A. Tribouillet

What A. Tribouillet does

A. Tribouillet (legal entity: SAS TRIBOUILLET ET CIE CHARTRES BIERES; commercial name Tribouillet Chartres) is a family-owned B2B beverage wholesaler founded in 1924 in Chartres, France, now in its third generation under Director Marie Tribouillet-Guyard. The company distributes wines, champagnes, beers, ciders, spirits, soft drinks, waters, coffees, groceries, and equipment to CHR professionals (cafés, hôtels, restaurants) across the Eure-et-Loir department, operating from a 3,000 m² warehouse in Gellainville with a fleet of 5 heavy goods vehicles running on Oléo100 rapeseed fuel and 21 employees. Service offerings extend beyond distribution to include a Cave d'Exception premium wine storage and tasting facility, wine list consulting, and technical installation/maintenance of draught and coffee equipment through partner MTLT.

The core platform is a B2B e-commerce portal (Portail Client) providing 24/7 ordering, invoice access, promotional visibility, and persistent cart functionality, supplemented by a direct sales team that handles assortment advice, in-store animation, and tailored wine programs. Revenue is generated through wholesale product margins on transactions, with free delivery available for orders above €150 HT within a 100 km radius and ex-works pricing for other wholesalers. The business holds the ECOCERT-audited 'Grossiste en boissons Engagé' RSE certification, is a member of the C10 national distributor groupement, and maintains commercial relationships with recognized wine estates supporting a catalog of 1,500+ references. No external funding, parent company, or subsidiary structure is present; the company operates as a single independent SAS.

Name

A. Tribouillet

Legal name

SAS TRIBOUILLET ET CIE CHARTRES BIERES

Website

https://tribouillet.fr

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

A. Tribouillet is a family-owned B2B beverage wholesaler founded in 1924 in Chartres, France, distributing wines, beers, spirits, coffees, and equipment to cafés, hotels, and restaurants across the Eure-et-Loir region via a 3,000 m² depot, five-truck fleet, and 24/7 B2B ordering portal.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

akta.pro secondary industry

Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD)

Keywords

• Beverage distribution
• Wine wholesale
• CHR supply
• Beer distribution
• Commercial beverages

Headquarters

HQ city

Chartres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Distribution: Wholesale distribution of beverages including wines, champagnes, beers, spirits, coffees, soft drinks, waters, and specialty products to CHR professionals (cafés, hotels, restaurants). Revenue generated through product margin on wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A. Tribouillet is a family-owned wholesale beverage distributor (founded 1924) that supplies hospitality professionals (cafés, hotels, restaurants) in the Chartres region with a 1,500+ reference catalog of wines, champagnes, beers, ciders, spirits, soft drinks, hot beverages, and related equipment. The business is supported by a 24/7 B2B e-commerce ordering portal, a premium wine aging cave, technical installation and maintenance services for draught beer and coffee machines (via partner MTLT), and personalized wine consulting for menu development.

