EUROTOP
EUROTOP is a family-owned German manufacturer founded in 1985 that produces premium replacement convertible tops using computer-controlled cutting and OEM-grade Sonnenland fabric, selling worldwide via its verdeck.de e-commerce site to individual owners and through a B2B dealer network to professional auto upholstery workshops.
- Company typePrivate
- Founded1985
- HeadquartersFrickenhausen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EUROTOP does
EUROTOP GmbH & Co. KG is a family-owned German manufacturer founded in 1985 and headquartered in Frickenhausen near Stuttgart. The company produces replacement convertible tops (Cabrioverdecke) for classic, youngtimer, and current-model convertibles, using computer-controlled cutting technology — a capability the company claims to have been the first worldwide to implement for this product category. Materials include Sonnenland fabric (the same three-layer, rubber-cored material used by Porsche, BMW, and Mercedes as OEM) and PVC/vinyl alternatives, with proprietary swelling-thread and seam-sealing processes for 100% waterproofing.
The business operates a dual go-to-market: a direct-to-consumer e-commerce storefront at verdeck.de with worldwide shipping, multiple regional payment methods (Klarna, PayPal, Billie, TWINT, iDEAL), and free material samples; and a B2B dealer program supplying professional auto upholstery shops (Sattlereien) and workshops globally, with a referral network of certified installation partners. Revenue is generated primarily through one-time product sales of convertible tops (€558–€668+), a broad accessory line (car covers €141–€295, headliners, wind deflectors, luggage racks, carpets), and care products (€12–€38). The company does not disclose revenue, has no external funding, and remains under the leadership of Managing Director Philipp Härtel.
EUROTOP firmographics
Firmographics- Name
- EUROTOP
- Legal name
- EUROTOP GmbH & Co. KG
- Website
- https://verdeck.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EUROTOP is a family-owned German manufacturer founded in 1985 that produces premium replacement convertible tops using computer-controlled cutting and OEM-grade Sonnenland fabric, selling worldwide via its verdeck.de e-commerce site to individual owners and through a B2B dealer network to professional auto upholstery workshops.
- Ownership category
- akta.pro rank
EUROTOP industry classification
Industry- Product category
- Automotive Convertible Tops & Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Seating and Interior Trim Manufacturing (33636)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
- akta.pro secondary industries
- Automotive Accessories & Aftermarket DTC (CRAFACAK), Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where EUROTOP is headquartered
LocationHeadquarters
- HQ city
- Frickenhausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EUROTOP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product sales - Convertible tops: Sale of replacement convertible tops (Verdecke) for classic and modern convertibles. Products include Sonnenland fabric and PVC/vinyl options with various color choices.
- Accessories and care products: Sale of related accessories including car covers, windshields, roof racks, cleaning products (CORALUX, KERALUX, KERAPUR, PURATEX, SEDICUR), and mounting hardware.
- Dealer/wholesale supply: Supply of convertible tops to professional auto upholstery shops (Autosattlereien) and workshops worldwide as part of their B2B channel partner program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Convertible tops - Sonnenland fabric |
| Unit Pricing | Pay-as-you-go | Accessories - Car covers |
| Unit Pricing | Pay-as-you-go | Care products |
| Unit Pricing | Pay-as-you-go | Interior headliners and components |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EUROTOP product offering
Product offeringCore offering
EUROTOP designs, manufactures, and distributes premium aftermarket convertible tops (Cabrioverdecke) made from Sonnenland fabric and PVC/Vinyl, along with related cabrio accessories such as interior headliners, car covers, wind deflectors, luggage racks, car carpets, cargo covers, dust covers, mounting accessories, and care products. The company sells directly to private convertible owners through its verdeck.de online shop and supplies professional auto upholstery workshops (Sattlereien) via a dedicated B2B dealer program, supported by a sample service and optional in-house installation.
Product overview
EUROTOP is a family-owned German company (Inhabergeführtes Familienunternehmen) based in Frickenhausen near Stuttgart that has specialized in producing premium convertible tops (Cabrioverdecke) since 1985. The core product portfolio centers on Cabrioverdecke made from Sonnenland fabric (the world's leading manufacturer used by Porsche, BMW, Mercedes) and PVC/Vinyl materials, utilizing precision computer-controlled cutting for perfect fit. The offering includes complete convertible tops as the primary product, supported by a comprehensive range of accessories including interior headliners (Innenhimmel), car covers (Autoabdeckungen) for indoor/outdoor use, wind deflectors (Windschotts), stainless steel luggage racks (Gepäckträger), carpet sets (Autoteppiche), mounting accessories with professional adhesives, and specialized care products (Pflegeprodukte) for leather, fabric, and vinyl materials. Services include a global network of professional saddlery partners for installation, free sample delivery, and in-house mounting at their Stuttgart saddlery. The company also offers lifestyle products like branded tote bags. Supported car brands include Alfa Romeo, Aston Martin, Audi, BMW, Ferrari, Fiat, Ford, Jaguar, Mercedes-Benz, Mini, Porsche, and over 40 other convertible models spanning classic, youngtimer, and modern vehicles.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% waterproof convertible tops through swelling thread and seam sealing technology
- +2 more outcomes
Companies that use EUROTOP
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
EUROTOP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EUROTOP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sattlereien und Werkstätten worldwide (Auto upholstery shops)coreGlobal network of professional auto upholstery shops (Sattlereien) and automotive workshops that install EUROTOP convertible tops for end customers. They serve as certified installation partners and are also B2B customers purchasing products wholesale for their installation services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
EUROTOP competitors and assessment
Company assessmentDirect peers
- Robbins Auto Top: Long-established US-based manufacturer of replacement convertible tops for classic and modern vehicles. Direct competitor to EUROTOP in the aftermarket Cabrioverdeck category, serving both consumers and professional installers.
