The Blended Capital Group

Name

The Blended Capital Group

Legal name

The Blended Capital Group

Website

https://blended.capital

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability and ESG Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525), Miscellaneous Financial Investment Activities (523999)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

ESG/Sustainable Investment Advisory (FSAEAAAJ)

akta.pro secondary industries

Development Finance, Guarantees & Blended Finance Programs (BPADABAM), ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL), Sustainable Finance & ESG Ratings/Benchmarking Support (EUAHAJAH)

Keywords

• ESG advisory services
• Sustainable finance consulting
• Partnership engineering
• Impact investment advisory
• Sustainability strategy consulting

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Advisory Services: TBCG provides ESG4.0 strategic advisory services to institutions, helping them understand sustainability risks and opportunities at the board level and across teams. Services include internal ESG strategy, partnership creation/assessment, and thematic consulting on governance, value chains, climate, natural capital, and social issues.
2. M3: Moderation-Mediation-Motivation: Specialist services from Founder Paul Clements-Hunt leveraging 35+ years of experience covering entrepreneurship, the UN, policy, and media. Includes moderation, mediation, and motivation services for international partnerships.
3. Partnership Training: ESG4.0 Masterclass training delivered with world-recognized wellness specialists, focusing on partnership building, refreshment, and team motivation.
4. Legal ESG Services: Tailored services for professional service organizations (law firms) to maximize sustainability opportunities across advisory and litigation offerings, working with partner firm Gen-R Law.
5. Funding Partnerships: Capital and financing work focused on connecting impact investors, high-net-worth families, and private foundations with partnership opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Blended Capital Group is a boutique sustainability and ESG advisory firm that delivers strategic consulting, partnership engineering, and sustainable finance advisory services to governments, corporations, institutional investors, and civil society. Core offerings include ESG4.0 Strategic Advisory, Moderation-Mediation-Motivation (M3) services, Engineering Powerful Impact Partnerships, Partnership Training, Legal ESG, and Funding Partnerships, supported by proprietary methodologies such as ESG4.0, the Complex Converging Systemic Risk (CCSR) framework, and the Sustainable State Investment Model (SSIM).

Product overview

The Blended Capital Group is a sustainability advisory and consulting firm offering a portfolio of services centered around ESG Inside and ESG4.0 methodologies. The core offerings include ESG4.0 Strategic Advisory, M3 (Moderation-Mediation-Motivation), Engineering Powerful Impact Partnerships, Partnership Training, Legal ESG, and Funding Partnerships. The firm also operates several thematic initiatives including First Mile ESG, Artisanal Mining ESG, Critical Minerals Advisory, Digital Marketplace, Sustainable State Investment Model (SSIM), and Mwezi. These products work together as part of a comprehensive approach to helping governments, corporations, investors and civil society tackle Complex Converging Systemic Risk (CCSR) and unlock sustainability value through Powerful Impact Partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• ESG Inside: A methodology approach to embed sustainability across institutions, not an asset management metric or compliance checklist, seeking to change culture to deal with Complex Converging Systemic Risk (CCSR).
• ESG4.0
• Sustainable State Investment Model (SSIM)
• Mwezi
• FenElpi
• First Mile ESG

Products and services

• ESG4.0 Strategic Advisory Strategic advisory services using the ESG4.0 methodology to deepen institution-wide understanding of sustainability risks and opportunities. Includes board-level ESG strategy work, team alignment, partnership assessment, and thematic issue addressing across governance, value chains, climate, natural capital, and social topics. Target customers are governments, corporations, and institutional investors.
• M3: Moderation-Mediation-Motivation

