Vitras

Home Healthcare Servicesvitras.nl

Santé Partners (formed from the 2018 merger of STMR and Vitras) is a Dutch non-profit healthcare organization delivering home nursing, specialized nursing, dementia care, residential living, and hospice services across the Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland regions, funded through Dutch health insurance, long-term care insurance, and municipal contracts.

Company typePrivate
Founded2018
HeadquartersTiel, Netherlands
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What Vitras does

Santé Partners (previously operating as STMR and Vitras) is a Dutch non-profit healthcare organization formed in January 2018 through the merger of STMR and Vitras, headquartered in Tiel with regional offices in Arnhem and Utrecht and service coverage across Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland. The organization delivers an integrated portfolio of home-based and residential care services — including Wijkverpleging (district nursing), Gespecialiseerde Verpleging (specialized nursing), Thuis Verplegen en Behandelen (home care and treatment), Casemanager Dementie, Mantelzorg Ondersteuning, hospice care, night care, and community day-activity centers — alongside 12+ woonlocaties (residential locations) for elderly and dementia clients in Tiel, Culemborg, Rossum, Geldermalsen, Lienden, Nieuwegein, and Houten.

The underlying care framework is Santé Kompas (Santé Compass), a person-centered methodology guiding support across physical, mental, and social wellbeing dimensions. Operational technology is limited to Personenalarmering (24/7 personal alarm), Slimme Digitale Hulpmiddelen (smart digital aids for independent living), and digital tools used by wound care nurses; no AI/ML capabilities are disclosed.

Revenue mechanics are multi-stream and structurally tied to the Dutch healthcare reimbursement system: home nursing and residential services are funded through Zorgverzekeringswet (health insurance) and Wlz (long-term care) regimes, social domain services flow through municipal Wmo contracts, and a separate Ledenservice membership program at €27.60 per calendar year provides member discounts through partners including HEREDITAS, Belastingaangifte Compleet, Hups, Medipoint, Vegro, Maaltijd Thuis, Rijbewijskeuringsarts.nl, and a collective of health insurers (ZilverenKruis, Menzis, VGZ). Go-to-market is sales-led via direct home delivery, a contact center (0900 8433), digital intake forms, and referral partnerships with huisartsen, wijkverpleging, and municipalities, supported by a member magazine (Santé Thuis) and a multi-channel social presence. Headcount is reported at 1001–5000 employees.

Vitras firmographics

Firmographics

Name: Vitras
Legal name: Santé Partners
Website: https://vitras.nl
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Santé Partners (formed from the 2018 merger of STMR and Vitras) is a Dutch non-profit healthcare organization delivering home nursing, specialized nursing, dementia care, residential living, and hospice services across the Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland regions, funded through Dutch health insurance, long-term care insurance, and municipal contracts.
Ownership category
akta.pro rank

Vitras industry classification

Industry

Product category: Home Healthcare Services
NAICS: Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)
SIC: Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
akta.pro primary industry: Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK)
akta.pro secondary industries: Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

Home nursing care
District nursing services
Dementia care services
Hospice care services
Elderly home care

Where Vitras is headquartered

Location

Headquarters

HQ city: Tiel
HQ country: Netherlands
HQ region: Europe

Offices4 records

Markets served

Vitras business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Healthcare Services (Wijkverpleging and Thuiszorg): Home-based nursing and care services provided to clients, funded through Dutch health insurance (zorgverzekering) and long-term care insurance (Wlz)
Residential Care (Woonlocaties): Housing with care services at multiple locations for people with dementia and elderly requiring support
Ledenservice (Member Services): Annual membership subscription offering discounts on partner services including household help, meals, tax advisory, and home modifications. Membership fee: €27.60 per calendar year
Social Domain Services (Sociaal Domein): Wellbeing and social support services, potentially funded through municipal contracts (Wmo)

Pricing tiers

Model	Billing	Price
Subscription	Annual	Annual membership subscription for member benefits
One time/ perpetual license	Pay-as-you-go	Tax advisory service at home for members
Other	Pay-as-you-go	Will and life testament services through partner HEREDITAS

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Vitras product offering

Product offering

Core offering

Vitras, now operating as Santé Partners, delivers home-based healthcare, nursing, and welfare services across central Netherlands. The portfolio covers district nursing, specialized clinical nursing, dementia case management, hospice care, night care, residential living, personal alarms, smart digital aids, caregiver support, meals at home, day activity centers, and a paid membership program with partner discounts. Services are aimed at elderly individuals, people with chronic conditions, dementia patients, and informal caregivers living in the region.

Product overview

Santé Partners offers a comprehensive healthcare and welfare platform consisting of core care services (nursing, specialized care, home treatment, dementia support, hospice care, night care), living/residential services (independent living support and residential locations), social services (social work, guidance, group activities), technology-enabled care (digital aids, personal alarms), and a membership program (Ledenservice) providing discounts on home services, meals, aids, and financial services. The organization operates primarily in the Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland regions of the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

Santé Kompas: A methodology used by Santé Partners to guide support and care, focusing on the client's life rather than just the care question.
Santé Thuis