- TMI Products: Manufacturer of automotive interior products and convertible top replacement kits for classic American cars and European imports. Comparable to EUROTOP in product category and B2B/B2C distribution through restoration shops and online.
- Convertible Top Guys: US-based retailer and installer of aftermarket convertible tops and accessories, sourcing from multiple manufacturers. Comparable to EUROTOP's DTC + installation-partner model for the North American market.
- RaggTopp (Wolfsteins): US maker of convertible top care, protectant, and cleaning products, plus replacement tops. Comparable to EUROTOP's accessory/care-product lines (PURATEX, CORALUX analog) that complement the replacement-top core.
Broad incumbents
- Karmann (cabriolet technology heritage): Historic German coachbuilder and convertible roof specialist (VW Karmann Ghia, Beetle Cabrio, various OEM cabriolet programs). Comparable in the convertible top craft and German manufacturing heritage, though now operating primarily as an engineering/industrial services firm.
- Haartz Corporation: The dominant global supplier of convertible top fabrics (Stayfast, Twillfast, Sonnendeck) to OEMs and aftermarket. Comparable as the upstream material incumbent whose products underpin the broader convertible top industry, including competitors to EUROTOP.
Regional players
- Stormproof (UK): UK specialist in replacement convertible tops and hoods for classic European cars, with on-site fitting. Comparable workshop + mail-order model to EUROTOP's Sattlerei partnership approach in a different geography.
- Gazelle Hoods: UK-based manufacturer of replacement convertible tops and tonneau covers for classic British/European cars. Comparable niche specialty manufacturer serving a different primary geography than EUROTOP's DACH core.
Emerging players
- Wahli Car Cover / Covercraft: Global aftermarket maker of custom car covers and protective accessories. Comparable to EUROTOP's Autoabdeckungen / Staubhüllen accessory line, though Covercraft operates at much broader scale across all vehicle types.
Others
- Sonnenland (HM Hollander / Dr. Schilgen): The premium German manufacturer of cabriolet topping fabrics sourced by EUROTOP (and used by Porsche, BMW, Mercedes for OEM). Comparable as the upstream supplier enabling EUROTOP's waterproof, OEM-grade claim rather than as a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EUROTOP social profiles
Digital presenceEUROTOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
EUROTOP leadership team
Management profileNumber of profiles
Profiles1 record
EUROTOP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EUROTOP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EUROTOP
What does EUROTOP do?
EUROTOP designs, manufactures, and distributes premium aftermarket convertible tops (Cabrioverdecke) made from Sonnenland fabric and PVC/Vinyl, along with related cabrio accessories such as interior headliners, car covers, wind deflectors, luggage racks, car carpets, cargo covers, dust covers, mounting accessories, and care products. The company sells directly to private convertible owners through its verdeck.de online shop and supplies professional auto upholstery workshops (Sattlereien) via a dedicated B2B dealer program, supported by a sample service and optional in-house installation.
Is EUROTOP a public or private company?
EUROTOP is a private company. It is classified as family owned and is currently operating.
When was EUROTOP founded?
EUROTOP was founded in 1985. It employs 1 to 10 people.
Where is EUROTOP based?
EUROTOP is headquartered in Frickenhausen, Germany, in the Europe region.
How does EUROTOP make money?
Three revenue lines are on record. Product sales - Convertible tops are the primary driver. The others are accessories and care products and dealer/wholesale supply.
Who are EUROTOP's main competitors?
Direct peers on record are Robbins Auto Top, TMI Products, Convertible Top Guys and RaggTopp (Wolfsteins). Broad incumbents are Karmann (cabriolet technology heritage) and Haartz Corporation. Regional players are Stormproof (UK) and Gazelle Hoods. Wahli Car Cover / Covercraft is listed as an emerging player. Sonnenland (HM Hollander / Dr. Schilgen) is listed as an others.
Does EUROTOP have an API?
No public API is recorded for EUROTOP.
What industry is EUROTOP in?
EUROTOP's product category is Automotive Convertible Tops & Accessories. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks), with a secondary code of CRAFACAK, Automotive Accessories & Aftermarket DTC. Its NAICS code is 44133 and its SIC code is 3714.