Quantifiable outcome

• UN PRI now backed by 5,400 institutional investors representing $120 trillion in assets
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Government of Espirito Santo, BrazilflagshipStrategic or Co-development Partner · 1 October 2024In October 2024, after 12 trips to Vitoria within a year, TBCG signed a Memorandum of Understanding (MoU) with the Government of ES to explore how the Brazilian State could become an example of a Sustainable State Investment Model (SSIM). The project, known as Project 2032, aims to make 'ES the ESG Capital of the World' by 2032, the 40th anniversary of the UN Rio Earth Summit.
• Future-Fit FoundationcoreStrategic or Co-development PartnerUK-registered charity translating systems science into practical free-to-use tools for business leaders, investors and policy makers. TBCG Founder Paul Clements-Hunt serves as Chair of the Board. Future-Fit Business Benchmark anchors the ES SSIM project.
• Gen-R LawcoreImplementation/ SI/ Consulting PartnerLaw firm mission to bring expertise to the global work against climate change. TBCG works with Gen-R Law to facilitate Legal ESG services for professional service organizations including law firms.
• Paragon ImpactcoreStrategic or Co-development PartnerFirm focused on accelerating sustainable development through ESG risk combined with SDG impact measurement. Addresses limitations of traditional ESG ratings and improves tangible impact measurement and rating.
• International Forum of Sovereign Wealth Funds (IFSWF)coreStrategic or Co-development PartnerVoluntary organization of approximately 50 sovereign wealth funds committed to dialogue, research and self-assessment. Created Generally Accepted Principles and Practices (Santiago Principles) for institutional governance.
• UNCTAD World Investment ForumcoreStrategic or Co-development PartnerPre-eminent global platform for investment and development, gathering over 6,000 stakeholders from 160 countries. Devises strategies for global investment challenges and facilitates multi-stakeholder collective action.
• UN Principles for Responsible Investment (UNPRI)coreStrategic or Co-development PartnerWorld's leading proponent of responsible investment with 4,900 signatories representing $120 trillion in global assets. TBCG founder Paul Clements-Hunt delivered the principles for Secretary-General Kofi Annan in 2006.
• Espirito Santo em Acao (ESiA)coreStrategic or Co-development PartnerUnique ES business organization that played pivotal role over two decades working with ES business on public-private governance to build resilient business and attract investment. Key anchor for ES sustainable development investment thesis.
• Capitals CoalitionminorStrategic or Co-development PartnerPartner in Digital Marketplace for Artisanal Mining initiative, collaborating on development and delivery of the marketplace.
• Capitals Hub CanadaminorStrategic or Co-development PartnerPartner in Digital Marketplace for Artisanal Mining initiative for democratized capital access.
• Alliance for Responsible MiningminorStrategic or Co-development PartnerPartner in Digital Marketplace initiative focused on artisanal mining value chains.
• Levin SourcesminorImplementation/ SI/ Consulting PartnerPartner in artisanal mining formalization work, bringing world-class expertise on reimagining financial outcomes through professionalized, legitimized paradigms.
• BanquminorImplementation/ SI/ Consulting PartnerPartner in artisanal mining ecosystem providing expertise on value chain solutions.
• Napier MeridienminorImplementation/ SI/ Consulting PartnerPartner in artisanal mining formalization consulting.
• Peace GoldminorImplementation/ SI/ Consulting PartnerPartner in artisanal mining ecosystem and formalization efforts.
• Innovest AdvisoryminorImplementation/ SI/ Consulting PartnerPartner in artisanal mining value chain solutions and professionalization.
• Investing for GoodminorImplementation/ SI/ Consulting PartnerPartner in artisanal mining ecosystem providing impact investment expertise.
• Horasis GlobalminorGTM or Marketing PartnerIndependent international think tank headquartered in Switzerland established in 2005. Hosts annual and regional summits bringing together business, government and international organization leaders for policy dialogue.
• Compassion in PoliticsminorGTM or Marketing PartnerUK cross-party organization working to put compassion, cooperation and inclusion at the heart of politics.
• MWEZI FoundationminorStrategic or Co-development PartnerFormerly MWEZI Co., Ltd - TBCG founder Paul Clements-Hunt was minority shareholder. The Kenyan productive-use energy company served 50,000 families around Kisumu before folding during COVID. Concept being revived in Brazil as Lua e Sol.
• BRK AmbientalminorStrategic or Co-development PartnerMajor Brazilian sanitation company. TBCG worked with BRK in February 2022 to conduct market research across 11 Brazilian communities in Tocantins for potential MWEZI-model style sanitation and clean cooking provision.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BSR (Business for Social Responsibility): Sustainable business advisory network working with corporates, investors, and governments on ESG strategy and partnership development — directly comparable to TBCG's Powerful Impact Partnership thesis and ESG4.0 advisory model.
• South Pole Group: Boutique climate and sustainability advisory firm of similar scale offering strategy consulting, carbon, and sustainable finance services to corporates, investors, and governments — the closest comparable in size, scope, and client mix to TBCG.
• Anthesis Group: Global sustainability consultancy advising corporates and financial institutions on ESG strategy, climate, and circular economy — competes for the same institutional ESG advisory mandates and partnership-engineering work as TBCG.

Broad incumbents

• WSP: Global professional services firm with a large sustainability and climate advisory practice advising governments and corporates on infrastructure, ESG, and resilience — overlaps with TBCG's First Mile and Critical Minerals advisory work.
• Generation Investment Management: Sustainable investment management and advisory firm founded on long-term, ESG-integrated investment principles — a comparable thought leader in sustainable finance that overlaps with TBCG's institutional-investor ESG4.0 positioning.
• S&P Global Sustainable1: S&P Global's ESG data, ratings, and advisory arm serving institutional investors and corporates — a broad incumbent whose sustainable finance and ESG advisory offerings overlap with TBCG's institutional-investor focus.
• Ramboll: Engineering, design, and sustainability consultancy with deep emerging-market and infrastructure experience, advising public and private sector clients on sustainable development — comparable to TBCG on government-side ESG advisory.
• ERM (Environmental Resources Management): One of the largest global sustainability consultancies, offering ESG strategy, climate, and impact advisory alongside broader EHS services — a broad incumbent that competes with TBCG for enterprise ESG mandates.

Emerging players

• Climate Advisers: Boutique strategic advisory firm advising governments, investors, and corporates on climate policy, finance, and energy transition — comparable to TBCG's M3 moderation/mediation and high-level convening services.
• InfluenceMap: Independent research and advisory organization mapping corporate and financier influence on climate policy — partial overlap with TBCG's CCSR (Complex Converging Systemic Risk) framework and ESG4.0 advisory offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLReVWrz1QJ97r1aNeFfnAg
• Xx.com/BlendedCapitalG
• Facebookfacebook.com/The-Blended-Capital-Group-100346678177233
• LinkedInlinkedin.com/company/the-blended-capital-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blended Capital Group