Zorggenoot
Zorggenoot is a Utrecht-based B2B2C digital platform supporting informal caregivers in the Netherlands, combining an AI chatbot (Cari), a curated knowledge bank, and a helpline staffed by registered mantelzorgmakelaars, sold via multi-year contracts to employers, municipalities, and care organizations.
- Company typePrivate
- Founded2020
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zorggenoot does
Zorggenoot B.V. is a Dutch private limited company headquartered at Europalaan 500, 3526 KS Utrecht, that operates a digital platform supporting informal caregivers (mantelzorgers) and individuals navigating the Dutch social-care system. The company's core offering combines three integrated service pillars: Cari, a 24/7 AI-driven chatbot serving as a low-threshold digital entry point; a curated Knowledge Bank (Kennisbank) of articles, step-by-step guides, and instructional videos covering Dutch care laws (Wmo, Wlz, Zvw, Jeugdwet) and practical caregiving topics; and a telephone Helpline staffed by BMZM-registered, AGB-credentialed mantelzorgmakelaars (professional informal care brokers). Additional products include a personalized Dashboard, a Mantelzorgtest self-assessment tool, a Webstore of curated partner products, and a demo environment at demo.zorggenoot.nl.
The business model is B2B2C. Zorggenoot enters multi-year subscription agreements with employers, municipalities, and care organizations, after which their employees, citizens, or clients receive free access to the platform, helpline, and AI assistant. A second revenue stream comes from acting as a commercial intermediary in the Webstore, collecting payments on behalf of partner providers and earning commission on transactions. Per-organization pricing is negotiated and not publicly disclosed. The company claims 257,000+ people are connected through its organizational customers, addressing a stated Dutch market of approximately 5 million informal caregivers.
Zorggenoot serves three primary B2B segments — Employers (HR-led informal-caregiver support as an employee benefit), Municipalities (digital information and coordination desk for residents, with reporting and policy insights), and Care Organizations (referral resource for healthcare providers such as hospitals, GGZ, disability care, and district nursing). The company was co-founded by Sandra Koopman (CCO) and Jeroen Vermeulen (CEO), operates with 11-50 employees, and holds a strategic partnership with Floortje Thuis for smart-home technology. No external funding rounds are disclosed in the source material.
Zorggenoot firmographics
Firmographics- Name
- Zorggenoot
- Legal name
- Zorggenoot B.V.
- Website
- https://zorggenoot.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zorggenoot is a Utrecht-based B2B2C digital platform supporting informal caregivers in the Netherlands, combining an AI chatbot (Cari), a curated knowledge bank, and a helpline staffed by registered mantelzorgmakelaars, sold via multi-year contracts to employers, municipalities, and care organizations.
- Ownership category
- akta.pro rank
Zorggenoot industry classification
Industry- Product category
- Informal Caregiver Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
Keywords
Where Zorggenoot is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zorggenoot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Organizational Subscription Agreements (B2B): Zorggenoot generates revenue by entering into multi-year agreements with employers, municipalities, and care organizations. These organizations provide free access to their employees, citizens, or clients. The pricing model is negotiated per organization based on headcount and scope of services.
- Webshop Commission / Intermediary: Zorggenoot operates a webstore featuring carefully selected partner products and services. Zorggenoot acts as an intermediary in bringing the contract between the user and the partner, collecting payments as a commercial agent on behalf of partners and earning a commission on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Organizational access (B2B) - free for end users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zorggenoot product offering
Product offeringCore offering
Zorggenoot operates a digital care support platform for informal caregivers (mantelzorgers) and care recipients in the Netherlands. The platform combines an AI-powered chatbot (Cari), a curated knowledge bank with Dutch care regulations, and a telephone helpline staffed by certified informal care brokers (mantelzorgmakelaars). Services are sold to employers, municipalities, and care organizations via multi-year agreements, with end users accessing the platform free of charge.
Product overview
Zorggenoot is a digital care support platform serving informal caregivers (mantelzorgers) and those needing care in the Netherlands. The core offering consists of the Zorggenoot Platform with three interconnected service pillars: Cari (24/7 AI chatbot assistant), a Knowledge Bank (Kennisbank) with comprehensible information and step-by-step guides, and a Helpline staffed by professional informal caregiver brokers. Additional modules serve specific segments: Support for Employers (with manager training and toolkits), Support for Care Organizations (referral and implementation support), and Support for Municipalities (with local content and policy insights). The platform also includes a Webshop for curated partner products, a personal Dashboard, and a Mantelzorgtest self-assessment tool. Users can access services through their employer, municipality, or care organization when agreements are in place.
Differentiator
Problem solved
Functional benefit
Products and services
- Zorggenoot Platform Core digital care support platform providing practical support for informal caregivers (mantelzorgers) and individuals needing care in the Netherlands, integrating the Cari AI assistant, Knowledge Bank, Helpline, Dashboard, and Webshop into a single service sold via B2B organizational agreements.
- Cari (AI Assistant) A 24/7 AI-powered chatbot that answers practical questions about housing, care, finances, and legal matters and directly refers users to appropriate (preferably local) solutions and provisions. Optimized through machine learning on user interactions.
