IPL Consulting Group
Radhe Exchange is an India-focused peer-to-peer online sports betting exchange offering cricket (especially IPL), football, tennis, kabaddi, horse racing, and casino gaming, monetized via 2–5% betting commissions, Master ID license fees (₹50K–₹100K), and event-driven deposit bonuses, distributed through a WhatsApp-driven multi-tier agent network and self-serve web/app.
- Company typePrivate
- Founded2009
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What IPL Consulting Group does
IPL Consulting Group is the firmographic entity named in the source data, headquartered in Sofia, Bulgaria, founded in 2009, with 51–100 employees. However, all substantive product, customer, technology, and revenue evidence describes Radhe Exchange, an India-focused online peer-to-peer sports betting exchange operating at radheexchange.co. The mismatch between the firmographic record (Bulgarian ERP consulting firm) and the operational data (Indian consumer betting platform with sub-brands like Race Exchange and Radhe Exchange xyz) is unresolved in the source; the analytical description below reflects the business the data substantively describes.
Radhe Exchange is a consumer-facing online betting exchange targeting Indian users with back/lay wagering on cricket (with heavy emphasis on the Indian Premier League), football, tennis, kabaddi, horse racing, and casino games (Teen Patti, slots, live casino). The platform is built on conventional web and mobile technology: a real-time odds engine, secure digital wallet, OTP- and KYC-based onboarding, multi-language UI (Hindi, English, regional), and integrations with UPI, IMPS/NEFT/RTGS, digital wallets, and QR-code payments. Distribution is dual-track: a multi-tier agent hierarchy (Master ID → Super Master ID → Admin → Agent → Players) with WhatsApp as the primary onboarding and support channel, paired with self-serve web registration and a dedicated Android APK / mobile app. The platform explicitly excludes users from Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, and Tamil Nadu due to state-level gaming restrictions.
Monetization rests on three streams: a 2–5% commission on winning bets, one-time Master ID license fees of ₹50,000–₹100,000 that grant business partners the right to recruit sub-agents and players, and deposit-driven promotional activity (including a 100% welcome bonus up to ₹10,000 and IPL-tied bonus campaigns). The product portfolio is broad but shallow: 11 listed products including core Radhe Exchange, Race Exchange (horse racing), Radhe Exchange xyz (licensed gaming variant), the Admin Panel, and modular ID products (Master ID, Agent ID, IPL Betting ID, Sports ID). Corporate disclosure is minimal — no parent company identified, no funding rounds disclosed, no management team listed, and no public revenue figure — which, combined with the regulatory posture of online betting in India, constitutes the principal investment-relevant risk in the profile.
IPL Consulting Group firmographics
Firmographics- Name
- IPL Consulting Group
- Legal name
- Radhe Exchange
- Website
- https://radheexchange.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Radhe Exchange is an India-focused peer-to-peer online sports betting exchange offering cricket (especially IPL), football, tennis, kabaddi, horse racing, and casino gaming, monetized via 2–5% betting commissions, Master ID license fees (₹50K–₹100K), and event-driven deposit bonuses, distributed through a WhatsApp-driven multi-tier agent network and self-serve web/app.
- Ownership category
- akta.pro rank
IPL Consulting Group industry classification
Industry- Product category
- Online Sports Betting Exchange
- NAICS
- Other Gambling Industries (713290), Securities and Commodity Contracts Intermediation and Brokerage (5231), Gambling Industries (7132)
- akta.pro primary industry
- Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
- akta.pro secondary industries
- Peer-to-Peer Horse Racing & Pari-Mutuel Exchanges (MPAEAIAB), In-Play (Live) Betting Exchanges (MPAEAIAD), Cross-Border Payments & FX for Gaming (MPAEALAH)
Keywords
Where IPL Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
IPL Consulting Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Betting Commission/Take Rate: Platform earns commission on betting winnings (typically 2-5% of winnings). When users place bets, the platform matches bettors against each other and takes a small commission from winning bets.
- Master ID and Agent Account Fees: Revenue generated from selling Master ID access (₹50,000 – ₹1,00,000 upfront investment) which grants users the ability to run their own betting networks and earn commissions from sub-agents and players under them.
- Promotional Bonuses and Deposits: Welcome bonuses (100% up to ₹10,000), deposit bonuses during promotional periods, and seasonal campaigns drive user engagement and deposit volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Master ID (Business Partner Level) |
| Subscription | Monthly | Welcome Bonus for New Users |
| Transaction based/ take rate | Pay-as-you-go | Platform Commission on Winnings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IPL Consulting Group product offering
Product offeringCore offering
Radhe Exchange is an online peer-to-peer sports betting and casino gaming exchange where Indian users wager against each other on cricket (including IPL), football, tennis, kabaddi, horse racing, and casino games via a real-time odds engine, secure integrated digital wallet, and WhatsApp-driven agent distribution. The platform operates as a betting marketplace earning commission on matched bets, while also licensing Master ID agent accounts (₹50,000–₹1,00,000) that let buyers run their own sub-agent and player networks. Sub-brands Race Exchange and Radhe Exchange xyz extend the offering into horse racing and licensed sports gaming respectively.
Product overview
IPL Consulting Group operates Radhe Exchange as a unified online fantasy sports and casino gaming platform. The core Radhe Exchange platform provides peer-to-peer betting exchanges for cricket, football, tennis, kabaddi, and casino games. Related offerings include Race Exchange (horse racing and gaming), Radhe Exchange xyz (licensed gaming variant), and mobile access via the Radhe Exchange Mobile App and APK. Agent-level products include Master ID and Agent ID for network management, along with specialized Cricket Betting ID, IPL Betting ID, and Sports ID for targeted betting segments. The Admin Panel serves as the backend management portal for agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Radhe Exchange Online peer-to-peer sports betting and casino gaming exchange where Indian users wager against each other on cricket (including IPL), football, tennis, kabaddi, horse racing, and casino games via a real-time odds engine, secure integrated digital wallet, and WhatsApp-driven agent distribution.
