Fassler Hall

What Fassler Hall does

Fassler Hall is a privately held German-inspired beer hall restaurant operating three physical locations in Tulsa, Oklahoma; Oklahoma City, Oklahoma; and Little Rock, Arkansas. The company is owned by McNellie's Group, a Tulsa-based diversified restaurant operator managing 20+ concepts including Dust Bowl Lounge, Yokozuna Sushi, Dilly Diner, and Howdy Burger. Fassler Hall's product offering centers on house-made sausages produced in-house from locally-farmed pork sourced through Prairie Creek Farms, an extensive German and European beer selection (Spaten, Franziskaner, Hofbrau, Weihenstephaner, and others), and a weekend brunch service. The menu also includes schnitzel sandwiches, burgers, duck fat fries with Gouda cheese, and rotating seasonal taps.

The business generates revenue through four primary streams: in-person dine-in food and beverage sales at the three locations, online ordering via a DoorDash partnership, catering services for off-site events, and gift card sales through the McNellie's Group platform. Promotional mechanics include Sausage Party Mondays, which discounts all sausages 50% on weekday dine-in visits to drive traffic. Customer retention is supported by the McNellie's Passport loyalty program, operated through the Thanx digital platform, which spans the broader McNellie's Group portfolio. Pricing is location-specific and unit-based across food and beverage items, with no subscription or contract-based models.

From a go-to-market standpoint, Fassler Hall targets regional Midwest consumers seeking authentic German dining experiences, craft beer enthusiasts, weekend brunch audiences, and event organizers requiring catering. The company operates as a direct-to-consumer hospitality business with no wholesale distribution, no franchise model, and no disclosed revenue figures. Geographic expansion has been conservative, confined to Oklahoma and Arkansas, though the parent group's footprint across Oklahoma, Arkansas, and Missouri provides operational infrastructure for further rollout.

Name

Fassler Hall

Legal name

Fassler Hall

Website

https://fasslerhall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fassler Hall is a privately held German-inspired beer hall operating three locations in Tulsa, Oklahoma City, and Little Rock. It serves Midwest consumers with house-made sausages, German/European beer, weekend brunch, and catering under the McNellie's Group restaurant portfolio.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• German beer hall
• Restaurant dining
• House-made sausages
• Craft beer service
• Weekend brunch

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving German-inspired food, sausages, beer, brunch, and cocktails at physical restaurant locations
2. DoorDash Online Ordering: Third-party delivery partnership generating revenue from food orders placed through DoorDash platform
3. Catering Services: Event and party catering services offered for off-site events with Fassler food menu
4. Gift Cards: Sale of McNellie's Group gift cards available through the company website

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fassler Hall operates three German-inspired beer hall restaurants in Tulsa, Oklahoma City, and Little Rock, serving house-made sausages (using locally-farmed pork from Prairie Creek Farms), schnitzel sandwiches, burgers, and appetizers alongside an extensive selection of German/Euro drafts, local craft beers, wine, and weekend brunch. The restaurants also offer event catering services, online ordering through DoorDash, and a McNellie's Passport loyalty rewards program.

