Lucky Bastard Co

What Lucky Bastard Co does

Lucky Bastard Co is a privately held, Venice, California-based apothecary brand that designs, formulates, and retails all-natural personal care and lifestyle products primarily targeted at men. Founded in 2013 by two brothers originally from Minnesota, the company operates with 1-10 employees from a single headquarters and a PO Box distribution address in Venice (90291), and ships via USPS to the United States, Canada, and select international destinations. The brand is positioned around outdoor, beachside, and adventure lifestyles, with a stated social-impact mission tied to ocean conservation and the Los Angeles Mission homelessness recovery center.

The product portfolio centers on a single proprietary organic lip balm formula (calendula-infused almond oil, coconut oil, candelilla wax, shea butter, beeswax, jojoba oil, avocado oil, red raspberry seed oil, vitamin E, chamomile oil, and menthol with natural SPF), sold across three applicator formats (Original tin, Slider push-pull tin, and Tube) and multiple multi-packs. The company has extended the line into reef-safe sunscreen (SPF 30 lotion and stick using non-nano zinc oxide, in single and 3-pack SKUs plus the Shady Duo bundle), soy-wax candles with a cabin/woodland scent profile that incorporate recycled lip balm scraps, and lifestyle accessories including hand-drawn playing cards, enamel pins, bandanas (limited runs of 40), t-shirts, long-sleeve shirts, and beard combs co-developed with McClaren Woodshop from recycled skateboard decks (limited run of 12). The full catalog comprises 18 SKUs across lip care, skincare, candles, accessories, bundles, and wholesale. All production is hand-crafted, hand-poured, and hand-labeled by the founders in small batches.

Revenue is generated through a direct-to-consumer Shopify storefront with broad payment coverage (Visa, Mastercard, American Express, Discover, Diners Club, PayPal, Apple Pay, Shop Pay, Bancontact, iDEAL), a wholesale channel for retail partners (Cash Register Box from $10, contacted via [email protected]), and a monthly subscription product. There are no disclosed enterprise customers, no funding history, and no parent or holding entity; the business appears to be bootstrapped and founder-operated.

Name

Lucky Bastard Co

Legal name

Lucky Bastard Co

Website

https://luckybastard.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucky Bastard Co is a Venice, California-based men's apothecary brand that hand-crafts and sells organic lip balms, reef-safe sunscreens, soy candles, and lifestyle accessories direct-to-consumer via Shopify and through wholesale partners, targeting original, adventurous gentlemen.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform. Products include lip balms (Original, Slider, Tube formats), sunscreen sticks and lotions, candles (Cabin Candle, Travel Candle), and accessories (bandanas, pins, shirts, playing cards, beard combs). One-time purchase model with occasional bundle discounts.
2. Wholesale Distribution: Wholesale channel for retail partners carrying Lucky Bastard Co products. Retailers can purchase the Cash Register Box wholesale from $10.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Lucky Bastard Co is a gentlemen's apothecary that hand-crafts small-batch, all-natural lip balms (in Original tin, Slider, and Tube formats), reef-safe sunscreens (lotion and stick), soy-wax candles, and lifestyle accessories (bandanas, playing cards, pins, beard combs, apparel) for adventurous men. All products are made with organic ingredients sourced directly from farmers and produced in small batches by the founders. The line is sold direct-to-consumer through a Shopify storefront at luckybastard.co and through a wholesale channel to retail partners shipping via USPS domestically and internationally.

Product overview

Lucky Bastard Co is a mindful apothecary company based in Venice, California that offers a cohesive line of all-natural essentials for adventurers. The core product is their premium organic lip balm, available in three applicator formats: the Original (circular tin), the Slider (push-pull sliding tin), and the Tube. These are sold individually and in multi-packs (3-pack, 5-pack). The company has expanded into reef-safe sunscreen products including lotion and stick formats, sold individually and in the Shady Duo bundle. Their candle line features the Cabin Candle (with a Limited Black Edition) and the Goin' Home Travel Candle, both scented with northern pine and wood notes. Lifestyle accessories include bandanas, the Luckiest Deck of Cards, the Good Luck Pin, and the Beard Comb (crafted from recycled skateboard decks). Apparel includes t-shirts and long sleeve shirts. All products are crafted in small batches with organic ingredients and feature natural SPF properties in the lip balm line.