Product overview

A. Tribouillet is a family-owned beverage distributor for CHR professionals (cafés, hotels, restaurants) founded in 1924, operating as a single unified distribution business with an e-commerce portal. The core offering consists of a comprehensive product catalog across 1,500+ references including beers and ciders, wines and champagnes, spirits, refreshment beverages, hot beverages, groceries, and equipment. Supporting services include a premium wine aging cave (Cave d'Exception), technical installation and maintenance for draught systems and coffee machines via MTLT, and expert wine consulting for menu development. The company also provides an online ordering portal (Portail Client) enabling 24/7 ordering and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Bières & Cidres Wholesale beer and cider range including draught beers in barrels and bottled beers, supplied to hospitality professionals (cafés, hotels, restaurants) in the Chartres area.
• Vins Comprehensive wine portfolio covering still wines, champagnes and sparkling wines, fortified wines, French wines, foreign wines, and organic (BIO) wines for hospitality professionals.
• Spiritueux Spirits range including aniseed aperitifs, liqueurs and creams, rum, whisky and bourbon, vodka, gin, tequila and mezcal, eaux-de-vie, and preparations/mixtures sold to CHR professionals.
• Boissons Rafraîchissantes Refreshment beverages including waters, soft drinks, fruit juices, and syrups and concentrates distributed to hospitality establishments.
• Boissons Chaudes Hot beverages including coffees, teas and infusions, chocolates, and milk and sauces for hospitality professionals.
• Épicerie Grocery accompaniments including sugars, sweet accompaniments, savory accompaniments, spreads and sausages, and seasonings bundled with beverage supply for CHR clients.
• Matériels Equipment and supplies for beverage service operations, supplied to hospitality professionals alongside beverage distribution.
• Cave d'Exception (Premium Wine Storage) Premium wine aging facility and tasting showroom featuring prestigious Bordeaux, Burgundy, Loire Valley, and Rhône Valley estates with vintages spanning over half a century, used for tastings and curated selections for CHR clients.
• Technical Installation & Maintenance Services (MTLT) Installation, maintenance, and repair services for draught beer systems and coffee machines delivered through partner MTLT, with 4 expert technicians available. Designed for hospitality businesses during opening and ongoing operations.
• Wine Consulting Services Expert wine consultation including wine list definition, wine-by-the-glass program design, monthly wine promotion animations, and tailored wine selection aligned to the establishment's clientele, provided by in-house wine specialists for CHR clients.
• Tribouillet B2B E-commerce Portal (Portail Client) B2B online ordering portal enabling CHR professionals to place orders 24/7, access invoices, consult products and promotions, and manage their accounts from computer, smartphone, or tablet.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Fédération Nationale des Boissons (FNB)coreStrategic or Co-development PartnerAnnual certification partnership for 'Grossiste en boissons Engagé' label, audited by ECOCERT Environnement since 2023
• ECOCERT EnvironnementcoreStrategic or Co-development PartnerThird-party certification body for annual RSE audit of 'Grossiste en boissons Engagé' label compliance
• MTLT (Service Technique)coreTechnology or IntegrationPartnered technical service dedicated to draft beer and coffee machine installation, maintenance, and troubleshooting
• C10 (Groupement National des Distributeurs de Boissons)coreChannel Partner/ Reseller/ DistributorNational network of beverage distributors offering member advantages and promotional programs (C10 Avantages)

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Castel Frères: Large French wine and spirits producer with significant HORECA distribution arm. Overlaps with Tribouillet on wine and spirits category selling into French cafés, hotels, and restaurants.
• France Boissons: Heineken-owned national beverage distributor serving CHR professionals across France. Most directly comparable competitor by customer segment and product mix, but operates at vastly larger scale through regional branches.
• William Pitters: French wine and spirits importer-distributor focused on HORECA channel. Comparable in serving restaurants and bars with curated wine/spirits portfolios, though at national scale.
• Les Grands Chais de France: Major French wine and spirits group that combines production, importation, and HORECA distribution. Comparable because it reaches the same CHR end-market, though it also operates at producer scale upstream of Tribouillet's pure wholesaler role.
• Pernod Ricard France: Major international spirits group with substantial French distribution into CHR. Competes with Tribouillet on the spirits category through direct relationships and brand pull at French on-premise accounts.

Emerging players

• Cafés Richard: French HORECA coffee roaster and distributor offering beans, equipment installation, and barista training. Comparable in addressing the coffee machine and hot beverage service needs of the same CHR customer base Tribouillet serves.
• Lavazza Professional (France): HORECA-focused coffee service arm of Lavazza providing beans, machines, and technical maintenance to French cafés and restaurants. Comparable because it bundles product supply with equipment installation and service — a model Tribouillet mirrors through its MTLT partnership.

Regional players

• Brasserie Licorne: Independent French regional brewery that combines brewing with HORECA distribution. Similar in being a family-rooted, mid-sized French beverage business serving local CHR customers, though primarily on the beer side.

Others

• Domaines Barons de Rothschild (Lafite): Premium Bordeaux wine producer whose wines Tribouillet distributes. Adjacent rather than competitive: a supplier whose prestigious portfolio anchors Tribouillet's Cave d'Exception, but also operates selective distribution networks reaching HORECA end-customers.
• C10 Groupement National des Distributeurs de Boissons: National network of independent French beverage distributors of which Tribouillet is a member. Adjacent ecosystem player whose other regional members (Districo, Boissons Diffusion, etc.) are direct competitor peers that benefit from the same C10 procurement terms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/tribouillet_vins_bieres
• Facebookfacebook.com/profile.php
• LinkedInfr.linkedin.com/company/tribouillet1924
• Instagraminstagram.com/tribouillet_vins_bieres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Tribouillet