What Aloha Pool & Spa Service does

Aloha Pool & Spa Service is a privately held, founder-operated residential pool service company headquartered in Medford, New Jersey. Founded in 2003 by Tim and Roberta Sherlock, the company provides a full suite of pool maintenance, repair, renovation, and seasonal services to homeowners across South Central Jersey, including pool cleaning and water chemistry balancing, pump and motor repair, leak detection, lighting and electrical work, safety cover installation, pool opening and closing (winterization), and pool liner sales and installation. The company installs exclusively Merlin Industries liners featuring SilkSeam CAD-designed seam technology, with GLI Pool Products as a secondary liner supplier, and offers customer financing through Synchrony.

Operations are delivered through a 9-truck mobile field service fleet dispatched from the Medford headquarters, supplemented by a 3,500+ sq ft retail showroom (expanded in 2025 with an additional 1,200 sq ft) where customers can purchase parts and supplies and receive free water analysis. Revenue is generated through a mix of recurring annual maintenance plans, one-time diagnostic and repair services (with waived dispatch fees when repair work is performed), single-day pool liner installations, seasonal opening/closing packages, and retail parts sales. Pricing is largely quote-based for services, with disclosed unit pricing for specific diagnostics ($85 for pool light replacement diagnostics, $185 for pool pump repair diagnostics), and Synchrony-backed financing for larger projects.

In recent years the company joined Pool Service Partners, a multi-location pool service platform, to support future expansion, while remaining founder-controlled with no disclosed institutional investment. Customer acquisition is largely local and reputation-driven, anchored by a 4.6-star Google rating across 176 reviews and a referral-heavy, phone-first conversion model supported by 24/7 live answering and online scheduling.

Name

Aloha Pool & Spa Service

Legal name

Aloha Pool & Spa Service

Website

https://alohapoolservice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Aloha Pool & Spa Service is a founder-operated, residential pool service company in Medford, NJ, providing pool maintenance, repair, liner installation, and seasonal opening/closing services to homeowners across South Central Jersey via a 9-truck field fleet and a 3,500+ sq ft retail showroom.

Ownership category

akta.pro rank

Product category

Residential Pool and Spa Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool Opening & Seasonal Startup (HSAIALAD), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool maintenance services
• Pool repair services
• Pool cleaning services
• Pool liner installation
• Seasonal pool services

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pool Maintenance Services: Ongoing pool cleaning, maintenance, water testing, and chemical balancing services. Typically sold as weekly or periodic service visits during swim season.
2. Pool Repair Services: One-time repair services for pumps, motors, filters, heaters, plumbing, tiles, and electrical systems. Diagnostic fees may be waived if repair work is performed.
3. Pool Liner Installation: Single-day liner installation services using Merlin Industries products. Includes consultation, measurement, installation, and pool filling.
4. Pool Opening & Closing Services: Seasonal services for opening pools in spring and winterizing/closing pools in fall. Includes equipment removal, water treatment, and cover installation.
5. Retail Store Sales: 3,500-square-foot retail store in Medford with parts, equipment, and supplies. Expanded with 1,200 sq ft retail and service area.
6. Financing Services: Partnership with Synchrony to offer financing options for customers, enabling larger purchases and installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aloha Pool & Spa Service is a residential pool and spa service company providing routine cleaning, ongoing maintenance, equipment repair (pumps, motors, lights, filters, heaters, plumbing, electrical), seasonal pool opening and closing, safety cover installation, water testing and chemical treatment, and pool liner sales and installation using Merlin Industries SilkSeam technology. The company operates a 3,500-square-foot retail store with parts and supplies, dispatches technicians in a 9-truck fleet across South Central Jersey, and offers Synchrony financing for larger projects.

