Proximar Seafood
Proximar Seafood AS operates a 28,000-sqm land-based Atlantic salmon RAS facility at the foot of Mount Fuji in Japan, producing up to 5,300 tonnes HOG annually under the Fuji Atlantic Salmon brand for distribution exclusively through Marubeni Corporation to Japanese retail and foodservice customers.
- Company typePublic
- Founded2015
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Proximar Seafood does
Proximar Seafood AS is a Norwegian-domiciled, publicly listed land-based Atlantic salmon farming company (Oslo Euronext Growth: PROXI) operating a single 28,000-square-meter Recirculating Aquaculture System (RAS) facility at Oyama, Shizuoka Prefecture, at the foot of Mount Fuji in Japan. The facility is licensed for Phase 1 annual production of 5,300 tonnes head-on-gutted Atlantic salmon, with eggs sourced from Benchmark Genetics' StofnFiskur Icelandic strain, locally manufactured feed from Skretting, and technology provided by AquaMaof; the system recirculates 99.7% of water and operates in over-pressurized biosecure modules that eliminate the need for vaccination or medication.
The company's sole commercial product is fresh Atlantic salmon sold under the 'Fuji Atlantic Salmon' brand, harvested daily and distributed exclusively through Marubeni Corporation under a 10-year offtake agreement covering the entire Phase 1 volume. Marubeni routes the product through Japanese department stores, fish retail chains, supermarkets, and restaurants, with first commercial harvest achieved in September 2024 and first exports to Taiwan announced in March 2025. Premium pricing is sought versus imported Norwegian and Scottish salmon, supported by first-mover status as Japan's first domestically produced Atlantic salmon and proximity (1.5 hours) to the greater Tokyo market.
Proximar monetizes a single revenue stream — Atlantic salmon product sales — with a long-duration guaranteed offtake structure and is currently in production ramp-up. The management team has been fully relocated from Norway to Japan (completed December 2025 with the appointment of CFO Tetsuya Kobayashi), and the company is concurrently pursuing Phase 1 stabilization, ASC certification, and a strategic review led by Nomura International (initiated July 2026) covering options including attraction of a long-term industrial investor. Capital structure includes a JPY 8.8 billion (~NOK 680M) Japan-first blue-sustainability loan alongside multiple subsequent equity and convertible financings.
Proximar Seafood firmographics
Firmographics- Name
- Proximar Seafood
- Legal name
- Proximar Seafood AS
- Website
- https://proximarseafood.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proximar Seafood AS operates a 28,000-sqm land-based Atlantic salmon RAS facility at the foot of Mount Fuji in Japan, producing up to 5,300 tonnes HOG annually under the Fuji Atlantic Salmon brand for distribution exclusively through Marubeni Corporation to Japanese retail and foodservice customers.
- Ownership category
- akta.pro rank
Proximar Seafood industry classification
Industry- Product category
- Land-based Aquaculture (Atlantic Salmon Farming)
- NAICS
- Aquaculture (1125), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)
- akta.pro secondary industry
- Finfish Processing (Filleting, Portioning, Trimming) (AFANADAB)
Keywords
Where Proximar Seafood is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Proximar Seafood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Atlantic Salmon Product Sales: Revenue generated from selling fresh Atlantic salmon harvested from the Oyama facility under the Fuji Atlantic Salmon brand. Phase 1 target capacity of 5,300 tonnes HOG annually. Sales through exclusive distribution partner Marubeni Corporation for Japanese market with guaranteed off-take agreement for entire Phase 1 volume over 10 years. Premium pricing sought based on local production advantages.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Proximar Seafood product offering
Product offeringCore offering
Proximar Seafood operates a 28,000 square meter land-based Recirculating Aquaculture System (RAS) facility at the foot of Mount Fuji in Oyama, Japan, producing fresh premium Atlantic salmon under the brand Fuji Atlantic Salmon. With annual production capacity of 5,300 tonnes HOG, the company harvests and delivers fresh salmon daily to the Japanese market through an exclusive 10-year distribution agreement with Marubeni Corporation, supplying department stores, fish retail chains, supermarkets, and restaurants.
