What EV Vienna Capitals does

EV Vienna Capitals is a professional ice hockey club based in Vienna, Austria, founded in 2001 and competing in Austria's top-tier win2day ICE Hockey League. The club fields a professional roster of approximately 30 players and plays home games at the STEFFL Arena in Vienna. The organization is structured as a multi-entity corporate group (Konzern) with separate entities covering professional operations, the youth academy, hospitality, and supporter-related activities, and is led by managing directors Lukas Garhofer and Patrick Wondra. The club has won the Austrian championship twice and operates in one of the smaller top-tier hockey markets in Europe by population.

The franchise's commercial model is diversified across five primary revenue streams: ticketing and fan attendance at STEFFL Arena, VIP and corporate hospitality (24 Logen, Golden Club, Sky Lounge, Ottakringer Zapfmeisterei), sponsorship and media partnerships with brands such as Wien Energie, Wiener Städtische, and Ottakringer, merchandise and fan retail, and a paid corporate supporter club membership. The club has also invested in content distribution via ORF and sporteurope.tv streaming and produces a regular video content series for fan engagement.

A structurally significant component is the youth and development ecosystem: the Pho3nix Vienna Capitals Hockey Academy runs U15, U17, and U20 teams and serves over 400 youth players. The Pho3nix Vienna Capitals Youth Foundation, established in November 2024, formalizes a network of 8+ partner youth clubs, and a new Perspektivkader squad was created to bridge youth players into the professional roster. Together these programs generate both grassroots participation revenue and a self-supplied talent pipeline — an unusual depth of vertical integration for a mid-sized European hockey club.

Name

EV Vienna Capitals

Legal name

CAPS Eishockey Management GmbH

Website

https://vienna-capitals.at

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EV Vienna Capitals is a professional ice hockey club in Vienna, Austria, competing in the win2day ICE Hockey League from STEFFL Arena. It generates revenue from ticketing, VIP hospitality, sponsorships, merchandise, and a youth academy of 400+ players.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional ice hockey
• Sports entertainment
• VIP hospitality services
• Youth hockey development
• Sports merchandise retail

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets and season ticket subscriptions for win2day ICE Hockey League home games at STEFFL Arena
2. Merchandise & Fanshop: Online and physical fanshop selling team jerseys, apparel, accessories, and branded merchandise
3. VIP & Hospitality: Premium hospitality offerings including Sky Lounge/loge boxes, Golden Club VIP day tickets and season packages, and Ottakringer Zapfmeisterei event bookings for corporate events
4. Supporter Club Memberships: Corporate partnership packages for small and medium-sized businesses starting at EUR 1,289 per season, including digital branding, logo displays at home games, and fan article gifts
5. Sponsorship & Partnerships: Multi-tiered sponsorship program with Hauptpartner (main partners), Premium Partners, Team Partners, Media Partners, and Gastronomie Partners providing financial support in exchange for brand visibility

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

EV Vienna Capitals is a professional ice hockey club competing in Austria's top-tier win2day ICE Hockey League, based at STEFFL Arena in Vienna. The club generates revenue through ticket sales and season subscriptions for home games, premium VIP hospitality experiences (Sky Lounge loges, Golden Club, Ottakringer Zapfmeisterei), online merchandise sales via the Fanshop, corporate sponsorship and Supporter Club packages for SMEs, and youth development programs including the Pho3nix Vienna Capitals Hockey Academy and youth teams (U15 through U20).

Product overview

EV Vienna Capitals is an Austrian professional ice hockey club competing in the win2day ICE Hockey League. The organization operates as a multi-faceted sports entertainment entity offering: (1) Professional ice hockey through its senior team at STEFFL Arena in Vienna, (2) Ticket sales and VIP hospitality services including Sky Lounge loges, Golden Club, and Ottakringer Zapfmeisterei event spaces, (3) Online merchandise through the Fanshop featuring apparel and accessories, (4) Youth development via Pho3nix Vienna Capitals Hockey Academy (education + training) and Pho3nix Youth Foundation (equipment, ice time, coach training for partner clubs), plus competitive youth teams (U20/U18/U17/U15), and (5) Corporate Supporter Club membership packages for businesses. The portfolio ranges from core sporting entertainment to premium hospitality experiences and youth development programs.

