The Blended Capital Group
- Company typePrivate
- Founded2012
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Blended Capital Group firmographics
Firmographics- Name
- The Blended Capital Group
- Legal name
- The Blended Capital Group
- Website
- https://blended.capital
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Blended Capital Group industry classification
Industry- Product category
- Sustainability and ESG Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525), Miscellaneous Financial Investment Activities (523999)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ESG/Sustainable Investment Advisory (FSAEAAAJ)
- akta.pro secondary industries
- Development Finance, Guarantees & Blended Finance Programs (BPADABAM), ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL), Sustainable Finance & ESG Ratings/Benchmarking Support (EUAHAJAH)
Keywords
Where The Blended Capital Group is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices7 records
Markets served
The Blended Capital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Advisory Services: TBCG provides ESG4.0 strategic advisory services to institutions, helping them understand sustainability risks and opportunities at the board level and across teams. Services include internal ESG strategy, partnership creation/assessment, and thematic consulting on governance, value chains, climate, natural capital, and social issues.
- M3: Moderation-Mediation-Motivation: Specialist services from Founder Paul Clements-Hunt leveraging 35+ years of experience covering entrepreneurship, the UN, policy, and media. Includes moderation, mediation, and motivation services for international partnerships.
- Partnership Training: ESG4.0 Masterclass training delivered with world-recognized wellness specialists, focusing on partnership building, refreshment, and team motivation.
- Legal ESG Services: Tailored services for professional service organizations (law firms) to maximize sustainability opportunities across advisory and litigation offerings, working with partner firm Gen-R Law.
- Funding Partnerships: Capital and financing work focused on connecting impact investors, high-net-worth families, and private foundations with partnership opportunities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Blended Capital Group product offering
Product offeringCore offering
The Blended Capital Group is a boutique sustainability and ESG advisory firm that delivers strategic consulting, partnership engineering, and sustainable finance advisory services to governments, corporations, institutional investors, and civil society. Core offerings include ESG4.0 Strategic Advisory, Moderation-Mediation-Motivation (M3) services, Engineering Powerful Impact Partnerships, Partnership Training, Legal ESG, and Funding Partnerships, supported by proprietary methodologies such as ESG4.0, the Complex Converging Systemic Risk (CCSR) framework, and the Sustainable State Investment Model (SSIM).
Product overview
The Blended Capital Group is a sustainability advisory and consulting firm offering a portfolio of services centered around ESG Inside and ESG4.0 methodologies. The core offerings include ESG4.0 Strategic Advisory, M3 (Moderation-Mediation-Motivation), Engineering Powerful Impact Partnerships, Partnership Training, Legal ESG, and Funding Partnerships. The firm also operates several thematic initiatives including First Mile ESG, Artisanal Mining ESG, Critical Minerals Advisory, Digital Marketplace, Sustainable State Investment Model (SSIM), and Mwezi. These products work together as part of a comprehensive approach to helping governments, corporations, investors and civil society tackle Complex Converging Systemic Risk (CCSR) and unlock sustainability value through Powerful Impact Partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- ESG Inside: A methodology approach to embed sustainability across institutions, not an asset management metric or compliance checklist, seeking to change culture to deal with Complex Converging Systemic Risk (CCSR).
- ESG4.0
- Sustainable State Investment Model (SSIM)
- Mwezi
- FenElpi
- First Mile ESG
Products and services
- ESG4.0 Strategic Advisory Strategic advisory services using the ESG4.0 methodology to deepen institution-wide understanding of sustainability risks and opportunities. Includes board-level ESG strategy work, team alignment, partnership assessment, and thematic issue addressing across governance, value chains, climate, natural capital, and social topics. Target customers are governments, corporations, and institutional investors.
