutique retail advisory firm that helps brands and host retailers evaluate, structure, launch, and scale shop-in-shop and digital marketplace partnerships. The firm delivers an end-to-end consulting roadmap spanning opportunity sizing, partner identification, contract negotiations, operational launch support, and ongoing strategic advisory. Its engagement model combines retail strategy expertise with a network of brands and host retailers to align incentives and accelerate distribution growth.

Product overview

Anner Consulting is a retail strategy consulting firm offering a unified portfolio of advisory services designed to help brands and retailers execute shop-in-shop and digital marketplace partnerships. The offering consists of five integrated service modules that span the entire partnership lifecycle: (1) Sizing Opportunities for initial opportunity assessment, (2) Connecting to Partners for partner identification and terms negotiation, (3) Contract Negotiations for formalizing partnerships, (4) Operational Support for launch execution and day-one readiness, and (5) Ongoing Success for long-term growth and scaling. The firm's services are delivered exclusively through human consulting expertise rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop-in-Shop and Digital Marketplace Advisory

Quantifiable outcome

• $1 billion in shop-in-shop sales growth over 5 years at Macy's, Inc.
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Macy'scoreStrategic or Co-development PartnerMacy's partnered with Anner Consulting to pioneer shop-in-shop retail in the United States. Starting in 2010, they transformed their iconic New York City location with luxury shops and achieved explosive growth. Macy's also pioneered the online shop-in-shop approach, launching the first digital shop-in-shops.
• Lids Sports GroupcoreStrategic or Co-development PartnerManaging Partner Jeremy Renna served as Head of Partnerships at Lids Sports Group, overseeing a transformation of Lids Shop-in-Shop businesses including operational excellence, marked growth and the best profit contribution in the company.
• Finish LinemajorStrategic or Co-development PartnerThe Finish Line partnership allowed Macy's to go from good to great in their sneaker business by accessing new brands and launches, investments in store with all new Shop-in-Shops. Finish Line added nearly 40% of new revenue overnight and hundreds of footprints with a single lease.
• GuccimajorStrategic or Co-development PartnerGucci launched a shop-in-shop at Macy's Herald Square in 2010, bringing its iconic brand to tens of millions of customers. This shop-in-shop quickly became one of their largest stores in the world.
• Sunglass HutmajorStrategic or Co-development PartnerThe first national partnership for Macy's and the first online Shop-in-Shop in retail history. Sunglass Hut debuted a fully-branded and immersive digital shopping experience on macys.com in 2012, bringing their brand to over 1 billion annual visitors.
• ItineraminorChannel Partner/ Reseller/ DistributorA body and haircare brand springing from Italian passion for nature with authentic fruits and flavors. Products are 100% vegan with at least 95% natural ingredients.
• DadaumpaminorChannel Partner/ Reseller/ DistributorCosmetics brand providing superior quality products for toddler skin, tested under pediatric guidance with non-aggressive formulas.
• PrijaminorChannel Partner/ Reseller/ DistributorItalian cosmetics and fragrances exclusively handcrafted in Italy with the highest-quality ingredients. VEGANOK certified and cruelty-free.
• FessuraminorChannel Partner/ Reseller/ DistributorItalian sneaker brand and pioneer of eco-sustainable sneakers with CHANGE technology, sock sneakers with SOCKS technology, and ultra-rebound sneakers with SLOT technology.
• Marcella NYCminorChannel Partner/ Reseller/ DistributorMinimalist fashion brand creating timeless, upscale street style informed by urban utilitarianism. A sustainable alternative to fast fashion.
• Rita HazanminorChannel Partner/ Reseller/ DistributorHair color products brand from Upper East Side salon, known for celebrity looks on Beyoncé, Jennifer Lopez, and others. Products designed for colored hair.
• The SharefrontminorChannel Partner/ Reseller/ DistributorCo-retail space provider helping Direct-to-Consumer brands grow by providing managed space in prime locations with similar target audiences.
• Campo MarziominorChannel Partner/ Reseller/ DistributorItalian company since 1933 creating bags, accessories and stationery, inspired by Rome's Campo Marzio district with Italian styling at affordable prices.
• Lesielle Adaptive SkincareminorChannel Partner/ Reseller/ DistributorAdaptive skincare brand based on dermatology principles, offering customizable cosmetics where each skin is unique and in constant change.
• PdiPignaminorChannel Partner/ Reseller/ DistributorLeading Italian stationery brand since the 1950s, creating notebooks, pencil cases, planners, backpacks and pens. Known for 'Made in Italy' quality.
• SIRETESSILEminorChannel Partner/ Reseller/ DistributorItalian industrial group acting as reference point for over 2000 companies worldwide, with 40 years of history in textile industry and professional sales team.
• SKINS CompressionminorChannel Partner/ Reseller/ DistributorPioneer of compression sportswear since 1996, providing science-backed compression wear for professional sports franchises, teams, clubs, and athletes.
• OuterstuffminorChannel Partner/ Reseller/ DistributorLeading designer, manufacturer and marketer of licensed sports apparel for major North American sports leagues, athletic wear for Team USA, Umbro and Starter.
• Seasalt CornwallminorChannel Partner/ Reseller/ DistributorUK fashion brand inspired by coastal aesthetics, delivering effortless casual style with focus on quality and sustainability.
• Kenneth Mink HomeminorChannel Partner/ Reseller/ DistributorFamily-owned floor covering business for over 40 years, providing unique collections tailored to retail partner needs with turn-key solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Blue Yonder (formerly JDA Software): Supply chain and retail planning software vendor with adjacent advisory services. Included as an ecosystem participant influencing the same retailer clients Anner advises on shop-in-shop and digital marketplace strategies.

