What INFOSCREEN does

INFOSCREEN is an Austrian digital out-of-home (DOOH) advertising network founded in 1998 and headquartered in Vienna. The company operates approximately 4,962 digital screens embedded in public transport environments — including buses, trams, trains, U-Bahn rolling stock (UBX), stations, and selected airports — across 10 Austrian cities, with the heaviest concentration in Vienna. Its screens reach roughly 938,000 viewers per day, delivering 12% national daily reach and 34.2% daily reach in Vienna, including 42.3% daily reach among 14-29 year olds. Editorial content (news, weather, sport) is displayed alongside advertising spots, and audience figures are independently validated through Media-Analyse.

The company monetizes inventory through media-agency and direct advertiser bookings priced on a TKP (thousand-kontaktpreis) basis — €5.90 gross TKP for the Vienna network over a 7-day period generating approximately 12.7 million gross contacts across 4,835 screens. Recent product initiatives include the CO2-Planer (June 2026) for sustainability reporting, a redesigned Mediaplaner (January 2026) for self-service campaign planning, and a restructured Vienna network layout (January 2026).

INFOSCREEN is a 100% subsidiary of Gewista Werbe GesmbH (Austrian OOH market leader), which itself is part of the JCDecaux Group (the global #1 in out-of-home advertising). The company employs between 11 and 50 staff and reports no independent financials, with revenue consolidated within Gewista. Customer base spans enterprise advertisers across banking, real estate, agriculture, sports and culture, with long-tenured partnerships such as the Erste Bank Open (10+ years).

Name

INFOSCREEN

Legal name

INFOSCREEN Austria GmbH

Website

https://infoscreen.at

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

INFOSCREEN is a Vienna-based Austrian DOOH advertising network operating ~4,962 digital screens in buses, trams, U-Bahn, stations, and airports across 10 cities, reaching 938,000 daily viewers and serving enterprise advertisers via its parent Gewista/JCDecaux.

Ownership category

akta.pro rank

Product category

Digital Out of Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Digital out of home
• Transit advertising
• Outdoor advertising
• Location based advertising
• Public transport media

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Out of Home Advertising: Core revenue from selling advertising spots on screens in public transportation vehicles (buses, trams, trains) and at stations/stops. Advertisers can book 5, 10, or 15-second spots with various rotation frequencies. Special advertising formats include Location Based Advertising, Weather Based Advertising, Content Marketing integration, and Live Ticker.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

INFOSCREEN operates Austria's largest Digital Out of Home (DOOH) advertising network in public transportation, consisting of approximately 4,962 digital screens across buses, trams, trains, stations, and airports in 10 Austrian cities. The company sells advertising spots (5, 10, or 15 seconds) alongside proprietary editorial infotainment content, reaching 938,000 daily viewers nationwide. It offers premium special advertising formats including Location Based Advertising, Weather Based Advertising, and Content Marketing integration, accessible via direct sales and a self-service Mediaplaner tool.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 938,000 daily viewers nationwide (12% national daily reach)
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

22 partnerships are on record, tiered major, flagship, core and standard.