Differentiator

Problem solved

Functional benefit

Brands

• Women Capitals: Women's ice hockey team under the Vienna Capitals organization
• EAC Junior Capitals
• Pho3nix Vienna Capitals Hockey Academy
• Pho3nix Vienna Capitals Youth Foundation
• Caps

Products and services

• Professional Ice Hockey Games (win2day ICE Hockey League) Professional ice hockey team competing in Austria's top-tier win2day ICE Hockey League, playing home games at STEFFL Arena in Vienna.
• Ticket Sales (Online Ticket Shop) Online ticket sales platform for all home games at STEFFL Arena, offering individual game tickets and access to VIP day tickets and season subscriptions.
• Season Subscription (Abo) Season ticket packages for all home games in the win2day ICE Hockey League, providing discounted rates compared to single-game tickets.
• Sky Lounge und Logen Premium hospitality offering with 24 private loges and an exclusive lounge, accommodating up to 8 guests per loge, providing premium game viewing with catering services for corporate clients and high-end guests.
• Golden Club by Mayer am Pfarrplatz VIP hospitality zone on level 2 of STEFFL Arena offering daily tickets (EUR 174-186) and season subscriptions (EUR 3,750) with full catering, premium seating on the north tribune, and unlimited beverages.
• Ottakringer Zapfmeisterei Corporate Events Exclusive event space adjacent to the ice rink at STEFFL Arena, available for corporate events, presentations, and Eisstockschießen (curling), combinable with Category 1 seats and catering.
• Fanshop (Online Merchandise Store) Online merchandise store selling team jerseys (from EUR 75), hoodies (from EUR 69.90), t-shirts, beanies, caps, and accessories including the Military Series 2026 and Essential Tee/Hoodie lines.
• Pho3nix Vienna Capitals Hockey Academy Educational program combining secondary school education (Matura and vocational training) with professional hockey training for players from grade 9 onwards, operated in partnership with Ballsportgymnasium 1030 Wien and HASCH Wien 10.
• Pho3nix Vienna Capitals Youth Foundation Youth hockey development foundation providing equipment budgets, ice time at STEFFL Arena, coach education, and tournaments for 8+ partner clubs in Eastern Austria.
• Youth Teams (U20, U18, U17, U15) Junior hockey teams competing in ÖEHV leagues across U20, U18, U17, and U15 divisions, with approximately 200 children and youth players, plus EAC Junior Capitals for younger age groups.
• Supporter Club Membership Corporate partnership program for small and medium-sized businesses starting at EUR 1,289 per season, offering digital supporter club logo usage, company mention with link on the homepage, logo display at home games, and signed fan merchandise; approximately 60 member businesses participate.