Products and services

Wijkverpleging (District Nursing) Insured clinical and personal nursing delivered at home to enable clients to remain living independently in their own home; funded through Wlz, Wmo, and Zvw.
Gespecialiseerde verpleging (Specialized Nursing) Specialized clinical nursing interventions delivered in the home for clients with complex care needs.
Thuis Verplegen en Behandelen (Home Nursing and Treatment) Home-based clinical treatment combined with nursing support for clients being treated or recovering at home.
Langer Thuis (Stay at Home Longer) Integrated program supporting elderly clients to remain living safely at home for longer through combined nursing, welfare, and digital aids.
Personenalarmering (Personal Alarm) Personal emergency alarm service allowing clients to summon assistance from home; included under the smart digital aids offering.
Slimme Digitale Hulpmiddelen (Smart Digital Aids) Digital aids including wound care digitalization deployed to client homes to extend the reach of clinical staff and support remote monitoring.
Casemanager Dementie (Dementia Case Manager) Dedicated case management for people living with dementia and their families, coordinating nursing, welfare, day activities, and informal network support.
Mantelzorg Ondersteuning (Informal Caregiver Support)

Quantifiable outcome

People enabled to live independently at home longer through comprehensive support
+1 more outcomes

Companies that use Vitras

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Vitras technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Vitras partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered minor and core.

HEREDITASminorChannel Partner/ Reseller/ DistributorHEREDITAS provides will and life testament services to Ledenservice members. Members receive discounts: €25 off introductory meeting (normally €110), €5 off hourly rates, €40 off Nabestaandendossier. Also offers 20% discount on two life testaments and 35% on four akten. HEREDITAS specializes in inheritance preparation and support for incapacity.
Belastingaangifte CompleetminorChannel Partner/ Reseller/ DistributorTax consultation service at home for Ledenservice members. Members pay €90 instead of €99.95. Service includes income tax filing, benefit applications, and fiscal partner filing free. Delivered by tax consultants who stay updated on latest tax rules.
HupsminorChannel Partner/ Reseller/ DistributorPartner providing household help services to Ledenservice members. Helps members find reliable household assistance.
MedipointminorChannel Partner/ Reseller/ DistributorMedical equipment supplier offering aids that can be borrowed, rented, or purchased. Part of member benefits including 13 weeks free walking aid loan.
VegrominorChannel Partner/ Reseller/ DistributorMedical equipment supplier offering care and wellbeing products that can be borrowed, rented, or purchased. Part of member benefits.
Maaltijd Thuis (formerly Food Connect)minorChannel Partner/ Reseller/ DistributorMeal delivery service for members at home. Offers freshly cooked and frozen meals with dietary considerations (low-salt, gluten-free, lactose-limited). Part of member service offering.
Rijbewijskeuringsarts.nlminorChannel Partner/ Reseller/ DistributorMedical examination service for driver's license renewal. Required for everyone 75+ by law, with partner offering member discounts for thorough and expert examinations.
Zorgverzekeraars (ZilverenKruis, Menzis, VGZ)coreOthersHealth insurance providers included in the Santé Partners Zorgverzekering Collectief, offering attractive discounts on policies for Ledenservice members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Vitras competitors and assessment

Company assessment

Direct peers

Pleyade: Regional Dutch elder care provider active in the Arnhem/Gelderland area with wijkverpleging, dementia care, and woonlocaties. Closely overlaps the same geography and service mix as Santé Partners.
ActiVite: Dutch regional home care and welfare organization with wijkverpleging, household help, and member-style service bundles. Comparable on the integrated home-care-plus-social-domain proposition.
Thebe: Dutch regional care organization operating home care (thuiszorg), wijkverpleging, and residential locations for elderly. Similar integrated model and Zorgverzekering/Wlz revenue mix to Santé Partners.
Zorgbalans: Dutch regional care organization in the Haarlem/Kennemerland region providing home nursing, wijkverpleging, and residential elderly care. Matches Santé Partners' integrated home + residential model.
Envida: Maastricht-based Dutch home care and wijkverpleging provider serving elderly with nursing, personal care, and dementia support. Directly analogous operating model and revenue funding structure.
Buurtzorg: Dutch home care organization pioneering self-directed district nursing (wijkverpleging) teams. Directly comparable to Santé Partners on home nursing services, target population (elderly/chronic care), and Dutch health insurance funding model.
Liberein: Dutch regional elder care organization in the Twente region offering wijkverpleging, residential woonlocaties, and dementia care. Comparable in scale, service breadth, and regulatory funding model.

Others

Fundis Holding: Dutch holding company comprising regional elder care providers. Mentioned in connection with the departure of Santé Partners' director; functions as a competing consolidation platform in the Dutch care market.

Broad incumbents

Cordaan: Large Amsterdam-based Dutch care provider with home care, nursing, dementia, and rehabilitation services. A broader incumbent with overlapping services but serving a different (urban) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Vitras financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vitras leadership team

Management profile

Number of profiles

Vitras funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vitras M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitras

What does Vitras do?

Is Vitras a public or private company?

Vitras is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Vitras founded?

Vitras was founded in 2018. It employs 1,001 to 5,000 people.

Where is Vitras based?

Vitras is headquartered in Tiel, Netherlands, in the Europe region.

How does Vitras make money?

Four revenue lines are on record. Healthcare Services (Wijkverpleging and Thuiszorg) is the primary driver. The others are residential Care (Woonlocaties), ledenservice (Member Services) and social Domain Services (Sociaal Domein).

Who are Vitras's main competitors?

Direct peers on record are Pleyade, ActiVite, Thebe, Zorgbalans, Envida, Buurtzorg and Liberein. Fundis Holding is listed as an others. Cordaan is listed as a broad incumbent.

Does Vitras have an API?

No public API is recorded for Vitras.

What industry is Vitras in?

Vitras's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAEAK, Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused), with a secondary code of HLADAEAH, Continuing Care at Home (CCaH) / Virtual CCRC Programs. Its NAICS code is 623311 and its SIC code is 8082.