Rauen Coaching

What Rauen Coaching does

Rauen Coaching (legally Christopher Rauen GmbH, operating as RAUEN Group) is a German business coaching and consulting firm headquartered in Osnabrück, founded in 1996 by Dr. Christopher Rauen. The company operates as a full-service provider across six integrated divisions: a coaching academy delivering a DBVC-recognized certification program (RAUEN Coaching-Ausbildung, offered since 2002 with two annual cohorts and over 800 cumulative graduates); a coaching agency (RAUEN Agentur) operating a database-based portal matching clients with over 1,000 professional coaches and 400+ training providers; direct business and executive coaching services; a diagnostics division built around the proprietary RAUEN Analyzer® structured measurement system; a publishing arm producing the Coaching-Magazin, a monthly Coaching-Newsletter, and a podcast; and a research division maintaining the Coaching-Report knowledge portal with annual market analyses and a coaching literature database.

The underlying technology stack is modest and content-driven rather than software-driven: the core proprietary asset is the RAUEN Analyzer® diagnostic framework, supplemented by database-driven marketplace portals and content distribution systems. The firm has no disclosed AI/ML models, APIs, or SDKs, and does not operate a software-as-a-service product. Customer-facing technology is delivered through its website (rauen.de), the coaching-magazin.de publication portal, and podcast channels.

The business model is a hybrid of professional services revenue (coaching engagements, training tuition), marketplace-style matching (RAUEN Agentur), and content/subscription revenue (magazine, newsletter). Pricing is not publicly disclosed, though the training program bills per module, allowing early exit. Go-to-market is direct-to-consumer via educational content marketing, free information evenings (Infoabende), the research portal, and a published magazine that targets coaches, HR professionals, executives, and corporate coaching buyers. Named enterprise customers include Lufthansa Group, Bayer AG, C&A, Warsteiner, Oldenburgische Landesbank, Hellmann Worldwide Logistics, innogy SE, Bischof + Klein, Dr. August Oetker, and Klinikum Osnabrück, indicating a B2B customer base concentrated in DACH-region mid-to-large enterprises. The company is privately held, founder-owned, self-funded, and shows no evidence of external investment.

Name

Rauen Coaching

Legal name

Christopher Rauen GmbH

Website

https://rauen.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Rauen Coaching (RAUEN Group / Christopher Rauen GmbH) is a German business coaching firm founded in 1996, operating a coaching academy, a 1,000+-coach matching agency, direct executive coaching, a proprietary RAUEN Analyzer® diagnostic tool, and a coaching publishing arm, serving DACH-region enterprises, executives, HR professionals, and consultants.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive coaching services
• Coaching certification training
• Business coaching marketplace
• Leadership development consulting
• Talent management consulting

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: Direct business coaching services for executives and professionals. The company provides coaching and supports clients in selecting professional coaches tailored to individual needs.
2. Coaching Education/Training: The RAUEN Coaching-Ausbildung is a comprehensive training program offered in Osnabrück for consultants, trainers, HR professionals, and executives. The program is certified and recognized by DBVC.
3. Agency/Finder Services: The RAUEN Agentur matches coaching-interested clients with over 1,000 professional coaches and lists over 400 training providers for coaching education.
4. Publishing: Publication of the Coaching-Magazin and distribution of the Coaching-Newsletter providing industry information, background, concepts, and practical tools for coaching professionals.
5. Diagnostics: Professional diagnostic services using the proprietary RAUEN Analyzer® tool for systematic assessment in coaching processes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RAUEN Group delivers professional business coaching through six integrated service lines: the Akademie offers DBVC-recognized coaching certification training (24 presence days plus 150 hours of self-study); the Agentur is a curated matching marketplace connecting clients with over 1,000 professional coaches and 400+ training providers; direct Coaching services provide executive, leadership, and trust/mindset coaching for individuals and organizations; Diagnostik applies the proprietary RAUEN Analyzer® measurement system; the Verlag publishes the Coaching-Magazin and monthly Coaching-Newsletter; and Research maintains the Coaching-Report knowledge portal with annual coaching market analysis.