Product overview

Aloha Pool & Spa Service is a local pool and spa service company offering a comprehensive suite of residential pool maintenance, repair, and installation services. The company operates as a service-based business with multiple interconnected service offerings including pool cleaning, maintenance, repair (covering pumps, lights, plumbing, and equipment), seasonal opening and closing, safety cover services, water testing and treatment, and pool liner installation. The company also retails pool liners from Merlin Industries and GLI Pool Products as part of its liner installation service, and offers financing through Synchrony Financial. The service portfolio is organized around the full pool lifecycle from seasonal maintenance to repairs and upgrades, with a retail store component.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Repair Professional pool repair service for residential homeowners covering leak detection, pump and motor repair, heater repair, filter system repair, plumbing and pipe repairs, tile and surface repairs, and lighting and electrical repairs across South Central Jersey.
• Pool Maintenance Ongoing residential pool maintenance service including routine cleaning, water testing and chemical balancing, filter and pump maintenance, algae treatment and prevention, seasonal opening and closing coordination, and equipment inspection.
• Pool Cleaning Service Comprehensive residential pool cleaning service including skimming and debris removal, wall and tile brushing, vacuuming, chemical testing and balancing, filter cleaning, pump and skimmer checks, and algae treatment.
• Pool Liner Installation Expert residential pool liner installation service following a precise process of draining, inspection, surface preparation, precision liner installation, filling, and final checks; most installations completed in a single day using Merlin Industries liners (including SilkSeam custom CAD-designed options) and GLI Pool Products liners.
• Pool Opening Services Full-service spring pool opening for residential customers including cover removal, filter system reassembly and startup, leak check and equipment inspection, and initial chemical treatment and water balancing.
• Pool Closing Services Professional fall pool winterization service for residential customers including cover installation, water lowering, line winterization, equipment removal and storage, filter and pump shutdown, and chemical winter treatment.
• Pool Safety Cover Services Residential pool safety cover service offering professional installation, removal, inspection, hardware replacement, and cleaning, with mesh and solid safety cover options meeting ASTM standards.
• Pool Water Testing and Treatment Services Residential pool water testing and treatment service including chemical balancing, chlorine and sanitizer treatment, algae treatment, shock treatments, mineral and metal stain treatment, and filter system water quality checks.
• Pool Liners (Retail Product) Pool liner retail catalog offering Merlin Industries and GLI Pool Products vinyl liners, including custom CAD-designed liners with SilkSeam flat-seam technology and a range of designer patterns for residential pool installations.
• Pool Service Financing Customer financing service offered through Synchrony Financial, enabling residential customers to secure budget-friendly monthly payment plans for pool services and larger installations.

Quantifiable outcome

• 4.6 star Google rating based on 176 reviews
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Merlin IndustriescoreTechnology or IntegrationPreferred pool liner manufacturer partner. Custom CAD-designed liners with SilkSeam technology. Merlin Industries produces high-quality vinyl pool liners with special fungicide treatment to inhibit bacteria growth. Aloha installs exclusively from Merlin Industries as their preferred manufacturer.
• Pool Service PartnerscoreStrategic or Co-development PartnerParent company partnership joined to help continue providing exemplary service and support future expansion. Pool Service Partners provides operational support and resources for growth.
• Northeast Spa and Pool Association (NESPA)minorOthersIndustry association membership. Proud member of The Northeast Spa and Pool Association, an industry trade organization for spa and pool service companies in the Northeast region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leslie's Poolmart: National pool supplies retailer with installed service arm. Overlaps with Aloha in chemical/equipment retail and pool service but operates across hundreds of locations, not a single-region operator.
• American Pool Enterprises: Regional pool service management company serving both residential and commercial accounts. Overlaps with Aloha on residential pool service but adds commercial accounts and broader geographic spread.
• Pinch A Penny: Franchised pool supplies retailer that also coordinates residential pool service in many markets. Most directly comparable to Aloha's retail-plus-service model but at a multi-region scale.

Others

• Pool Corporation (PoolCorp): Largest wholesale distributor of pool equipment, supplies, and parts in North America. Supplies the parts Aloha uses and stocks in its expanded retail floor — ecosystem participant rather than competitor.
• Hayward Industries: Manufacturer of pool equipment (pumps, filters, heaters, controls). Aloha installs and repairs Hayward equipment; important upstream supplier rather than direct service competitor.
• Merlin Industries: Custom vinyl pool liner manufacturer whose SilkSeam technology Aloha installs exclusively. Direct supplier relationship; relevant peer in the installer channel rather than a competing service business.
• Pool Service Partners: Aggregator/strategic partner that has just taken Aloha under its umbrella. Peer relevance is as the platform consolidating regional residential pool service brands — comparable business, but at the roll-up level rather than the operating-unit level.
• BioGuard Pool & Spa: Pool and spa water treatment chemical brand. Aloha performs BioGuard-style chemical balancing on a weekly basis; supplier/integrator relationship rather than direct competitor.
• Pentair: Manufacturer of pool pumps, filters, heaters, and automation. Aloha specifies and services Pentair-style equipment daily; upstream supplier relationship rather than direct competitor.

Emerging players

• Pool Scouts: Franchise model for residential pool maintenance and cleaning. Directly comparable to Aloha on weekly pool service, but competes via a franchise/territory model rather than an independent operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alohapoolspaservice
• LinkedInlinkedin.com/company/aloha-pool-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloha Pool & Spa Service