- M3: Moderation-Mediation-Motivation
Quantifiable outcome
- UN PRI now backed by 5,400 institutional investors representing $120 trillion in assets
- +4 more outcomes
Companies that use The Blended Capital Group
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
The Blended Capital Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Blended Capital Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- Government of Espirito Santo, BrazilflagshipIn October 2024, after 12 trips to Vitoria within a year, TBCG signed a Memorandum of Understanding (MoU) with the Government of ES to explore how the Brazilian State could become an example of a Sustainable State Investment Model (SSIM). The project, known as Project 2032, aims to make 'ES the ESG Capital of the World' by 2032, the 40th anniversary of the UN Rio Earth Summit.
- Future-Fit FoundationcoreUK-registered charity translating systems science into practical free-to-use tools for business leaders, investors and policy makers. TBCG Founder Paul Clements-Hunt serves as Chair of the Board. Future-Fit Business Benchmark anchors the ES SSIM project.
- Gen-R LawcoreLaw firm mission to bring expertise to the global work against climate change. TBCG works with Gen-R Law to facilitate Legal ESG services for professional service organizations including law firms.
- Paragon ImpactcoreFirm focused on accelerating sustainable development through ESG risk combined with SDG impact measurement. Addresses limitations of traditional ESG ratings and improves tangible impact measurement and rating.
- International Forum of Sovereign Wealth Funds (IFSWF)coreVoluntary organization of approximately 50 sovereign wealth funds committed to dialogue, research and self-assessment. Created Generally Accepted Principles and Practices (Santiago Principles) for institutional governance.
- UNCTAD World Investment ForumcorePre-eminent global platform for investment and development, gathering over 6,000 stakeholders from 160 countries. Devises strategies for global investment challenges and facilitates multi-stakeholder collective action.
- UN Principles for Responsible Investment (UNPRI)coreWorld's leading proponent of responsible investment with 4,900 signatories representing $120 trillion in global assets. TBCG founder Paul Clements-Hunt delivered the principles for Secretary-General Kofi Annan in 2006.
- Espirito Santo em Acao (ESiA)coreUnique ES business organization that played pivotal role over two decades working with ES business on public-private governance to build resilient business and attract investment. Key anchor for ES sustainable development investment thesis.
- Capitals CoalitionminorPartner in Digital Marketplace for Artisanal Mining initiative, collaborating on development and delivery of the marketplace.
- Capitals Hub CanadaminorPartner in Digital Marketplace for Artisanal Mining initiative for democratized capital access.
- Alliance for Responsible MiningminorPartner in Digital Marketplace initiative focused on artisanal mining value chains.
- Levin SourcesminorPartner in artisanal mining formalization work, bringing world-class expertise on reimagining financial outcomes through professionalized, legitimized paradigms.
- BanquminorPartner in artisanal mining ecosystem providing expertise on value chain solutions.
- Napier MeridienminorPartner in artisanal mining formalization consulting.
- Peace GoldminorPartner in artisanal mining ecosystem and formalization efforts.
- Innovest AdvisoryminorPartner in artisanal mining value chain solutions and professionalization.
- Investing for GoodminorPartner in artisanal mining ecosystem providing impact investment expertise.
- Horasis GlobalminorIndependent international think tank headquartered in Switzerland established in 2005. Hosts annual and regional summits bringing together business, government and international organization leaders for policy dialogue.
- Compassion in PoliticsminorUK cross-party organization working to put compassion, cooperation and inclusion at the heart of politics.
- MWEZI FoundationminorFormerly MWEZI Co., Ltd - TBCG founder Paul Clements-Hunt was minority shareholder. The Kenyan productive-use energy company served 50,000 families around Kisumu before folding during COVID. Concept being revived in Brazil as Lua e Sol.
- BRK AmbientalminorMajor Brazilian sanitation company. TBCG worked with BRK in February 2022 to conduct market research across 11 Brazilian communities in Tocantins for potential MWEZI-model style sanitation and clean cooking provision.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Blended Capital Group competitors and assessment
Company assessmentDirect peers
- BSR (Business for Social Responsibility): Sustainable business advisory network working with corporates, investors, and governments on ESG strategy and partnership development — directly comparable to TBCG's Powerful Impact Partnership thesis and ESG4.0 advisory model.