Product overview

RAUEN Group is a full-service provider for Business-Coaching consisting of multiple integrated service divisions: the Academy (RAUEN Coaching-Ausbildung) offers professional coaching education and training in Osnabrück; the Agency (RAUEN Agentur) connects clients with over 1,000 professional coaches and 400+ training providers; Direct Coaching Services provide business coaching and executive coaching; the RAUEN Analyzer® serves as a diagnostic tool for systematic assessment in coaching processes; the Publishing division produces the Coaching-Magazin and Newsletter; and the Research division maintains the Coaching-Report knowledge portal with annual market analysis. The portfolio is unified by the company's focus on professional business coaching standards and quality, with Dr. Christopher Rauen as the managing director.

Differentiator

Problem solved

Functional benefit

Products and services

• RAUEN Coaching-Ausbildung DBVC-recognised professional coaching certification training delivered in Osnabrück for consultants, trainers, HR professionals, and executives; covers methodology for independently executing coaching processes and developing an individual coaching concept; 24 presence days plus 150 hours of self-study; modular billing (first module billed individually with the right to discontinue).
• RAUEN Agentur Curated matching agency / marketplace connecting coaching-interested clients with a database of over 1,000 professional business coaches and listing over 400 training providers offering coaching education; coaches carry verified, high-quality coaching qualifications.
• Business-Coaching Services Direct fee-based coaching services covering executive coaching, leadership coaching, and trust-and-mindset coaching for executives and organizations; includes advisory support on selecting professional coaches tailored to individual client needs.
• Consulting (Talent & Potential Management) Consulting services for organizations covering talent and potential management, supporting development and management of human capital.
• RAUEN Analyzer® (Diagnostics) Proprietary structured measurement system used as a diagnostic tool for systematic recording of the current state in coaching processes, providing the basis for targeted and effective coaching accompaniment; certified-coach pathway available.

Quantifiable outcome

• Over 800 professionals have completed the RAUEN coaching certification program
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Deutsche Bundesverband Coaching e.V. (DBVC)coreStrategic or Co-development PartnerThe DBVC is the leading association for Business Coaching and Leadership in the German-speaking region. RAUEN coaching education is recognized by DBVC, allowing graduates to apply for Associate Coach (DBVC) membership or reduced-fee Coach/Senior Coach membership. RAUEN participates in professional standards development and quality initiatives for the coaching industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Development Dimensions International (DDI): Global leadership development firm offering leadership training, coaching, and assessment services to enterprises. Comparable to RAUEN's Akademie and diagnostic offerings, with a more standardized, assessment-driven methodology.
• Korn Ferry: Global organizational consulting firm with executive search, leadership development, and coaching practices. Overlaps with RAUEN's executive coaching and corporate training offerings for enterprise clients like Lufthansa and Bayer.
• Center for Creative Leadership (CCL): Nonprofit provider of executive education, leadership development, and coaching programs. Comparable to RAUEN's coaching certification program and leadership development focus, with a research-driven approach similar to RAUEN's Coaching-Report research portal.
• Heidrick & Struggles: Global executive search and leadership advisory firm that includes executive coaching and leadership development services. Comparable to RAUEN's enterprise coaching arm, operating at a larger scale and with broader global footprint.
• Kienbaum Consultants International: German HR and management consulting firm with a significant executive coaching and leadership development practice. Comparable to RAUEN's Coaching and Akademie's leadership development offerings, but as part of a broader HR consulting portfolio.

Regional players

• Metrum Managementberatung: German management consulting firm specializing in sales and leadership development with coaching components. Comparable to RAUEN's business coaching and leadership development services in the DACH market.
• Marcard, Eilers & Partner: German executive search and coaching firm serving DAX and family-owned companies. Comparable to RAUEN's enterprise coaching and executive coaching services, primarily serving the German-speaking market.

Direct peers

• BetterUp: Global coaching and mental health platform serving enterprises with executive, leadership, and team coaching. Comparable to RAUEN's enterprise coaching and DBVC-recognized development programs, at much larger scale and with a digital infrastructure RAUEN currently lacks.
• Walking Talking: UK-based coaching business combining coach matching, training, and event services. Comparable to RAUEN's Agentur marketplace, Akademie training program, and publishing efforts, with a similar integrated-service model.
• CoachHub: Berlin-based digital coaching platform offering executive and business coaching to enterprises across Europe. Directly comparable to RAUEN's business coaching services and its coach-matching agentur, with a more technology-enabled, scalable delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rauen Coaching