- Race Exchange Dedicated horse racing and online gaming sub-platform offering horse racing markets, sports games, skill games, entertainment play, number games, and live games with integrated wallet services, operated as a sub-brand of Radhe Exchange.
- Radhe Exchange xyz Licensed online sports gaming platform variant under the Radhe Exchange brand offering cricket, football, handball, number games, game zones, and sports games with integrated wallet services and crypto-friendly settlement options.
Quantifiable outcome
- Instant deposit and withdrawal processing, typically within minutes to hours
- +1 more outcomes
Companies that use IPL Consulting Group
Customer profileSegments3 records
Ideal customer profiles2 records
IPL Consulting Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
IPL Consulting Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
IPL Consulting Group competitors and assessment
Company assessmentDirect peers
- Betdaq: Betdaq is another peer-to-peer sports betting exchange competing in the same exchange category as Betfair and Smarkets. It offers back/lay markets on sports — the same architecture Radhe Exchange is built around for cricket, football and tennis.
- Smarkets: Smarkets is a peer-to-peer betting exchange offering sports and political markets with low commission and a modern trading-style interface. It matches Radhe's exchange-based model and pricing approach (commission on winnings) more closely than traditional bookmakers.
- 10Cric: 10Cric is a cricket-focused online sportsbook and casino targeting Indian users with IPL-heavy markets, UPI/bank payment support, and rupee betting. Radhe Exchange's IPL-first, India-centric positioning parallels 10Cric closely.
- Betfair Exchange: Betfair is the pioneering peer-to-peer sports betting exchange where users back and lay bets against each other with the platform taking a commission. Radhe Exchange operates the same core model, with users selecting back/lay odds, making it the most directly comparable peer.
- Fun88: Fun88 is an Asia- and India-oriented sportsbook with cricket betting, casino and a comparable agent-based acquisition model. Its pricing appears in Radhe's own commission benchmarks, indicating direct competition for the same Indian bettor.
- Parimatch: Parimatch is an established international sportsbook with strong cricket, football and esports coverage and active operations in India. It competes for the same Indian IPL/football bettor that Radhe Exchange targets.
- Dafabet: Dafabet is a large Asia-focused online betting operator covering cricket, football and casino with multi-tier agent distribution in markets such as India. It is cited in Radhe's own competitor commission benchmarks, making it a directly comparable operator in the same product and category.
Broad incumbents
- Betway: Betway is a major global sportsbook with significant cricket and Indian Premier League sponsorship presence and India-facing product. While it operates a traditional sportsbook rather than an exchange, it directly competes for the same Indian cricket betting handle.
- 1xBet: 1xBet is an international sportsbook and casino operator with a wide sports catalogue, agent/affiliate programs, and Indian market presence. Radhe Exchange is a smaller, more regionally focused operator offering a similar product mix (sportsbook + casino + live betting).
Emerging players
- Dream11: Dream11 is the leading Indian fantasy sports platform built around IPL and other cricket/fantasy contests, with massive user scale and India-native distribution. It operates a different product (fantasy contests vs. fixed-odds exchange) but overlaps sharply on Indian cricket-focused wagering demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IPL Consulting Group social profiles
Digital presenceIPL Consulting Group compliance and trust
Trust signalCompliance1 record
IPL Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPL Consulting Group leadership team
Management profileNumber of profiles
IPL Consulting Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
IPL Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPL Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPL Consulting Group
What does IPL Consulting Group do?
Radhe Exchange is an online peer-to-peer sports betting and casino gaming exchange where Indian users wager against each other on cricket (including IPL), football, tennis, kabaddi, horse racing, and casino games via a real-time odds engine, secure integrated digital wallet, and WhatsApp-driven agent distribution. The platform operates as a betting marketplace earning commission on matched bets, while also licensing Master ID agent accounts (₹50,000–₹1,00,000) that let buyers run their own sub-agent and player networks. Sub-brands Race Exchange and Radhe Exchange xyz extend the offering into horse racing and licensed sports gaming respectively.
Is IPL Consulting Group a public or private company?
IPL Consulting Group is a private company. It is classified as unknown and is currently operating.
When was IPL Consulting Group founded?
IPL Consulting Group was founded in 2009. It employs 51 to 100 people.
Where is IPL Consulting Group based?
IPL Consulting Group is headquartered in Sofia, Bulgaria, in the Europe region.
How does IPL Consulting Group make money?
Three revenue lines are on record. Betting Commission/Take Rate is the primary driver. The others are master ID and Agent Account Fees and promotional Bonuses and Deposits.
Who are IPL Consulting Group's main competitors?
Direct peers on record are Betdaq, Smarkets, 10Cric, Betfair Exchange, Fun88, Parimatch and Dafabet. Broad incumbents are Betway and 1xBet. Dream11 is listed as an emerging player.
Does IPL Consulting Group have an API?
No public API is recorded for IPL Consulting Group.
What industry is IPL Consulting Group in?
IPL Consulting Group's product category is Online Sports Betting Exchange. Its primary akta.pro industry code is MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting, with a secondary code of MPAEAIAB, Peer-to-Peer Horse Racing & Pari-Mutuel Exchanges. Its NAICS code is 713290.