- South Pole Group: Boutique climate and sustainability advisory firm of similar scale offering strategy consulting, carbon, and sustainable finance services to corporates, investors, and governments — the closest comparable in size, scope, and client mix to TBCG.
- Anthesis Group: Global sustainability consultancy advising corporates and financial institutions on ESG strategy, climate, and circular economy — competes for the same institutional ESG advisory mandates and partnership-engineering work as TBCG.
Broad incumbents
- WSP: Global professional services firm with a large sustainability and climate advisory practice advising governments and corporates on infrastructure, ESG, and resilience — overlaps with TBCG's First Mile and Critical Minerals advisory work.
- Generation Investment Management: Sustainable investment management and advisory firm founded on long-term, ESG-integrated investment principles — a comparable thought leader in sustainable finance that overlaps with TBCG's institutional-investor ESG4.0 positioning.
- S&P Global Sustainable1: S&P Global's ESG data, ratings, and advisory arm serving institutional investors and corporates — a broad incumbent whose sustainable finance and ESG advisory offerings overlap with TBCG's institutional-investor focus.
- Ramboll: Engineering, design, and sustainability consultancy with deep emerging-market and infrastructure experience, advising public and private sector clients on sustainable development — comparable to TBCG on government-side ESG advisory.
- ERM (Environmental Resources Management): One of the largest global sustainability consultancies, offering ESG strategy, climate, and impact advisory alongside broader EHS services — a broad incumbent that competes with TBCG for enterprise ESG mandates.
Emerging players
- Climate Advisers: Boutique strategic advisory firm advising governments, investors, and corporates on climate policy, finance, and energy transition — comparable to TBCG's M3 moderation/mediation and high-level convening services.
- InfluenceMap: Independent research and advisory organization mapping corporate and financier influence on climate policy — partial overlap with TBCG's CCSR (Complex Converging Systemic Risk) framework and ESG4.0 advisory offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Blended Capital Group social profiles
Digital presenceThe Blended Capital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blended Capital Group leadership team
Management profileNumber of profiles
Profiles6 records
The Blended Capital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blended Capital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blended Capital Group
What does The Blended Capital Group do?
The Blended Capital Group is a boutique sustainability and ESG advisory firm that delivers strategic consulting, partnership engineering, and sustainable finance advisory services to governments, corporations, institutional investors, and civil society. Core offerings include ESG4.0 Strategic Advisory, Moderation-Mediation-Motivation (M3) services, Engineering Powerful Impact Partnerships, Partnership Training, Legal ESG, and Funding Partnerships, supported by proprietary methodologies such as ESG4.0, the Complex Converging Systemic Risk (CCSR) framework, and the Sustainable State Investment Model (SSIM).
Is The Blended Capital Group a public or private company?
The Blended Capital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Blended Capital Group founded?
The Blended Capital Group was founded in 2012. It employs 1 to 10 people.
Where is The Blended Capital Group based?
The Blended Capital Group is headquartered in Nairobi, Kenya, in the Africa region.
How does The Blended Capital Group make money?
Five revenue lines are on record. Strategic Advisory Services are the primary driver. The others are M3: Moderation-Mediation-Motivation, partnership Training, legal ESG Services and funding Partnerships.
Who are The Blended Capital Group's main competitors?
Direct peers on record are BSR (Business for Social Responsibility), South Pole Group and Anthesis Group. Broad incumbents are WSP, Generation Investment Management, S&P Global Sustainable1, Ramboll and ERM (Environmental Resources Management). Emerging players are Climate Advisers and InfluenceMap.
Does The Blended Capital Group have an API?
No public API is recorded for The Blended Capital Group.
What industry is The Blended Capital Group in?
The Blended Capital Group's product category is Sustainability and ESG Advisory Services. Its primary akta.pro industry code is FSAEAAAJ, ESG/Sustainable Investment Advisory, with a secondary code of BPADABAM, Development Finance, Guarantees & Blended Finance Programs. Its NAICS code is 523940 and its SIC code is 6282.