LIDS Team Sports

What LIDS Team Sports does

LIDS Team Sports is a full-service institutional team dealer and division of Hat World, Inc. (itself under Genesco by 2014), founded in 2009 and headquartered in Indianapolis, Indiana. The company sells team uniforms (jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes) and a complete line of sporting equipment to colleges and universities, high schools, corporations, and youth organizations across all 50 U.S. states. Its core operations include in-house custom screen printing and embroidery services for team apparel, team fundraising support, and customizable organization-specific ordering programs (Flash Stores and Sideline Stores) accessed via unique store codes.

The business operates a multi-channel distribution model: a field sales force of representatives handles institutional quote-based orders on multi-year contracts; Flash Stores and Sideline Stores provide custom e-commerce storefronts; the Closeout Store sells overstock Nike and branded merchandise at up to 50% off; LIDS Team Golf runs a members-only Nike Golf apparel and equipment site; and LIDS Branding Solutions extends the platform into corporate promotional products, incentive gifts, and marketing solutions. The company consolidated multiple regional team dealers — Anaconda Sports (Lake Katrine, NY), former Brand Athletics (Tigard, OR), and former Impact Sports (Madison, WI) — into a single national platform, expanding from a 10-state territory in 2009 to all 50 states by 2014. Pricing is quote-based and not publicly disclosed; billing cadence described as multi-year contract terms for institutional customers.

Revenue is generated through four streams: one-time sales of team uniforms and sportswear, one-time sales of sporting equipment, professional services revenue from custom screen printing and embroidery, and professional services revenue from promotional products and corporate branding solutions via LIDS Branding Solutions. The technology stack is operational rather than digital: proprietary capabilities center on in-house custom screen printing and embroidery production, custom configurability for team apparel (Flash Stores/Sideline Stores with unique store codes), and a sales-led go-to-market with field reps, catalogs, and branded e-commerce sites. No AI/ML capabilities, APIs, or AI-feature products are documented in the source material. The firmographic headcount figure of 31 appears to represent corporate/HQ staff, with distributed field sales representatives and regional dealer staff likely operating across the four referenced office locations.

Name

LIDS Team Sports

Legal name

LIDS Team Sports

Website

https://lidsteamsports.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

LIDS Team Sports is a full-service institutional team dealer, custom screen printer, and embroiderer serving colleges, universities, high schools, corporations, and youth organizations across all 50 U.S. states, operating as a division of Hat World, Inc. (under Genesco).

Ownership category

akta.pro rank

Product category

Team Sports Uniforms and Institutional Sporting Goods

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Team sports uniforms
• Institutional sporting goods
• Custom screen printing
• Team apparel dealer
• Promotional products

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Team Uniform and Sportswear Sales: Sale of team uniforms including jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes and other team uniform sportswear to institutional customers
2. Sporting Equipment Sales: Complete line of sporting equipment sales to schools, universities, corporations, and youth organizations
3. Custom Printing and Embroidery Services: Custom screen printing and embroidery services as增值服务 for team apparel and uniforms
4. Promotional Products and Branding Solutions: Promotional products, incentive gifts, custom apparel, and marketing solutions through LIDS Branding Solutions division

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

LIDS Team Sports is a full-service team dealer, custom screen printer, embroidery and sporting goods operator providing institutional customers with jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes and other team uniform sportswear, plus a complete line of sporting equipment. The company delivers all-inclusive institutional sporting goods to colleges, universities, high schools, corporations, and youth organizations across the United States, supported by in-house custom printing and embroidery, team fundraising assistance, and dedicated sales representatives.

Product overview

LIDS Team Sports is a unified platform combining multiple product lines: its core business as a full-service team dealer provides institutional sporting goods (jerseys, uniforms, equipment) to schools and organizations. This core is extended through Flash Stores and Sideline Stores for custom apparel ordering, LIDS Branding Solutions for promotional products, and a Closeout Store for discounted overstock items. The portfolio also includes LIDS Golf (members-only Nike golf store), Anaconda Sports (acquired regional dealer brand), and a traditional catalog business. The divisions include Anaconda Sports, former Brand Athletics, and former Impact Sports.

Differentiator

Problem solved

Functional benefit

Brands

• Anaconda Sports: Regional team dealer operation and website www.anacondasports.com
• LIDS Team Golf
• LIDS Branding Solutions
• Flash Stores
• Sideline Stores
• Closeout Store

Products and services

• LIDS Team Sports Core Team Dealer Service Full-service institutional team dealer offering jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes, and other team uniform sportswear, plus a complete line of sporting equipment to colleges, universities, high schools, corporations, and youth organizations across the United States.
• Flash Stores

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hat World, Inc.coreOthersParent company of LIDS Team Sports. Hat World is a niche mall-based retailer of baseball caps and team fan shops operating primarily under the LIDS retail brand. LIDS Team Sports operates as a division of Hat World, Inc.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Augusta Sportswear: Augusta Sportswear designs and supplies team uniforms and athletic apparel to schools, leagues, and team dealers. Comparable to LIDS Team Sports on custom team apparel manufacturing and institutional distribution, often as an upstream supplier.
• Eastbay Team Sales: Eastbay's Team Sales division supplies custom team uniforms, footwear, and equipment to high schools, colleges, and athletic programs across the U.S. Directly comparable to LIDS Team Sports on B2B institutional team dealer model and athletic footwear/apparel assortment.
• Riddell: Riddell is a leading manufacturer and supplier of football helmets, protective equipment, and team gear sold through institutional channels. Comparable to LIDS Team Sports on team-sport equipment supply to schools and athletic programs, though more equipment-focused.
• Alleson Athletic: Alleson Athletic manufactures and distributes team uniforms and athletic apparel sold through team dealers to schools and youth leagues. Directly comparable on team uniform product category and institutional customer overlap with LIDS Team Sports.
• Rawlings Team Sports: Rawlings supplies baseball, softball, and team sporting goods through institutional and team dealer channels. Comparable on team equipment distribution and the multi-sport assortment LIDS Team Sports offers to schools and youth leagues.
• BSN Sports: BSN Sports is the largest direct competitor in the U.S. institutional team dealer market, providing uniforms, sporting equipment, and custom apparel to schools, leagues, and youth organizations. Highly comparable to LIDS Team Sports on customer base, product mix, and full-service dealer model.
• Holloway Sportswear: Holloway Sportswear manufactures custom team apparel, jackets, and uniforms for schools and athletic organizations. Comparable on team apparel manufacturing and distribution to the institutional customer base LIDS Team Sports serves.
• Champion Teamwear: Champion Teamwear supplies custom team uniforms, athletic apparel, and spirit wear to schools and athletic programs. Comparable to LIDS Team Sports on branded team apparel and institutional team dealer positioning.

Broad incumbents

• Under Armour Team: Under Armour's team division sells branded uniforms, footwear, and apparel directly to high school and college athletic programs. A broad incumbent competing for institutional team gear spend that LIDS Team Sports also serves as an authorized dealer.
• Nike Team (Nike Inc.): Nike operates direct-to-institution team sales programs that supply branded uniforms, footwear, and gear to schools and athletic programs, bypassing traditional team dealers. A broad incumbent and key brand partner of LIDS Team Sports whose direct programs represent both a supply source and a competitive threat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lids-team-sports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIDS Team Sports