Quantifiable outcome

• Approximately 400 youth players in the combined Vienna Capitals and EAC Junior Capitals programs
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Wien EnergiecoreStrategic or Co-development PartnerHauptpartner (main partner) of Vienna Capitals. Wien Energie is Vienna's primary energy provider and a major sponsor providing significant financial and brand visibility support to the club.
• Steffl SportscoreStrategic or Co-development PartnerHauptpartner (main partner) of Vienna Capitals. Steffl Sports is a sports retail brand associated with the STEFFL Arena, providing sponsorship and brand visibility support.
• Wiener Städtische VersicherungcoreStrategic or Co-development PartnerHauptpartner (main partner) of Vienna Capitals. Wiener Städtische is a major Austrian insurance company providing sponsorship support.
• win2daycoreStrategic or Co-development PartnerPremium Partner and naming sponsor of the ICE Hockey League (win2day ICE Hockey League). win2day is an online gaming/betting platform providing league-level sponsorship and visibility.
• Ottakringer BrauereimajorStrategic or Co-development PartnerPremium Partner providing the Ottakringer Zapfmeisterei VIP hospitality concept within STEFFL Arena. Brand visibility at games and in hospitality areas.
• AlmdudlermajorStrategic or Co-development PartnerPremium Partner of Vienna Capitals. Almdudler is a famous Austrian herbal beverage brand.
• Wien HoldingmajorStrategic or Co-development PartnerPremium Partner of Vienna Capitals. Wien Holding is a Vienna city holding company managing municipal businesses.
• Pho3nix FoundationmajorStrategic or Co-development PartnerPremium Partner collaborating with Vienna Capitals on the Pho3nix Vienna Capitals Youth Foundation to improve youth hockey development in Eastern Austria. Provides funding for equipment, ice time, and coach education.
• Bauer HockeymajorTechnology or IntegrationEquipment Partner supplying hockey equipment including 'Learn to save goal kit' for youth development programs through the Pho3nix Vienna Capitals Youth Foundation.
• SchannermajorTechnology or IntegrationEquipment Partner of Vienna Capitals providing equipment procurement for partner clubs through the Pho3nix Vienna Capitals Youth Foundation.
• Weingut Mayer am PfarrplatzmajorGTM or Marketing PartnerTeam Partner and provider of the Golden Club by Mayer am Pfarrplatz VIP hospitality concept. Located on Level 2 of STEFFL Arena.
• Wien TicketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Vienna Capitals tickets, operating the online ticket shop at capitals.wien-ticket.at.
• sporteurope.tvmajorGTM or Marketing PartnerMedia partner providing live streaming of Vienna Capitals games via the sporteurope.tv platform.
• ORF (Austrian Broadcasting Corporation)majorGTM or Marketing PartnerMedia partner broadcasting selected Vienna Capitals games live on ORF 1 and ORF ON streaming platform.
• InfoscreenminorGTM or Marketing PartnerMedia Partner providing digital screen advertising visibility in public spaces across Vienna.
• W24 (Wien TV)minorGTM or Marketing PartnerMedia Partner - local Vienna television station providing coverage of Vienna Capitals news and events.
• Ballsportgymnasium 1030 WienmajorStrategic or Co-development PartnerEducational partner school of the Pho3nix Vienna Capitals Hockey Academy, allowing student-athletes to pursue both high school education (Matura) and hockey development.
• HASCH Wien 10majorStrategic or Co-development PartnerEducational partner school of the Pho3nix Vienna Capitals Hockey Academy, enabling student-athletes to combine vocational education with hockey training.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kölner Haie: Established German DEL professional ice hockey club. Comparable structure around professional team, arena-based hospitality (Sky Lounge/box equivalents), youth development, and corporate sponsorship; operates in a larger market but with similar business model.
• EHC Red Bull München: Top-tier German DEL professional ice hockey club with similar corporate-backed sponsorship scale, premium hospitality, and youth development operations. Serves as a benchmark for what a well-capitalized ice hockey franchise can scale into in a larger neighboring market.
• Eisbären Berlin: One of Europe's most decorated professional ice hockey clubs, competing in Germany's DEL. Comparable in structure (professional team, premium hospitality, youth academy, sponsorship tiers) but operates in a much larger market and serves as a scale benchmark.

Direct peers

• Moser Medical Graz99ers: Austrian professional ice hockey club competing in the win2day ICE Hockey League. Competes head-to-head with Vienna Capitals for league standings, sponsorships, and fan engagement across Austria.
• EC-KAC (Klagenfurter AC): Austrian professional ice hockey club competing in the win2day ICE Hockey League. Long-established member of the league with comparable club structure, fan base, and sponsorship-driven revenue model.
• EC Red Bull Salzburg: Austrian professional ice hockey club competing in the same win2day ICE Hockey League as Vienna Capitals. Direct on-ice competitor and benchmark for sponsorship scale, venue operations, and youth development investment within the Austrian market.
• FTC-Telekom: Hungarian professional ice hockey club competing in the win2day ICE Hockey League. Direct cross-border league competitor with comparable corporate sponsorship model and arena-based operations.
• HC TWK Innsbruck: Austrian professional ice hockey club competing in the win2day ICE Hockey League. Direct league peer with overlapping sponsorship categories, comparable scale, and similar professional team operations.
• HCB Südtirol Alperia: Italian professional ice hockey club competing in the win2day ICE Hockey League. Direct league competitor with comparable professional team structure, sponsorship tiers, and arena-based hospitality offerings.
• EC iDM Wärmepumpen VSV: Austrian professional ice hockey club (Villach) competing in the win2day ICE Hockey League. Direct on-ice competitor with comparable club size, sponsorship structure, and arena-based fan experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/viennacapitals
• YouTubeyoutube.com/ViennaCapitals2001
• Facebookfacebook.com/viennacapitals
• Instagraminstagram.com/viennacapitals2001
• TikToktiktok.com/@vienna.capitals
• LinkedInlinkedin.com/company/viennacapitals

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EV Vienna Capitals