Differentiator

Problem solved

Functional benefit

Products and services

• the Original Lip Balm The Original Gentlemen's Lip Balm in circular tin form, designed to fit in a fifth pocket. Same premium organic formula as the Slider and Tube featuring calendula-infused almond oil, coconut oil, candelilla wax, shea butter, bees wax, jojoba oil, avocado oil, red raspberry seed oil, vitamin E, chamomile oil, and menthol with natural SPF. Priced at $8.00 per tin.
• the Slider Lip Balm Small, thin push-pull sliding tin lip balm applicator that can be used directly on lips or opened for finger application. Uses the same premium organic lip balm formula with natural SPF. Priced at $8.00 per unit.
• the Tube Lip Balm Lip balm in tube format (0.15 oz). Best-selling formula that is clean, smooth, and addictive, using the same premium organic ingredients with natural SPF as the Original and Slider. Priced at $8.00 per tube.
• the 3 Pack Lip Balm (Oval Tubes) Best-selling lip balm sold as a 3-pack of oval tubes. Contains the premium organic lip balm formula with natural SPF. No fillers, petroleum, or synthetic ingredients. Priced at $21.00 for the multi-pack.
• the 5 Pack Lip Balm Tube Best-selling lip balm sold as a 5-pack of tubes for those who refuse to run dry. Same premium organic formula with natural SPF. Regular price $40.00, sale price $34.00 (save $6.00).
• the Sunscreen Lotion Organically crafted, coral reef-safe sunscreen with SPF 30 using non-nano zinc oxide (20%), aloe, sunflower, and jojoba oils infused with organic chamomile and lavender essential oils. Provides full spectrum UVA and UVB protection and is free of chemical sunscreen actives and synthetic additives. Priced at $24.00.
• the Sunscreen Stick Reef-safe sunscreen in stick format for convenient, on-the-go application using non-nano zinc oxide. Part of the reef-safe sunscreen line free from harmful chemicals found in traditional sun care. Priced at $18.00.
• the 3 Pack Sunscreen Lotion Three-pack of reef-safe sunscreen lotion (SPF 30) with non-nano zinc oxide. Regular price $72.00, sale price $55.00 (save $17.00).
• the 3 Pack Sunscreen Sticks Three-pack of reef-safe sunscreen sticks for on-the-go sun protection. Regular price $54.00, sale price $50.00 (save $4.00).
• the Cabin Candle Large candle made with 100% premium soy wax and recycled lip balm scraps from the pouring process. Scent features notes of northern pines, spruce, cedar wood, frankincense, myrrh, and pine needles evoking the feeling of waking up in the woods. Doubles as a low ball whiskey glass once burned through. Priced at $40.00.
• the Cabin Candle (Limited Black Edition) Limited edition black charcoal version of the Cabin Candle with the same scent profile as the classic white version. Same 100% premium soy wax formula with notes of northern pines, spruce, cedar wood, frankincense, myrrh, and pine needles. Priced at $36.00.
• the Goin' Home Travel Candle 4 oz travel candle with hints of spruce, cedar wood, and pine needles evoking the nostalgic feeling of waking up in the woods. Designed for travel to make wherever you are feel like home. Dimensions: 2.5 x 2.5 x 1.375 inches. Priced at $18.00.
• the Shady Duo (Sunscreen Bundle) Bundle containing both the sunscreen lotion and sunscreen stick for comprehensive sun protection. The most effective way to stay protected with both application formats. Priced at $42.00.
• the Smooth Sailor Bundle Bundle featuring multiple LBco products for the smooth sailing adventurer. Regular price $115.00, sale price $97.50 (save $17.50).
• the Smoothest Kisser in Town T-Shirt Exclusive LBco t-shirt with 'the smoothest kisser in town' messaging. High quality, extra soft, enzyme-washed cotton/polyester blend. Available in S, M, L, XL sizes. Limited run — once sold out, will never be printed again. Priced at $28.00.
• the Dream Catching Eye Long Sleeve Shirt Limited run long sleeve black t-shirt featuring the Dream Catching Eye design with stylistic symbols of luck running down both arms and a reminder on the back to enjoy the party along the way. Once sold out, will never be printed again. Available in S, M, L, XL. Priced at $42.00.
• the Luckiest Deck of Cards 100% hand drawn and designed playing cards by co-founder Luke Lieske. Casino quality, 310 gsm weight, 54 cards deck. A necessity in every camping bag and coffee table bringing non-screen entertainment. Priced at $15.00.