Product overview
Proximar Seafood operates a single-product business focused on land-based Atlantic salmon farming in Japan. The company's sole product line consists of fresh Atlantic salmon branded as 'Fuji Atlantic Salmon', produced at their 28,000 square meter Recirculating Aquaculture System (RAS) facility in Oyama, near Mount Fuji. With an annual production capacity of 5,300 tonnes of head-on-gutted salmon, the product is distributed exclusively through Marubeni Corporation under a 10-year sales and distribution agreement. The facility began commercial operations in Q4 2022 with first harvest in September 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Fuji Atlantic Salmon: Premium land-farmed Atlantic salmon brand produced at the foot of Mount Fuji, sold primarily at department stores, fish retail chains, supermarkets, and restaurants in Japan
Products and services
- Fuji Atlantic Salmon Premium land-based Atlantic salmon branded product, farmed at the foot of Mount Fuji using RAS technology, sold fresh to the Japanese market through Marubeni distribution for retail and foodservice use (sushi, sashimi, and general culinary applications).
- Atlantic Salmon (Head-on-Gutted) Fresh Atlantic salmon produced at Proximar's Oyama facility, with Phase 1 annual production capacity of 5,300 tonnes HOG. Fish are harvested and delivered fresh to market daily for Japanese retail and foodservice customers.
Quantifiable outcome
- 99.7% water recirculation rate reducing freshwater consumption
- +3 more outcomes
Companies that use Proximar Seafood
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Proximar Seafood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Proximar Seafood partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Skretting NorwaymajorFeed supplier with factory in Japan to minimize transportation emissions. Skretting supplies locally manufactured feed to Proximar's Oyama facility. Service team visits facility to assess feed performance and ensure pellets survive different transport methods and feeding systems.
- Benchmark Genetics (StofnFiskur)coreSupply of Atlantic salmon eggs from Benchmark Genetics' Icelandic StofnFiskur breeding program. Eggs delivered monthly to Proximar's hatchery. StofnFiskur strain has shown great performance in land-based facilities including AquaMaof's R&D facility in Poland.
- Marubeni CorporationcoreExclusive 10-year sales and distribution agreement covering all Atlantic salmon produced by Proximar for the Japanese market. Marubeni, one of Japan's largest general trading companies with 136 branches in 68 countries, distributes through its network including subsidiary Benirei Corporation to department stores, fish retailers, supermarkets, and restaurants. Both parties actively involved in marketing efforts to build a premium sustainable seafood brand.
- Techno Ryowa Ltd.majorJapan-based engineering company providing heating, ventilation, and air conditioning (HVAC) equipment and installation for the Oyama facility. Contract value in line with budgeted costs. Final major CAPEX contract completing approximately 95% of construction costs on fixed price basis.
- AquaMaofcoreProvider of recirculating aquaculture system (RAS) technology. AquaMaof's system features 99.7% water recirculation, low energy consumption, and modular design. AquaMaof's Poland facility has demonstrated 5+ years of successful Atlantic salmon production with consistent results.
- Daiwa House IndustrycoreConstruction partner for Proximar's 28,000 square meter land-based salmon farming facility at foot of Mount Fuji. Construction contract valued at approximately JPY 6 billion (~NOK 500 million). Daiwa House organized ground-breaking ceremony and construction progress on time and on budget.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Proximar Seafood competitors and assessment
Company assessmentDirect peers
- Salmon Evolution: Norwegian-listed land-based Atlantic salmon farmer operating the Indre Harøy hybrid flow-through/RAS facility targeting ~36,000 tonnes HOG. Near-pure comparable on technology, Norwegian origin, and listed scale-up profile.
