BETTER DAY

What BETTER DAY does

BetTER DAY event & promotion GmbH is a Berlin-based live communication and events professional services firm founded in 2005 (per company records; firmographic data also references 2002), operating for 19+ years from its headquarters at Rheinstrasse 45, Berlin. The company delivers four integrated service lines: Events & Congresses (full-service event management from concept to on-site implementation, covering dining events, sporting events, film premieres, executive meetings, and international conferences); People Services (provision of exhibition personnel, sales staff, merchandisers, and sector experts, with full HR management including target group profiling, recruitment, training, and deployment); Roadshows (mobile live communication delivered via a proprietary show truck offering mobile offices, rolling stages, pop-up spaces, and showrooms, with full organization, permits, and media bookings); and Sustainable Live Events (sustainability-focused planning certified under ISO 20121 since July 2021).

The firm employs 63 staff (32 EVENT, 31 PROMOTION) and serves corporate clients across mobility, entertainment, entertainment electronics, fashion, and lifestyle. The go-to-market is direct enterprise field sales with dedicated account management and bespoke, quote-based pricing. The underlying technology stack is conventional martech — a Wix-hosted website, Recruitee for talent pool management, Google Analytics, and Facebook Custom Audience pixel — with no proprietary AI or data platform. Differentiators are primarily certifications (ISO 20121), 19+ years of operational track record, a strong employer brand (86% staff recommendation on kununu, 5/5 on Glassdoor), and the owned show truck enabling mobile activations. Management is led by Roland Hölz as authorized managing director (Vertretungsberechtigter Geschäftsführer), supported by dedicated sustainability, compliance, and data protection officers.

Name

BETTER DAY

Legal name

BETTER DAY event & promotion GmbH

Website

https://en.betterday.tv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

BetTER DAY event & promotion GmbH is a Berlin-based B2B live communication firm delivering event management, personnel staffing, and mobile roadshow services to corporate clients across mobility, entertainment, fashion, and lifestyle, employing 63 staff with ISO 20121-certified sustainability practices since 2021.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Event management services
• Corporate event production
• Promotion staffing services
• Mobile roadshow services
• Sustainable event management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event & Congress Management: Full-service event management from conceptualization to on-site implementation, specializing in dining events, sporting events, film premieres, executive meetings, and international conferences.
2. Personnel Services: Provision of exhibition personnel, sales staff, merchandisers, and sector experts with complete HR management including recruitment, training, and personnel deployment.
3. Roadshow Services: Mobile office and rolling stage solutions, pop-up spaces, showrooms with own show truck, including overall organisation, location arrangements, permits, and media bookings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BETTER DAY is a Berlin-based live communication company providing full-service event management, personnel/staffing solutions, and mobile roadshow services to corporate clients across EMEA. The company handles conceptualization through on-site implementation of corporate events, conferences, congresses, dining events, sporting events, film premieres, and executive meetings, while supplying trained exhibition and promotional staff and deploying mobile brand experiences via its own show truck. Services are delivered under ISO 20121-certified sustainability standards established since July 2021.

Product overview

BETTER DAY operates as a live communication company offering an integrated portfolio of four core service offerings: Events & Congresses (full-service event management from concept to implementation), People Services (staffing solutions including exhibition personnel, sales staff, and merchandisers), Roadshows (mobile live communication delivered via proprietary show truck), and Sustainable Live Events (ISO 20121-certified sustainable event planning). The company also maintains a Talent Pool platform for recruiting temporary promotional staff. The offerings are unified under the theme of live brand experiences and events, with sustainability integrated across all services rather than as a separate product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Congresses Full-service event management covering conceptualization, creation, participation management, planning, business-side management, and on-site implementation. Specializes in dining events, sporting events, film premieres, executive meetings, international conferences, and congresses for corporate clients.
• People Services Provision of exhibition personnel, sales staff, merchandisers, and sector experts with complete HR management including target group profiling, active sourcing recruitment, targeting, digital deployment plans, staff training, and personnel management for B2B clients running events and promotional campaigns.
• Roadshows Mobile live communication service providing mobile offices, rolling stages, pop-up spaces, and showrooms delivered via proprietary show truck to target-group locations. Includes overall organisation, location arrangements, permits, media bookings, and event management for B2B brand activation campaigns.
• Sustainable Live Events Sustainability-focused event planning and implementation service operating in accordance with ISO 20121 event sustainability management systems, including urban mobility support for employees, virtual meeting prioritization, Deutsche Bahn rail travel focus, and CO2 tax offsetting for air travel. Delivered for corporate clients seeking ESG-aligned event execution.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NTI (Net Theory Interface)minorChannel Partner/ Reseller/ DistributorReferenced as a partner/affiliate with LinkedIn and website link on BETTER DAY's digital properties.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency specializing in experiential events, brand activations, and live communications for major corporate brands — same client segment and live-communication positioning as BETTER DAY.
• MCI Group: Global association, congress, and corporate event management company headquartered in Switzerland, directly competing for the same international conference and corporate event mandates.
• satis&fy: German-headquartered live event and brand experience provider offering event production, AV technology, and event design services to corporate clients across Europe.
• VOK DAMS: German full-service event and live-marketing agency with similar end-to-end event management, brand activation, and corporate event offerings for B2B clients across Europe.
• mpm corporate event solutions: German corporate event agency providing full-service event management, congress organization, and live communication for enterprise clients, overlapping closely with BETTER DAY's core offering.
• DCI AG: German corporate event and congress organizer with comparable service portfolio spanning conference production, exhibition management, and event technology services.

Broad incumbents

• Production Resource Group (PRG): Large international provider of event production, AV, lighting, and staging services, competing for the technical production layer of the same corporate events BETTER DAY services.
• GL Events: Large French-listed event services group operating venue management, event organization, and exhibition services globally, competing for larger corporate event mandates that BETTER DAY may also bid on.

Emerging players

• Eventbrite: Event technology and ticketing platform offering self-service event creation, registration, and promotion — competes for portions of the corporate event workflow that BETTER DAY currently handles manually.

Regional players

• Messe Berlin: Berlin-based exhibition and trade show organizer and venue operator, representing both a potential venue partner and a competitor for Berlin-anchored congress and corporate event mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/better-day-event-&-promotion-gmbh
• Facebookfacebook.com/betterday4you

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTER DAY