• the Lucky Bastard Co Bandana (White) Limited run of 40 bandanas featuring hand-drawn Lucky Bastard Co designs. Marshmallow white with black print. 22 x 22 inches. Made in downtown Los Angeles, California. Priced at $16.00.
• The Lucky Bastard Co Black Bandana Black bandana with marshmallow white print. Same limited run style as the white version. Priced at $16.00.
• the Good Luck Pin Fingers crossed enamel pin for carrying good luck. 1.25 inch white enamel laid in black nickel with silver butterfly clip. Priced at $10.00.
• the Beard Comb Handmade beard comb crafted in partnership with McClaren Woodshop. Made from recycled skateboard decks in Northern Arkansas, USA. Sized to fit in a dopp kit for travel while being sturdy enough for the thickest beard. Priced at $28.00.
• the Cash Register Box (Wholesale) Wholesale bundle box for retailers containing Lucky Bastard Co products, available to retail partners. Starting price $10.00. Interested retailers can contact [email protected] or call (612) 889-5788 for wholesale catalog.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• McClaren WoodshopminorStrategic or Co-development PartnerCollaborative partnership to produce limited run of 12 beard combs. McClaren Woodshop handmade each comb out of recycled skateboard decks in Northern Arkansas, USA. Product sold through Lucky Bastard Co's e-commerce channel.
• Los Angeles MissionminorOthersFounders have extensive work with Los Angeles Mission, a homelessness recovery center. Part of the company's mission to give back to the community and make a social impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stream2Sea: Stream2Sea is a dedicated reef-safe mineral sunscreen brand using non-nano zinc oxide and eco-tested formulations. Directly comparable to Lucky Bastard Co's reef-safe sunscreen line on positioning, ingredient ethos, and target persona (ocean/outdoor enthusiasts).
• Otherland: Otherland is a design-forward, small-batch candle brand sold direct-to-consumer. Comparable to Lucky Bastard Co's Cabin Candle and Goin' Home Travel Candle on aesthetic, pricing, and DTC-first channel strategy.
• Badger Balm: Badger Balm is a family-owned natural skincare brand producing lip balms, sunscreens, and balms with certified organic ingredients. Highly comparable to Lucky Bastard Co across the natural SPF lip balm and reef-safe/mineral sunscreen categories and the small-batch family operation model.
• Bevel: Bevel is a men's grooming brand offering premium single-purpose tools and skincare. Comparable to Lucky Bastard Co in the men's premium grooming and design-led branding space, though Bevel focuses on shaving and beard care.
• Duke Cannon: Duke Cannon is a men's grooming brand built around bold, masculine branding and American-made positioning. Comparable to Lucky Bastard Co along the gents' apothecary / men's premium-CPG axis, though Duke Cannon is far larger and broader in product range.
• Hurraw! Balm: Hurraw! is a small-batch organic lip balm brand with a strong DTC presence and natural/organic ingredient positioning. It is the closest direct comparable to Lucky Bastard Co's lip balm line on formulation philosophy, packaging aesthetics, and indie-DTC channel strategy.

Emerging players

• Beardbrand: Beardbrand is a men's beard care and lifestyle brand with a content-driven DTC model. Comparable to Lucky Bastard Co in the men's premium-CPG lifestyle/adventure positioning and the beard comb SKU overlap.

Broad incumbents

• Sun Bum: Sun Bum is an established sunscreen and sun-care brand with a beach/outdoor lifestyle identity. Comparable to Lucky Bastard Co on the sunscreen product line and the surf/beach outdoor persona, though Sun Bum operates at much greater scale and broader distribution.
• Burt's Bees: Burt's Bees is the established category leader in natural lip balm and beeswax-based personal care. Highly comparable to Lucky Bastard Co because both anchor on natural/organic lip balm positioned for everyday use, though Burt's Bees operates at vastly greater scale and broader portfolio.
• Dr. Squatch: Dr. Squatch is a men's natural soap and personal care brand with strong DTC and brand storytelling. Comparable to Lucky Bastard Co in the men's natural personal-care positioning, though Dr. Squatch operates at materially larger scale and broader SKU range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/luckybastardco
• Instagraminstagram.com/luckybastardco
• Xx.com/luckybastardllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Bastard Co