• Wiener FestwochenmajorGTM or Marketing Partner · 1 May 2026Media partnership for 75th anniversary 'Republic of Gods' festival. INFOSCREEN creates content for large video walls and provides Werbespots and editorial contributions. Goal: 100,000+ visitors.
• Erste Bank OpenmajorGTM or Marketing Partner · 1 October 201510th year of media partnership (since 2015). 50 editorial reports across 4,784 screens covering Vienna ATP tennis tournament including wheelchair tennis.
• KÖR Wien (Kunst im öffentlichen Raum Wien)flagshipStrategic or Co-development Partner · 1 July 2013Co-organizers of '20 SECONDS FOR ART' short film competition since 2013 (7th edition). Artists invited to create 20-second silent short films shown on screens. Prize: €1,000 and million-reach exposure.
• Gewista Werbe GesmbHcoreOthersINFOSCREEN Austria is a 100%-owned subsidiary of Gewista Werbe GesmbH, the Austrian outdoor advertising company.
• JCDecaux GroupcoreOthersINFOSCREEN is part of the international JC Decaux Group, providing global DOOH network connections.
• Vienna CapitalsstandardGTM or Marketing PartnerLong-term sport partnership providing daily updates to fans on public transport.
• HC InnsbruckstandardGTM or Marketing PartnerSport partnership helping mobilize fans and reach women and young audiences.
• Steinbach Black Wings LinzstandardGTM or Marketing PartnerLong-standing partnership reaching broad regional and national audiences.
• SK Rapid WienstandardGTM or Marketing PartnerLong-term media partnership reaching 2 million people weekly.
• First Vienna FC 1894standardGTM or Marketing PartnerLong-term partnership described as professional collaboration at eye level.
• Swarco Raiders TirolstandardGTM or Marketing PartnerSport partnership for reaching fans in Innsbruck public transport.
• Vienna City MarathonstandardGTM or Marketing PartnerLong-term partnership for running event promotion.
• Wien Energie Business RunstandardGTM or Marketing PartnerSport partnership connecting running event with urban transport audience.
• Kunsthistorisches Museum Wien (KHM)standardGTM or Marketing PartnerCulture partnership for museum promotion reaching audiences in transit.
• mumok - Museum Moderner Kunst Stiftung Ludwig WienstandardGTM or Marketing PartnerCulture partnership targeting younger, urban visitors in daily commute.
• Festspielhaus St. PöltenstandardGTM or Marketing PartnerCulture partnership for performing arts venue in Lower Austria.
• SOS KinderdorfstandardGTM or Marketing PartnerSocial responsibility partnership for family tips and children/youth support information including 'Rat auf Draht' hotline.
• KZ-Gedenkstätte MauthausenstandardStrategic or Co-development PartnerContent collaboration for '80 Jahre Kriegsende' thematic programming with ~70 contributions.
• Institut für Zeitgeschichte der Uni WienstandardStrategic or Co-development PartnerAcademic partner for historical content on '80 Jahre Kriegsende' programming.
• GeoSpherestandardTechnology or IntegrationWeather data provider for weather forecasts, snow conditions, lake temperatures, pollen levels across all INFOSCREEN cities.
• Wiener LiniencoreStrategic or Co-development PartnerCore transport partner providing access to Vienna's U-Bahn, bus, and tram network for screen installations.
• Various Austrian Transport OperatorscoreStrategic or Co-development PartnerPartnerships with transport companies in Graz, Linz, Salzburg, Innsbruck, Klagenfurt, Wels, Bregenz, Eisenstadt, and Steyr.

Scale indicators7 records

Recent moves20 records

Expansion highlights5 records

Emerging players

• VIOOH: Programmatic DOOH supply-side platform that connects DOOH networks (including JCDecaux) with programmatic buyers. Comparable at the technology layer powering digital out-of-home transactions relevant to INFOSCREEN's programmatic ambitions.

Broad incumbents

• Clear Channel Outdoor: Global outdoor advertising company with transit, airport, and street-furniture DOOH assets. Comparable DOOH/advertising model and JCDecaux-style multi-format portfolio, but with global rather than single-country focus.
• Lamar Advertising: Large US outdoor advertising operator with growing digital billboard portfolio. Comparable as a traditional OOH operator adding DOOH, though primarily billboard-led rather than transit-led.
• JCDecaux Group: Global #1 outdoor advertising company and ultimate parent group of INFOSCREEN. Operates transit DOOH, street furniture, and billboards worldwide; comparable business model and technology stack but vastly broader geographic and portfolio scope.
• Outfront Media: US-listed OOH media owner with transit and DOOH assets across North America. Comparable DOOH advertising model at much larger scale and different geography.
• Ströer SE: Major German DOOH and out-of-home media operator with large transit and street-furniture networks in DACH. Comparable in DOOH/ad-tech product offering but serves Germany rather than Austria.

Regional players

• IGPDecaux: Italian outdoor/DOOH operator specializing in street furniture and airport advertising. Comparable in transit/street-furniture DOOH focus but operates in Italy rather than Austria.

Direct peers

• Wall GmbH (WallDecaux): German street-furniture and transit DOOH operator, jointly owned with JCDecaux. Specializes in premium DOOH screens at bus stops, tram shelters, and transit hubs, very comparable format-by-format to INFOSCREEN's screens.
• Epamedia: Austrian outdoor/DOOH competitor operating premium digital screens in Vienna and other Austrian cities, including transit-adjacent formats. Closest direct Austrian competitor to INFOSCREEN for agency and direct advertiser budgets.
• Gewista Werbe GesmbH: Austrian outdoor advertising company and 100% parent of INFOSCREEN, operating classic OOH and DOOH formats across Austria with overlapping transit, street furniture, and roadside inventory. Directly comparable in geography, advertiser base, and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infoscreen_
• Facebookfacebook.com/infoscreen
• LinkedInlinkedin.com/company/infoscreenaustria

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFOSCREEN