Boom Sports

What Boom Sports does

Boom Sports Childcare Ltd., operating as Boom Sports, is a privately held UK-based children's sports coaching and childcare services provider founded in 2016 by Matteo and Giuseppe. The company operates from West London and serves two primary customer segments: primary schools (Key Stage 1 and 2) seeking PE teaching, wraparound care, extracurricular clubs, and specialist sports programmes; and parents of children aged 4-11 seeking holiday camps, before/after school care, and sports-themed birthday parties. Boom Sports is Ofsted-registered across its main provider entity and 9 individual school sites, enabling acceptance of Tax-Free Childcare and multiple employer voucher schemes.

The company's product portfolio is organized around two pillars: School Sports Services (PE Teaching, Extra-Curricular Clubs, Active Lunchtime, Sports Days, Focus Groups, and the Young Leaders Programme) and Childcare Services (Holiday Camps at Hammersmith and Perivale locations, Wraparound Care, and Sports Parties including a Football Parties sub-brand). In 2025 the company launched The PE Blueprint, a tiered subscription platform (Bronze through Platinum) providing online PE curriculum resources, lesson plans, assessment tools, student profiles, and staff CPD training. Underlying technology is limited to third-party platforms: Magic Booking handles 24/7 online bookings and payment processing, while the company's own technology surface is a content/curriculum portal rather than a proprietary platform.

Boom Sports generates revenue through four streams: one-time day-rate payments for holiday camps (£32.50+/day), recurring subscription wraparound care contracts across 9+ schools, tiered one-time fees for sports parties (£175-£275+VAT), and professional services contracts for school PE delivery funded by PE Premium grants. Go-to-market is dual-channel: B2B enterprise sales targeting school leadership via direct outreach and free consultations, and B2C direct-to-consumer sales via online booking, phone, and email. The company markets through blog content, social media (Facebook, X, LinkedIn, Pinterest), Google reviews (71 'Excellent' rated), and parent word-of-mouth referrals. The firm has operated for 10 years without disclosed external funding, maintains a small coaching team with founder-led quality oversight, and concentrates entirely within the West London geography.

Name

Boom Sports

Legal name

Boom Sports Childcare Ltd.

Website

https://boomsports.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Boom Sports Childcare Ltd. is a privately held West London-based provider of children's sports coaching and Ofsted-registered childcare services, delivering PE teaching, wraparound care, holiday camps, and sports parties to primary schools and parents of children aged 4-11.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching & Childcare Services

NAICS

Child Care Services (62441), Sports and Recreation Instruction (61162)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Physical Education (PE) & Fitness Programs (EDAJAJAC), School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Children's sports coaching
• Holiday camps
• Wraparound care
• PE curriculum
• Primary school sports

Headquarters

HQ city

Isleworth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Holiday Camps: Day-rate pricing for multi-activity holiday camps during summer, Easter, and half-term breaks. Operates in Hammersmith and Perivale locations. Additional revenue from extended hours and sibling discounts.
2. Wraparound Care: Before and after school childcare services at partner schools. Revenue from breakfast clubs and after school care sessions. Offers daily, weekly, termly, and yearly booking options with 10% full week and sibling discounts.
3. Sports Parties: Bespoke sports-themed birthday parties with tiered pricing based on group size (Bronze through Platinum packages). Includes venue booking, equipment, decorations, coaching, and awards ceremony.
4. PE Teaching & School Services: Curriculum-based PE teaching, extracurricular clubs, active lunchtime sessions, sports days, focus groups, and Young Leaders programmes delivered to primary schools. Revenue from school partnerships funded by PE Premium.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Boom Sports delivers sports coaching, PE teaching, and Ofsted-registered childcare services to primary school children aged 4-11 across West London. Core offerings include multi-activity holiday camps at Hammersmith and Perivale, before- and after-school wraparound care at partner primary schools, sports-themed birthday parties, in-school PE teaching and extra-curricular clubs, and The PE Blueprint — a proprietary online PE curriculum subscription for schools.

Product overview

Boom Sports is a UK-based children's sports coaching and childcare services provider operating primarily in West London. The company offers a unified portfolio of services organised around two core pillars: (1) School Sports Services, which includes PE Teaching, Extra-Curricular Clubs, Active Lunchtime, Sports Days, Focus Groups, and the Young Leaders Programme, all delivered directly in primary schools; and (2) Childcare Services, which encompasses Holiday Camps, Wraparound Care (breakfast clubs and after school care), and Sports Parties. Central to the school offering is The PE Blueprint, a tiered subscription platform providing online PE curriculum resources, lesson plans, assessment tools, and staff CPD training. All services share the company's 'Play, Learn, Socialise' philosophy and are designed for children aged 4-11 (Reception to Year 6).

Differentiator

Problem solved

Functional benefit

Brands

• The PE Blueprint: A comprehensive PE curriculum resource for schools including lesson plans, curriculum maps, assessment tools, and CPD training for teachers.