Direct peers

• Customer Growth Partners: Craig Johnson's boutique retail strategy consulting firm, comparable in scale and model to Anner Consulting. It provides senior-led advisory to retail and consumer brands on growth, store strategy, and go-to-market — closely aligned with Anner's shop-in-shop and digital marketplace mandate.
• Retail Prophet: Doug Stephens' boutique retail advisory focused on the future of retail, store strategy, and channel innovation. Comparable in offering (senior-led advisory) and customer base (enterprise retail and consumer brands) to Anner Consulting.
• Coresight Research: Deborah Weinswig's retail research and advisory firm offering strategy and market-intelligence services to brands and retailers. Directly comparable to Anner's positioning as a specialist advisor in the retail channel and partnership space.

Broad incumbents

• Bain & Company - Retail Practice: Global strategy consultancy with a long-standing retail practice advising on merchandising, store formats, and channel strategy. Broader and far larger than Anner but overlaps heavily on the strategic retail advisory Anner provides to brands and host retailers.
• McKinsey & Company - Consumer & Retail: Top-tier global consultancy with a Consumer & Retail practice covering omnichannel strategy, retail operations, and brand growth. Competes with Anner at the high end of enterprise retail transformations but offers a much broader portfolio.
• Deloitte - Consumer Industry: Big Four advisory practice with a Consumer Industry group covering retail strategy, omnichannel, and digital transformation. Competes with Anner for large retailer and brand mandates around channel and partnership strategy.
• Accenture - Retail Consumer Goods: Global systems integrator and consultancy with a dedicated Retail consumer-goods practice spanning strategy, digital, and operations. Comparable to Anner in addressing retailer and brand needs around channel and digital marketplace strategy, but at vastly larger scale.
• Kantar Retail: Global retail insights and consulting arm of Kantar, advising CPG and retail clients on channel strategy and shopper behavior. Comparable in serving brand-and-retailer partnerships but operating at significantly greater scale and with proprietary data assets Anner lacks.

Emerging players

• IHL Group: Specialty retail-technology research and advisory firm focused on POS, store systems, and IT spending. Adjacent to Anner but more technology-leaning; both serve retailers making channel and format investment decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anner Consulting