Lavazza Professional France

What Lavazza Professional France does

Lavazza Professional France is the French operating entity through which Lavazza Group commercializes the KLIX automated workplace beverage system. The company sells and rents two cup-based vending machines, the premium KLIX Advanta (featuring a proprietary jet milk-frothing system, exclusive recipes, and a large digital screen) and the standard KLIX Momentum, both designed to dispense over 20 recipes across six categories (coffees, chocolates, gourmet drinks, teas and infusions, soups, and cold drinks) in roughly 17 seconds, with a rated 99% operational uptime, 30cl cup format, and storage capacity of up to 1,200 cups. The offering is positioned for organizations with 80 or more employees across corporate offices, coworking spaces, hotels, restaurants, and public-sector sites requiring 24/7 self-service beverage access.

Revenue mechanics combine multi-year hardware contracts (sale or rental of KLIX models) with a recurring Lavazza-branded consumables stream (coffee, hot chocolate, gourmet recipes, teas, infusions, soups, and cold drinks) ordered through a dedicated KLIX platform at klix.maxicoffee.domains, alongside optional payment-integration revenue (contactless, badge, and cash). The go-to-market is enterprise field sales supported by MaxiCoffee, described as France's #1 online coffee expert and offering 350+ brands and 8,000+ references through its e-commerce storefront, physical concept stores, and a dedicated professional solutions desk reachable at 04 42 58 33 99. The MaxiCoffee arrangement functions as an exclusive French distribution and customer-service joint channel, with Lavazza supplying the brand and proprietary beverage technology.

The entity is privately held under Lavazza Group, with no disclosed revenue, funding history, installed-base figures, or named enterprise customers in the available data. Public pricing is unavailable and requires a sales quote. No AI/ML capabilities, patents, regulatory actions, leadership hires, or M&A activity are documented in the source material, leaving growth direction and financial scale as undisclosed variables.

Name

Lavazza Professional France

Legal name

Lavazza Professional France

Website

https://lavazzapro.fr

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavazza Professional France commercializes the KLIX cup-based workplace vending system in France via MaxiCoffee, targeting enterprises of 80+ employees across corporate, hospitality, and public-sector sites with two machine models (KLIX Advanta and KLIX Momentum) and a recurring Lavazza coffee and consumables supply.

Ownership category

akta.pro rank

Product category

Office Beverage Vending Machines

NAICS

Vending Machine Operators (445132)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

Keywords

• Workplace beverage vending
• Automatic coffee machines
• Office coffee solutions
• Lavazza coffee service
• Beverage dispensing systems

Headquarters

HQ city

Villepinte

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vending machine sales and rental: KLIX vending machines (Advanta and Momentum models) are sold or rented to businesses for workplace beverage solutions
2. Beverage and consumables supply: Ongoing supply of beverages (coffees, teas, chocolates, soups, cold drinks) and accessories through KLIX platform. Customers manage orders via the KLIX platform at klix.maxicoffee.domains
3. Payment solutions integration: Integration of payment solutions including contactless, badge, and cash payment options on KLIX machines

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lavazza Professional France sells and rents the KLIX intelligent cup-based beverage vending system to French workplaces, distributing Lavazza-branded hot and cold drinks (coffees, chocolates, gourmet recipes, teas, infusions, soups, fresh beverages) through two machine models — KLIX Advanta (premium, with jet milk-frothing) and KLIX Momentum (standard). The system targets businesses with 80+ employees and includes recurring consumables supply, multi-payment integration, and an online ordering platform.

Product overview

Lavazza Professional France, through its KLIX vending system, offers an intelligent workplace beverage solution comprising two main machine models: KLIX Advanta (premium model with advanced milk-frothing jet technology and digital screen) and KLIX Momentum (compact model for diverse workplace configurations). Both models utilize KLIX's proprietary cup-based technology to dispense over 20 beverage recipes—including Lavazza coffees, hot chocolates, gourmet drinks, teas, infusions, soups, and cold beverages—in approximately 17 seconds, with operational capacity exceeding 1,000 cups and 99% reliability rates. The system supports various payment solutions including contactless, badge, and cash payment options.

Differentiator

Problem solved

Functional benefit

Brands

• KLIX: Intelligent beverage vending system offering hot and cold drinks including coffee, hot chocolate, gourmet recipes, teas, infusions, soups, and fresh beverages. Available in two models: KLIX Advanta and KLIX Momentum.
• KLIX Advanta
• KLIX Momentum

Products and services

• KLIX System

Quantifiable outcome

• 17-second drink serving time
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• LavazzacoreTechnology or IntegrationLavazza is the coffee brand used in KLIX vending machines, providing Italian premium coffee quality. Beverages are prepared using Lavazza coffee and feature creamy milk foam. The partnership brings brand recognition and perceived quality to the KLIX workplace beverage solution.
• MaxiCoffeecoreChannel Partner/ Reseller/ DistributorMaxiCoffee serves as the primary distributor of KLIX vending machines in France. With 350+ brands and 8000+ references, MaxiCoffee is France's #1 online coffee expert. They provide sales, distribution, customer support, and the KLIX order management platform (klix.maxicoffee.domains).

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Selecta Group: Pan-European vending and workplace refreshment operator with a strong footprint in France, offering coffee, snack, and beverage vending solutions to offices, transport hubs, and public sites. Directly comparable B2B vending model and customer segments.
• Flavia (Lavazza): Lavazza-owned office beverage system brand serving North America and parts of Europe, offering single-serve hot drinks via in-cup technology comparable to KLIX. Operates the same fundamental business model as KLIX under a different regional brand.
• JDE Peet's Professional: JDE Peet's (Jacobs Douwe Egberts) office coffee division, serving workplaces and hospitality with bean-to-cup machines, capsules, and consumables. One of the largest direct competitors to Lavazza Professional in the European B2B coffee market.
• Nespresso Professional: The Nestlé-owned B2B arm of Nespresso, offering capsule-based office coffee machines and consumables to enterprises and hospitality venues globally. Directly competes with Lavazza Professional France for the same enterprise accounts (80+ employees) in France and across Europe.
• Melitta Professional: German coffee company's professional division offering bean-to-cup and filter coffee solutions for offices, hotels, and gastronomy across Europe. Competes head-to-head with KLIX for medium-to-large enterprise coffee contracts.

Broad incumbents

• Lavazza Professional (global): The broader Lavazza Professional office coffee business operating across multiple countries; same parent organisation and similar KLIX/Flavia-based offering but with portfolio of regional brands and larger geographic reach than the French entity alone.
• WMF Professional (Coffee Machines): German professional coffee machine manufacturer serving offices, hotels, and foodservice with bean-to-cup machines. A broader incumbent in the European professional coffee equipment category overlapping with Lavazza Professional France's install base.

Emerging players

• JURA Elektroapparate: Swiss manufacturer of premium super-automatic espresso machines for both consumer and professional/office use. Comparable in targeting premium coffee experiences in workplaces, though distribution is more equipment-focused than recurring-consumables-led.

Regional players

• Keurig Business Solutions (Keurig Dr Pepper): North American office coffee division of Keurig Dr Pepper offering single-cup beverage systems to workplaces and hospitality. Highly comparable business model, but operates primarily in the US/Canada rather than competing directly in France.
• Costa Express (Costa Coffee, Lavazza partner): Self-service barista-style coffee vending kiosks originally by Costa Coffee, with Lavazza taking operational control post-2024 partnership. Provides similar automated high-street coffee vending exposure though focused on UK/French transport and retail locations rather than B2B offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Maxicoffee
• LinkedInlinkedin.com/company/lavazza-professional-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavazza Professional France