- Andfjord Salmon: Norwegian-listed land-based Atlantic salmon producer using flow-through technology at Kvalnes, Andøya. Direct peer in the small-cap Nordic land-based salmon space targeting premium markets.
- Atlantic Sapphire: Publicly listed US-based land-based Atlantic salmon producer using RAS technology at scale in Florida. Closest direct competitor pursuing a similar premium, domestic-market land-based Atlantic salmon thesis.
- Pure Salmon: Global land-based Atlantic salmon venture planning multi-region RAS farms. Comparable in pursuing premium, locally produced salmon via RAS at scale across multiple geographies.
Broad incumbents
- SalMar ASA: One of the world's largest Atlantic salmon producers with significant offshore and processing operations. Broad incumbent with overlap on Japanese and global Atlantic salmon supply.
- Bakkafrost: Faroese premium Atlantic salmon producer with a strong sustainability and premium branding narrative. Comparable as an established salmon producer positioning around premium quality.
- Mowi ASA: World's largest Atlantic salmon producer, historically the dominant supplier of Atlantic salmon imported into Japan (Proximar's CCO joined from Mowi Japan). Broad incumbent competing for the same Japanese consumer plate.
- Cermaq: Mitsubishi-owned global salmon farming company with established Japanese market presence. Broad incumbent and direct channel-level competitor in Japanese Atlantic salmon retail and foodservice.
Others
- AquaMaof: Israeli RAS technology provider whose platform (99.7% water recirculation, over-pressurized biosecurity) underpins Proximar's Oyama facility; also operates its own commercial Atlantic salmon RAS farms. Both supplier and fellow operator, hence OTHERS rather than direct competitor.
Emerging players
- Nordic Aquafarms: Land-based Atlantic salmon RAS developer with planned facilities in the US and Europe. Emerging peer pursuing a similar proximity-to-premium-market land-based salmon strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Proximar Seafood social profiles
Digital presenceProximar Seafood compliance and trust
Trust signalCompliance4 records
Proximar Seafood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proximar Seafood leadership team
Management profileNumber of profiles
Profiles11 records
Proximar Seafood subsidiaries and ownership
Company hierarchySubsidiaries1 record
Proximar Seafood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proximar Seafood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proximar Seafood
What does Proximar Seafood do?
Proximar Seafood operates a 28,000 square meter land-based Recirculating Aquaculture System (RAS) facility at the foot of Mount Fuji in Oyama, Japan, producing fresh premium Atlantic salmon under the brand Fuji Atlantic Salmon. With annual production capacity of 5,300 tonnes HOG, the company harvests and delivers fresh salmon daily to the Japanese market through an exclusive 10-year distribution agreement with Marubeni Corporation, supplying department stores, fish retail chains, supermarkets, and restaurants.
Is Proximar Seafood a public or private company?
Proximar Seafood is a public company. It is classified as public and is currently operating.
When was Proximar Seafood founded?
Proximar Seafood was founded in 2015. It employs 11 to 50 people.
Where is Proximar Seafood based?
Proximar Seafood is headquartered in Bergen, Norway, in the Europe region.
How does Proximar Seafood make money?
One revenue line is on record: atlantic Salmon Product Sales.
Who are Proximar Seafood's main competitors?
Direct peers on record are Salmon Evolution, Andfjord Salmon, Atlantic Sapphire and Pure Salmon. Broad incumbents are SalMar ASA, Bakkafrost, Mowi ASA and Cermaq. AquaMaof is listed as an others. Nordic Aquafarms is listed as an emerging player.
Does Proximar Seafood have an API?
No public API is recorded for Proximar Seafood.
What industry is Proximar Seafood in?
Proximar Seafood's product category is Land-based Aquaculture (Atlantic Salmon Farming). Its primary akta.pro industry code is AFANADAL, Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants), with a secondary code of AFANADAB, Finfish Processing (Filleting, Portioning, Trimming). Its NAICS code is 1125 and its SIC code is 2092.