- Knowledge Bank (Kennisbank) A curated repository of comprehensible articles, step-by-step guides, and instructional videos about Dutch care regulations (Wmo, Wlz, Zvw, Jeugdwet) and practical caregiving topics including ADL-handling instructions.
- Helpline (Hulplijn) A telephone helpline staffed by certified informal caregiver brokers (mantelzorgmakelaars) registered with the BMZM professional association and AGB register, providing personalized support for complex administrative care questions and practical guidance.
- Webshop An online store offering products and services from carefully selected partners aimed at relieving informal caregivers, with products selected based on user profile data without compromising individual privacy. Zorggenoot acts as an intermediary earning commission on partner transactions.
- Mantelzorgtest A self-assessment tool that helps individuals determine if they are informal caregivers (mantelzorgers) and discover what support options are available to them.
Quantifiable outcome
- 9.2/10 satisfaction rating from informal caregivers using Zorggenoot
Companies that use Zorggenoot
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Zorggenoot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
Zorggenoot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Floortje (Floortje Thuis)minorFloortje Thuis is a smart home technology partner aimed at inspiring everyone who contributes to fine and independent living — from informal caregivers to household workers, caregivers, or welfare professionals. Together they demonstrate how smart care technology can support daily life at home and reduce pressure on care. Floortje is featured on Zorggenoot's partner page as the primary named partner, with cross-promotional referral links between platforms.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Zorggenoot competitors and assessment
Company assessmentDirect peers
- Caren Zorgt: Dutch communication and coordination platform linking informal caregivers, care recipients, and professional caregivers into a shared care network - directly overlapping with Zorggenoot's care coordination and caregiver enablement focus.
- Papa: US platform connecting seniors and families with companion caregivers for in-home support - comparable audience (seniors and their informal caregivers) and bridge between informal care and paid companion services.
- MantelzorgNL: National Dutch association providing information, support, and resources to informal caregivers in the Netherlands - directly comparable audience and mission as Zorggenoot, though delivered through a non-profit model rather than B2B2C SaaS.
- OpenUp: Dutch B2B2C employee mental health and wellbeing platform - closely comparable distribution model (employers contract, employees access free), hybrid digital-plus-human delivery, and Dutch employer buyer.
- Wellthy: US B2B caregiver coordination and concierge platform serving employers, health plans, and care organizations - directly comparable customer segments and caregiver support value proposition.
- Homethrive: US B2B caregiver concierge and support platform sold to employers and health plans - directly comparable B2B2C distribution, caregiver focus, and hybrid tech-plus-human service model.
- Ianacare: US-based B2B caregiver support platform sold primarily to employers as an employee benefit - closely comparable B2B2C model, employer channel, and caregiver support offering to Zorggenoot.
Others
- Mezzo: Dutch national association supporting professionals who work with informal caregivers - adjacent ecosystem player providing training, advocacy, and resources that complement Zorggenoot's caregiver-facing platform.
Broad incumbents
- Visma: Nordic-Dutch software conglomerate with significant healthcare and care-sector offerings - a broad incumbent that competes indirectly by addressing care organization back-office and HR workflows through standardized software suites.
- Nedap Healthcare: Dutch healthcare IT vendor serving long-term care, home care, and care organizations with electronic client records and care coordination software - broad incumbent with overlapping care-coordination functionality for institutional buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zorggenoot social profiles
Digital presenceZorggenoot compliance and trust
Trust signalCompliance2 records
Zorggenoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zorggenoot leadership team
Management profileNumber of profiles
Profiles2 records
Zorggenoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zorggenoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zorggenoot
What does Zorggenoot do?
Zorggenoot operates a digital care support platform for informal caregivers (mantelzorgers) and care recipients in the Netherlands. The platform combines an AI-powered chatbot (Cari), a curated knowledge bank with Dutch care regulations, and a telephone helpline staffed by certified informal care brokers (mantelzorgmakelaars). Services are sold to employers, municipalities, and care organizations via multi-year agreements, with end users accessing the platform free of charge.
Is Zorggenoot a public or private company?
Zorggenoot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zorggenoot founded?
Zorggenoot was founded in 2020. It employs 11 to 50 people.
Where is Zorggenoot based?
Zorggenoot is headquartered in Utrecht, Netherlands, in the Europe region.
How does Zorggenoot make money?
Two revenue lines are on record. Organizational Subscription Agreements (B2B) is the primary driver. The others are webshop Commission / Intermediary.
Who are Zorggenoot's main competitors?
Direct peers on record are Caren Zorgt, Papa, MantelzorgNL, OpenUp, Wellthy, Homethrive and Ianacare. Mezzo is listed as an others. Broad incumbents are Visma and Nedap Healthcare.
Does Zorggenoot have an API?
No public API is recorded for Zorggenoot.
What industry is Zorggenoot in?
Zorggenoot's product category is Informal Caregiver Support Services. Its primary akta.pro industry code is BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing). Its NAICS code is 62412 and its SIC code is 7372.