Products and services

• Holiday Camps Multi-activity day camps for children aged 4-11 (Reception to Year 6) running during school holidays (Summer, Easter, Half-Term) at Hammersmith (Flora Gardens Primary) and Perivale (St John Fisher Catholic Primary) locations. Includes invasion sports, striking sports, racket sports, dodgeball, arts and crafts, and dance. From £32.50 per day with 10% sibling and full-week discounts.
• Wraparound Care Ofsted-registered before- and after-school childcare delivered at nine partner primary schools across West London, including breakfast clubs and after-school care with structured sports, arts and crafts, and team activities. Daily, weekly, termly, and yearly booking options with 10% sibling and full-week discounts; late pick-up charges of £5 per 5 minutes apply.
• Sports Parties Sports-themed birthday party packages for children aged 4-11, including venue booking, equipment, decorations, 90 minutes of structured games, medals, goody bags, and a trophy for the birthday child. Tiered pricing by group size: Bronze (up to 10 children, £175 + VAT), Silver (11-16, £195 + VAT), Gold (17-22, £255 + VAT), Platinum (23-28, £275 + VAT), with Football Parties as a specialised football-themed variant.
• School Sports Services Comprehensive in-school sports delivery for primary schools (Key Stage 1 and 2), comprising PE teaching by qualified teachers aligned with the national curriculum, extra-curricular clubs (football, dodgeball, golf, martial arts, dance) before/during/after school, active lunchtime sessions, full or half-day sports days with track and field events, the 12-week Young Leaders leadership programme, and Focus Groups for SEN, inactive, and girls-only cohorts.
• The PE Blueprint Proprietary online PE curriculum platform for schools, providing lesson plans, curriculum maps, equipment lists, student profile creation with assessment capabilities, inter-school competitions, chat support, and tiered CPD training for staff. Delivered via online portal with Bronze, Silver, Gold, and Platinum subscription tiers (annual billing).

Quantifiable outcome

• 81% of adolescents globally are inactive (referenced from WHO data)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

One partnership is on record.

• Magic BookingcoreTechnology or IntegrationMagic Booking is the online booking platform used by Boom Sports for managing holiday camp, wraparound care, and sports party bookings. Parents register and book activities through this platform. The partnership enables 24/7 online self-service bookings with payment processing for cards, tax-free childcare, and childcare vouchers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fit For Sport: UK operator of multi-activity holiday camps and in-school sports coaching. Highly comparable to Boom Sports across both core pillars (school services and holiday camps) with a similar age group (4-11) and curriculum-aligned approach.
• Premier Education: UK-based provider of sport coaching and PE curriculum services to primary schools, plus holiday camps. Directly competes with Boom Sports' in-school PE teaching, extra-curricular clubs and holiday camp offerings, serving the same PE Premium-funded customer base.
• Sport4Kids: UK children's sports coaching and holiday camp provider delivering multi-sport programmes for primary-aged children. Competes with Boom Sports on holiday camps, in-school coaching and party offerings, with similar pricing tiering structure.
• Camp Beaumont: Established UK day camp operator running multi-activity holiday camps for children including primary-age groups. Comparable to Boom Sports on the holiday camp product line, with broader geographic coverage and longer operating history.
• Energy Kidz: UK provider of Ofsted-registered wraparound care (before/after school clubs) and holiday clubs at primary schools. Closely matches Boom Sports' wraparound care and holiday camp model, including government childcare voucher acceptance.
• Total Sport: UK sports coaching company delivering PE teaching, extra-curricular clubs and holiday activities to primary schools. Comparable in service mix to Boom Sports' in-school and holiday offerings, targeting similar primary-school customers funded by PE Premium.

Broad incumbents

• Stagecoach Performing Arts: Large UK franchise network running weekend performing arts classes and holiday workshops for primary-age children. Adjacent rather than direct competitor - same parent demographic and out-of-school activity category, but different activity focus (performing arts vs. sport).
• Junior Adventures Group (JAG): Larger, multi-brand UK provider of before/after school care and holiday clubs (including brands such as Fit For Sport and Supa Camps). Competes with Boom Sports in wraparound care and holiday camps, but at significantly greater scale and broader national footprint.

Emerging players

• Little Kickers: UK children's football and multi-sport activity programme for pre-school and early primary children, delivered through classes and parties. Adjacent peer with overlap in sports-themed parties and younger-age football activity, though it does not run holiday camps or school PE.

Regional players

• Mulberry Bush Activity Centre: London-based holiday camp and activity day provider for primary-aged children during school breaks. Comparable in camp-style offering to Boom Sports' holiday camps, but operates in different London sub-regions with limited direct school PE overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boomsportsuk
• LinkedInlinkedin.com/company/boom-sports-llp
• Xx.com/boomsportsuk
• Pinterestpinterest.com/boomsportsuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom Sports