Hawkeye Equipment Rentals

What Hawkeye Equipment Rentals does

Hawkeye Equipment Rentals is a private, for-profit equipment services agency headquartered in Fontana, California. The company operates an integrated stack of services — equipment rental, equipment sales, custom decals, equipment painting, refurbishment, repair, and customer training — positioning it as an equipment lifecycle services provider rather than a pure-play rental operator. According to firmographic data, Hawkeye employs 51 to 100 people and serves its market primarily from a single Fontana, California site (website: hawkeyerentals.com).

The company's service breadth extends well beyond the conventional equipment rental model. In addition to renting and reselling equipment, Hawkeye customizes units with branded decals, refinishes and refurbishes used equipment, performs mechanical repairs, and provides hands-on customer training. This combination suggests a deliberate strategy of capturing revenue across multiple points of the equipment ownership and use cycle — initial sale or rental, in-service customization and training, repair during the operational period, and end-of-life refurbishment and resale — which increases wallet share per customer relative to a single-service operator.

Hawkeye operates in the US equipment services market from its Inland Empire base in southern California, with a customer profile implied to span construction, industrial, and equipment-intensive sectors. Pricing, contract structures, customer segment mix, and revenue split are not publicly disclosed in the available input. The company is founder-led, owned by Chris Fix, with no additional management team disclosures in the source data, and no history of funding rounds, acquisitions, partnerships, regulatory actions, or leadership transitions is documented.

Name

Hawkeye Equipment Rentals

Legal name

Sunbelt Rentals, Inc.

Website

https://hawkeyerentals.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equipment Repair & Refurbishment Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Equipment repair services
• Equipment refurbishing
• Custom equipment decals
• Equipment painting services
• Operator training services

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rentals: Core rental revenue from short-term and long-term equipment rentals across construction, industrial, and specialty categories. Customers pay rental fees based on duration and equipment type, with options for daily, weekly, and monthly billing periods.
2. Equipment Delivery and Pickup Services: Round-trip delivery and pickup services for customer convenience, adding logistics fees to core rental revenue.
3. Rental Protection Plan: Optional damage protection and insurance products offered as add-on to equipment rentals.
4. Used Equipment Sales: Sale of pre-owned rental equipment through dedicated used equipment marketplace (used.sunbeltrentals.com).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hawkeye Equipment Rentals is a Fontana, California-based equipment services agency that provides training, custom decals, equipment painting, equipment refurbishing, equipment sales, and equipment repair services. The company primarily serves businesses operating equipment fleets that require maintenance, customization, refurbishment, and operator training support.

Product overview

Sunbelt Rentals is a comprehensive equipment and tool rental company offering a broad portfolio of rental solutions across 19+ major equipment categories. The platform operates as a single unified rental service where customers can browse equipment catalogs, reserve items, arrange delivery or in-store pickup, and manage rentals through an account system and mobile app. The core offering consists of heavy construction equipment (earth moving, compaction, concrete), industrial tools, climate control systems (cooling/heating), power generation, and specialty equipment for events and temporary facilities. The Delivery Tracker feature and mobile app represent technology add-ons enhancing the core rental experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Repair Services

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Expansion highlights2 records

Direct peers

• EquipmentShare: Tech-enabled equipment rental and fleet management company serving contractors. Comparable in serving the same construction contractor base, though materially larger and more digitally integrated than Hawkeye.
• Ahern Rentals: Privately held, family-owned equipment rental company operating across the western U.S. Closely comparable to Hawkeye in scale, ownership structure, and regional concentration.
• H&E Equipment Services: Mid-sized integrated equipment rental, sales, and service provider (NASDAQ: HEES) operating across the U.S. Closely comparable to Hawkeye in combining rentals, new/used sales, parts, and repair services.
• Sunstate Equipment: Regional equipment rental provider focused on construction and industrial customers in the western and southern U.S. Comparable in mid-size, regional operator profile to Hawkeye.

Broad incumbents

• Herc Rentals: Public equipment rental operator (NYSE: HRI) with a strong presence in construction and industrial equipment. Comparable to Hawkeye in its focus on commercial customers and equipment lifecycle services.
• Caterpillar (Cat Rental Store network): Global OEM with a large network of Cat Rental Store dealers offering compact and heavy equipment rentals. Competes with Hawkeye in earthmoving and material handling rentals and provides a benchmark for OEM-backed service capabilities.
• Sunbelt Rentals: Largest North American equipment rental operator (NYSE: SBR) with 1,000+ branches and 19+ equipment categories. Direct large-scale competitor in the Southern California market and a benchmark for the equipment rental services Hawkeye provides.
• Ashtead Group (Sunbelt's UK parent): FTSE-listed parent of Sunbelt Rentals; one of the largest equipment rental groups globally. Provides capital-markets context and benchmark for the broader rental services sector Hawkeye operates in.
• United Rentals: Largest equipment rental company in the world (NYSE: URI), operating across aerial, earthmoving, material handling, and specialty rentals. Competes with Hawkeye for the same commercial and industrial customers in the Inland Empire.

Regional players

• Home Depot Tool Rental: Major retail tool and equipment rental program operating in thousands of stores across North America. Adjacent competitor serving smaller contractors and DIY customers in the same Southern California geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/SunbeltRentals
• YouTubeyoutube.com/user/SunbeltRentalsMedia
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hawkeye-equipment-rentals
• Instagraminstagram.com/sunbeltrentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkeye Equipment Rentals