Product overview

Fassler Hall is an authentic German Beer Hall restaurant operating as a single unified brand with three physical locations in Tulsa, Oklahoma City, and Little Rock. The company offers a portfolio of food and beverage services centered around German-inspired cuisine: Food Service (house-made sausages, schnitzel, burgers, appetizers), Beer Service (German/European drafts, local craft brews, wine), and Weekend Brunch Service. Additional offerings include DoorDash online ordering integration, McNellie's Passport loyalty rewards, catering services, and weekly Sausage Party Mondays promotions. The restaurant is part of McNellie's Group, a hospitality company operating multiple restaurant concepts across Oklahoma, Arkansas, and Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Food Service German-inspired food menu featuring house-made sausages (Bratwurst, Cheddarwurst, Hunter, Chicago Dog, Lamb Sausage, Hot Italian, Beyond Spicy Italian, Habanero Chicken, Falafel Dog, Jalapeño Cheddar, Beyond Brat), schnitzel sandwiches (Pork, Chicken, Eggplant), burgers (Howdy Burger, 50/50 Burger, Build-A-Burger), appetizers (Duck Fat Fries, Pretzels, Brussel Sprouts), and desserts (Pretzel Bread Pudding), served to dine-in guests at the Tulsa, Oklahoma City, and Little Rock locations.
• Beer Service On-premise beer service featuring German/Euro drafts (Spaten Optimator, Franziskaner, Bitburger, Czechvar, Hofbrau, Paulaner, Weihenstephaner, Stiegl, Warsteiner), local craft brews (Coop DNR, Prairie Bomb, Roughtail, Stonecloud), German bottles, wine, seltzers, and non-alcoholic options priced by half-liter or liter serving sizes.
• Weekend Brunch Service Weekend brunch served Saturday and Sunday from 11am to 4pm, featuring breakfast tacos (Chorizo, Bacon, Veggie, Vegan), breakfast burrito, breakfast hash, biscuits and gravy, chicken and waffles, and Belgian waffle.
• Catering Service Off-premise catering for parties and corporate events, featuring Fassler Hall food offerings such as the Feed the Table platter with pretzel, fries, rotisserie chicken and sausages, ordered through the restaurant's catering contact.
• Gift Cards McNellie's Group gift cards sold through the McNellie's Group website, redeemable at Fassler Hall and other participating McNellie's Group restaurant concepts.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash partnership provides online ordering capability for Fassler Hall locations, allowing customers to order food for pickup and delivery through the DoorDash platform.
• Prairie Creek FarmscoreOthersLocal pork supplier providing locally-farmed pork used to make all Fassler sausages in-house, supporting the company's farm-to-table quality positioning.
• McNellie's GroupcoreOthersParent company and restaurant group operating Fassler Hall and 20+ other restaurant brands including McNellie's, Dust Bowl Lounge, Yokozuna, Dilly Diner, Howdy Burger, Tavern, and others.
• Thanx (McNellie's Passport)minorGTM or Marketing PartnerLoyalty program platform provider for McNellie's Passport, enabling digital rewards and exclusive offers for Fassler Hall customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Elgin Park Brewery: Sibling concept under the same McNellie's Group parent — useful as an internal portfolio benchmark for beer-and-food venue economics, although it is craft beer-led rather than German-themed.

Direct peers

• Yard House: National beer-focused gastropub chain with an unusually extensive draft beer list and elevated casual menu — same 'beer destination' positioning and large-format hall feel.
• HopCat: Craft beer bar and restaurant chain known for a massive tap selection and comfort-food menu — directly comparable craft-beer-plus-food model with similar regional presence.
• The Berghoff: Historic Chicago-based German restaurant and bar serving German-inspired food, German beer, and catering in a downtown setting — a comparable single-market German food and beer hall concept.
• World of Beer: Craft beer bar franchise with a wide rotating tap list and bar-food menu — directly comparable on beer selection and casual dining-plus-bar model.
• Old World Beer Hall: German-style beer hall in Madison, WI featuring German beers, brats, pretzels and live music — same beer-hall format, comparable Midwest geography, and similar target occasion.
• Hofbräuhaus: German beer hall chain (with US locations in Pittsburgh, Las Vegas, Chicago, etc.) offering imported German beers, German fare, and live entertainment in a hall-style setting — the closest direct analogue to Fassler Hall's concept.

Emerging players

• Prost Brewing: German-style craft brewery and taproom — adjacent concept that combines German beer tradition with on-premise food service, similar to the beer-hall spirit of Fassler Hall.

Broad incumbents

• BJ's Restaurant Brewhouse: Large casual-dining chain with in-house brewery, deep beer menu, and full bar — broader national player with overlapping beer-and-casual-dining positioning.
• Buffalo Wild Wings: National sports bar chain built around beer, wings, and televised sports occasions — overlapping use case (group, beer-led occasions) but at much larger scale and broader menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fasslerhallokc
• LinkedInlinkedin.com/company/fassler-hall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fassler Hall